15 Unique Instagram Reels Ideas for Your Business

When it first got here out, individuals dismissed Instagram Reels as a TikTok ripoff. Since its introduction, although, the highly effective instrument has confirmed to have some severe model energy.

That’s as a result of, in contrast to disappearing Instagram Tales, Reels stick round. The content material you create will reside in your account’s Reels tab for…effectively, so long as you need.

If you wish to enhance engagement and consciousness, Reels could be a game-changer. However developing with video concepts after which creating content material takes a bit of labor and advance planning.

Struggling to provide you with Instagram Reels concepts for your enterprise? Take a look at our listing of Instagram Reels concepts or skip straight to the tip for hooks to jumpstart your creativity. You’ll be creating vertical movies and changing new enterprise companions very quickly!


15 Instagram Reel ideas that will boost engagement

1. Show off your work

The most obvious Reels idea is also one of the most effective — show off your work.

British clothing manufacturer Lucy and Yak do this well with their ongoing #InMyYaks campaign. They use this hashtag as the hook for Instagram Reels where they display new items. Lucy and Yak fans have also adopted the hashtag to show off their outfits.

Come up with a hashtag that showcases your products, then use it. Your fans will likely follow suit.

2. Display your skills

Reels that showcase the talent it takes to create your product or service are always a great idea.

Jewelry brand Cleopatra’s Bling use Instagram Reels to offer a glimpse at the craft behind their beautiful pieces. They even include a must-have coffee break.

3. Invite participation

The more engagement you get, the better your Reels will do. But you don’t have to wait for comments to roll in on their own. Instead, create Reels that encourage interaction.

Type-oriented home goods company Letterfolk nailed it with their St. Patrick’s Day Reel. An eye-popping animation shows off their product. It also prompts viewers to engage with the Reel by tagging someone they’re lucky to know.

4. Go behind the scenes

Go on, show off a little behind-the-scenes magic. If you’re setting up a shoot anyway, take a few moments to create some loose B-roll footage.

That’s what the activewear brand Bliss Club did in this Reel. They introduce their models as BlissFaces, with a relaxed approach that invites the viewer in. It makes their whole ad campaign feel more accessible.

5. Share your values

If your brand is passionate about its practices, share them! Maybe you’re all about ethically sourced materials or sustainable packaging. Why not tell the world with a Reel?

Here’s a great example of how Kay Carter Homeware did just that. Their Reel offers a glimpse at the company’s sustainable studio practices. With content like this, they’re inspiring potential customers and fellow small business owners.

6. Reel vs. reality

If you’re already going behind the curtain, take it a step further. Get a little vulnerable about life as a business owner. People love original content that shows off the human side of your brand.

Take this Reel from You’re the Bomb, where founder Luana shares the triumphs and trials of running a brand.

The Reel itself is vague enough to be playful and engaging. Still, Laura uses the caption to share more about the difficulties of life as an entrepreneur. Sure, most of us may not know what it’s like to operate a vegan bath bomb company in New Zealand, but we can relate.

7. Tell it like it is

Brands that aren’t afraid of a little authentic expression always find an audience. The Reels format is a perfect venue for this.

In this post shared by brand consultant Namrata Vaid, she uses a trending audio clip to share an unfiltered take.

In your own Reels, you can use audio, text and facial reactions to debunk myths, share hot takes and express yourself. It might feel too specific, but these posts tend to do well.

Customers and clients will appreciate your honesty. You might earn some extra engagement from peers in your industry.

8. Use filters

Sure, being raw and real is one way to get the message out. Still, that might not feel like the right fit for your brand. If so, you can explore the world of augmented reality (AR) Instagram filters.

Integrate AR filters into your Reels toolkit, and you’ll be able to create some super-futuristic posts.

9. Count it down

You’ve got a full minute to fill on Reels, and that’s actually a solid amount of time to count down your top faves.

Here, Greg of Greg’s Vegan Gourmet delivers three mouth-watering recipes, but that’s not all. He also includes plenty of jokes and organic calls to action for viewers to check out his page. All that content, and he doesn’t even hit the one-minute mark!

It’s a perfect example of what you can do with tightly edited countdowns.

10. Show a before and after

There’s nothing better than a makeover montage, right?

If your work involves any type of transformation, Reels might be the perfect opportunity for your business.

Here, the professional organizers at Organized Dwelling transform a chaotic workplace mess. After some simple editing, it becomes a soothing and functional cupboard.

11. Get musical

The internet will always love dancing videos (remember the OG dancing baby?!), and Instagram Reels are no different. Just make sure you’re dancing to this week’s trends, not last year’s.

Rather than hop on a trend far too late, you can keep up with all things musical by following Instagram’s official @creators account.

They provide weekly updates on trending songs and dances, so that you’ll by no means find yourself behind the instances.

12. Mess around with model

On a visible platform like Instagram, sharing trend simply is sensible. (And the #ootd hashtag will possible outlive us all.) So if it is sensible for your model, why not attempt to seize a little bit of that magic for your self?

Exhibit your WFH seems or share what your staff’s sporting to the workplace. Capturing per week of outfits could be a enjoyable, simply edited Reel that will get a shocking quantity of traction.

13. Create a tutorial

The web remains to be the principle approach individuals discover ways to do, effectively, something. So utilizing social media to share your experience, it doesn’t matter what it’s in, is at all times a good suggestion.

Right here, Adobe shares cool methods to make use of its merchandise to create considerate, personalised presents for household and associates.

It’s the type of factor that somebody may watch again and again — or share with their associates — to grasp the talent.

14. Get foolish with it

Enjoying it cool will solely get you up to now on-line. Typically, it’s okay to let your hair down and interact in some good old school goofing round.

Boldfaced Items does simply that on this Reel. They poke enjoyable at an oblivious accomplice who comes residence from the shop with paper towels as an alternative of their eco-friendly dishrags.

The Reel is straightforward, nevertheless it’s visually arresting and humorous. It’s additionally precisely the type of factor their followers will take pleasure in.

15. Repurpose evergreen content material

Should you’ve shot promo movies for different platforms and had some success (or, truthfully, even for those who didn’t), attempt repurposing them as Instagram Reels. Think about Reels a chance to provide your YouTube movies new life!

You may must reconfigure your edit to slot in the 9:16 side ratio, nevertheless it’ll nearly undoubtedly repay. In spite of everything, in a sea of front-facing digicam rants, a professionally shot video stands out.

7 Instagram Reels hook concepts

As a normal rule, you’ve about three seconds to grab your viewer earlier than they scroll previous your video. Each good Instagram Reel begins with a hook that grabs consideration straight away.

Need assistance developing with a hook for your personal Reels? We’ve acquired seven concepts that will help you cease these thumbs of their tracks

1. Find out how to… Earlier than you share your experience, inform the viewer what they’ll be taught after watching your Reel. Instagram’s built-in textual content editor works nice for this!

Supply: Bon Appetit on Instagram

2. My prime three… Numbered lists are at all times nice hooks (you’re studying one proper now!), and three gadgets normally make for a quick Reel. Checklist something out of your favourite lunch spots to your desert island albums.

3. Three powerful classes I realized… Get susceptible by trying again on the educational curve particular to your enterprise.

4. 4 suggestions for… Carry that area of interest experience to your Reels! Share details or points out of your {industry} that solely you’ll know.

Domino Mag Creator style sessions

Supply: Domino on Instagram

5. Don’t begin your day with out… Does your native espresso store make the most effective cappuccinos? Possibly you’ve acquired a terrific note-taking system that helps you keep organized. Whether or not you’re sharing a day-in-the-life information or an industry-specific tip, this hook is a good way to maintain your followers watching.

6. 5 issues you are able to do proper now to enhance… Whether or not you’re discussing scheduling, enterprise growth and even psychological well being, including “proper now” offers the Reel a way of immediacy that may draw viewers in.

7. You want this… No matter you’re plugging, this hook nearly ensures your viewers shall be drawn in.

Real Simple ice cream serving life hack

Supply: Real Simple on Instagram

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