130+ Social Media Acronyms Every Marketer Should Know

Studying a brand new language isn’t straightforward, and there’s sadly no Duolingo Owl for social media acronyms (Duo, in the event you’re studying this, I’m completely going to apply my Japanese later, please cease texting me). However correct, intelligent use of web abbreviations is a part of a profitable social media technique — so in case your model is utilizing social media for enterprise, you’re going to need to research up.

Improper use of acronyms on-line could be complicated at finest and embarrassing at worst. You don’t need your organization to sound like somebody’s nice aunt Margy:

Shoutout to my nice aunt Margy, who thinks that «lol» means «a number of love» and has simply managed to completely confuse an entire bunch of bereaved relations.

— Brian Carey (@CareyBrian) June 20, 2022

So we’ve put collectively the final word information to social media acronyms. Learn on for a crash course in web lingo.

‘Afro Art’ is a series of portraits celebrating the beauty and versatility of Black hair inspired by Baroque period artworks, by Kahran Bethencourt (and partner Regis) aka Creative Soul #WomensArt pic.twitter.com/WY1seCRvqn

— #WOMENSART (@womensart1) June 11, 2022

AMA: Ask me something

AMAs are social question-and-answer periods. Firms, influencers, model representatives and on a regular basis of us would possibly put up AMAs on Twitter, Reddit, or in a Fb or Instagram stay stream.

ASAP: As quickly as doable

For while you want one thing, proper now.

BRB: Be proper again

This is likely one of the authentic social media abbreviations, first used within the late Nineteen Eighties or early Nineteen Nineties. It’s from the chat discussion board period, however finds its approach again on social when the best event requires it.

BTS: Behind the scenes

Nope, not the Korean boy band. This abbreviation is used to supply followers a behind-the-scenes take a look at your model.

@balletexcelohio

Peter Pan ✨magic✨ #bts #peterpan #flying #balletflex #behindthescenes #fyp

♬ GOOD TIME – Niko Moon

BTW: By the best way

This social media acronym is used so as to add additional information, go on a tangent, or throw some shade.

CMV: Change my view

You’re sharing an opinion, however are conscious that your opinion is perhaps flawed. You’re open to having a civil dialog. In actual fact, there’s a whole subreddit devoted to CMV discussions.

Supply: Reddit

DYK: Do you know

Do you know the DYK abbreviation is a good way to share a enjoyable truth along with your social media viewers? Write in your social media caption or embrace it as a hashtag.

In the present day is Day 5 of #SeaTurtleWeek and it is all in regards to the loggerhead turtle! #DYK that loggerheads are the commonest nesting turtle that we doc in Broward County? Every year, our workforce with the @BrowardCTurtles marks over 2,000 loggerhead nests on our seashores!

📷: Okay.Kilfoyle pic.twitter.com/hxlJKQNseg

— Broward County Setting (@BrowardEnv) June 12, 2022

ELI5: Clarify (it to me) like I’m 5

This social media abbreviation is standard on Reddit, and is a solution to request a easy rationalization for a fancy subject or idea.

FBF: Flashback Friday

A solution to throw it again to the previous on a Friday.

FOMO: Concern of lacking out

In case you haven’t heard of FOMO, you’ve been lacking out. This social-bred phobia expresses the nervousness of absence. For the homebodies there’s the antonym acronym JOMO, which suggests Pleasure of Lacking Out.

having some coachella fomo fairly arduous rn pic.twitter.com/pvik7lqalT

— Jordan Doww (@JordanDoww) April 16, 2022

FTW: For the win

A typically honest, typically sarcastic, typically full-of-genuine-excitement acclamation. (And on the opposite aspect of the coin, FTL means for the loss.)

FWIW: For what it’s price

This social media acronym is usually used to specific one’s opinion, however in a approach that isn’t impolite or overbearing. It reveals you’re not deliberately making an attempt to name somebody out in the event that they share one thing you don’t suppose is right. You’ll most frequently discover this on Twitter or message boards.

FYI: To your info

This social media acronym is an informative abbreviation, typically delivered with a touch of sass.

H/T: Hat tip

Typically simply HT, a hat tip is a digital nod that credit an authentic supply for intel or a picture. It will possibly additionally stand for heard via.

ICYMI: In case you missed it

A solution to spotlight content material or information which may have been missed within the eternal blitz that’s social media.

IMO/IMHO: For my part / In my humble opinion

A disclaimer that somebody is sharing their opinion, not information, about one thing. Opinions are divided on whether or not the H stands for humble or sincere.

IRL: In actual life

IRL is used to tell apart when one thing occurs in actuality, not on social media, in video games or wherever else on the web.

JSYK: Simply so

This acronym is used when delivering helpful information.

Jsyk full moon in 3 days!! On Tuesday the 14th!!! pic.twitter.com/duJeKpQcbP

— Spiky-Toad✩°̥࿐ (@PiperMad_duck) June 11, 2022

LMK: Let me know

When somebody makes use of this social media abbreviation, they’re ready for suggestions or info. Creators will usually add “LMK if this helps!” after sharing recommendation.

MFW: My face when

This acronym is at all times accompanied with a picture that represents a facial features. It’s used each positively and negatively (for instance, “MFW I discover $50 in my outdated pants” or “MFW my sister finds $50 within the outdated pants I simply gave her).

Supply: Reddit

NBD: No massive deal

Typically used as a humble brag for one thing that’s really an enormous deal for the author of the social put up.

NP: No downside

A really chill response (no matter whether or not it was really an issue).

NSFW: Not protected for work

This one is actually not protected for work. Suppose twice earlier than utilizing it — and sharing any NSFW content material — on a company account.

NYT: Identify your commerce

Utilized in teams and boards the place exchanges are made. Has misled many to imagine The New York Occasions is in very excessive demand.

OC: Unique content material

One other approach of exhibiting that you’re sharing your individual content material, not another person’s concepts or phrases. Mainly the other of RT. For instance, sharing a photograph over Twitter that you simply took can be OC. Sharing another person’s photograph wouldn’t.

WFH: Working from dwelling

Unsurprisingly, this acronym gained loads of traction throughout the COVID-19 pandemic. Typically utilized in on-line chats with colleagues, however this may be helpful for social media as nicely.

SMH: Shaking my head

For the instances when it’s obligatory individuals know that you simply’re unimpressed or incredulous, and presumably actually shaking your head behind that display.

TBH: To be sincere

Very like IMO, this social media abbreviation is used to indicate vulnerability, as a humble flex, to share an opinion or present you agree or disagree with one thing.

TBT: Throwback Thursday

Like FBF, that is one other social media-designated day of nostalgia.

TFTF: Thanks for the comply with

Twitter slang. This social media abbreviation is a solution to work together in a constructive approach with somebody who just lately began following you on social.

TFW: That feeling when

Precedes an usually relatable expertise, and is normally accompanied by a meme.

Supply: Reddit

TGIF: Thank God it’s Friday

As a result of everyone’s working for the weekend.

TL;DR: Too lengthy; Didn’t learn

Often used to supply a pithy abstract on one thing too prolonged for Web consideration spans. Or it’s the abstract typed out earlier than or after the lengthy rationalization, type of just like the Coles Notes model of a social media caption.

WBW: Wayback Wednesday

Wayback Wednesday takes a visit down reminiscence lane on hump day.

WCW: Lady crush Wednesday

A day of the week to rejoice a self-identifying girl, normally on Instagram, for no matter motive! There’s additionally MCM: Man Crush Monday. WCW can be utilized in a caption or as a hashtag.

In the present day’s #WCW is the immensely proficient @Khosi_Ngema_ . She performs Fikile Bhele on Netflix’s collection Blood & Water (in the event you haven’t watched season 1, RUN DON’T WALK! Season 2 simply began, and we’re already deep). Khosi is barely 21 years outdated and is already killing the sport. pic.twitter.com/QjGgWPBUXa

— Gabrielle Union (@itsgabrielleu) September 29, 2021

Enterprise social media acronyms

B2B: Enterprise to enterprise

Shorthand for a corporation that provides services or products for companies (fairly than people).

B2C: Enterprise to shopper

Describes an organization that provides services or products on to prospects.

CMGR: Group supervisor

Group managers domesticate a model’s relationships on social media. To not be confused with social media managers, neighborhood managers have interaction and nurture the corporate’s neighborhood.

CTA: Name to motion

A name to motion is a verbal, written, or visible immediate. It provides individuals a directive on what to do subsequent, whether or not that’s “Enroll,” “Subscribe,” or “Name us in the present day.”

Useful resource: Here’s how to write an effective CTA.

EOD: Finish of day

Often to indicate a deadline. For instance, “Please get this report again to me by EOD Monday.”

EOW: Finish of week

Identical as above, however for the top of the week (TGIF).

EM: E-mail me

There’s no have to schedule one other Zoom assembly. This may be discovered in writing.

ETA: Estimated Time Of Arrival

The abbreviation used when guessing when a deliverable is due. For instance, “What’s the ETA on that weblog put up we’re ready on?”

F2F: Nose to nose

This acronym is used when wanting to rearrange an in-person assembly. For instance, “Somewhat than one other Zoom assembly, let’s schedule one thing F2F.”

IAM: In a gathering

An abbreviation to indicate that now will not be the best time for a cellphone name or an countless barrage of textual content messages. You’re busy!

ISO: Looking for

Typically utilized in boards and teams the place issues are solicited, bought, or exchanged.

Supply: Fb

IT: Data expertise

The division you’ll need to name while you’re having technical difficulties (after you strive turning it on and off once more).

KPI: Key efficiency indicator

A key efficiency indicator is a measure that tracks how successfully an organization is carrying out its targets.

Useful resource: These are the KPIs to track in order to measure your brand’s success.

MoM: Month over month

Used to indicate progress or quantitative adjustments occurring every 4 weeks. Generally used for adjustments in income, lively customers, web page views or signal ups. There’s additionally YoY: 12 months over yr. This measures the identical quantitative metrics, however evaluating knowledge over 12 months as a substitute of 4 weeks.

OOO: Out of workplace

Often included in an automatic e mail, scheduled to be despatched when somebody is aware of they are going to be away from the workplace on vacation, touring for work, or in an prolonged workshop. For instance, “I’ll attempt to get again to you by Monday as I will likely be OOO for the subsequent three days on trip.”

P/E: Worth to earnings

A ratio or metric usually utilized by buyers and enterprise analysts to find out the worth of an organization.

ROI: Return on funding

ROI measures how a lot revenue is delivered for given company initiatives. ROI is likely one of the most typical methods companies assess the success of campaigns and ventures.

Useful resource: Learn how to track and improve your social media ROI.

SEM: Search engine advertising

Search engine advertising is a technique of promoting on the Web. It includes buying adverts on search engines like google and yahoo to extend web site site visitors.

search engine marketing: SEO

SEO goals to enhance natural search engine outcomes and enhance the visibility of content material on the net.

Useful resource: Does social media impact SEO? We let you know here.

SERP: Search engine outcomes web page

These are the paid and natural web page outcomes which can be displayed by a search engine after a person performs a search.

SMART (targets): particular, measurable, attainable, related, well timed

A standard enterprise acronym utilized in goal-setting. It reminds the individual setting the targets to create ones that may be tracked and really achieved.

Useful resource: Here’s how to set SMART goals to arrange your model for social media success.

SMB: Small and midsize companies

Small companies are companies with lower than 50 workers. Midsize (or medium-sized) companies usually have lower than 250. In addition they are typically known as small and midsize enterprises (SMEs).

Useful resource: Is your model a small enterprise? Here are some tips to help you with your social media strategy.

SMM: Social media advertising

The apply of accelerating model consciousness and consideration on social media, with the target of constructing relationships and producing leads.

SMO: Social media optimization

Social media optimization ensures using the suitable platforms for model advertising. It’s similar to SMM.

SoLoMo: Social, native, cellular

Social, native, cellular describes the convergence of cellular and domestically focused social media marketing that’s grown in reputation due to geo-location expertise.

SRP: Social relationship platform

An SRP is a centralized platform that makes use of enterprise-grade expertise to permit corporations to publish on a number of social media websites, in addition to monitor, reasonable, and analyze.

Useful resource: In case you’re in search of an instance of an SRP, look no additional. Hootsuite is a social relationship platform and right here’s how one can use it.

TBD: To Be determined/decided

Use this acronym when the knowledge you want isn’t recognized but, as in “Cake for Alyssa’s birthday on Thursday! Flavour TBD.”

TOS: Phrases of service

Phrases of service are the authorized guidelines customers conform to comply with to make use of a social platform.

UGC: Person-generated content material

Person-generated content material refers to any content material, together with posts, pictures, or movies, created by customers of a platform fairly than a model.

WOM: Phrase of mouth

Phrase-of-mouth advertising refers back to the viral passing of brand name dialog on-line via the lively encouragement of an organization.

Technical acronyms used on social media

API: Software programming interface

An API is a set of instruments, definitions, and protocols that permits software program builders to backend one system with one other. As an example, Google Maps has APIs obtainable for net browser and app integration in order that completely different corporations can combine map expertise.

CMS: Content material administration system

A content material administration system is a platform that hosts the creation and administration of digital content material. Widespread content material administration techniques embrace WordPress, Joomla, and Drupal.

CPC: Value per click on

The value an advertiser pays for every click on earned on a marketing campaign.

CR: Conversion fee

The conversion fee measures the proportion of people that have taken an motion in your marketing campaign similar to views, registrations, downloads, purchases. Conversions are a key metric with regards to calculating ROI.

CRO: Conversion fee optimization

Measures taken to enhance conversions.

CTR: Click on-through fee

A click-through fee represents the proportion of people that click on on a hyperlink after being offered with the choice.

CX: Buyer expertise

Buyer expertise refers back to the relationship a buyer has with an organization via numerous interactions and touchpoints. Mapping out the shopper journey is an efficient approach to make sure a buyer can have a great expertise along with your firm.

ESP: E-mail service supplier

In easy phrases, an ESP is a third-party firm that provides e mail providers, similar to publication deployment or advertising campaigns. Widespread corporations embrace MailChimp, Fixed Contact, and Drip.

FTP: File transport protocol

A approach of transferring recordsdata or copying recordsdata between computer systems. Typically used for file switch between a server on a community and a shopper’s laptop. This is likely one of the best methods of transferring recordsdata — and likewise the oldest, because it was happening within the pre-internet period.

GA: Google Analytics

Google Analytics is an analytics platform for web sites. It permits entrepreneurs to trace web site guests, referrals, bounce charges, and extra.

Useful resource: We tell you how to set up Google Analytics and use it to track your brand’s social media success.

IM: On the spot messaging

Sending a typed message to another person’s laptop instantly. For instance, you’ll be able to ship an IM over Slack, Google’s Hangout Conversations or Skype chat.

OS: Working system

The software program that runs a pc, pill or smartphone. For instance, while you get a notification in your iPhone to replace to iOS 16, you’re updating the OS that runs your cellphone.

PV: Web page views

Web page views is a tally of what number of guests have landed on a given net web page. Total web page views stats usually tracked alongside distinctive web page views.

RSS: Wealthy web site abstract

RSS, typically referred to as Actually Easy Syndication, is a format for syndicating net content material. (Meaning content material from one web site is made obtainable for one more web site.) Podcasts, blogs, and publishers depend on RSS feeds to share their content material with a large viewers.

Useful resource: Try the Hootsuite Syndicator.

Saas: Software program as a Service

Software program as a service refers to cloud-based functions which can be obtainable to prospects over the Web. It’s typically often known as “on-demand software program” or software program plus providers.” Examples embrace e mail and calendar apps, and Hootsuite.

SOV: Share of voice

Share of voice measures the quantity of publicity an organization owns in comparison with its rivals. Social share of voice, alternatively, measures model publicity based mostly on social dialog about an organization.

UI: Person interface

The visible a part of a system that’s been designed for finish customers. Mainly, it’s the place people and machines meet.

URL: Uniform useful resource locator

A URL is the worldwide net tackle of an internet site or web page. This weblog put up’s URL is https://blog.hootsuite.com/social-media-acronyms-marketers-know/.

UV: Distinctive views

Distinctive views are the variety of particular person viewers of a web page, video, or picture. For instance, if a single person reads a narrative on an internet site 10 instances, it’ll register as 10 web page views and one distinctive view.

UX: Person expertise

In digital design, person expertise examines how successfully individuals interface with techniques similar to web sites or functions. Good UX goals to know customers’ values, wants, talents, and boundaries.

VPN: Digital non-public community

A personal community that provides the person anonymity when utilizing the web by providing an encrypted connection, versus being on a public community. A VPN is perhaps used to guard the person from hackers or spy ware.

Gen Z social media acronyms

Gen Z has a spending power estimated at over $143 billion — that’s some huge cash. And Gen Z’ers are recognized for aligning their spending with their values, so now’s the time to be #relatable. Right here’s the abbreviations Gen Z is utilizing proper now.

411: Data

In case you’ve obtained the 411, what’s up.

AF: As f–––

An addition for emphasis, i.e. I’m hungry AF.

«who obtained you smiling?» me im humorous af

— Noah ✵ (@noahdonotcare) June 10, 2022

AFK: Away from keyboard

Used to let others know there is perhaps a little bit of a delay in replying to their message as a result of, nicely, you aren’t at your keyboard proper now or are at present offline.

BAE: Earlier than anybody else

Affectionate time period for somebody’s pal, crush or companion.

BC: As a result of

‘Trigger BC is simply simpler.

BFF: Greatest pals endlessly

An acronym that reveals somebody is a very, actually shut pal. Like, the most effective.

FFS: For f–––‘s sake

Simply complete exasperation.

FML: F––– my life

Typically used earlier than or after an unlucky anecdote.

Supply: Reddit

GOAT: Best of all time

This social media acronym acknowledges the easiest of their discipline. Not everybody will get to be a GOAT. For instance, Simone Biles is the gymnastics GOAT.

HMU: Hit me up

Name me, get in contact, slide into my DMs, and so on.

IDK: I don’t know

In case you don’t know what this implies, IDK how that will help you.

idk what anxious individual wants to listen to this however remind your self that you’re nonetheless beloved even when ppl are upset with you.

— Kemi Marie (@kemimarie) June 13, 2022

IDGI: I don’t get it

An acronym used to specific confusion.

ILY: I really like you

Typically additionally written as ILU. Additionally acceptable are hearts and blow-kiss emojis.

JK: Simply kidding

A useful add-on for when the joke’s not apparent.

JTM: Simply the messenger

Shorthand to point that you simply’re not the supply of the information you’re sharing. Typically utilized in teams and message boards.

KK: Okay

A approach of claiming, “cool” or “all good” or “I obtained it.” However while you kind KK, you’re exhibiting that you simply’re chill about that call. You’re informal.

LOL: Laughing out loud

As a result of we are able to’t hear your laughter on the Web.

LOML: Love of my life

One other shorthand time period of affection (used principally in platonic and romantic relationships—don’t use it along with your boss).

LMAO: Laughing my a–– off

For when laughing usually doesn’t lower it. Or when one thing is admittedly humorous.

Lmao I’m obsessive about my cat. Why does she seem like this? pic.twitter.com/foA043lCja

— Jillian Suh-Kurovski (@BugsOrBust) June 13, 2022

MRW: My response when

A social media acronym that’s most frequently paired with a picture or GIF to indicate the way you’re feeling about one thing.

NVM: Nevermind

Simply neglect about it.

nvm i nearly obtained bit by a snake https://t.co/Xks2xhT4kD

— Neon Genesis Martellegram (@martellegram) June 13, 2022

Obvs: Clearly

Obvi can also be used, obvs.

OH: Overheard

Precedes a direct quote or paraphrase picked up from eavesdropping.

OMG: Oh my God

Or “Oh my goodness” additionally works.

OMW: On my approach

An abbreviation to make use of while you’re assembly up with somebody, or simply expressing being on the transfer basically.

i feel it’s a cry in my automotive to phoebe bridgers omw dwelling from work kinda day

— yerba mate fanatic (@staticbuzzzz) June 26, 2022

Pls: Please

Please, sans vowels.

POV: Viewpoint

This acronym has been round a very long time, but it surely’s blown up particularly on TikTok: creators usually deal with the digital camera as if it’s an individual, giving viewers that individual’s standpoint.

@cryingwithpancakes

I’ll get the display fastened quickly after these payments 🥲 #pov

♬ original sound – CEO of smol pp

PSA: Public service announcement

A solution to broadcast a message thought of priceless to most of the people.

RN: Proper now

An actual-time temper, i.e. “So hungry RN.” You can too ask somebody WYD RN? (Translation: What are you doing proper now?)

ROFL: Rolling on the ground laughing

A full diploma above LMAO.

SRSLY: Critically

For critical incredulity.

TMI: An excessive amount of info

Used earlier than offering an excessive amount of info (i.e. “this can be TMI, however…”). Or to inform somebody they’ve: “That’s gross! TMI!”

TTKU: Attempt to sustain

Typically utilized in a sassy solution to name somebody out once they’re not fairly quick sufficient to know a joke or a truth.

TY: Thanks

Or thx.

WBU: What about you

“I’m doing nice, WBU?”

WDYM: What do you imply

An abbreviation to indicate you don’t completely get what’s occurring proper now. You want somebody to make clear for you.

WTF: What the f–––

Critically, WTF. Additionally could be shortened to only TF.

YOLO: You solely stay as soon as

Just a few years in the past, YOLO was used lots to indicate that you simply’re dwelling your finest life. Now, in true Gen Z type, it’s principally utilized in an ironic approach—it’s cringey.

@ohlookits1111

#slay #yolo #cringe #genz #millennial #zillennial #bikeride #colonialparkway #jamestownva #williamsburgva #virginia #heyya #slayya

♬ original sound – 😳

YW: You’re welcome

Don’t point out it, utilizing solely as many letters as obligatory.

Grasp these acronyms and your model will likely be one step nearer to social media success.

(It’s all a part of developing an effective strategy).

Alright of us, class is formally dismissed. For now. Get your self a snack, you’ve been working arduous AF.

DYK Hootsuite makes SMM simpler and faster? Schedule, compose, and publish posts to FB, IG, LI, TW, and YT all from one dashboard. Srsly! Attempt it free rn.

Try it free!

Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.