20 Snapchat Demographics That Matter to Marketers in 2022


So far as social media platforms go, Snapchat is fairly informal. Taking a photograph, typing out some textual content and sending it to a pal might be accomplished in—nicely—a snap. However that’s social networking. When it comes to advertising and marketing on the app, technique is essential. Growing a profitable plan in your model requires figuring out lots about your viewers, and that features which social platforms they use, and the way, and why.

Snapchat advertisements have the potential to attain 9% of the world’s inhabitants. That’s about 712 million folks. However who’re they? How outdated are they? The place do they reside? Relying on whether or not your model serves cool teenagers or hip grandparents (or each: see stat #10) you’ll need to perform a little research on the app earlier than investing your hard-earned {dollars} on a advertising and marketing marketing campaign.

Listed here are all of the Snapchat stats and demographics you want to know.

General Snapchat demographics

1. Snapchat is the world’s 12th most popular social media platform.

It ranks beneath Fb, Youtube, Instagram and TikTok, however above Pinterest and Twitter.

Supply: Digital 2022

2. Each minute, 2 million snaps are despatched.

That’s an terrible lot of mirror selfies, canine pictures and footage of individuals’s foreheads.

media usage in an Internet minute as of August 2021

Supply: Statista

3. Snapchat has over 306 million each day lively customers.

That’s on any common day—a 12 months over 12 months enchancment from 2021’s 249 million.

Snapchat daily active users

Supply: Digital 2022

4.1.4% of internet users ages 16 to 64 name Snapchat their favorite social media app.

That may not sound like lots, however there’s 4.95 billion web customers in whole—so 1.4% is loads (over 69 million).

favourite social media platforms 2022

Supply: Digital 2022

5. Advertisers on SnapChat have the potential to reach 557.1 million people.

All collectively, that provides up to 7% of the planet’s complete inhabitants. Of these folks, 53.8% establish as feminine and 45.4% establish as male.

Snapchat advertising audience overview

Supply: Digital 2022

(However advertisements usually are not the one manner to do advertising and marketing on the platform. Be taught extra in our guide to using Snapchat for business.)

6. On common, Snapchat customers spend 3 hours per month on the platform.

It’s tied with Fb Messenger and Telegram.

time spent with social media apps

Supply: Digital 2022

7. Virtually 50% of Reddit users additionally use Snapchat.

Of the social platforms studied in our 2022 Digital Report, Reddit customers have been the almost definitely to additionally use Snapchat (on the opposite facet, Snapchat customers are almost definitely to additionally use Instagram—90% of them do).

Supply: Digital 2022

Snapchat age demographics

8. 39% of Snapchat’s advertising audience is between the ages of 18 and 24.

18 to 24 12 months olds are the biggest age group that use Snapchat, adopted by ages 25 to 34 and ages 13 to 17. So in case your model targets Gen Z audiences, Snapchat ought to positively be in your radar.

Snapchat advertising audience profile

Supply: Digital 2022

9. 3.7% of Snapchat’s promoting viewers is over the age of fifty.

That may make you rethink utilizing the app for promoting in case you are concentrating on older audiences, however…

10. Individuals over the age of 50 symbolize Snapchat’s quickest rising viewers.

In accordance to our October 2021 report, Snapchat utilization amongst people over the age of fifty grew by 25% in lower than a 12 months—it’s a neighborhood of Snapchatters that’s growing at a quicker price than another age group. Particularly, males over the age of fifty began snapping extra.

quarterly change in Snapchat audience reach

Supply: Digital 2021

11. Snapchat has the largest age gap in customers in contrast to different social platforms.

In accordance to Pew Research Center, there’s round a 63 12 months age distinction between the youngest and oldest Snapchat customers. That’s bigger than Instagram’s age hole (58 years) and lots bigger than Fb’s age hole (20 years).

age gaps in Snapchat, Instagram use are particularly wide, less so for Facebook
Supply: Pew Research

12. 54% of Gen Z snappers use the app weekly.

On this case, Gen Z refers to people aged 12 to 17. The stat remained secure during the last two years (whereas weekly Instagram customers went down and weekly TikTok customers went up, weekly Snapchat customers stayed the identical).

So it doesn’t seem like Snapchat’s youthful era viewers is shrinking, however it’s not essentially rising, both—consistency is the secret.

graph of Gen Z social media usage

Supply: Statista

13. In 2022, TikTok finally surpassed Snapchat as youngsters’ favorite social media app.

That’s in accordance to an eMarketer survey revealed in April 2022. New child on the block TikTok beat Snapchat out in the hearts of teenagers,

teen social network users in the US, by platform, 2020-2023

Supply: eMarketer

14. However, 84% of teens say they use Snapchat a minimum of as soon as a month.

So on the engagement facet, Snapchat nonetheless beats TikTok when it comes to youngsters (80% of teenagers stated they use TikTok a minimum of as soon as per 30 days).

Snapchat gender demographics

15. Globally, 52.9% of world Snapchat customers establish as feminine.

And 46.3% establish as male. That’s a fairly equal gender match, that means that promoting on this messaging app ought to attain all genders at across the similar price.

share of female versus male respondents Snapchat usage

Supply: Statista

16. In america, 55.1% of Snapchatters establish as feminine.

And 44.9% establish as male, which aligns fairly intently with the worldwide numbers—but when we’re splitting hairs, the stats for Snapchat skew just a little extra feminine in the U.S. in contrast to the remainder of the world. That means female-focused content material does nicely on Snapchat, so think about using the platform in case your model makes merchandise geared in direction of ladies.

share of female versus male respondents Snapchat usage US

Supply: Statista

Snapchat earnings demographics

17. 29% of American adults who make between $50,000 and $74,999 a 12 months use Snapchat.

It’s the very best share of all earnings ranges, however Snapchat is definitely fairly constant in this space: 25% of parents who make beneath $30k use Snapchat, 27% of parents who make between $30k and $49,999 use Snapchat and 28% of parents who make over $75k use Snapchat. Because of this one earnings bracket isn’t essentially higher for promoting than another.

(Though it’s honest to say that folks in that $75k and up class doubtless have more money to throw your manner.)

use of online platforms, apps varies by demographic group

Supply: Pew Research Center

18. 32% of faculty college students (and those that have accomplished some faculty) use Snapchat.

Just like the above, that is the biggest stat in that class, however it’s nonetheless comparable to the others: 21% of parents who’ve accomplished highschool or much less have used Snapchat, and 23% of people that have a school diploma use the platform.

Snapchat location demographics

19. At 126 million, India is the nation with the biggest Snapchat promoting viewers.

The Snapchat consumer base in India provides up to 11.5% of the nation’s whole inhabitants over 13. Coming in at second place is America with an promoting attain of 107,050,000 folks (and notably, the next stat percentage-wise than India: 38% of People might be reached by Snapchat promoting). Then, it’s France with 24.2 million.

Snapchat ad reach ranking

Supply: Digital 2022

favourite social media platforms 2022

20. 28.3% of Snapchat customers are situated in the Asia-Pacific area.

That makes it the area with probably the most customers in contrast to the inhabitants, adopted by North America (20.8% of North People use Snapchat) and the Center East/Africa area (17.8% folks use Snapchat). This demographic is projected to develop in the approaching years, so contemplate Snapchat for advertising and marketing in case you’re concentrating on that space of the world.

Snapchat user share worldwide, by region, 2020-2025

Supply: eMarketer





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