10 Best Social Media Scheduling Tools to Save Time in 2022

Social media scheduling instruments are a number of the most helpful gadgets in a social media supervisor’s toolbox, whether or not you’re employed at a small startup or a multinational enterprise. They’re additionally an unimaginable useful resource for freelancers, entrepreneurs, and anybody else managing social media whereas operating a small enterprise.

That’s as a result of the very best social media scheduling instruments can prevent time, streamline your work, and assist you to develop your social media presence.

We’re partial to Hootsuite, in fact. However in this submit, we’ll share 10 social media scheduling instruments we expect will help companies with various wants.

The benefits of social media scheduling tools

The best social media scheduling tools make your work life easier in multiple ways. They:

  • Free up time by allowing you to create and schedule content in designated blocks of time rather than as disruptive one-offs throughout the day
  • Reduce the risk of mistakes by allowing time for proofreading and reviewing content before it goes live
  • Help you save even more time by allowing you to customize and adapt posts for multiple social media accounts, all on one screen
  • Ensure you post at the best time to engage your audience
  • Allow you to easily plan, review, and edit an integrated schedule of social content across platforms

10 social media scheduling tools for 2022

1. Hootsuite

We’re not too shy to say we think Hootsuite is the very best social media administration software and social media scheduling software round. It’s appropriate for groups of all sizes, with choices starting from reasonably priced primary social media scheduling instruments all the way in which up to enterprise-level options for advanced organizations and really massive groups.

Hootsuite helps all of the scheduling capabilities you possibly can want, from easy auto-posting, by means of bulk scheduling to customized suggestions on the very best time to submit based mostly by yourself social media analytics and outcomes.

Best time to post on Instagram to boost engagement - heatmap in Hootsuite Analytics

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You can even customise and schedule one submit for numerous social platforms, all from one display. This method is rather more efficient than merely cross-posting the identical content material throughout a number of accounts.

Hootsuite helps scheduling to the next social networks. (Click on on every hyperlink for extra particular particulars on how to schedule content material for every platform.)

Word that scheduling TikToks by means of Hootsuite permits you to keep away from the 10-day scheduling restrict and even schedule TikToks out of your cell system utilizing the Hootsuite mobile app.

Hootsuite has the added bonus of providing detailed analytics that assist inform your social media scheduling, in addition to powerful content creation tools and a simple calendar view that enables you to see and edit all of your social content material throughout accounts on one display.


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2. Meta Enterprise Suite

Meta Business Suite is a social media scheduling software that enables you to schedule content material on Fb and Instagram (posts, Tales, and adverts). It’s out there both on desktop or as a mobile app.

Regardless that this can be a native software, you gained’t have the option to entry all of the content material creation options of Fb and Instagram when scheduling Tales by means of Meta Business Suite. Nonetheless, you’ll be able to entry textual content, picture cropping, and a few stickers.

3. Tweetdeck

Tweetdeck is a local scheduling software permits you to schedule content material to a number of Twitter accounts. (However solely Twitter accounts — no different social platforms are supported.) You’ll be able to log into Tweetdeck utilizing your predominant Twitter username and password, then add every other present accounts you employ.

Scheduling a Tweet in Tweetdeck

You’ll be able to schedule particular person Tweets or a Twitter thread, and look at your entire scheduled Twitter content material for every account in a helpful column.

4. Tailwind

Tailwind is a social media scheduling software that helps scheduling on Pinterest, Instagram, and Fb.

Tailwind originated as a scheduler for Pinterest. It stays among the finest options particularly for Pinterest scheduling, providing a customized posting schedule, interval planning, and the flexibility to schedule to a number of boards.

Tailwind social media scheduling tool

Word that even when you simply need to use Tailwind for Fb, you’ll want an Instagram account to enroll.

Tailwind additionally integrates with Hootsuite by means of the Tailwind for Pinterest app in the Hootsuite App Listing.

RSS Autopublisher is a scheduling software that routinely posts content material from RSS feeds to LinkedIn, Twitter, and Fb.

In case you create content material by means of frequently up to date mediums like a weblog or podcast, RSS Autopublisher will autoschedule hyperlinks to your social accounts similtaneously you schedule your content material to go reside.

6. Airtable

Airtable is a bit of bit totally different from the opposite social media scheduling instruments on this listing. Quite than scheduling content material to submit routinely to social networks, Airtable is primarily used to create workflows for the creation of that content material and triggers to autopost.

You’ll be able to schedule and monitor objectives, aims, duties, and timelines. Airtable Automations then makes use of triggers to routinely carry out specified actions, together with posting to Twitter or Fb.

To show Airtable into a whole social media scheduling software that can routinely schedule content material instantly to Instagram, LinkedIn, and Pinterest in addition to Fb and Twitter, set up the Airtable Automatons app for Hootsuite.


KAWO is a social media scheduler particularly for the Chinese language social media platforms WeChat, Weibo, Kuaishou, and Douyin (the Chinese language model of TikTok). It affords a social media calendar view, scheduling instruments, and really helpful greatest instances to submit.

KAWO social media scheduling tool

You can even use the KAWO app in Hootsuite to monitor your WeChat and Weibo content material alongside your different social channels in the Hootsuite dashboard.

8. MeetEdgar

MeetEdgar is a social media scheduling software designed for entrepreneurs and small companies. Its distinctive function is that it’ll repurpose evergreen content material to fill scheduled time slots when you don’t add any new content material to the queue.

MeetEdgar can schedule and repurpose content material for Fb, Instagram, Twitter, Pinterest, and LinkedIn. Nonetheless, it lacks a number of the extra superior options required for bigger organizations.

9. Shopify Fb & Instagram Auto Put up

In case you run a Shopify retailer, the Shopify Facebook & Instagram Auto Post app permits you to create a social media schedule that posts a brand new or random product to your social feeds on the identical time each day, or on chosen days of the week.

It’s a great way to be sure you’re publishing content material persistently, even in case you have no new content material concepts.

Regardless of its identify, this social media scheduling app works with Instagram, Fb, Twitter, and Pinterest. It’s nice at what it does, though it actually is supposed to cope with simply this one very particular kind of social media scheduling.

Word: In case you’d like to combine your ecommerce retailer with Hootsuite to entry extra strong scheduling options, try the Shopview Hootsuite apps for Shopify, BigCommerce, WooCommerce, or Magento.

10. Mailchimp

Say what? Isn’t Mailchimp an electronic mail advertising and marketing software?

Effectively, positive. However when you already use Mailchimp to your electronic mail campaigns, it’s additionally an amazing software for scheduling social media posts. It integrates with Twitter, Fb, and Instagram, so you’ll be able to create and schedule content material for these platforms inside the Mailchimp interface.

One other helpful scheduling choice is the flexibility to create posts for Fb, Instagram, and Twitter which can be hooked up to a particular electronic mail inside the Mailchimp interface, in order that they routinely submit on the identical time the e-mail sends. It is a great way to preserve your social schedule and content material constant along with your electronic mail promotions.

Social media Mailchimp integration

You can even connect Mailchimp to Hootsuite to share campaigns to your social channels instantly from the dashboard.

How do social media scheduling instruments work?

Social media scheduling instruments work by connecting your entire numerous social media accounts to a central platform you need to use to schedule content material for posting in accordance to your social media content calendar.

When you schedule the content material, it should submit routinely on the time you select. This implies you’ll be able to arrange social posts for a day, every week, or perhaps a month or extra and be assured that the content material will go reside whether or not or not you’re at your desk (or your cellphone).

However how does it truly work behind the scenes?

Social media scheduling instruments join to every social community by means of that community’s API, or utility programming interface. Which may sound difficult, however basically it’s only a manner for the social community and the scheduling software to speak to each other.

Happily, that communication occurs in the background. So that you don’t want to know any code or particular programming languages to make these instruments work. There are often simply a few steps concerned to submit social content material utilizing a scheduling software.

How to submit utilizing a scheduling software for social media

Right here’s a fast breakdown of how social media scheduling instruments usually work for the principle social platforms.

  1. Hyperlink your accounts to a social media scheduling software.
  2. Compose your social content material and select which account(s) you need to submit to. An excellent social media scheduling software will provide you with the choice to customise one submit for a number of social accounts on numerous networks, all from one display.
  3. Select the schedule for later choice and choose your most well-liked time. The perfect social media scheduling instruments will present personalized suggestions for the very best time to schedule your submit for probably the most response.
  4. That’s it for posts or Tweets. For Instagram Tales, there’s yet one more step. You’ll get a push notification on the scheduled time to full the method.

Scheduling a post in Hootsuite Planner

For scheduling videos to YouTube, the method is a bit of bit totally different. Keep in mind these APIs we talked about? The API for YouTube behaves in another way, which requires a barely totally different course of.

While you import your video to your social media scheduling software, simply mark the video as non-public and use the scheduling choice to set a time for the video to go public.

For the visible learners, listed here are some extra particular particulars about scheduling content material for Instagram:

And a few particulars for Pinterest:

And, lastly, some particulars for scheduling posts to TikTok:

How to schedule a number of posts directly utilizing a social media scheduling software

One big benefit of utilizing a scheduling software for social media is the flexibility to schedule a number of posts directly. That is often known as bulk scheduling.

Right here’s the way it works.

  1. Add the posting dates and social content material for a number of posts to a CSV file that conforms to the necessities of your social media scheduling software. Hootsuite permits you to bulk schedule up to 350 posts.
  2. Add the file to your social media scheduling software.
  3. Overview your posts, make any desired additions or tweaks, and click on Schedule.

Use Hootsuite to schedule your entire social media posts, have interaction along with your followers, and monitor the success of your efforts. Join a free trial at this time.

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Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.

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