19 Frequently Asked Social Media Questions [ANSWERED]

What do a household BBQ and knowledgeable networking occasion have in frequent? The truth that somebody goes to ask you, “How do I am going viral?” or different social media questions, like, “Do you simply publish on Instagram all day?” #no

Most individuals know social media is nice for enterprise, however generally these on the high don’t all the time perceive particularly the way it works. Whether or not it’s the C suite you should deliver on top of things, a hiring supervisor, or your nosy aunt Meg, be ready with these solutions to the most well-liked social media questions.

19 frequently asked social media questions

1. What is a social media manager and what do they do?

A social media manager is someone who manages social media for a brand or multiple brands.

A social media manager’s responsibilities can span across social media marketing strategy, content creation, performance analysis, social listening, community management, and, sometimes, customer service.

Alongside their team, they social media managers also plan organic and paid campaigns, develop a content material calendar, and community with different manufacturers and influencer companions.

Generally social media managers are known as digital advertising managers, neighborhood managers, or model creators.

Giant corporations sometimes rent in-house social media employees, or depend on long-term company contracts. Small companies could solely have the price range to rent one full-time particular person, leading to them being a “jack-of-all-trades” social media supervisor. These versatile entrepreneurs usually do all the things from technique to taking pictures movies and all the things in between. Or, they might outsource to freelance consultants in design, manufacturing, or writing to assist out.

2. How a lot does social media marketing value?

How a lot does a automobile value? Relies upon if it’s a Kia or a Mercedes. The identical goes for social media marketing: You’ll be able to spend quite a bit or just a little. However, the quantity you spend isn’t a assure of how rapidly you’ll attain your targets. In spite of everything, a Kia and a Mercedes can each get you to the identical place on the time.

Working tons of adverts or hiring an skilled company to handle your accounts can lead to quicker development. However, cash can’t exchange technique. Irrespective of how a lot you put money into social media marketing, you should know your target market, set measurable targets, create a content strategy, check several types of social media content material, and extra. You additionally want to grasp social media ROI to understand how a lot you’ll be able to spend on selling your services on social media and nonetheless make revenue.

Even if you happen to handle all the things in-house, you continue to have to cowl the expense of your time (or your workforce’s), plus:

  • software program/instruments to provide and handle content material,
  • product or cost for influencer advertising campaigns,
  • adverts value.

Unsure what try to be spending? Now we have a information on methods to create a social media budget for companies of all sizes.

3. Is being a social media supervisor an actual job?

Hopefully by now, most individuals understand working in social media is an actual job. As of 2021, 91% of companies with over 100 workers use social media marketing.


The general public expects most corporations to have a social media presence, so the full-time jobs to handle these accounts are very actual. Apart from working straight for a corporation, social media managers may work for companies representing a number of shoppers, or freelance.

Content creators—who was once known as influencers—are additionally a type of social media managers, however they’re targeted on constructing their very own manufacturers as a substitute of an organization’s. This was once seen as a one-in-a-million shot at success however is changing into more and more extra frequent and financially viable because the creator economy continues to take off.

4. How do I get extra followers, particularly on a model new account?

Persistently publish high-quality, related content material your target market desires to see. Experiment usually to find which varieties of content material work greatest.

However how do you try this? Sticking to a targeted editorial calendar and often repurposing content.

Within the meantime, if you happen to can’t stand observing “0 followers” initially of a brand new account, and you’ve got the price range for it, think about operating adverts to herald your first couple hundred followers.

In earlier years, cost-per-like campaigns have been low-cost, however skyrocketed to an average of $0.52 per like in 2021. In 2022 and past, you may get a greater bang in your buck whereas nonetheless constructing a following with retargeting campaigns.

5. Is shopping for followers actually that dangerous?

Sure. Don’t do it.

Want proof? We’ve run multiple experiments and the outcomes are clear: Shopping for followers damages your repute and might probably result in your account getting blacklisted. Some companies are outright scams, whereas others ship what they promise—hundreds of followers—however these followers aren’t actual, don’t remark or like, they usually don’t do something to extend the metrics that matter, like your engagement price.

Need to spend cash to spice up your followers in a legit method? Congrats, that’s known as promoting. Right here’s methods to get essentially the most out of your social ad campaigns as a beginner.

6. How do you go viral?

One doesn’t merely “go viral.”

The black gates resulting in the social media elites are guarded by greater than only a few viral posts. There’s content material there that doesn’t sleep. The analytics are ever watchful. It’s a bustling wasteland, riddled with Instagram Reels, selfies, and sponsorships. The air there’s an intoxicating fume. Not with a ten thousand particular person digicam crew might you do that.

As Boromir famously says in The Lord of the Rings: “It’s folly.”

Maybe Boromir would have felt in a different way about strolling into Mordor if he would’ve had a information comparable to this one on the most effective social media trends to go viral.

7. Which social media platforms ought to I take advantage of?

The one right reply is, “Not all of them.” You could be profitable with one social media channel, although maintain it to a max of three or 4 foremost ones to give attention to. (Except you’ve received a giant workforce to deal with greater than that—then by all means, go for gold.)

When selecting which social platforms to make use of, search for matches that:

  • are the place your viewers hangs out
  • have promoting or different promotional choices
  • align with the types of content you need to create

Whether or not you’re organising new enterprise accounts or auditing your efficiency, understanding which platforms to make use of depends on having up-to-date statistics on every platform. Fortunate for you, we have now our free, in-depth Social Trends 2022 report with all of the demographics you should resolve the place to focus your time this 12 months.

8. How many individuals use social media?

As of Q1 2022, 4.62 billion people use social media, which is 58.4% of the world’s inhabitants. That’s additionally an 8% bounce from 2021, when simply over 50% of the world was on social.

essential digital headlines January 2022 infographic

9. What’s the hottest social community?

Fb with 2.9 billion monthly active users. Subsequent up is YouTube with 2.5 billion month-to-month lively customers, then WhatsApp (2 billion) and Instagram (1.47 billion).

graph of most popular social networks with Facebook in number one spot


Because the father or mother firm of Fb, Instagram, Fb Messenger, and WhatsApp, Meta reaches 3.64 billion customers per thirty days. That’s 78% of the world’s 4.6 billion social media customers.

Technical social media questions

10. How do you create a very good social media technique?

There isn’t a one-size-fits-all social media technique. Your technique is particular to your enterprise. However one factor that is the identical throughout each profitable social media technique? Making all the things about serving your viewers.

Model new to creating a technique, or wanting so as to add one thing new to your toolbox? Take a look at the next assets:

Need full steering on each side of making and optimizing your social technique? Attempt the Hootsuite Social Marketing course.

11. How do you calculate engagement price?

Your engagement price per publish is the proportion of your followers who interacted with that publish. Your total engagement price is the common engagement every publish acquired throughout a particular time interval.

To calculate it, take the overall variety of engagements in your publish and divide it by your whole follower rely.

(Engagements / Complete followers) x 100 = Engagement price

Desire a shortcut? Attempt our free engagement rate calculator, which incorporates benchmarks to measure your efficiency.

So what counts as an engagement?

  • Like
  • Remark
  • Share
  • Save (on Instagram)

For codecs like Instagram Stories, engagement is also a DM reply, clicking a hyperlink sticker, answering a ballot, or different Story actions. Engagement choices differ by platform however these are those most have in frequent.

12. What number of hashtags ought to I take advantage of?

Every platform has its personal guidelines about this. For instance, Instagram permits a most of 30 hashtags per publish.

However must you use all of them? Nope.

Whereas algorithms change on a regular basis, our experiments present that utilizing fewer hashtags can really increase your attain by as a lot as 15%. Instagram now recommends utilizing solely 3-5 hashtags, regardless that they nonetheless permit as much as 30.

What about Fb, Twitter, and each different community? We’ve received you with an entire hashtag guide, together with methods to discover the fitting ones for you.

13. How usually ought to I publish?

The “good” posting schedule modifications as usually because the platforms change their algorithms (which is quite a bit). What works proper now seemingly received’t in six months.

You don’t want to change your schedule each week, however try to be switching issues up no less than as soon as 1 / 4 to see if posting roughly usually boosts your engagement. Your viewers’s conduct—how usually they’re on-line—and preferences will decide how profitable your posting schedule is. It’s totally different for everybody.

Keep in mind: your schedule must be one thing you’ll be able to sustain with. Need to publish 5 Reels per week however solely have time to make one? Be reasonable when planning.

OK, however how usually must you actually publish proper now? Right here’s the reply:

14. What are the picture sizes for every social platform?

Picture specs have modified over time as platforms redesign their apps and feeds. Take a look at our full information to all present social media image sizes for 2022.

Right here’s a sneak peek of the most well-liked platforms and codecs:

social media image sizes 2022

15. What social media instruments do I would like?

Technically, you don’t actually want something. You’ll be able to handle your social media fully without spending a dime. However, having the next varieties of instruments will dramatically enhance your development and save money and time.

Content material scheduling

That is what most social media managers look to automate first, for apparent time-saving causes. Past scheduling posts, your ride-or-die software must also let you:

  • Visually plan content material and campaigns,
  • Collaborate along with your workforce,
  • Optimize content material for every platform (e.g. tagging the fitting @mentions, media dimension modifying),
  • Permit for bulk uploading and scheduling.

As you’ll have guessed, Hootsuite fills the invoice on all these. Take a look at how Hootsuite brings planning and scheduling collectively to simplify your workflow:

Start your free trial. (You can cancel anytime.)

Content material creation

Should you don’t have a workforce supporting you, you’ll seemingly need assistance. A number of of our faves are Canva for graphics and ContentGems for content material curation. Plus, you’ll be able to join each to your Hootsuite account for max effectivity.

Social media analytics

When you create and publish your content material, you’re going to need to monitor the way it performs to get an understanding of what your viewers likes and dislikes. A great social media analytics software (like Hootsuite!) will assist you to monitor the info that issues throughout a number of social media accounts and networks, and generate complete reviews in your workforce and boss.

Hootsuite analytics reporting dashboard

Start your free trial. (You can cancel anytime.)

Be taught extra concerning the different types of social media management tools and methods to decide the most effective one in your wants.

Social media supervisor interview questions

Making use of for social media supervisor positions? Examine how your expertise measure up, and seize our free resume template.

Already landed an interview? Prep for these social media interview questions:

16. As a social media supervisor, how do you stability work and life?

Being a social media supervisor usually seems like a 24/7 duty, however due to know-how, you don’t must be “on” 24/7. Schedule content material upfront, put aside particular occasions to reply to DMs and feedback, and most significantly, use automation that will help you take pleasure in your downtime worry-free.

Launch a chatbot to reply buyer questions throughout off hours, and use an app like Smart Moderation to scan for spam or inappropriate feedback whilst you’re away.

17. How do you reply to trolls?

How an organization handles detrimental feedback relies upon quite a bit on their content material technique, however as a rule: Everybody is aware of you don’t feed the trolls.

It’s a advantageous line between making certain you’re addressing all respectable buyer complaints and filtering out trolls who solely need to waste your time. When unsure? Reply politely and professionally. It might not matter to the troll, however it should defend your repute along with your actual prospects who’re watching.

18. Which social platforms do you may have the strongest presence on and the way did you develop them (in your work or private use)?

Effectively, I can’t reply that for ya. However right here’s the place you need to wow your interviewer with case research, percentages, and details. Positive, you grew Al’s Window Emporium’s Instagram followers, however by how a lot? What % improve was that year-over-year?

Info = outcomes, and outcomes are what corporations are hiring you for. Take the time to gather notable statistics out of your profession to exhibit your capabilities.

19. We’re simply beginning out and need to develop our following rapidly. What do you recommend we do first?

Reply: relationship constructing for cross-promotion and/or operating an influencer campaign. Have a price range? Run adverts.

Networking with different complementary companies is the quickest approach to develop a brand new, unknown account without spending a dime. The way you do that will differ, however the important steps are:

  1. Determine potential companions (e.g. companies in your trade/a associated trade who aren’t opponents).
  2. Begin sluggish: Comply with them, go away considerate {and professional} feedback on their posts. Do that for a number of weeks (if not longer!) earlier than ever approaching them or asking to companion up.
  3. After you’ve constructed constructive rapport along with your feedback, it’s time to slip into the DMs… or emails. Attempt to discover an e-mail contact. Use LinkedIn to seek for the corporate’s social media or PR workforce, or examine their web site.
  4. Ship a customized introduction—beginning with what a cross-promotion would do for them. Why ought to they need to companion with you? What’s in it for them? Method all the things with this mindset and also you’ll be forward of most.
  5. So, what’s in it for them? In all probability cash. If your organization is extra established, a commerce or different promotional alternative may match as a substitute.
  6. Should you don’t hear again, observe up.

Let Hootsuite assist you to handle all of it effortlessly with content material planning and scheduling proper alongside highly effective analytics reporting. Plus all of the superior instruments like social listening and adverts administration to take your development to the subsequent degree. Attempt it free as we speak.

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Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.

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