10 Instagram Bio Concepts + 13 Methods to Stand Out [TEMPLATES]
So far as historical past goes, we’re dwelling in charmed instances—however Shakespeare by no means needed to write an Instagram bio (and let’s face it, the person wasn’t identified for being concise). Typing these fateful phrases into your profile is nerve-racking, and for good motive: your Instagram bio is usually the primary place different customers will look after they’re deciding whether or not or to not comply with you.
Right here’s every little thing it’s essential learn about Instagram bios, and the best way to write one worthy of a three-act play. Wherefore artwork thou bio?
Bonus: Unlock 25 inspiring social media bio templates to create your own in seconds and stand out from the crowd.
What is an Instagram bio?
A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It’s a snapshot of your Instagram account and a quick way to show users who you are and what you’re about.
Because of the limited character count, an Instagram bio needs to be concise, easy to read and informative…but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you.
What makes a good Instagram bio?
A good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. Instagram bios should be short and sweet, and genuinely convey your personality as a creator or brand.
When you’re dreaming up your bio, try asking yourself these questions—especially if you’re using Instagram for business:
- What’s your model promise?
- How about your model character: Humorous? Severe? Informative? Playful?
- What are your particular abilities?
- Are you an area enterprise? Nationwide? Multinational?
- What makes your services or products distinctive?
- What’s the very first thing you need folks to do after they go to your profile?
On that final level: All good advertising and marketing supplies ought to embody a transparent and compelling call to action. Your Instagram bio is not any exception. Give guests clear route in order for you them to click on the hyperlink in your bio, comply with your account or take a special particular motion.
You may need to add a link to your bio to ship folks to a web page the place they’ll purchase your merchandise, otherwise you might need a special conversion aim in thoughts. Perhaps you need folks to Like your Facebook page, follow you on TikTok or join your publication.
10 Instagram bio concepts
In case you’re feeling a bit caught, no worry—there are actually 1.22 billion Instagram customers you may get inspiration from. Right here’s a number of to get you began.
1. Humorous Instagram bios
Sadly, there’s nothing much less humorous than making an attempt to be humorous. The important thing to a comedic Instagram bio is conserving sincere, like this one from a drink model.
Taking part in to your viewers—and embracing how they see your model—is one other solution to get laughs.
And when all else fails, being quippy and considerably imprecise can be a great supply of comedy—if chaos is your model, embrace it.
2. Instagram bio quotes
Utilizing Instagram bio quotes might be a good way to precise an thought or create a sense of connection.
You would use a saying, a line from a poem or track, or any phrase that can imply one thing to potential followers. Simply ensure that to offer credit score the place credit score is due in case you use another person’s phrases.
The Quotations Page is an efficient place to start out your seek for good Instagram bio quotes.
Listed below are 15 quote concepts you’ll be able to copy and paste straight into your Instagram bio.
- Happiness relies upon upon ourselves – Aristotle
- We’re all born bare and the remaining is drag— RuPaul
- Change won’t come if we look forward to another individual or another time—Barack Obama
- I’d fairly remorse the issues I’ve carried out than remorse the issues I haven’t carried out – Lucille Ball
- Creativeness is extra necessary than data – Albert Einstein
- You miss 100% of the photographs you don’t take – Wayne Gretzky
- Cherish perpetually what makes you distinctive, cuz you’re actually a yawn if it goes – Bette Midler
- In case you don’t just like the street you’re strolling, begin paving one other one – Dolly Parton
- By no means let the worry of placing out maintain you from enjoying the sport – Babe Ruth
- I’m a wealthy man—Cher
- You might be the lead in your individual life – Kerry Washington
- When the entire world is silent, even one voice turns into highly effective – Malala Yousafzai
3. Inventive Instagram bios
A bio might solely be 150 characters, however that’s greater than sufficient to stretch that inventive muscle. Through the launch of Netflix’s Heartstopper, the corporate modified their bio to an invitation for the primary actors to start out a band.
This bio from Crocs is so inventive, it takes a second to know—we’ll allow you to learn it earlier than spoiling.
Did you get it? It’s “In case you ain’t Croc-ing, you ain’t rocking.”
In case you can’t make up your thoughts, do all of it. Insta-famous Italian greyhound Tika has emojis, a quote from Lizzo, “Trend Mannequin” and “Homosexual Icon” standing, and a hyperlink to her guide in her bio. Spectacular (however not as spectacular as a canine writing a guide).
4. Cool Instagram bios
“All your mates are so cool, you exit each night time”— Olivia Rodrigo. Who’s fairly cool herself: this brief, informative and rhyming bio says all of it.
One other solution to up the cool issue: commit an final branding fake pas and don’t introduce your self in an simply identifiable approach. For instance, most folk would determine Serena Williams as a tennis celebrity. In her Instagram bio, she’s merely “Olympia’s mother.” It feels very true to her, and that’s cool.
There’s a sample right here—”cool” and “brief” go hand-in-hand. Being too wordy doesn’t give off the cool issue, so if that’s what you’re going for, try to be as concise as attainable. Like Lizzo.
5. Brief Instagram bios
Talking of brief—in case you don’t want 150 characters, don’t use them. Courting app Bumble’s bio merely prompts of us to make the primary transfer.
Fewer phrases makes the phrases you do use extra highly effective, and actually makes a press release.
Or, you’ll be able to go in a completely other way and write a brief bio that few, if any, will perceive. You do you.
6. Intelligent Instagram bios
A intelligent Instagram bio will rating a chuckle (and hopefully a comply with) from customers. Keep self conscious and lighthearted, and the cleverness will come. Outdated Spice’s bio is a play on the weird masculinity that’s current in males’s deodorant branding.
Tiffany Haddish hypes herself, however stays humble in her Instagram bio.
And generally, the cleverest route is the best: in a world of individuals making an attempt to be as cool as attainable, artist Allie Brosh simply tells it like it’s, and actually stands out.
7. Instagram bios with emojis
Emojis are like dishonest (the great sort). When phrases fail, emojis are there. Designers Josh and Matt describe their relationship, profession, dwelling base and pets all in a single line of emojis.
You can too use emojis like bullet factors for a super-aesthetic look.
Or, go along with the traditional (if it ain’t broke, don’t repair it) and substitute emojis for the phrases they signify—hearts for love, and so on.
8. Instagram enterprise bios
In case you’re utilizing Instagram for enterprise, a bio could be a good spot to introduce your self (an increasing number of of us are using social media to research brands). Kraft peanut butter has a terrific instance of a succinct bio that describes their firm.
Companies can even use their bio to explain their model ethos, and what makes them completely different from others within the trade.
In case you’re doing internet affiliate marketing or partnering with different companies, a bio is an efficient place to place low cost codes or promotions associated to these affiliations.
9. Instagram bios with hyperlinks
Your hyperlink in bio is a wealthy place for customers to achieve extra assets and details about your model. Be certain that your viewers sees it by pointing to it—actually. Clothes model Free Label makes use of their bio to determine what the hyperlink is (on this case, a path to their newest launch).
In a similar way, artist Zoe Si makes use of her bio to level to her newest guide, which is accessible via her hyperlink in bio.
10. Informative Instagram bios
Typically, you simply need the info. Having the reply to your most steadily requested questions—within the instance under, that’s in all probability “When are you open?”—can repay. It may not be enjoyable, but it surely’s easy and clear.
13 Instagram bio methods chances are you’ll not learn about
Hungry for extra? We bought you. Listed below are some tricks to make your bio stand out.
1. Use fancy Instagram bio fonts
Technically, you’ll be able to solely use one “font” in your Instagram bio. However there are instruments on the market that can assist you create the look of a customized font by mapping your textual content to present particular characters.
Right here’s an instance of what Hootsuite author Christine’s bio seems like in a number of completely different fonts, as created utilizing the instrument Instagram Fonts.
That third one is a bit bonkers, however you could possibly decide and select a number of phrases to include strategically for visible enchantment. Generally, it’s a good suggestion to make use of this trick sparingly, for emphasis, fairly than dressing your complete bio up in fancy fonts.
When you discover a font model you want, simply copy-and-paste it into your Instagram bio.
2. Use Instagram bio symbols
We’ve already talked about utilizing emojis. However you can even go old-school and use particular textual content symbols to interrupt ★ up ★ your ★ bio. (Keep in mind Wingdings and Webdings? How very Nineteen Nineties.)
This trick makes use of the identical precept because the tip above, however as a substitute of utilizing symbols to create the look of a customized font, you should utilize them as retro emojis or distinctive bullet factors:
The simplest solution to discover your particular character is to open a brand new Google Doc, then click on Insert and select Particular characters.
You may scroll via the obtainable choices, search by key phrase, and even draw a form to discover a comparable character. Then, simply copy and paste into your Instagram bio.
3. Add a location
That is significantly helpful for companies: clients will need to know who (and the place) they’re shopping for from. Marking your location can even assist your model be extra searchable.
While you add your handle to your Instagram enterprise profile, it additionally seems under your bio however doesn’t deplete any of your bio character depend. That is one other nice solution to unencumber house for extra compelling bio data. Be warned, your handle solely exhibits up on cellular.
4. Add contact buttons
Enterprise profiles can embody contact data within the type of buttons that enable folks to cellphone you, e-mail you, or get instructions to your corporation straight from Instagram. That is one other one which solely exhibits up on cellular.
5. Add a name to motion button
One other mobile-only characteristic: You may encourage folks to take motion straight out of your Instagram bio with CTA buttons. These enable your followers to take direct actions like ordering meals out of your restaurant, or shopping for tickets in your occasion.
You’ll discover these choices beneath Motion Buttons when enhancing your corporation profile.
6. Add a hyperlink in bio
You get one clickable hyperlink in your Instagram bio. Since you’ll be able to’t use clickable hyperlinks in Instagram feed posts (until you’re utilizing Instagram ads or Instagram Shopping), your bio hyperlink is efficacious actual property.
You may change the URL as typically as you want. You may need to hyperlink to your latest or most necessary content material (like your newest weblog submit or video), a particular marketing campaign, or a landing page specifically for visitors coming from Instagram.
You can too use Instagram tools akin to Linktree to arrange a cellular touchdown web page with a number of hyperlinks, so that you don’t must maintain updating the hyperlink in your Instagram bio, which may result in outdated “hyperlink in bio” statements on older posts.
7. Use your bio to direct visitors to a different platform or web site
In case your main social media is on a special platform and also you contemplate Instagram a vital evil, that’s okay—you should utilize your bio as a solution to direct different customers to that platform.
Comic Ziwe Fumudoh hardly ever posts on Instagram, however may be very lively on TikTok, so she makes use of her bio to steer audiences in the direction of that app.
Lush, weirdly, “departed” from social media however nonetheless has an lively Instagram and makes use of their hyperlink in bio to elucidate why they’re not on-line.
8. Use line breaks
Folks don’t are likely to learn data on-line. As a substitute, they scan for bite-sized chunks of data.
Make that data simple to determine utilizing line breaks.
Okoko Cosmetiques makes use of a mixture of emojis and line breaks to create this cute Instagram bio:
It’s very easy so as to add line breaks utilizing the Instagram internet interface. Merely house your bio as you desire to it to look.
On cellular, your greatest wager is to create your bio with the spacing you need utilizing a notes app. Then, copy and paste it into your Instagram bio discipline. Or, use one of many Instagram bio templates under.
9. Share your pronouns
If you wish to, it’s nice to share your pronouns on Instagram. Since the option was first added in May 2021, it’s grow to be customary on the app so as to add your pronouns to your bio, whether or not you’re cisgender, transgender or nonbinary. Displaying your pronouns means your followers will know the best way to correctly handle you, and normalizing the follow helps make everybody feels extra comfy on the platform.
10. Use Hashtags
Hashtags in your Instagram bio are clickable hyperlinks. Take into account, although, that Instagram bios don’t seem in hashtag search outcomes. Including Instagram hashtags to your bio received’t make it extra discoverable.
Meaning you shouldn’t embody hashtags until they’re straight associated to your corporation, as a result of every one represents a chance for potential followers to click on away.
Nevertheless, including a branded hashtag to your bio is a good way to advertise and acquire user-generated content material.
This is without doubt one of the greatest methods for companies to make use of hashtags of their bio. When a person clicks on the hashtag, they may see all of the content material your followers and followers have posted, which creates glorious social proof for your business.
Branded hashtags are additionally a good way to get extra content material: you’ll be able to reshare follower’s posts that use the hashtag. The truth is, some customers construct their complete following off of user-submitted posts.
11. Use your bio to hyperlink to different accounts
You probably have a private and a enterprise account, otherwise you’re concerned in a cool venture that has its personal deal with, you’ll be able to tag that account in your bio. This can assist folks determine you (Oh, THAT’S the place I do know Zendaya from) however watch out utilizing them, as they might encourage audiences to navigate away out of your web page. (That is one thing Zendaya doubtless doesn’t care about).
12. Add a class
You probably have a business profile on Instagram, you’ll be able to select a class for your corporation. This seems beneath your title and can assist folks see what you do at a look.
Elmo, for instance, is a public determine.
Utilizing a class for your corporation can unencumber house in your Instagram bio, because you don’t must repeat this data. Nevertheless, it solely seems within the cellular view, so you’ll be able to’t assume everybody will see it.
13. Announce information
So long as you bear in mind to replace your bio usually, you should utilize it to announce information about new merchandise and updates in your model. In case you’re going to place a date in your bio, although, mark your calendar or set a reminder to alter it—when you have an outdated date in your bio, it makes your account seem like it’s not being monitored intently.
After 5/19, Taco Bell will (or a minimum of, they need to!) replace the old-news-Mexican-pizza doesn’t break their rep.
Instagram bio templates
Nonetheless unsure what to incorporate in your Instagram bio? We’ve created some social media bio templates, together with Instagram bio templates, to get you began.
Bonus: Unlock 25 inspiring social media bio templates to create your own in seconds and stand out from the crowd.
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