12+ Creative Social Media Contest Ideas and Examples

Operating a social media contest is an effective way to extend engagement, followers, leads, and model consciousness. However arising with a method in your contest will be difficult.

That you must set the fitting targets, give you a inventive angle, and ensure that it’s in step with your model.

After which there’s the technical aspect of issues—like organizing influencer partnerships and ensuring you’re following the competition pointers of every social community.

To not fear, we’ve acquired you coated. On this publish, we’ll offer you inventive social media contest concepts to get you began.

What is a social media contest?

A social media contest is a campaign run on social media that encourages engagement, followers, leads, or model consciousness in trade for prizes and gives.

You may encourage your followers to love, remark, and share your posts and in return, you may give them one thing they’ll admire. This not solely helps improve your attain but additionally will get extra individuals speaking about your model.

Contests additionally encourage customers to work together together with your model in a enjoyable and inventive means. For instance, you would ask your followers to share their favorite picture of your product in use or give you a inventive caption for a publish.

Your viewers will benefit from the probability to compete and win prizes, and you’ll take pleasure in the advantages of elevated engagement. It’s a win-win!

3 social media contest concepts to extend engagement

When you’re seeking to get extra likes, feedback, and shares, strive these enjoyable social media contest concepts.

Like/share/remark to win

Folks love profitable prizes, and they’re prepared to advertise your model so as to take action. All it’s essential to do is provide a prize that your target market can be eager about, and then ask them to like, share, or remark in your publish to enter.

To extend the attain of your contest, you can even collaborate with an influencer in your trade who has the same viewers to yours.

For instance, in case you’re a jewellery model, you would group up with a style blogger and run a contest the place followers win a bit of jewellery out of your assortment.

Or, in case you’re a well being meals firm, you may group up with a health model to provide away dwelling health club provides and wholesome snacks, similar to Sunrype did under. Their collaborative contest was shared more than 3,000 times!


Creative video contests

Video content material will get your viewers energetic and engaged together with your contest, and brings in a complete new stage of creativity.

To run a video contest, you possibly can ask your followers to submit a brief clip associated to your contest theme, then choose a winner primarily based on creativity, originality, or no matter different standards you select.

Whereas it might be simple to ask your followers to submit a video of them utilizing your product, why not get extra inventive with it?

Goldfish crackers noticed enormous success on TikTok throughout their #GoForTheHandful Duet Challenge. This enjoyable social media contest requested customers to carry as many Goldfish crackers of their palms as potential. Whoever beat the file of 301 Goldfish in hand, set by professional basketball participant Boban Marjanović, earned the title of Official Goldfish Spokeshand.

The outcomes? Over 30 million views on TikTok.

<blockquote class=”tiktok-embed” cite=”https://www.tiktok.com/@goldfishsmiles/video/6945555303253462278″ data-video-id=”6945555303253462278″ type=”max-width: 605px;min-width: 325px;” > <part> <a goal=”_blank” title=”@goldfishsmiles” href=”https://www.tiktok.com/@goldfishsmiles”>@goldfishsmiles</a> <a title=”GoForTheHandful” goal=”_blank” href=”https://www.tiktok.com/tag/GoForTheHandful”>#GoForTheHandful</a> and attempt to beat Boban! <a title=”Contest” goal=”_blank” href=”https://www.tiktok.com/tag/Contest”>#Contest</a> begins 4&#47;6. <a title=”advert” goal=”_blank” href=”https://www.tiktok.com/tag/advert”>#advert</a> <a goal=”_blank” title=”♬ Go For the Handful – goldfishsmiles” href=”https://www.tiktok.com/music/Go-For-the-Handful-6945555202674346757″>♬ Go For the Handful – goldfishsmiles</a> </part> </blockquote> <script async src=”https://www.tiktok.com/embed.js“></script>

UGC picture contests

Asking your viewers to submit photographs associated to your model is a simple and enjoyable technique to encourage participation. Plus, it offers you a ton of user-generated content (UGC) campaigns that you would be able to repurpose for future social media posts and campaigns.

For picture contests, you possibly can ask individuals to:

  • Submit a photograph of themselves utilizing your product
  • Share a photograph of themselves doing an exercise that pertains to your marketing campaign
  • Present how they used your product in a inventive means

Cooler model Yeti just lately teamed up with Traeger Grills in an Instagram picture contest. Contributors had been requested to publish a photograph of their barbecue setup, tag Yeti and Traeger, and use the hashtag #YETIxTraegerBBQ within the caption.

The hashtag introduced in additional than 1,000 distinctive social posts which Yeti and Traeger each repurposed on their social channels.

3 social media contest concepts to extend followers

Use these inventive social media contest concepts to get more engaged followers.

Tag-a-friend contests

Asking your followers to tag their pals in a publish or remark is a simple technique to improve your followers with social media contests.

All it’s essential to do is create a giveaway publish that asks your followers to tag a pal (or three pals) for an opportunity to enter. You may even provide bonus entries for each pal that they tag.

Right here’s an instance from the healthy snack bar brand GoMacro, which requested followers to tag two pals for an opportunity to win free merchandise. Their publish had over 450 feedback which implies virtually 1,000 potential new followers!

Comply with to win

Skip the chit-chat and go proper to the purpose–ask customers to observe your social media web page for an opportunity to win.

It’s as simple as that!

Right here’s an instance from pop culture toy brand Funko, which provided customers an opportunity to win an unique Obi-Wan Kenobi™ toy in trade for a observe. Funko additionally provided up a direct-to-purchase Amazon hyperlink for customers who didn’t need to look ahead to the competition to wrap.

Reoccuring draw contests

Whereas getting a bunch of recent followers by a social media contest seems to be good within the second, it gained’t matter a lot in the event that they unfollow you as quickly as the competition ends.

When you get individuals following your account, you’ll need to maintain them there. This implies it’s essential to provide them value beyond the contest itself.

A good way to do that is to host reoccurring social media contests. This could possibly be a weekly or month-to-month draw the place you give away a prize at constant intervals.

To sweeten the deal, you possibly can provide completely different prizes every time and even bump up the worth of the prize as time goes on.

The tourism sector of Newfoundland and Labrador made good use of this tactic in its #PlayItByEar marketing campaign, in partnership with Air Canada. The marketing campaign included weekly prize attracts for contestants who created songs utilizing native sound bytes. In addition they included a grand prize giveaway on the finish of the marketing campaign to maintain followers engaged all through.

3 social media contest concepts to gather leads

Social media contests may help you discover extra certified leads and converse to a wider viewers. Listed below are three social media lead contest concepts to get you began.

Join contests

You should utilize sign-up contests to collect lead data in your prospects. To do that, merely ask contest entrants to enroll in trade for a deal or provide.

This was the technique the Columbus Blue Jackets hockey group used to increase ticket gross sales for his or her Stanley Cup playoff video games. Fb adverts had been pushed out to followers, asking them to enroll to win free playoff sport tickets.

This marketing campaign introduced in 2,571 leads and greater than $225,000 in single-game ticket gross sales.

Supply: Facebook

Direct message contests

If you need your viewers to concentrate to your messaging, strive reaching out on to their inbox.

Nail polish model Sally Hansen used this tactic in its latest Facebook Messenger contest.

Customers had been despatched direct messages asking them 4 questions on their pores and skin tone, undertone, and private type. Based mostly on the solutions supplied, Sally Hansen then beneficial a personalised set of colour suggestions that contest members may work together with and discover additional.

Those that shared their e-mail addresses with Messenger had been entered right into a contest to win a set of limited-edition festive crimson nail polishes.

This contest introduced in 11,000 new emails for Sally Hansen, to not point out an 85% e-mail opt-in price.

social media contest example by Sally Hansen


Supply: Facebook

Direct entrants to a touchdown web page

One other technique to get contest entries is to direct individuals out of your social media channels to a contest touchdown web page. This may be accomplished by natural or boosted posts, Or, and even only a common social media publish.

Travel brand Expedia used this tactic in its #ThrowMeBack Twitter contest which let entrants revisit a trip from the previous after signing up by the touchdown web page.

3 social media contest concepts to extend model consciousness

Social media contests are a wonderful technique to let your prospects or target market find out about your model, product, or service. Not solely that, however they will also be used to extend model consciousness and attain new potential prospects.

Listed below are three enjoyable social media contest concepts that you need to use to extend model consciousness for your corporation.

Collaborative contests

Collaborating with one other model or influencer in your trade is an effective way to succeed in a brand new viewers and get individuals speaking about your model.

For instance, you would group up with an influencer to give away considered one of your merchandise to their followers. Or, you would companion with a related model to double the prize gives of your contest.

Native Vancouver restaurant chain Nuba took benefit of this method after they partnered with yoga studio Jaybird. Each manufacturers concentrate on nourishing the physique and the thoughts, so the competition was an ideal match.

This contest introduced in 7x extra likes than different comparable Nuba posts.

Hashtag challenges

Hashtag challenges are an effective way to get individuals concerned and engaged together with your model. They’re additionally tremendous simple to arrange as they often depend on user-generated content material. All you want is a catchy hashtag and some prize incentives!

Colgate’s #MakeMomSmile hashtag challenge on TikTok garnered large outcomes. The competition known as on customers to share a video of themselves making their mother smile. In simply two weeks, the hashtag received over 5.4 billion views and greater than 1.6 million user-generated movies!

@zahra look how stunning my momma is :’) #MakeMomSmile @colgate_us #ColgatePartner ♬ Children Folk Acoustic – BDKSonic

Branded lens/AR contests

Platforms like Snapchat now provide branded lenses and AR filters that customers can mess around with. This offers an awesome alternative for manufacturers to get in on the enjoyable and host a contest utilizing these options.

Oreo used this characteristic to create “Oreoji” themed lenses, filters, and stickers. Customers may use these options of their each day snaps, or unlock a mountain zorbing sport the place they dodged obstacles whereas flying down a slippery slope. Gamers gained free packs of cookies as prizes.

This marketing campaign helped Oreo join with a youthful viewers and get their consideration with one thing new and thrilling.

social media contest example by Oreo using Snapchat filters

Supply: Marketing campaign Dwell

Find out how to run a social media contest

When you’ve acquired your contest template, it’s time to begin planning your subsequent social media contest. When you’re operating a social media contest for your corporation, otherwise you’re simply seeking to improve your attain on a private account, these contest ideas will assist you get began.

1. Set your targets and select a platform

First issues first, it’s essential to set your targets for the competition.

Are you seeking to improve engagement? Drive visitors to your web site? Increase model consciousness?

As soon as you recognize what you need to obtain, it’ll be simpler to decide on the fitting platform (or platforms) in your contest.

For instance, in case you’re seeking to improve engagement, Twitter or Instagram can be good decisions. When you’re seeking to drive visitors to your web site, a contest on Fb may be a greater choice.

2. Select your prize

Subsequent, you’ll want to decide on your prize. Your prize needs to be related to your contest targets and viewers.

When you’re making an attempt to extend engagement, you would provide to promote them in your social channels. When you’re seeking to improve model consciousness, you would provide a product pattern or swag merchandise.

3. Promote your contest prematurely

It’s a good suggestion to construct hype round your contest earlier than it launches. Ensure you give individuals sufficient time to enter the competition–you don’t need it to be over earlier than they actually have a probability to take part!

You may promote your contest prematurely by :

  • Posting about it on social media
  • Sending out an e-mail blast to your subscribers
  • Making a touchdown web page in your web site
  • Promoting the competition on related web sites and blogs

Use Hootsuite to schedule your social media posts in advance. This can assist you be sure to’re selling your contest throughout your whole channels, and that you just’re doing it constantly.

4. Collab with an influencer (non-obligatory)

Teaming up with an influencer is an effective way to get the phrase out about your contest. Be sure that to decide on an influencer who has a comparable target market to yours.

You may group up with an influencer by:

  • Asking them to share your contest on their social media channels
  • Having them create authentic content material in your contest (e.g., a weblog publish or social media publish)
  • Collaborating with them for prizes and/or contest entry necessities

5. Comply with the community’s pointers

Relying on the social community you’re utilizing, there may be particular contest pointers it’s essential to observe. For instance, Fb desires it to be clear your contest is not affiliated with their brand. Instagram requires you to have official rules laid out for every contest.

Not following the community’s pointers may lead to your contest being taken down or not being accepted within the first place. So, it’s undoubtedly price looking at earlier than you launch your contest.

6. Decide the winners

As soon as your contest is over, it’s time to choose the winners! There are a number of methods you possibly can decide winners pretty:

  1. Use a web based instrument like Wheel of Names to choose a winner at random
  2. Decide the winner with probably the most tags
  3. Let a decide determine

Make sure you be upfront together with your entrants about the way you’ll be selecting the winner. That means, there are not any surprises when the competition is over.

7. Observe and optimize your contest

After your contest ends, it’s vital to monitor your outcomes and see what labored and what didn’t. This can assist you optimize future contests so that they’re much more profitable.

To trace your contest, you’ll need to keep watch over:

  • The variety of entries
  • The variety of feedback, likes, and shares
  • How many individuals used your hashtag
  • How a lot engagement every publish obtained
  • Who your winners are and the place they’re situated

Hootsuite Analytics also can assist you monitor how a lot attain and engagement your contest is getting. Observe contest-related shares, hashtags, and extra to see how far your contest is shared.

Save time and run your subsequent social media contest with Hootsuite. Market it throughout all the most important networks, have interaction your followers, and handle user-generated content material in a single place. Strive it free as we speak.

Get Started

Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.

Source link

I am Freelance
Shopping cart