25 WhatsApp Stats Entrepreneurs Must Know in 2022


WhatsApp is an excellent fashionable immediate messaging platform that’s come a great distance since its launch method again in 2009 by two former Yahoo! workers. Quick ahead 13 years and WhatsApp is owned by Meta, who operates the platform as a part of its Household of Apps, which additionally consists of Fb, Instagram, and Fb Messenger.

WhatsApp permits customers to ship and obtain a complete number of messages, together with textual content, photos, movies, paperwork, places, and different content material, for instance, hyperlinks. Working off a mobile community, WhatsApp additionally provides its customers the power to make and obtain calls by means of audio or video channels. And that’s not all.

The platform additionally boasts WhatsApp Business, an app that makes it fast and simple for small companies to speak and join with prospects to promote services and products.

Whether or not you’re utilizing WhatsApp for enterprise or pleasure, entrepreneurs will discover enormous worth in understanding the Whatsapp stats that matter most in 2022. Learn on!

WhatsApp user statistics

1. 2 billion people use WhatsApp every month

That is in all probability an important of all of the WhatsApp stats.

Nearly a 3rd of the world’s inhabitants use WhatsApp to ship messages, photos, video and make cellphone and video calls!

Since February 2016, WhatsApp has actively elevated its month-to-month energetic customers from 1 billion to 2 billion. Might we be daring and predict that by 2027, the variety of WhatsApp customers may very well be 3 billion MAUs (given their earlier monitor report)?

2. 45.8% of WhatsApp’s users identify as female

Barely lower than males, who make up the remaining 54.2% of WhatsApp’s customers.

3. Daily active users (DAUs) has increased by 4% since January 2021

As compared, Telegram and Sign reported a lack of greater than 60% DAUs over the identical time interval.

4. The number of people using messaging apps is expected to grow to over 3.5 billion users in 2025

That’s a rise of 40 billion individuals in comparison with 2021. This forecast spells excellent news for WhatsApp, who already personal a substantial slice of the messaging market and may solely anticipate their person depend to extend.

5. WhatsApp was downloaded over 4.5 million times in America throughout Q4 2021

That is virtually double the obtain price of India, Russia, and Brazil.

6. And WhatsApp was the 7th most popular download in the whole of America in 2021

Over 47 million individuals downloaded WhatsApp within the US of A in 2021, which is a progress of 5% in comparison with 2020. TikTok topped the preferred obtain listing with 94 million downloads. Instagram got here second with 64 million downloads, and Snapchat took the third spot with a cool 56 million downloads of their picture and video sharing app.

Supply: eMarketer

7. In the US, WhatsApp is expected to grow to over 85 million users by 2023

This is a rise of 25% in comparison with 2019.

8. Hispanic Americans are far more likely than Black or White Americans to use WhatsApp

Based on Pew, 46% of Hispanic Individuals stated they’re extra seemingly to make use of WhatsApp than Black Individuals (23%) and White Individuals (15%).

use of online platforms, apps varies by demographic group

Supply: Pew Analysis Heart

WhatsApp utilization statistics

9. WhatsApp is the most popular social messaging app in the world

Beating stiff competitors from Fb Messenger, WeChat, QQ, Telegram, and Snapchat.

10. WhatsApp dominates the messenger landscape

The omnipotent app boasts 700 million extra customers month-to-month than Fb Messenger and WeChat.

most popular global mobile messenger apps 2021
Supply: Statistica

11. Over 100 billion WhatsApp messages are sent every day

That’s a number of textual content messaging!

12. And over 2 billion minutes are spent on voice and video calls every day

And that’s a number of speaking!

13. WhatsApp is the world’s favorite social media platform

Out of Web customers aged 16-64, WhatsApp reigns supreme, beating out Insta’ and Fb to the highest spot of the preferred social community.

January 2022 favourite social media platforms

Supply: Hootsuite Digital Tendencies Report

14. Broken down by age group, WhatsApp is ranked the highest in popularity for women aged 55-64

So in case your Mother and Auntie are glued to their WhatsApp screens, now you realize why! WhatsApp can be the preferred app for males aged 45-54 and 55-64. The messaging platform is least fashionable with girls aged 16-24.

15. On average, users spend 18.6 hours per month on WhatsApp

That’s a number of messaging and calls! Damaged down right into a day by day quantity, which means that customers spend 4.6 hours per week on WhatsApp.

16. Users in Indonesia spend the most time on WhatsApp, totaling 31.4 hours per month

The second highest utilization comes from Brazil. The bottom? The French solely spend a small 5.4 hours monthly on the app, intently adopted by Australia with 5.8 hours. Might this be that they’re extra reliant on iMessage in these nations or different types of immediate messaging and file sharing?

WhatsApp time spent using mobile app

Supply: Hootsuite Digital Tendencies Report

17. WhatsApp is the third most most-used social media platform

As we’ve talked about, over 2 billion individuals on the planet usually use WhatsApp, and this places the platform forward of Instagram, TikTok, Messenger, Snapchat, and Pinterest.

world's most used social media platforms in January 2022

Supply: Hootsuite Digital Tendencies Report

18. 1.5% of WhatsApp users are unique to the platform

Which means that 1.5% of WhatsApp’s 2 billion customers, 30 million of them solely use WhatsApp and no different social media platform.

19. WhatsApp is most popular amongst users of Facebook and YouTube

81% of WhatsApp customers additionally use Fb, and 76.8% additionally use Instagram. Solely 46.4% use WhatsApp and Tiktok.

20. WhatsApp allows you to run a conversation with 256 individuals at once from anywhere in the world

So long as there’s WiFi or information, you’re good to ship and obtain data.

WhatsApp for enterprise statistics

21. WhatsApp.com is one of the least visited websites out of the social media tribe

The location attracted 34 billion visits, which remains to be quite a bit, however not very many in comparison with YouTube.com (408 billion), Fb.com (265 billion), and Twitter.com (78 billion).

22. WhatsApp increased its search volume by 24.2% YOY

Which means that the time period “WhatsApp” was the seventh hottest search time period after “Google,” “Fb,” “Youtube,” “you,” “climate,” and “translate.” If that’s the case many individuals are looking for WhatsApp, how come their web site will get low site visitors? Solutions on a postcard to the standard handle.

23. WhatsApp Business has downloaded 215 million times on Android and iOS

Nearly all of these downloads got here from India, with Brazil a detailed second.

24. In 2014, WhatsApp was acquired by Facebook for $16 billion

Touted as one of the vital vital acquisitions in tech historical past, WhatsApp’s MAU on the time was a mere 450 million customers, a far cry from the two billion MAUs the platform boasts at the moment. It feels like Fb knew what they have been doing once they made the bid.

25. Revenue across Meta’s Family of Apps increased by 37% in 2021

We couldn’t discover an actual breakdown of WhatsApp income, however the crew behind WhatsApp, Fb, Instagram, and Messenger introduced in $115 million in 2021, with the opposite $2 million in income coming from Meta’s Actuality Labs.

Should you’d wish to know extra about WhatsApp and the way the moment messaging platform may also help what you are promoting, try our weblog publish How to Use WhatsApp for Business: Tips and Tools that covers all the information and tips you could get began.

Construct a more practical WhatsApp presence with Hootsuite. Reply to questions and complaints, create tickets from social conversations, and work with chatbots all from one dashboard. Get a free demo to see the way it works at the moment.

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