25 Ways To Drive More E-commerce Store Traffic Without Buying Ads


It’s no secret that e-commerce is here to stay.

With extra shoppers buying on-line than ever earlier than, retailers should work laborious to get seen.

What for those who don’t have the price range for adverts? Are you doomed to fade into the web abyss?

Completely not.

Over half of shoppers choose to buy on-line. Nice information for on-line retailers such as you, proper?

With the expansion of on-line marketplaces and hoards of selections out there to shoppers, it’s robust to get the eye it’s worthwhile to drive site visitors and income.

Right this moment, I’ll share 25 e-commerce tricks to get extra guests to your web site—with out spending a dime on paid adverts.

Better of all, lots of the following pointers are simpler to implement than you may assume.

What Are the Advantages of Utilizing Non-Paid Methods to Improve E-Commerce Web site Traffic?

Many entrepreneurs deal with paid e-commerce technique as a result of they assume it’s the one option to outshine the massive manufacturers, however that isn’t at all times the case.

With 95 percent of website traffic hitting the primary web page of Google, all of the site visitors you can hope for is there, ready.

One of the apparent advantages of non-paid e-commerce methods is you don’t want to take a position cash to drive site visitors. You’re not buying and selling dollar-for-dollar; as a substitute, you’re buying and selling time or assets for gross sales.

One other profit is specializing in non-paid site visitors means constructing a greater, easier-to-use web site. Based on a study done by Amazon Web Services, 88 % of internet buyers gained’t return to a web site that they had a nasty expertise on.

With all of the choices for e-commerce buying, why would they?

We’re fully inundated with choices. The edge for errors and person expertise issues is getting decrease and decrease.

Lastly, pondering exterior the field helps construct an actual enterprise with long-term potential.With paid adverts, as quickly as you flip off your price range, your site visitors will plummet.

web optimization, e-mail advertising and marketing, and on-page expertise are long-term methods that repay over time.

25 E-Commerce Methods to Drive Traffic (Without Paying for Ads!)

General e-commerce gross sales have grown steadily yr after yr and present no signal of slowing down. By 2025, e-commerce gross sales may hit practically 7,400 billion dollars. If you happen to’re having bother getting the site visitors you need, there are tons of alternatives to get a chunk of the pie.

Listed here are some e-commerce ideas you possibly can implement right this moment to get extra site visitors to your web site.

1. Begin a Referral Program

Leads that come from referrals convert at a 30 percent higher rate than every other advertising and marketing methodology. If you happen to don’t have a (*25*) in your e-commerce retailer, it’s by no means too late to get began.

Bear in mind, it doesn’t must be elaborate.

E-Commerce Strategies to Drive Traffic - Start a Referral Program

Take GetResponse, for instance. You get a $30 account credit score for each individual you confer with the software program.

Supply one thing of worth to present prospects for each buyer they convey to you; it’s so simple as that!

To get began, discover a referral program platform, then use these tips to drive sign-ups.

2. Construct Out Your Weblog

Google controls greater than 92 percent of the search market, which means if you want traffic, it’s worthwhile to spend money on web optimization. Investing in a weblog and delivering useful content material is among the greatest e-commerce ideas I can supply.

Begin producing content material usually whether or not it’s a must to rent somebody or write every part your self. I’m definitive proof that this technique works.

If you happen to don’t presently have a weblog in your e-commerce web site, starting one is straightforward. Most e-commerce platforms like BigCommerce and Shopify have built-in running a blog templates that will help you get began.

3. Enhance the On-Web page Expertise

Google makes it crystal clear that the on-page expertise is among the most necessary components they have a look at when figuring out whether or not a web site ought to rank.

On-page expertise refers to (however will not be restricted to):

To use these e-commerce ideas, begin by working the studies linked above. Google will give you ideas and methods to enhance your on-page expertise.

Enhancing these components helps improve your e-commerce site visitors as a result of your web site seems to be higher in Google’s eyes, and it’s simpler for customers to navigate, which retains them coming again.

4. Construct an E mail Record

Repeat prospects spend 67 percent more than new prospects—and probably the greatest methods to deliver them again is by constructing an e-mail record.

Why?

You’ve already established belief with them, they usually know what it’s a must to supply.

Check out this instance from Birchbox:

E-Commerce Strategies to Drive Traffic - Build an Email List

Providing a singular promo code encourages prospects to return and makes the supply really feel unique and like they’re getting one thing that isn’t out there to everybody.

To construct an e-mail record, strive these methods:

  • Supply a small low cost (10 to fifteen %) for customers that join your e-mail record.
  • Make your record really feel unique by selling new merchandise solely in your e-mail record.
  • Submit teasers about an upcoming e-mail announcement on social media to encourage followers to enroll.

5. Retarget E mail Subscribers

When you’ve constructed out an e-mail record, you’ll wish to retarget customers based mostly on onsite habits. Retargeting, on this case, means sending an e-mail to somebody who has proven curiosity in your enterprise however didn’t take the motion you had been hoping for. (It can be used for paid ads, however on this case, we’re protecting non-paid methods.)

Deserted cart emails are one of the vital efficient methods to leverage e-mail retargeting. Actually, they’re accountable for recovering practically 30 percent of deserted carts.

You too can ship present prospects recommended merchandise associated to a earlier buy. As we already lined, it’s simpler to go after prospects you have already got than discover new ones.

Right here’s a fast information to retargeting your e-mail subscribers:

  • Search for methods to retarget customers in your e-mail advertising and marketing platform. For instance, MailChimp has a retargeting e-mail information that walks its customers by means of the method.
  • Implement the best retargeting campaigns first. Typically, deserted cart emails and really helpful merchandise are straightforward wins.
  • Check different retargeting campaigns to see what works. For instance, ask for critiques every week or so after buy or recommend a brand new assortment.

6. Optimize Your CTAs

Solely round two percent of your internet site visitors will convert on the primary go to, so capturing e-mail addresses by means of your CTAs is essential.

It is advisable experiment a bit to see what works. Even one thing so simple as the colour of your CTA button could make a distinction.

E-Commerce Strategies to Drive Traffic - Optimize Your CTAs

For instance, Performable discovered that switching their CTA button from inexperienced to crimson boosted their conversion charge by 21 percent.

Strive completely different CTA buttons and phrasing to see what works and check them side-by-side utilizing A/B testing.

Don’t cease at colours, although. You too can check your CTA’s:

  • copy
  • placement
  • font sort/dimension
  • together with pictures
  • touchdown web page
  • Supply

7. Enhance Your Checkout Course of

Almost 70 percent of people abandon their cart. This may be attributable to hidden charges, delivery prices, too many steps, and a poor total expertise. The most effective e-commerce ideas construct on what you’re already doing, and the checkout course of is a superb place to begin.

Whereas individuals are extra comfy than ever buying on-line, additionally they have excessive expectations for the method. How do you enhance the method? Listed here are a number of ideas:

  • Do away with hidden charges and be upfront about pricing.
  • Share delivery charges early within the course of.
  • Restrict the variety of clicks to transform.
E-Commerce Strategies to Drive Traffic - Improve Your Checkout Process

Scandiweb did a terrific case examine of the steps to enhance their checkout expertise. You don’t have to go practically this far, however it’s a wise e-commerce technique to implement irrespective of how large or small you resolve to make it.

8. Develop a Rewards Program

A white paper by Altfeld reveals that when promoting to an present buyer, the likelihood of closing that sale is as excessive as 70 %.

What’s the simplest option to deliver prospects again? Loyalty applications!

Rewarding prospects for returning and doing enterprise with you once more is a superb and timeless technique.

Take Sephora for instance.

E-Commerce Strategies to Drive Traffic - Develop a Rewards Program

For each greenback spent, you earn one greenback in rewards. The extra you spend, the extra rewards you’re eligible for, together with reductions and free delivery. It’s so easy when it’s damaged down this manner, however the laborious half is arising with a wise rewards program.

To arrange an efficient rewards program, you’ll wish to:

  • See what your most worthwhile prospects have in widespread (location, merchandise, pursuits, and so on.)
  • Take a look at knowledge to see what drives purchases. This may enable you to arrange a reward program. Do they like free delivery? Reductions? Entry to new product traces early? Use a survey to ask prospects for those who aren’t certain.
  • Search for e-commerce reward and loyalty tools and plugins to implement your program.

9. Add Inside Hyperlinks to Your Web site

I’ve talked about web optimization already, however this step focuses on inner linking inside your e-commerce web site. How can this enhance e-commerce site visitors?

Sites without correct inner linking don’t rank as excessive as these with a stable link-building technique.

E-Commerce Strategies to Drive Traffic - Add Internal Links to Your Site

By creating an internet of hyperlinks in your web site, you’re telling Google that you’re a superb useful resource for what individuals wish to purchase and also you’re a wealth of data in no matter area of interest it’s you promote in. That can enhance the person expertise whereas additionally enhancing your value to Google.

Listed here are a number of ideas for including inner hyperlinks:

  • Establish hub pages—these are necessary pages you already know your customers wish to see. Add hyperlinks the place it is smart that time to those pages.
  • Hyperlink to associated merchandise in your product pages. If you happen to promote tents, hyperlink to different tenting gear, for instance.
  • Use “breadcrumbs” within the navigation to assist customers shortly navigate again to core pages.
  • Use easy-to-understand anchor textual content, like this: Right here’s extra details about internal linking best practices. It’s clear what you’ll get for those who click on the highlighted textual content.

10. Get Energetic on Social Media

Ninety-one % of individuals learn not less than one assessment earlier than making a purchase order. The place is a superb place to get lots of buyer critiques?

Social media, in fact.

Are you utilizing social media to drive site visitors to your e-commerce retailer?

Are you utilizing it as a spot for purchasers to land if they’ve one thing constructive or adverse to say about your enterprise?

Try to be doing each issues as a result of it helps present prospects that you just’re an actual enterprise with actual individuals and never just a few model.

Right here’s the right way to construct a social media strategy for your e-commerce business.

11. Incorporate Chat on Your Web site

It is advisable be there in your prospects. Sixty percent of people wish to join with somebody in the course of the gross sales course of.

Do not forget that one time you had been in a brick and mortar and needed assist discovering one thing, however you walked round and couldn’t discover anybody that will help you?

How did that make you are feeling? Unimportant?

As individuals flip to e-commerce, they count on to have the identical customer support expertise they get in individual. Meaning it’s worthwhile to be out there to reply questions and help all through the gross sales course of.

There are many live chat software to make this course of easy. Leveraging chatbot automation, which solutions widespread questions earlier than connecting customers to a stay individual, may make it extra reasonably priced.

12. Concentrate on Worth Upfront

Your e-commerce technique can not revolve round you asking your prospects to do issues with out making them really feel like they’re getting essentially the most for his or her money and time.

An amazing instance of that is e-mail advertising and marketing. Everyone knows we want a lead magnet if we count on anybody to provide us their e-mail, proper?

We’re getting to a degree the place simply providing a product isn’t sufficient to make a sale.

It is advisable supply free delivery, free trials, quick delivery, bonus affords, and handwritten letters to drive gross sales.

No matter you resolve to supply, ensure it’s clear what you’re providing upfront so individuals can see the worth earlier than they click on to purchase.

This additionally extends to different areas of your web site, corresponding to:

  • product pages
  • touchdown pages
  • CTAs
  • social media posts

13. Enhance Your Product Pages By Specializing in Advantages not Options

You possibly can be losing a lot of money due to poor product descriptions.

Wish to know a simple repair?

As you write a few function, take into consideration the profit for purchasers and middle that in your copy.

Take a look at this example from Gillette:

E-Commerce Strategies to Drive Traffic - Improve Your Product Pages by Focusing on Features

Each function is tied to a profit.

They don’t simply clarify what it does. It’s a razor, we all know what it does, however they clarify the way it will make you are feeling.

Listed here are a number of different methods to improve your product pages:

  • Reduce the muddle so customers can simply deal with what issues.
  • Use clear, concise calls to motion to inform guests what to do subsequent.
  • Examine your web page velocity.
  • Use high-quality product photographs.
  • Add social proof to construct buyer confidence.

14. Implement Video

Eighty-seven percent of video marketers say that video helped improve e-commerce site visitors to their web site.

I may do a whole information on video e-commerce ideas as a result of that’s how necessary it’s proper now.

If you happen to’re not embedding movies into your product pages, you’ll wish to begin proper now.

15. Add Person-Generated Content material

As a lot as 80 percent of individuals say user-generated content impacts their buying resolution.

E-Commerce Strategies to Drive Traffic - Add User-Generated Content

Person-generated content material will be so simple as taking a picture of a product in use {that a} reviewer left and placing it in your web site.

Persons are extra more likely to belief you once they see different individuals get pleasure from your merchandise. Listed here are a number of different methods to leverage UGC:

  • Add critiques to product pages.
  • Create a branded hashtag and ask customers to share their favourite merchandise.
  • Embed product photos from customers on the backside of your web site.

16. Perceive Buyer Personas

If you happen to don’t know what a buyer persona is, you can miss out on one of many easiest e-commerce ideas.

What’s a buyer persona?

It’s primarily a illustration of your buyer. What do they do? How do they act? How do they assume? What makes them click on?

If you happen to don’t have a particular avatar that you just’re advertising and marketing to in your e-commerce enterprise, you’re probably leaving cash on the desk.

17. Use Belief Alerts

Based on TrustedSite, lack of enterprise legitimacy causes 50 % of cart abandonments.

What are we speaking about once we say legitimacy?

E-Commerce Strategies to Drive Traffic - Use Trust Signals

Belief.

As somebody works by means of the acquisition course of, they may begin to really feel uneasy. Are you an actual web site, or a rip-off? Is the standard going to match their expectations?

How do you keep away from distrust?

Add belief alerts to the method. These embody:

  • badges
  • third-party verifications
  • buyer critiques
  • testimonials
  • HTTP

Including a video of your self or somebody within the enterprise is one other nice option to present prospects you’re an actual enterprise.

18. Supply Free Delivery

Right here’s a stat that might drastically change your e-commerce income: 66 percent of consumers expect free shipping on each single on-line buy.

These individuals count on you to pay the price of delivery their merchandise irrespective of how a lot they spend. You may thank Amazon for that.

That mentioned, providing free delivery isn’t the income buster you assume. As an added bonus, for those who do every part else proper on this record, you’ve seemingly secured your self that buyer.

There are a number of methods to make free delivery give you the results you want:

  • Up your costs to cowl the delivery price, then make it “free.”
  • Supply free delivery as a loyalty program reward.
  • Ask for an e-mail handle in trade without spending a dime delivery.
  • Supply free delivery just for purchases over a specific amount.

19. Maintain Person Information Protected (and Make Positive Your Clients Know It)

This e-commerce tip goes hand-in-hand with belief alerts, however it’s necessary by itself.

E-commerce websites acquire lots of knowledge about their prospects, together with onsite actions, banking or card info, addresses, and probably even social safety numbers in your web site.

What are you doing to guard this info?

Listed here are a number of methods to maintain your buyer’s info protected:

  • have an SSL certificate
  • monitor all orders
  • require robust passwords
  • ensure your knowledge storage is encrypted

Be sure to let your prospects know that you just’re doing all of this. When asking them to enter delicate info, embody all of the steps you’re taking to guard their knowledge.

20. Use Influencer Advertising and marketing

Influencer marketing is once you pair up with one other model or influencer to assist them promote your merchandise.

We see this steadily on platforms like Snapchat, TikTok, and Instagram.

E-Commerce Strategies to Drive Traffic - Use Influencer Signals

With the influencer advertising and marketing market rising to 16.4 billion in 2022, the potential is there.

Begin reaching out to influencers in your area of interest and see in the event that they promote endorsements. Ship them free merchandise to check out.

Dan-Os Seasoning is a superb success story on TikTok, and now influencers everywhere in the platform are utilizing it of their cooking movies.

21. Analysis, Check, and Pivot

At this level, you’ve learn by means of 20 e-commerce ideas; all of which is able to enable you to drive extra site visitors to your web site and convert at a better charge.

If you wish to succeed, it’s worthwhile to implement these methods. Nevertheless, not all methods will work for each model. Or they may work, however with a unique method.

For instance, an e-commerce trend web site may get higher outcomes utilizing influencers than a B2B manufacturing e-commerce firm.

The one option to know is to analysis, check, and pivot. If one thing doesn’t work in your viewers, strive one thing new. It’s the one option to continue to grow.

22. Create a Sense of Urgency

Guests who go away your web site with out buying hardly ever full the sale.

Urgency affords a compelling purpose to finish the acquisition now.

Possibly it’s “Act now! Portions are low!” or “Purchase now without spending a dime delivery!” or “This can be a restricted time supply!”

You may method it from varied angles, so long as the sensation of “don’t miss out on this” is created along with your customer.

Take a look at this instance from American Apparel:

E-Commerce Strategies to Drive Traffic - Create a Sense of Urgency

Proper there in crimson font, they warn buyers that they’re about to expire of this merchandise.

There are such a lot of methods to create urgency by means of exclusivity and FOMO, together with:

  • Use popups to point out different customers who’ve made purchases.
  • Ship “final probability” emails.
  • Add a buying cart timer.
  • Show restricted inventory (like American attire.)

23. Upsell the Clients You Have

Many smaller e-commerce shops ignore one among their arsenal’s most accessible promoting weapons: upselling.

There’s a misunderstanding that it isn’t definitely worth the effort, however that’s not the case.

Upselling can improve common order worth, which provides up over time.

The very first yr that Amazon examined upselling on their platform, they increased sales by 35 %.

Listed here are a number of methods to extend upsells:

  • supply associated product sections on product pages.
  • recommend merchandise on the checkout web page.
  • supply free delivery for orders over a certain quantity, say $25 or $50

24. Launch New Merchandise

Based on Nielsen, 63 percent of buyers prefer it when producers supply new merchandise. What does this imply for you as an e-commerce retailer proprietor?

It is advisable launch new merchandise and make improvements in your business usually. The most effective e-commerce tip I can give you is to deal with making a distinction for individuals.

See what the competitors is doing and work out methods you could take it to the subsequent stage.

If you happen to don’t manufacture your merchandise, there are nonetheless methods to innovate.

For instance, for those who’re promoting house enchancment merchandise, maybe you can discover a option to bundle a number of objects collectively? You possibly can even create a bundle subscription field.

25. Spend Your Cash Elsewhere

Whereas this entire record of e-commerce ideas focuses on how “not” to spend cash, maybe you can take no matter you’d spend on paid adverts and spend it some other place.

Spend it on outsourcing high-quality weblog content material, SEO strategy, or influencer advertising and marketing.

Each enterprise ought to have a advertising and marketing price range no matter how large or small it’s. If you happen to’re presently spending cash on paid adverts, take into consideration what else you can do with that price range and experiment with different paid choices.

E-Commerce Ideas Ceaselessly Requested Questions

How can I improve my e-commerce web site site visitors shortly?

Social media and influencer advertising and marketing are the 2 quickest methods to get extra e-commerce site visitors. Different strategies like web optimization are extra of a long-term answer.

What % of my e-commerce site visitors needs to be from non-paid sources?

In years previous, organic traffic had some of the highest rates of conversion just because individuals are discovering you naturally. This implies you’re seemingly an answer to an issue the customer has. It’s robust to place an actual quantity on this although as a result of each enterprise is completely different. Nevertheless, you possibly can succeed with nothing however paid site visitors in case your technique permits for it.

How do I monitor my e-commerce web site’s site visitors?

There are various methods to trace e-commerce site visitors. You should use your web site’s Google Search Console dashboard in addition to instruments like SimilarWeb and Ahrefs.

What’s natural site visitors to an e-commerce web site?

Natural site visitors is web site guests that discover your web site with out using paid commercials, typically by looking on websites like Google or Bing.

Conclusion: E-Commerce Ideas

As you learn by means of these 25 e-commerce ideas, which of them resonated with you essentially the most? Do you are feeling extra outfitted to drive site visitors to your retailer?

An important factor to know is that you just don’t must do all of these items completely, you simply have to gradually implement them to see outcomes.

Determine what’s presently improper in your e-commerce retailer and determine the low-hanging fruit. Maybe you merely have to ramp up blog content or replace your checkout course of. Most of these modifications will be accomplished in a number of days or perhaps weeks.

With all of the following pointers and tips out there to you, the probabilities are infinite.

What are a few of the methods you enhance e-commerce gross sales with out spending cash on adverts?

Consulting with Neil Patel

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  • Content material Advertising and marketing – our staff creates epic content material that can get shared, get hyperlinks, and entice site visitors.
  • Paid Media – efficient paid methods with clear ROI.

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