10 Best Email Marketing Softwares for Small Businesses

Ninety-nine percent of email users examine their inbox each single day. 

That’s extra high-intent visitors than every other avenue or platform you should use to achieve your viewers.

When individuals join for your e-mail record, they’re providing you with permission to promote them. You’ll be able to market to them for so long as you need till they unsubscribe.

Right now, some small companies have fallen into the entice of believing that e-mail advertising isn’t helpful. Don’t be one in all them.

Eighty-one percent of small businesses see nice outcomes after they use e-mail to amass prospects, giving them a key aggressive benefit.

Let’s take a look at the perfect e-mail advertising software program you should use to attain your objectives.

1. Best Email Marketing Software program for Multi-Channel Marketing: Omnisend

Omnisend is a well-liked advertising instrument that caters primarily to small e-commerce companies. It helps put the whole lot in a single place together with your:

  • SMS advertising
  • social media marketing
  • e-mail advertising

A study performed by Dot Digital exhibits the significance of e-mail advertising within the e-commerce area of interest. They discovered that e-mail yields an approximate 42 greenback return on each greenback spent. 

With Omnisend, you may simply create emails utilizing a wide range of templates and drag-and-drop modifying instruments—good for new and novice entrepreneurs.

This e-mail advertising software program can also be nice at serving to you enhance conversions through the use of low cost codes, scratch playing cards, and numerous informative add-ons (like PDFs).

Key Options:

  • Pre-built templates for enticing emails with out coding or superior e-mail data.
  • Workflows that provide help to replicate top-converting email strategies.
  • Lead technology pop-ups that enhance ROI.
  • Analytics dashboard for fixing errors and figuring out alternatives.


Among the finest options of Omnisend is its pricing construction. It’s free for as much as 500 emails per 30 days (good for small companies) and 60 textual content messages. This contains automation, really useful workflows, and A/B testing.

Best Email Marketing Software for Multi-Channel Marketing - Omnisend

2. Best Email Marketing Software program for Free Customers: MailChimp

At one time, MailChimp was solely used as an e-mail publication platform. 

Right now, it’s an entire CRM platform that lets you design touchdown pages, e-mail seize kinds, and far more. Its vary of options helps small companies keep organized and execute marketing strategies.

Nonetheless, be warned. MailChimp does have limitations on the variety of lists you may create and the way precisely you may segment your audience. 

This requires you to have a agency understanding of your buyer avatar.

Key Options:

  • Loaded with a whole lot of integrations (for websites like Shopify).
  • Boasts a CRM product suite of automation instruments, behavioral focusing on, and extra.
  • Gives appointment reserving.


In case you want an e-mail advertising instrument that can assist you scale on a low price range, MailChimp is a good choice. When you’re simply beginning out, you may entry its wide selection of options for free.

Nonetheless, when your record is scaling and also you’re prepared to begin spending, you should purchase plans for as much as 10,000 emails a month. With e-mail customers anticipated to climb to 4.6 billion by 2025, now’s the time to behave.

Best Email Marketing Software for Free Users - MailChimp

3. Best Email Marketing Software program for Segmentation: ActiveCampaign

ActiveCampaign is the perfect e-mail advertising instrument for promoting merchandise to plenty of totally different goal audiences. 

Its segmentation capabilities will let you simply separate your contacts into lists and customise your advertising for hyper-personalization (which reduces opt-out rate by 50 percent.)

Utilizing “[Name]” firstly of an e-mail simply isn’t effective anymore. It’s essential actively write a duplicate that caters to a person’s particular ache factors and issues.

ActiveCampaign helps you arrange your record, goal successfully, and create emails that convert.

Key Options:

  • Design and write emails that convert for particular audiences.
  • Personalize emails based mostly on numerous viewers segmentation variables.
  • A/B check to determine what converts and what doesn’t.
  • Touchdown web page builder.


Whereas ActiveCampaign doesn’t provide a free plan, it’s clear and upfront with its prices. For $9 per 30 days, you get e-mail automation, content material creation help, limitless sending, templates, newsletters, and data-backed reporting.

Best Email Marketing Software for Segmentation - Active Campaign

4. Best Email Marketing Software program for Scaling Up: Drip

A mean cart abandonment rate of 69.82 percent results in missed gross sales alternatives that small companies can’t afford to lose. 

While you need to scale, Drip is without doubt one of the highest really useful platforms on the market. It has plans for companies of all sizes, so your spending will solely develop as you do.

The fee is uniquely catered to you based mostly on the dimensions of your record on the time you subscribe.

In case you’re merely “dabbling” into e-mail advertising, you may get began with Drip. If you have already got an inventory of 10,000 e-mail subscribers that you simply need to begin making use of, don’t fear, they’ve a plan for you too.

Key Options:

  • The editor has each templates and drag-and-drop options.
  • Information insights present behavior-based automation.
  • Email and web site integrations.
  • Business-leading customer support.


Drip presents a 14-day free trial and, from there, it determines how a lot you pay based mostly on the dimensions of your record.

For instance, at $19 per 30 days, you may have 1,500 contacts and limitless emails. At $209 per 30 days, you may have as much as 15,000 contacts and limitless emails.


5. Best Email Marketing Software program for Email Design: Stripo

Not each enterprise wants sophisticated e-mail software program. Stripo does one factor and does it nicely.

It’s an e-mail builder designed to combine with different platforms like GetResponse and MailChimp. Use Stripo to entry beautiful templates that will let you create on-brand advertising messages. 

Key Options:


Stripo presents a “free for life” plan that gives entry to free e-mail templates, studying software program, and e-mail help. From there, you’ll need to improve to the essential plan of $15 per 30 days.

Best Email Marketing Software for Email Design - Stripo

6. Best Email Marketing Software program for Lead Era: OptinMonster

At one time, OptinMonster was nothing greater than a WordPress plugin. 

Right now, it’s a standalone e-mail advertising instrument with many options like opt-ins, pop-ups, triggers, templates, testing instruments, integrations, and analytics.

It’s the most suitable choice for companies that want to generate leads merely due to the flexibility of the campaigns you may run. Examples embody an exit-intent popup, floating bar, or fullscreen slide-in. 

They’ve a whole lot of gamified choices as nicely. If most of your target market is Gen Y or Z, their attention spans are between 8-12 seconds. Not fairly lengthy sufficient to learn an e-mail. 

Gamification increases retention times, click-throughs, and conversions.

Key Options:

  • Nice drag-and-drop templates.
  • Intensive integrations.
  • Gamified emails.
  • HTML and Java modifying.


OptinMonster is a lot greater than an e-mail advertising software program. At simply $9 per 30 days for the essential plan, you acquire limitless entry to advertising campaigns, segmentation, integrations, and an internet site for those who don’t have already got one.

Best Email Marketing Software for Lead Generation - OptInMonster

7. Best Email Marketing Software program for Contests and Promotions: Wishpond

Wishpond is without doubt one of the most complete e-mail advertising instruments we’ve checked out to this point. In case you can dream it, they provide it. 

Wishpond has integrations for e-commerce, e-mail advertising, and automation.

It additionally has a complete landing page builder loaded with options together with promotions, and a dashboard for implementing social media development into your e-mail advertising. 

The instrument additionally presents on-line kinds for you to do surveys and ask your viewers what they’d prefer to see or hear extra of. It’s an amazing choice for small companies with high-ticket presents.

Key Options:

  • Touchdown web page builder with templates and customizations.
  • Simple-to-design contests and promotions.
  • Referral suite with lead captures, technology choices, pop-ups, and hyperlink sharing.


Wishpond is $75 per 30 days for the essential plan.

This price ticket comes with a purple flag: don’t use this instrument for those who don’t have already got an established email list of no less than 100 individuals.

8. Best Email Marketing Software program for Automation: Sendinblue

Sendinblue’s aim is that can assist you automate e-mail advertising to save lots of prices and shield your backside line. It presents a complete CRM, e-mail templates, touchdown pages, and even social media integration—multi function place.

Email has a 60 percent conversion rate in comparison with social media’s 12.5 %, however it will possibly take a very long time to design and execute a profitable technique. With Sendinblue’s steering, you may actually have the “better of each worlds” with this e-mail advertising instrument.

Automation is the primary factor that stands out about Sendinblue with its nice workflow, focused campaigns, triggers, and lead scores.

Key Options:

  • Integrations with e-commerce platforms.
  • Automation components.
  • WordPress plugin with a 4.5-star score.
  • Free CRM system.
  • Multi-channel advertising.


Affordability takes centerstage with Sendinblue. Their free plan incorporates an e-mail template library, e-mail personalization, design instruments, campaigns, and as much as 300 emails a day. From there, the sunshine plan is $25 per 30 days with no sending limits.

Best Email Marketing Software for Automation - SendinBlue

9. Best Email Marketing Software program for Funnels: GetResponse

Generally it’s worthwhile to construct your gross sales funnel earlier than you construct an e-mail record, and that’s what GetResponse is all about. You’ll be able to build your entire funnel utilizing its e-mail advertising software program, and even implement a stay chat characteristic in your web site.  

Key Options:

  • Highly effective automation allows detailed record segmentation.
  • Loads of testing choices to determine what converts.
  • Funnel and touchdown web page builder.
  • Reside chat, social media, and website positioning options.


GetResponse has an advanced pricing construction merely due to the whole lot it presents. In case you merely need to ship emails and construct one touchdown web page, you should use the free plan for as much as 500 contacts. If you wish to unlock the automation and segmentation options, you’ll have to get their “Marketing Plan” at $48 per 30 days.

Best Email Marketing Software for Funnels - GetResponse

10. Best Email Marketing Software program for Content material Creators: ConvertKit

Best Email Marketing Software for Content Creators - ConvertKit

In accordance with ConvertKit, creatives despatched 16 billion emails in 2021. That’s 530 each second.

How do you get seen amongst all that noise?

While you need your private model to face out, ConvertKit’s options will attraction to your viewers. It presents a touchdown web page builder, stable deliverability, and help for content material creators.

The downsides are restricted templates, lack of reporting, and a hefty price ticket.

Key Options:

  • Run focused campaigns.
  • Promote digital merchandise and construct your subscriber/follower base.
  • Easy to make use of and tremendous fundamental.


ConvertKit presents a free plan nevertheless it’s extremely restricted. From there, your e-mail record determines a worth. While you hit 3,000 subscribers it’s worthwhile to improve to a $49 per 30 days plan, permitting you to make use of funnels and sequences. To get newsletters and any first rate information reporting, you’ll need to buy a premium plan.

Often Requested Questions About Email Marketing Software program for Small Businesses 

What’s the perfect e-mail advertising software program for small companies?

Omnisend is the perfect e-mail advertising instrument for small companies as a result of it combines the correct amount of options with a sexy worth. By means of it, you may execute a multi-channel advertising technique and scale your revenue. 

Is e-mail advertising helpful to small companies?

Email advertising is an unbelievable instrument for small companies and private manufacturers. Its average ROI of $36 for every $1 spent means that you’re prone to see nice enterprise success from investing in high-quality and well-written emails.

Can my small enterprise use e-mail advertising software program for automation?

Completely, instruments like Sendinblue and Drip provide nice e-mail automation and triggers that provide help to benefit from your advertising efforts with out requiring plenty of time and a focus. 

Conclusion: Email Marketing Software program Drives Actual Outcomes

It’s clear that e-mail advertising software program can help small businesses grow

When somebody subscribes to your e-mail record, you’ve got their permission and it exhibits that they’re fascinated about no matter it’s you provide.

Why not benefit from their engagement and promote to them?

Use the perfect e-mail advertising software program to construct your record, increase your conversions, and finally, generate extra income. 

Which e-mail advertising software program have you ever used? What do you want most about it?

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