12 Exciting Things to Try on Instagram in 2023


So that you’re in a little bit of an Instagram rut. Your content material isn’t sparking pleasure in the way in which it used to. It’s not about accumulating more followers or getting more likes: you’re simply form of bored. The honeymoon stage is over.

Hey, don’t give up. That is regular. You and Instagram can nonetheless have a long-term, loving, fulfilling relationship. You’ve simply gotta put some effort in. It’s time to spice issues up.

From easy picture modifying hacks to simple Reels inspo, that is the place to go when you’re in search of new issues to strive on Instagram. Learn on for the freshest developments, new options and examples from the professionals.

12 things to try on Instagram in 2023

1. Turn photos or Stories into Reels

While Instagram used to be a photo sharing app only, video is the new queen. Videos on Instagram have an average engagement rate of 1.5% (it doesn’t sound like lots, however it’s!) and usually carry out higher than images—which isn’t nice information if images are form of your factor.

However with slightly creativity, you possibly can rework your images right into a Reel—like the instance above. You don’t have to be an professional videographer to make Reels: slightly music and a fastidiously clipped slideshow goes a good distance.

It’s also possible to make Reels out of existing Stories (Instagram will even recommend it to you, see the screenshot above) or story highlights.

2. Check a viral modifying hack

Typically, all you need is a standard, perfect-looking insta-worthy picture. However we’re not all Photoshop consultants, and whereas there’s a ton of free and easy apps you can use to edit images from Instagram, there’s additionally picture modifying software program constructed into your smartphone.

Currently, photo-savvy people have been sharing precisely how they make their Instagram images look so good, and a few of them have gone viral (not essentially on Instagram—as an alternative, they’re spilling secrets and techniques on TikTok).

@humayra.farzanaiPhone edit to make your footage Instagramable♬ Count My Blessings – Enisa

Spoilers: this received’t work each time, however it’s nonetheless a cool factor to take a look at out.

3. Customise your Story hyperlinks

The simplest approach to level your Instagram followers to a particular web page on a special platform (for instance, your private weblog e-commerce web site) is to add a hyperlink to your Instagram story.

And, if the hyperlink sticker doesn’t fit your model’s vibe, you possibly can even customize it completely in six easy steps.

That customization choice apart, it’s also possible to edit the hyperlink inside the IG app to change the sticker textual content. Whenever you copy and paste a hyperlink into the URL area, the sticker textual content will mechanically be the identify of the web site (for instance, WIKIPEDIA.ORG). However when you sort into the “sticker textual content” area, you possibly can change that (to, for instance, LEARN MORE ABOUT SHREK).

Updating link display text on Instagram

4. Publish an in depth picture dump

Photo dumps, invented and perfected by Gen Z (however, in a approach, really found by your aunt on Fb who doesn’t know the that means of the phrase “curation”) are considered one of Instagram’s latest—and dare we are saying, most charming—developments.

The fantastic thing about a photograph dump is that it doesn’t have to be stunning. Case in level: Emma Chamberlain’s photo dump from a visit to Tub, England, consists of each a snapshot of her crying and a literal dumpster.

However picture dumps will also be a approach to present your followers what you’ve been up to, and possibly even showcase your content material slightly. This photo dump from a photographer actually showcases her work, and the caption particulars each career-related issues (“Shot and scanned quite a lot of movie this month!”) and bits and items from her private life (“Obtained the entire household up early and spent the morning on the museum”).

So, when you’ve already tried the strictly silly-only picture dump, strive posting one which acts extra like a spotlight reel or life replace—they are often simply as partaking, and there’s no stress to be humorous.

5. Make a Reel that jumps on a trend

If you’re struggling for inspo for an Instagram Reel, we humbly recommend simply scrolling via everybody else’s (this doesn’t really feel like work, however consider us, it’s). You’ll discover that many creators and brands are utilizing the identical audio in comparable methods, every placing their very own spin on the development.

When you’ve discovered a development you want—and one that may showcase your common content material in a brand new approach—hit the audio identify on the backside of the display screen, which is able to take you to all the Reels that use that sound. Watch a bunch of them to ensure you actually perceive the development (it’s essential to be in on the joke) after which strive it for your self.

This ceramicist hopped on a development, and used the chance to make a extremely cool transition video the place she begins with a block of clay and finishes with accomplished, handmade mugs. She didn’t simply copy what different customers have been doing, she altered the development to go well with her personal model of content material.

Pssst: the caption on this Reel factors to one other supply of inspo: TikTok. Trends often hit TikTok a couple of weeks (and even months) earlier than IG Reels, so it’s also possible to peek at that platform for extra concepts.

6. Use the up to date ballot sticker on Instagram Tales

Instagram first launched the ballot sticker to Tales in 2019. The sticker is an superior approach to encourage engagement on your Tales (who doesn’t love to give their opinion) however the ballot solely allowed for 2 reply choices, which was fairly restrictive.

However in January 2022 the platform launched extra ballot choices—so now, you possibly can supply up to 4 solutions to your ballot. You’ll be able to ask your followers about their favorite merchandise, their opinions on your new launches, their favorite season, and so forth.

Question sticker on Instagram

7. Make behind-the-scenes content material

As stunning as polished images and movies are, generally seeing what’s behind the scenes is much more compelling.

Displaying your course of—whether or not it’s the way you make your soy candles, how to arrange lighting for a tough scene in an indie movie, or the way you get that good snapshot of your Insta-famous poodle—helps your followers see extra of who you might be. It’s additionally a possibility to simply double the quantity of content material you’re making.

The proprietor of this skincare firm did a product photoshoot, but in addition made a reel exhibiting off what all these images appeared like in her digital camera roll. That is an efficient approach to present one other facet of your model to your viewers (and it doesn’t require an excessive amount of time or sources, both).

8. Host a contest or giveaway

Internet hosting an Instagram contest or giveaway is a good way to thank your followers for his or her help—and to acquire some new followers in the method.

Simply be warned: there are specific rules and guidelines that your contest should abide by, in any other case you threat it getting taken down (or worse, your entire web page getting flagged).

You’ll be able to host a giveaway for any motive—possibly a holiday-focused occasion, like the instance above, or to have a good time a significant model anniversary. Or for no motive in any respect: no excuse crucial, everybody loves free stuff.

9. Pin essential posts to the highest of your profile

In spring 2022, Instagram launched a brand new function: now you can pin up to three posts to the top of your profile grid. As an alternative of the grid being ordered from latest to oldest publish, pinning ensures that your followers see your most essential posts, first.

To pin a publish to the highest of your profile, merely decide the publish you need to pin, faucet the three dots, and choose “Pin to your profile.” Slightly pin icon will seem in the highest proper nook of the picture on your grid.

Pinned posts at the top of Instagram profile grid
Supply: Instagram

You’ll be able to pin posts that include essential logistical data (for instance, when and the place you’re having a sale), posts introduce your followers to your self or your model and even or pin a Reel that has gone viral to capitalize on that clout.

10. Make a easy transition Reel

Transition movies are usually a low funding, excessive reward sort of content material (you possibly can go super hard if you want, however you don’t have to). They make an excellent sort of Reel as a result of they’re actually satisfying to watch, no matter what the content material is.

For instance, the Reel beneath is enjoyable, easy and fairly—and it’s exhausting to watch simply as soon as, no matter whether or not or not floristry is fascinating to you.

As soon as your Reel is prepared, you possibly can go forward and schedule it for the very best time (a.ok.a. the time when most of your viewers is on-line) utilizing Hootsuite.

scheduling a Reel using Recommended Times in Hootsuite Composer

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For extra particulars, take a look at our guide to scheduling Reels.

11. Persuade your loved ones to get entangled

There’s been an excellent constructive transfer in direction of authenticity on social media in the previous couple of years—audiences aren’t in search of heavily-filtered perfection, they’re extra about authenticity (especially Gen Z audiences).

One artistic approach to make your model’s social media presence extra real is to present a extra private facet of it: for instance, what your loved ones thinks.

In fact, this technique isn’t for everybody (and never everybody’s dad is thrilled to be on-camera) but when your family members are recreation, it’s a enjoyable—and humorous—approach to share extra of who you might be.

12. Study Instagram search engine optimisation

Okay, we’ll admit this isn’t the sexiest technique on this listing… however not like a short lived development or function that’s topic to change, search engine optimisation (Search Engine Optimization) is enduring. It’s helpful not solely on Instagram, however principally any internet-based platform.

To place it merely, optimizing your Instagram for search means making it simple for individuals to discover you. Proper Instagram SEO includes utilizing the appropriate key phrases, hashtags, and alt textual content to make sure that anybody trying to find content material in a particular area of interest comes throughout your account—Instagram’s software program wants to give you the option to determine you effectively sufficient to recommend you.

For instance, when you’re a plant-based chef who specializes in desserts, you’d need any sweet-toothed vegans to give you the option to simply discover you. Placing “Vegan chef” in your IG deal with or bio, hashtagging #plantbasedrecipes or #vegandonuts on your Reels, and utilizing alt textual content to describe your content material is an effective place to begin (be taught extra about this by way of our blog post on social media SEO, the place we’ve included suggestions for each main community).

Save time managing your Instagram presence with Hootsuite: Schedule posts, Reels, and Tales forward of time, and monitor your efforts utilizing our complete suite of social media analytics instruments. Try it free immediately.

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