24 Twitter Demographics That Matter to Marketers in 2022


Twitter’s small-but-mighty phrase depend has had a grip on us because the platform first launched in 2006. The microblogging app just isn’t solely an efficient instrument for communication (and memes), but in addition for enterprise: a single advert on Twitter has the potential to attain 436.4 million individuals.

However who’re these customers? Demographics matter. The place do they stay? How a lot cash do they make? Are they sufficiently old to lease a automotive or legally purchase fireworks? All essential questions to ask when utilizing the platform for social advertising, particularly for those who’re some form of pyrotechnic carshare startup. (That’s my thought, nobody steal it.)

These statistics reveal every part you want to find out about who’s utilizing Twitter–and who’s not utilizing it. From demographics on age and gender to lovers and haters of the platform, we’ve bought you coated.

(*24*) social media platform.

Sandwiched between Pinterest (the world’s 14th most-used platform) and Reddit (in spot quantity 13), Twitter is way decrease on the record than Fb and Instagram—however this can be a lineup of giants. It’s form of like an Olympic swimmer getting fifteenth place: they’re nonetheless among the best swimmers in the world.


Supply: Digital 2022

2. Twitter is the 12th most popular time period searched on Google.

Regardless of having its personal app (and, you recognize, bookmarking present) persons are nonetheless looking out “twitter” on Google usually—much more usually than Netflix.

top google search
Supply: Digital 2022

3. Twitter.com is visited 7.1 billion occasions per thirty days.

That’s primarily based on information from Statista—there have been 7.1 billion visits in Could 2022, which was up from 6.8 billion visits in December 2021.

4. Advertisements on Twitter have the potential to attain 8.8% of all web customers.

There’s 4.95 billion complete web customers, so 8.8% is nothing to sneeze at. Possibly it’s time to begin researching how to use Twitter for business.

advertising audience overview

Supply: Digital 2022

5. The variety of worldwide Twitter customers is anticipated to develop to 497.48 million by 2025.

That’s virtually 5 hundred million, for those who’re counting (and we’re).

forcasted number of users

Supply: Statista

6. 82% of high-volume Twitter customers say they use the platform for leisure.

A 2021 Statista study discovered that 82% of frequent Tweeters (those that Tweet 20 or extra occasions per thirty days, dubbed “excessive quantity” in this information) use Twitter for leisure. 78% stated they use the micro-blogging platform as a manner to keep knowledgeable, and 77% stated they used it as a manner to specific their opinions. Not surprisingly, solely 29% of low-volume Twitter customers (those that tweet lower than 20 occasions per thirty days) stated they use Twitter as a manner to specific their opinions… in spite of everything, you may’t actually specific your self on the app for those who’re not tweeting or retweeting.

reasons for using Twitter

Supply: Statista

7. When it comes to utilizing social media websites for information, Twitter is the most popular source.

That’s true in america, anyway. In 2021, 55% of Individuals reported that they often get information from Twitter. That makes it the most-used social platform for information—Fb follows at 47%, then it’s Reddit (39%), Youtube (30%) and TikTok (29%).

using for news
Supply: Statista

8. Plus, 57% of people who get information from Twitter say the platform has elevated their understanding of present occasions over the previous 12 months.

That is from one other American survey. 39% of Twitter information customers stated that they realized extra in regards to the lives of celebrities and public figures, 37% stated it elevated how politically engaged they really feel and 31% stated it elevated their stress ranges.

news and stress levels
Supply: Pew Research Center

9. Solely 0.2% of Twitter users only use Twitter.

In different phrases, practically the entire of us on Twitter have accounts on different social networks too. The biggest overlap is with Instagram—87.6% of Twitter customers additionally use Instagram. Social media entrepreneurs ought to maintain that in thoughts when designing campaigns (for instance, there’s far much less of an overlap between Twitter and Snapchat customers, so choosing these two platforms might end result in reaching a wider target market).

overlap of social platforms
Supply: Digital 2022

10. A majority of Twitter customers don’t actually understand their privacy settings.

Yikes. In accordance to a 2021 Pew Research survey, 35% of Twitter customers stated they both had a non-public Twitter deal with or weren’t positive about their privateness settings… however of these customers, 83% really had a public Twitter account. (Psst—for those who’re unsure about your individual settings, take a look at these best practices for optimizing Twitter settings).

privacy settings

Supply: Pew Research Center

Twitter age demographics

11. Most Twitter customers are between the ages of 25 and 34.

Worldwide, 38.5% of Twitter customers are 25-34, making it the most important age group utilizing the app. So, for those who’re attempting to improve model consciousness in this age group, Twitter is a good match.

The smallest age group is 13-17 (6.6%), which is probably for the best.

worldwide users by age group

Supply: Statista

12. 20% of 18 to 34 year olds have a beneficial opinion of Twitter.

In truth, it looks like opinions of Twitter have an inverse relationship to age—youthful individuals have a tendency to have a beneficial opinion and older individuals have a tendency to have an unfavourable opinion. It’s exemplified in the Statista graph beneath: the sunshine blue (“very beneficial”) chunk will get smaller because the age group will increase, and the purple (“very unfavourable”) chunk will get bigger because the age group will increase.

favourable opinion USA age

Supply: Statista

13. Since 2014-15, the variety of teenagers who use Twitter has decreased.

In accordance to a PEW Research study, 33% of U.S. teenagers reported utilizing Twitter in 2014-15, however solely 23% of teenagers reported utilizing the platform in 2021. There was additionally a lower in teen curiosity for Fb, whereas Instagram and Snapchat noticed a rise (52% to 62% and 41% to 59%, respectively).

teen usage

Supply: Pew Research Centre

14. Twitter has one of many smallest age gaps in customers of any well-liked social platform.

Which means that the distinction in age between the youngest Twitter customers and the oldest Twitter customers is smaller (35 years) than different apps—for instance, the age hole in Snapchat customers is 63 years. Whereas Twitter’s age hole is small, it’s not the smallest (that award goes to Fb, which has a median age hole of 20 years).

user age gap

Supply: Pew Research Centre

Twitter gender demographics

15. Worldwide, 56.4% of Twitter customers determine as male.

And 43.6% determine as feminine.

worldwide users by gender

Supply: Statista

16. 1/4 of all American males use Twitter.

That’s solely barely increased than the stat for girls—22% of American girls are on the app.

by gender USA

Supply: Statista

17. 35% of American girls have a beneficial opinion of Twitter, and 43% of American males have a beneficial opinion of Twitter.

In accordance to a 2021 study by Statista, 43% of American males have a “very beneficial” or “considerably beneficial” opinion of Twitter—and 35% of American girls really feel the identical manner.

favourable opinion USA adults by gender

Supply: Statista

Twitter location demographics

18. The US is the nation with probably the most Twitter customers, with 76.9 million.

Following the U.S. is Japan (58.95 million customers), then India (23.6 million customers), then Brazil (19.05 million customers).

countries with most Twitter users

Supply: Statista

19. Singapore is the nation with the best eligible attain price for Twitter advertisements (53.9%).

That means advertisements and promoted Tweets have the potential to attain simply over half of Singaporeans, and it’s the nation with the best eligible attain price. After Singapore is Japan (52.3%) after which Saudi Arabia (50.4%).

advertising reach rate
Supply: Digital 2022

20. The U.S. has the most important promoting viewers on Twitter.

As a result of America is the nation with probably the most Twitter customers, it’s additionally the nation with the most important promoting viewers. Advertisements on Twitter have the potential to attain 27.3% of all Individuals over the age of 13.

ad reach ranking

Supply: Digital 2022

22. 26% of U.S. adults have a “considerably beneficial” opinion of Twitter.

That is in accordance to a 2021 Statista survey. The identical information stories that 13% of American adults have a really beneficial opinion of Twitter, 15% have a considerably unfavourable opinion of Twitter, and 18% have a really unfavourable opinion of Twitter. In different phrases, opinions are blended—however whether or not they’re love-scrolling or hate-scrolling, they’re nonetheless scrolling.

favourable opinion USA adults

Supply: Statista

Twitter earnings demographics

23. Solely 12% of Individuals who make below $30k a 12 months use Twitter.

The numbers are bigger in higher-income teams. 29% of Individuals who make $30,000-$49,999 per 12 months use Twitter and 34% of Individuals who make 75k or extra per 12 months use Twitter.

income and education statistics

Supply: Pew Research Centre

Twitter training degree demographics

24. 33% of Twitter customers have a school training.

In truth, these with post-secondary levels are the most important proportion of Twitter customers—26% have accomplished some faculty, and 14% have a highschool diploma or much less. Students, unite.

education level USA

Supply: Statista

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