2022 Instagram Reel Sizes Cheat Sheet: Specs, Ratios, and More
We must always have known as this submit “The Reel Deal,” as a result of it’s bought all the main points it is advisable correctly format your Instagram Reels. It’s the one cheat sheet you want for Instagram Reel sizes and specs.
Beneath, discover specs, ratios, formatting suggestions and extra — all the things it is advisable make your Instagram Reels look nice, with (sigh) no intelligent wordplay to be discovered.
(Psst: in case you want a refresher on Instagram’s newest content material format earlier than you dig into the numbers, brush up with our beginner-friendly guide to Instagram Reels here or our Instagram Reels editing primer here.)
Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.
Why do Instagram Reel sizes matter?
If you’re going to take the time to make an Instagram Reel, it might as nicely look nearly as good as doable, proper?
You’ve spent weeks drilling the corporate mascot on the finer factors of the newest Doja Cat dance routine and choosing out the best Instagram Reels hashtags. Don’t blow this master-stroke of selling with a foolish little formatting error!
In case you add photos or movies that aren’t the proper proportions or dimensions, you’re risking quite a lot of unflattering outcomes. If it’s the unsuitable form, it may get stretched and distorted. Too massive? You could possibly expertise an ungainly crop. Add some low-res media, and you’re risking a remaining product that’s pixelated and ugly when blown as much as fill the display.
None of those are the top of the world, after all. However they positive don’t depart an excellent impression of your model (until the impression you’re going for is “unprofessional slop-ster”).
Even when the content material of the Reel is an Oscar-worthy efficiency (as, I assume, your Doja-Cat-mascot-dance is), a weirdly stretched body goes to take the viewer out of the second… and most likely on to the following video (which, I assume, is your competitor’s dancing-mascot video).
And right here’s one other good purpose to care about Instagram Reel sizes: The Instagram Reels algorithm tends to favor movies with high quality visuals. So utilizing the right Instagram Reels sizes when you edit and upload your video goes to provide the finest probability to get your masterpiece reaching far and extensive.
Instagram Reel sizes 2022
These are the Instagram Reel sizes for 2022, however make sure that to bookmark this web page and verify again recurrently for probably the most up-to-date intel… as a result of like all different social media dimensions, the sizes of Instagram Reels aren’t set in stone endlessly.
As Instagram goes by updates, these dimensions and sizes could shift to accommodate new layouts of the app, so maintain your ear to the bottom (or maintain your eyes on this submit, no matter works).
Instagram Reel cowl measurement: 1080 pixels x 1920 pixels
Facet ratio: 9:16
Really helpful add measurement: 1080 pixels x 1920 pixels.
There are few issues we’ve got management over on this world. Fortunately, the duvet photograph of your Instagram Reel is one among them.
Right here’s easy methods to choose your Instagram Reel cowl:
- Create an Instagram Reel, hit “subsequent.”
- Now you’re within the Share settings. Faucet on the preview picture (the one that claims “cowl”)
- Add a body out of your video, or faucet “add from digital camera roll” to pursue your photograph album.
- Need to crop the picture? Faucet “crop profile picture” on the Share settings display and then reposition or zoom in or out.
Instagram Reel thumbnail measurement: 1080 pixels x 1080 pixels
Facet ratio: 1:1
Show measurement: 1080 pixels x 1080 pixels
Really helpful add measurement: 1080 pixels x 1920 pixels
When you’ve chosen the proper picture to your Instagram Reels cowl (see the tip above!), you possibly can crop right down to a grid-worthy thumbnail to your important feed.
Whereas the duvet is a 9:16 proportion, the thumbnail that seems in your feed will crop to a 1:1 sq..
So, for finest outcomes, select a picture that’s 1080 pixels x 1920 pixels, however that has a 1080 pixel x 1080 pixel space that shall be appropriate to crop right down to.
Reel measurement on Instagram: 1080 pixels x 1920 pixels
Facet ratio in full-screen mode: 9:16
Facet ratio in Instagram feed: 4:5
Really helpful add measurement: 1080 pixels x 1920 pixels.
One thing to remember as you’re taking pictures or enhancing your Instagram Reel is that the side ratio modifications relying on the place your viewer is watching it.
If considered in full-screen, it’s a 9:16 ratio, but when they occur to catch your video of their newsfeed, it’ll be cropped to 4:5… which implies a couple of third of the body is lopped off.
In order for you each single viewer to have an excellent expertise (and you do, don’t you?!), make sure that crucial parts of your video are contained to the middle of the body, and nothing very important is lurking across the edges the place they may get misplaced.
Apart from, when considered in full-screen, the underside of the Reel is the place the caption and feedback are displayed, in order that’s one other good purpose to keep away from displaying vital content material on the perimeters of the display.
One other sizzling tip: Reels are the identical measurement as Instagram Tales, if that’s useful to know for branded collateral… or using these cool free Instagram Stories design templates.
Instagram Reels compression measurement
Instagram will measurement down something over 1080 pixels extensive to 1080 pixels.
Conversely, photos and video must be a minimal of 320 pixels extensive: in case you add one thing smaller, it will likely be resized as much as 320 pixels robotically.
Any picture that’s between 320 and 1080 pixels extensive will keep at its unique decision “as long as the photo’s aspect ratio is between 1.91:1 and 4:5.” (Different ratios shall be robotically cropped to suit the supported ratio.)
Instagram Reels measurement in pixels: 1080 pixels x 1920 pixels
Instagram Reels are considered in a vertical orientation, so movies and images ought to be 1080 pixels extensive and 1920 pixels tall (a facet ratio 9:16).
Instagram Reels measurement ratio: 9:16
Viewing Instagram Reels in full-screen mode, the body is a 9:16 ratio.
That being stated: if somebody is watching your Reel of their important feed, the video is cropped to a ratio of 4:5. That’s two-thirds of the scale of a full-screen viewing expertise, so make sure that to maintain vital imagery and info away from the perimeters of the body.
Instagram Reel body measurement: 1080 pixels x 1920 pixels
Need to make sure that your Instagram Reel is appropriately proportioned so it doesn’t get stretched or cropped? Add photos and images which are 1080 pixels extensive by 1920 pixels tall.
Notice that the body measurement will change for Instagram customers viewing your Reels of their newsfeed: Instagram will crop your Reel right down to a 4:5 ratio.
One other very important piece of information: the underside of a Reel is the place your feedback and caption dwell, so it’s finest to keep away from placing any vital visible info alongside the underside of the display.
Instagram Reels size: As much as 60 seconds
Instagram Reels can now be as much as 60 seconds long. That may both be one lengthy steady video, or a mixture of clips and photos that provides as much as 60 seconds.
Shorter movies, nevertheless, are inclined to have greater engagement, so maintain it brief and candy in case you can!
You’ll be able to sort a caption that’s as much as 2,200 characters (that features areas and emojis) to explain your Instagram Reel.
Don’t neglect to avoid wasting of these characters to your Instagram Reels hashtags!
Okay, that’s it from us! You’ve bought all of the Instagram Reels measurements it is advisable make sure that your content material seems its highest. Comply with these finest practices — really helpful by Instagram itself! — and your movies shall be hovering to the highest of the Discover web page very quickly.
Simply schedule and handle Reels alongside all of your different content material from Hootsuite’s tremendous easy dashboard. Schedule posts to go dwell whilst you’re OOO — and submit at the very best time, even in case you’re quick asleep — and monitor your submit’s attain, likes, shares, and extra.
Save time and stress much less with simple Reels scheduling and efficiency monitoring from Hootsuite. Belief us, it’s reely simple.