16 of the Best TikTok Tools to Improve Your Marketing

Do you have got a trusted field of TikTok instruments? If not, it’s time to construct one.

As of 2021, TikTok had 78.7 million users in the US alone. And it’s projected to attain 89.7 million customers by 2023. The app retains rising its person base with no signal of slowing down.

For you, meaning extra alternatives to attain your viewers. However with alternative comes competitors. Extra accounts identical to yours, besides with extra likes, feedback, and follows. Yikes. You is perhaps asking your self, what have they got that I don’t? The reply is probably going a stable TikTok creator device equipment.

With so many gifted creators publishing content material, you’ll need all of the benefits you will get. So, we’ve compiled a listing of expert-approved TikTok instruments. We’ve obtained you coated, from scheduling to analytics, engagement, modifying, and adverts. Have a look beneath.

TikTok scheduling tools


A consistent TikTok posting schedule grows your brand awareness and can increase your follower count.

But you don’t have to do it all manually. Instead, try using a scheduling app like Hootsuite.

Hootsuite allows you to schedule your TikToks for any time in the future. (TikTok’s native scheduler only allows users to schedule TikToks up to 10 days in advance.)

Of course, we’re a little biased, but we think it’s tough to beat that kind of convenience.

From one intuitive dashboard, you can easily schedule TikToks, review and answer comments, and measure your success on the platform.

Our TikTok scheduler will even recommend the best times to post your content for maximum engagement (unique to your account).

TikTok’s video scheduler

TikTok’s own Video Scheduler is a handy and fail-safe scheduling choice.

You simply want to use TikTok on your desktop to do it, as you possibly can’t entry this characteristic on the cellular app. If you happen to do all of your different social scheduling on a unique platform, it is perhaps price putting in a TikTok integration device so that you don’t have to toggle forwards and backwards.

If you happen to persist with scheduling instantly in TikTok, you’ll have the option to schedule posts 10 days prematurely.

Observe: when you’ve scheduled your posts, you gained’t have the option to edit them once more. At this level, they’re pretty much as good as printed items. So, you’ll have to delete, edit, and reschedule for any obligatory modifications.

TikTok analytics instruments

Hootsuite Analytics

If you need to test on how your TikTok account is performing, head to Analytics in the Hootsuite dashboard. There, you’ll discover detailed efficiency stats, together with:

  • High posts
  • Follower depend
  • Attain
  • Views
  • Feedback
  • Likes
  • Shares
  • Engagement charges

Hootsuite TikTok analytics - detailed post analytics

The Analytics dashboard additionally contains useful details about your TikTok viewers, together with viewers breakdown by nation and follower exercise by the hour.

Hootsuite TikTok analytics - follower activity by hour

TikTok Analytics

If you happen to’ve obtained a TikTok account, you’ve obtained entry to in-app analyticst. The dashboard has most metrics that you just’ll need to regulate as entrepreneurs, influencers, and enterprise house owners. These analytics are easy to understand and entry, supplying you with useful perception into your TikTok technique.

TikTok instruments for engagement

Hootsuite Insights powered by Brandwatch

Brandwatch is nice for engaging with your TikTok audience. The app pulls “information from 95m+ sources together with blogs, boards, social networks, information, movies and evaluate websites.” BrandWatch will crawl these sources and pull out search phrases you’ve flagged.

By monitoring queries and search phrases the place you present up, you will be the place your viewers is speaking about you or subjects that relate to you. You possibly can even monitor the tone of peoples’ feedback. The app can flag whether or not it’s optimistic, impartial, or unfavorable. Then, you possibly can reply instantly in Hootsuite.

You need to use Brandwatch to monitor TikTok songs or hashtags, then use the upward-trending ones in your content material. As you already know, leaping on rising songs does unbelievable issues in your engagement. In accordance to TikTok, 67% of users want to see popular or trending songs in your movies.

Paid TikTok auto instruments for engagement

If you happen to got here right here to see which bots or auto instruments we advocate, be warned: we’re about to disappoint you.

When it comes to shopping for TikTok auto instruments for engagement, you need to know that automating feedback, replies, likes, and follows could also be penalized by TikTok. Extra probably than not, you’ll be hit with a “Decreasing inauthentic exercise” pop-up, and your likes or follows will likely be eliminated.

Don’t get us improper — the attract of tripling your follower depend or likes and feedback on a video will be virtually irresistible. However, assume twice earlier than you spend your cash. Take a look at what happened when we tried.

What you are able to do as a substitute:

Airtable for TikTok

One of the greatest issues you are able to do for your self as a TikTok marketer is to make a content calendar. It retains your posting cadence constant which in flip helps with engagement.

Airtable is a spreadsheet-database hybrid with a ton of potential.

For social media content calendars, you possibly can collaborate with the relaxation of your group and your shoppers on the platform. You possibly can present and inform in a single easy-to-edit place. Plus, you’ll have a macro-shot of your weekly, month-to-month, and yearly technique.

TikTok modifying instruments

Adobe Premiere Rush

Adobe Premiere Rush is the first third-party app that permits you to publish instantly to TikTok. Adobe created the app for all modifying ability ranges and included options like pace ramping, filters, and transitions.

Due to Rush’s reputation, there are a ton of video tutorials obtainable — together with ones on TikTok.


CapCut is an all-in-one video modifying app. It’s custom-made to ship in your TikTok wants and is supplied with trending stickers and customized fonts. Oh, and the better part? It’s fully free.

CapCut is owned by the similar mother or father firm as TikTok. So far as TikTok viral instruments go, you already know it’s obtained every little thing you want. Take a look at the CapCut TikTok account for hacks.


right here comes the tutorial #capcut #viral #fyp #videoedit #tutorial

♬ original sound – CapCut – CapCut


GoPro’s app Quik is an journey content material creator’s greatest pal. This TikTok modifying device will mechanically match your content material with “beat-synced themes and transitions to create beautiful and shareable edits.”

So, for those who’re busy kayaking to the subsequent cliff-jumping spot however nonetheless need to publish, that is the app for you. So far as TikTok auto instruments go, Quik is amongst the most helpful and time-saving.


Introducing #Quik 📲 The very best of our app. Get the most out of your pictures/movies, regardless of which telephone or digital camera you’re utilizing. Obtain hyperlink in bio

♬ original sound – GoPro

TikTok creator instruments

TikTok Creator Fund

Again in 2021, TikTok made Creator Tools obtainable to all public accounts. However, inside these instruments, the Creator Fund remains to be gated. In accordance to TikTok, to be eligible for the Creator Fund, you have got to meet this standards:

  • Be based mostly in the US, UK, France, Germany, Spain, or Italy
  • Be at the least 18 years previous
  • Have at the least 10,000 followers
  • Have at the least 100,000 video views in the final 30 days
  • Have an account that matches with the TikTok Neighborhood Tips and phrases of service

If you happen to meet these factors, it’s price signing up for a Creator Fund account. Your fashionable movies would possibly make you a pair of additional {dollars}. Although, it’s a good suggestion to weigh the Creator Fund pros and cons earlier than deciding.

TikTok adverts instruments

TikTok Techniques

So TikTok Tactics itself isn’t precisely a TikTok device — nevertheless it offers you the learnings you want to carry out higher. The e-learning collection is placed on by TikTok for TikTok entrepreneurs. They are saying it’ll flip you into “an Adverts Supervisor professional,” regardless of your promoting objectives.

A four-part collection, TikTok Techniques covers:

  1. Attribution,
  2. Concentrating on,
  3. Bidding and Optimization, and
  4. Catalogs and Inventive.

TikTok Pixel

Trying to higher observe how a TikTok marketing campaign is doing? Use TikTok Pixel, a device that tracks how your TikTok adverts impression your web site. It’s basically a chunk of code you embed that may monitor your person’s journeys.

TikTok Pixel permits for simple conversion monitoring and the potential to optimize your TikTok advert campaigns. You’ll additionally have the option to create customized audiences based mostly on the conduct Pixel’s tracked in your web site.

TikTok Promote

If you happen to’re trying to increase present content material with a Creator profile, check out Promote. Promote is accessible to all TikTok customers underneath Creator Tools. This TikTok advert device can pump up your video views, web site clicks, and follower depend.

The very best half of TikTok Promote is how easy it’s to use and the way far your greenback can stretch. TikTok says that through Promote, “You possibly can attain up to ~1000 views for as little as 10 {dollars}.”

TikTok Promote options:

  • Versatile spending quantity
  • You possibly can select a promotion purpose of extra engagement, extra web site visits, or extra followers
  • Both customise your viewers or let TikTok select for you
  • A set finances and timeframe

Different TikTok instruments for entrepreneurs

Adobe Inventive Cloud Categorical

Adobe Inventive Cloud Categorical is nice for TikTok. The app’s drag and drop options, preloaded templates and themes, and video resizing capabilities make it fast and simple to create customized TikTok movies. You possibly can add textual content, animation, and stickers that aren’t present in the TikTok app.

Don’t anticipate to use Categorical to design your whole model; this app’s energy lies in creating fast, ephemeral, easily-consumed clips. The kind of bite-sized movies TikTok loves. 



#ad Adobe @CreativeCloudExpress makes my life of a enterprise proprietor, artist, and creator simpler. #EasyWithAdobeExpress #AdobePartner

♬ Tough Stuff, Easy Stuff – Rocky Paterra


Do you, like so many others, cringe at the thought of writing copy? Don’t fear; there’s an app for that. Even for those who (like us) love writing captions however have an excessive amount of in your plate, CopySmith could possibly be the reply.

CopySmith is copywriting AI that generates copy and content material for you. With a pair of minor tweaks and edits, you’re left with captions created in half the time.

CopySmith copyrighting tool

This TikTok device checklist is under no circumstances exhaustive. Discovering the apps that may prevent time, make your life somewhat simpler ( you, Pendulum), or present you the content material traits your viewers is into will be price their weight in gold.

Develop your TikTok presence alongside your different social channels utilizing Hootsuite. From a single dashboard, you possibly can schedule and publish posts for the greatest instances, have interaction your viewers, and measure efficiency. Strive it free as we speak.

Try it free!

Need extra TikTok views?

Schedule posts for the greatest instances, view efficiency stats, and touch upon movies in Hootsuite.

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