10 Social Media Analytics Tools That Do the Math For You [2023]

Questioning which of your social media ways are working? Wish to higher focus your time, effort, and funds? You want a social media analytics instrument.

On this article, I’ll cowl a few of the greatest free social media analytics instruments out there, together with some paid choices (for the true nerds who need to dive deep on the knowledge and see actual returns).

Then you definately’ll be able to study which social media metrics are important to track.

Not prepared to begin on the lookout for analytics instruments? Get a primer on what social media analytics even is.

Why you need social media analytics tools

Social media analytics tools help you create performance reports to share with your team, stakeholders, and boss — to figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels.

They can help you answer questions like:

  • Is it worth it for my business to keep posting on Pinterest?
  • What were our top posts on LinkedIn this year?
  • Should we post more on Instagram next month?
  • Which network drove the most brand awareness for our product launch?
  • What kind of posts do my followers like to comment on?
  • And many more.

10 of the best social media analytics tools for 2023

#1: Hootsuite Analytics

Key advantages: Efficiency knowledge from each social community in a single place with easy-to-understand studies

Paid or free? Paid instrument

Talent degree: Newbie to intermediate

Greatest for: Enterprise homeowners who run their very own social media, social media managers at small-to-medium sized companies, advertising and marketing groups

Most social media administration platforms have built-in analytics instruments. I hope you’ll forgive me for saying Hootsuite’s reporting capabilities are my favourite. Nevertheless it’s the instrument I do know and love greatest.


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Think about Twitter analytics, Instagram analytics, Fb analytics, Pinterest analytics, and LinkedIn analytics multi function place. Hootsuite Analytics gives a whole image of all of your social media efforts, so that you don’t need to test every platform individually.

It saves time by making it straightforward to check outcomes throughout networks.

Social media submit metrics:

  • Clicks
  • Feedback
  • Attain
  • Engagement fee
  • Impressions
  • Shares
  • Saves
  • Video views
  • Video attain
  • And more

Profile metrics:

  • Follower development over time
  • Unfavorable suggestions fee
  • Profile visits
  • Reactions
  • Total engagement fee
  • And more

Greatest time to submit suggestions

Ever spend a bunch of time writing and designing a social submit solely to have it fall utterly flat? There could possibly be plenty of causes for that. However one among the most typical causes this occurs is posting at the fallacious time. A.ok.a. Posting when your goal audiences usually are not on-line or not enthusiastic about partaking with you.

That is why our Greatest Time to Publish instrument is one among the hottest options of Hootsuite Analytics. It seems at your distinctive historic social media knowledge and recommends the most optimum occasions to submit based mostly on three completely different objectives:

  1. Engagement
  2. Impressions
  3. Hyperlink clicks

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Most social media analytics instruments will solely suggest posting occasions based mostly on engagement. Or they’ll use knowledge from common benchmarks, as an alternative of your distinctive efficiency historical past.

Different cool issues you are able to do with Hootsuite Analytics:

  • Customise report templates for less than the metrics you care about
  • Get studies in your rivals
  • Observe the productiveness of your social workforce (response occasions, and determination time for assigned posts, mentions, and feedback)
  • Monitor mentions, feedback, and tags associated to your small business to keep away from PR disasters earlier than they occur

On prime of all of that, Hootsuite gained the 2022 MarTech Breakthrough Award for Greatest Total Social Media Administration Platform!

And, in keeping with opinions not less than, the social media analytics instruments had been an enormous a part of that win:

“Makes social media so much easier!

The convenience of scheduling posts is wonderful. The analytics for reporting are unbelievable. You can create you personal personalised studies.”

– Melissa R. Social Media Supervisor

Business benchmarking

Need assistance setting lifelike objectives? Or perhaps you’re not a fan of manually gathering knowledge for audits and SWOT analyses?

With Hootsuite’s social media benchmarking, you’ll find out how others in your trade are doing on social and evaluate your outcomes with just some clicks. 

To get trade benchmarks, comply with these steps:

  1. Sign up to your Hootsuite dashboard and head to Analytics.
  2. In the menu on the left aspect of the display screen, scroll to Benchmarking and click on Business.
  3. Decide an trade that greatest describes your small business. 

Selecting an industry in Hootsuite Analytics Industry Benchmarking

That’s it! Now you possibly can see how your outcomes evaluate to common efficiency stats inside your trade. You can arrange customized timeframes, change between networks — Instagram, Fb, Twitter, LinkedIn, and TikTok — and search for benchmarks for the following metrics:

  • Profile impressions
  • Profile attain
  • Followers
  • Viewers development fee
  • Engagement fee
  • Video performs
  • Posting frequency
  • Clicks
  • Shares

… and extra.

Industry benchmarking in Hootsuite Analytics; Two graphs comparing post engagement rate and post like numbers.

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You may even discover assets to enhance your content material efficiency proper in the abstract part:

Industry benchmarking in Hootsuite Analytics: Performance summary with dedicated resources for improvement

And, if you’ll want to current your outcomes to your workforce, boss, or different stakeholders, you possibly can simply obtain your comparability report as a PDF file. 

Hootsuite Analytics is included in the Hootsuite Professional plan, which you’ll attempt without spending a dime for 30 days.

Be taught extra in this video or join a Hootsuite Analytics free trial.

#2: Google Analytics

Key profit: See how a lot visitors and leads stream to your web site out of your social media channels

Paid or free: Free instrument

Talent degree: all ability ranges

Greatest for: all social media professionals needs to be conversant in Google Analytics, however particularly those that work for a web-based enterprise

You’ve most likely heard of Google Analytics already. That’s as a result of it’s one among the greatest free instruments to make use of to study your web site guests. And if you happen to’re a social marketer who likes to drive visitors to your web site, then it’s a useful useful resource to have in your again pocket.

Whereas it’s not a social media reporting instrument per se, you should utilize it to arrange studies that can aid you:

  • See which social media platforms offer you the most visitors
  • See what content material drives the most leads and visitors on which social networks
  • Get to know your viewers with demographic knowledge
  • Calculate the ROI of your social media campaigns

Google Analytics dashboard showing sources of traffic for a blog post

With these knowledge factors, you’ll be capable to get the most out of your social media campaigns and successfully strategize for the future. No social media technique is full with out Google analytics.

Be taught extra: How to use Google Analytics to track social media success

#3: RivalIQ

Key profit: Absolutely customizable reporting that may draw knowledge from all main social media networks.

Paid or free: Paid instrument

Talent degree: intermediate

Greatest for: social media managers

RivalIQ was designed to let social media managers be knowledge scientists, with out the pesky certification. RivalIQ delivers on-demand analytical knowledge, alerts, and customized studies from main social media platforms.

Simply conduct a aggressive evaluation or a whole social media audit with RivalIQ’s in-depth reporting. Higher nonetheless, you possibly can truly current your findings on to your director, stakeholders, and advertising and marketing workforce with fully-customizable charts, graphics, and dashboards.

However RivalIQ isn’t only for discovering the huge image! Complete social submit analytics helps you to see precisely which posts work for every platform and establish why they work. Know precisely whether or not it was the hashtags, time of day, submit sort, or which community’s viewers led to success. Then take that information and double down for extra success!

Social Media Analytics Tools example: Rival IQ screenshot

Professional tip:  Getting owned by the competitors? With RivalIQ you’ll find all the identical data above, however from their social media accounts. When you can’t beat ’em, be a part of ’em (then beat ’em at their very own recreation)!

Be taught extra: Try a demo or start your free trial with RivalIQ

#4: Hootsuite Insights powered by Brandwatch

Key advantages: Analyze model sentiment and buyer demographics in actual time, alongside all of your different social media efficiency knowledge

Free or paid: Paid instrument

Talent degree: Intermediate to superior

Greatest for: Social media professionals, PR and communications groups, small to massive social media groups

Hootsuite Insights is a strong enterprise-level social listening tool that doubles as an analytics instrument.

It goes past Hootsuite Analytics, monitoring your earned social mentions so you possibly can measure social sentiment and enhance buyer expertise.

Brand sentiment dashboard in Hootsuite Insights showing spike in negative sentiment

It additionally analyzes knowledge about your viewers demographics like gender, location, and language. You can evaluate demographics throughout networks, or have a look at the mixture image of your viewers for all networks mixed.

This can be a instrument that actually tells you a large number about your viewers — and the way they really feel about you. It might inform you whether or not a spike in mentions is a victory or a disaster. And it may aid you capitalize or keep away from both one, respectively.

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#5: Brandwatch

Key advantages: Observe and analyze knowledge from greater than 95 million sources, together with blogs, boards, and overview websites, in addition to social networks

Free or paid: Paid instrument

Talent degree: Newbie to intermediate

Greatest for: PR and communications groups, social media entrepreneurs who deal with engagement and model monitoring

Brandwatch is a strong instrument with 5 easy-to-use social media analytics report templates:

  • Abstract: A high-level view of social conversations about your model, rivals, or key phrases.
  • Tendencies: A report on the conversations and accounts influencing a selected subject or hashtag, together with mentions per hour or minute.
  • Fame: A checkup on sentiment developments you may want to watch or handle.
  • Influencers: A report that will help you establish influencer advertising and marketing alternatives related to your model and analyze their exercise.
  • Competitor comparability: Benchmarking social media knowledge for dialog quantity, sentiment, and share of voice.

Be taught extra: You can add Brandwatch to your Hootsuite dashboard 

#6: Talkwalker

Key advantages: Monitor conversations from greater than 150 million sources to investigate engagement, potential attain, feedback, sentiment, and feelings

Free or paid: Paid instrument

Talent degree: intermediate to superior

Greatest for: social media managers, PR and communications groups, model screens, product entrepreneurs, researchers

Talkwalker gives analytics associated to social conversations past your owned social properties, together with:

  • Mentions
  • Model sentiment
  • Necessary influencers
  • Creator lists

You can filter by area, demographics, machine, sort of content material, and extra.

Talkwalker is very helpful to identify exercise peaks in conversations about your model. This may help you establish the best times for your brand to post on social media.

Be taught extra: You can add Talkwalker to your Hootsuite dashboard

#7: Keyhole

Key advantages: In-depth automated social media studies and dashboards for all platforms

Free or paid: Paid instrument

Talent degree: intermediate to superior

Greatest for: Enterprise-level companies and organizations

Keyhole helps you to report on all the pieces: social media campaigns, model mentions and interactions, hashtag impression, and even influencer marketing campaign outcomes. However that’s not all!

You can drill down into your impressions, attain, share of voice, and even analyze your competitor’s social media methods.

Social media analytics tools example: Keyhole

When you’re using influencer advertising and marketing as a part of your technique, Keyhole has reporting capabilities that can allow you to establish the superb influencers to work with.

Better of all? Keyhole lets you successfully by no means work in a spreadsheet once more. Good!

#8: Channelview Insights

Key advantages: Analyze the YouTube efficiency of a number of channels

Free or paid: Paid instrument (free for Hootsuite Enterprise customers)

Talent degree: all ability ranges

Greatest for: YouTube entrepreneurs and creators, social media managers who run a YouTube channel alongside different social channels

The Channelview Insights App provides YouTube analytics to the Hootsuite dashboard.

With this integration, you possibly can analyze your YouTube video and channel efficiency alongside all of your different social media channels. You may schedule automated, common studies.

Simply see the following metrics in a single place:

  • Views, engagement, subscription exercise
  • Video visitors sources
  • Viewers insights for demographics, geography, acquisition and extra

Channelview Insights showing YouTube analytics traffic sources piechart

#9: Mentionlytics

Key profit: Observe mentions, key phrases, and sentiment throughout a number of languages on social channels and elsewhere on the internet.

Free or paid: Paid instrument

Talent degree: Newbie to intermediate

Greatest for: PR and communications groups, model monitoring groups, product entrepreneurs, researchers at small to medium-sized companies.

Wish to get an enormous image view of what’s being mentioned about your model on the web? Mentionlytics is a good entry into the world of social media monitoring — particularly if you happen to run a worldwide enterprise in multiple language.

Mentionlytics "Top Website Mentioners" chart

Different issues you are able to do with Mentionlytics:

  • Sentiment evaluation
  • Discover prime influencers that comply with you
  • Filter outcomes by key phrases
  • Reply to mentions instantly

#10: Panoramiq Insights

Key profit: tracks Instagram analytics, together with Instagram Story analytics

Free or paid: Paid (or free for Hootsuite Enterprise customers)

Talent degree: All ability ranges

Greatest for: Instagram entrepreneurs

Alert all the Instagram entrepreneurs. Panoramiq Insights is ideal for Hootsuite free customers or professional customers who need to get deeper insights on their Tales specifically. (Simply obtain the app from our App Library).

Instagram Analytics in Panoramiq Insights

Amongst different issues, Panoramiq Insights helps you to:

  • Analyze follower demographics, together with age, gender, nation, metropolis and language
  • Monitor Instagram account exercise (for as much as two accounts), together with views and new followers
  • Discover your greatest posts with view and engagement analytics
  • Measure Story views and interactions

Free social media analytics report template

We’ve created a free social media analytics template you should utilize to gather knowledge about your efficiency on the numerous social networks. It’s an ideal place to begin if you happen to aren’t able to spend money on a instrument that can robotically gather knowledge for you. Merely obtain it, make a replica, and begin customizing it with your individual knowledge.

social media analytics report template

For more information on how to share your analytics data effectively, check out our post on how to create a smart and simple social media report.

Social media analytics FAQs

What is supposed by social media analytics?

Social media analytics is the assortment and evaluation of efficiency knowledge that helps you measure the success of your social media technique. It contains monitoring metrics like engagement, attain, likes, and lots of extra throughout all of your social channels.

Which social media analytics instrument is the greatest?

Hootsuite Analytics is one among the greatest social media analytics instruments on the market. It helps social media managers, entrepreneurs, and enterprise homeowners monitor metrics from all main networks (Instagram, Fb, Twitter, LinkedIn, TikTok, Pinterest, YouTube) in a single easy-to-use dashboard. Hootsuite customers may generate lovely customized outcomes with just some clicks.

What are the advantages of social media analytics?

Social media analytics tells you in case your ways and social methods are working, and helps you higher focus your time, effort, and budgets to succeed in the greatest outcomes.

What’s the greatest method to monitor social media analytics?

Most social media networks have free built-in analytics instruments — however the best method to monitor social media analytics from a number of accounts and networks in a single place is to make use of a social media administration instrument like Hootsuite.

Observe your social media efficiency and maximize your funds with Hootsuite. Publish your posts and analyze the ends in the identical, easy-to-use dashboard. Strive it free as we speak.

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All of your social media analytics in a single place. Use Hootsuite to see what’s working and the place to enhance efficiency.

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