26 Real Estate Social Media Post Ideas to Get New Clients
Second solely to referrals, social media is the following finest supply of actual property leads, in accordance to a 2022 realtor survey. Due to this, 80% of actual property brokers plan to spend extra time on their social media marketing methods within the subsequent yr.
Belief and expertise are the top attributes folks search for when selecting an actual property agent.
Social media is greater than a means for folks to uncover house listings (although it’s nice for that). It’s the place you may present your experience and begin growing relationships — and leads — at scale.
Questioning how to develop your social media accounts? Listed here are 26 particular concepts for actual estate-themes posts that can assist you get extra views and leads.
Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.
1. New listings
This one is pretty basic, though important. Always share new listings hitting the market to your social accounts.
And not just once: Share them several times. Your entire audience won’t see it each time, so multiple shares and reminders will maximize its reach.
Don’t overthink these posts. They’ll embrace as little as images, key particulars about the home or property, and a hyperlink to the itemizing.
2. Video walkthroughs
Embrace video wherever and each time doable. Embrace it in your itemizing posts, or share fast 15-30 second clips as separate posts on Instagram Reels and TikTok.
Virtually 3/4 of your potential prospects (73%) are more likely to list with brokers who use video. And, 37% of realtors consider drone video footage is among the most essential rising advertising and marketing traits.
Unsure how to use video on social? Take a look at our full TikTok for business guide.
3. Market replace
Whether or not shopping for or promoting, folks have a tendency to observe the market intently for no less than a couple of months earlier than deciding to record or transfer. Sharing statistics about your native market helps inform your present purchasers and places you in entrance of recent ones.
Use your native actual property board’s month-to-month or quarterly studies and create both a graphic put up or, even higher, a Reel or TikTok. These are fast to movie and an effective way to market your self with your individual character and presence.
4. Suggestions for consumers
Folks need to make knowledgeable selections in regards to the largest buy of their lifetime. Put collectively an inventory of ideas for a variety of consumers, from these shopping for their first house or these wanting to get into investing.
Video reigns supreme, however all kinds of social media content material can work for this.
5. Errors to keep away from
Share what you’ve discovered through the years of working along with your purchasers or the highest errors you see folks making. Even higher, be weak and share your individual errors from previous purchases or investments.
6. Neighborhood information
Whether or not shopping for or promoting, your purchasers’ selections are closely influenced by the neighborhood they’re in, or wanting to dwell in. Locals might know the most effective eating places, however they received’t know the present common promoting worth or the demographics of people that need to transfer there.
Neighborhood guides are much more essential for consumers relocating to a brand new metropolis. They need to know the issues they will’t discover on Google.
Carousel posts, Reels, and TikToks will all work nice for highlighting a selected neighborhood with your individual private insights.
7. Neighborhood information
Posting stats for a selected neighborhood might help appeal to potential purchasers wanting to record their house in that neighborhood. It showcases your expertise at a micro-local stage, giving that shopper confidence you may get them the most effective outcomes.
It’s additionally useful data for these wanting to purchase within the space, giving them an thought of worth benchmarks and what to count on.
8. Neighborhood historical past
Native historical past is enjoyable. It exhibits your connection to the place you reside and work and it doesn’t come throughout as “salesy” content material.
These enjoyable information are good for native historic holidays or anniversaries, or a #ThrowbackThursday put up.
9. House makeover
Sellers are all the time in search of ideas to maximize their sale worth, and consumers typically need to renovate or no less than make small modifications to their new house. Share earlier than and after images of in depth remodels or fast makeovers for inspiration.
When doable, share your precise listings or properties you’ve personally renovated and the outcomes. Did it herald a better sale worth? A number of affords?
10. Inside inspirations
Assist potential purchasers visualize what’s doable of their new house by sharing “dream house” stage photographs. Whereas most likely received’t be attainable to your common purchaser or vendor, everybody loves to daydream slightly throughout the transferring course of. It’s nice inspiration!
Should you don’t have wonderful inside photographs from present or earlier listings, share ones out of your friends or companions, like customized builders or design magazines. Wherever they’re from, all the time give credit score for images you share.
Bonus tip: Use Hootsuite’s built-in content material curation instruments to simply discover all these posts to share. Right here’s how:
11. House worth maximization ideas
Renovations and makeovers are a giant a part of rising a house’s worth however you too can share extra sensible ideas, just like the small particulars that matter for house staging images. Or, if upgrading your furnace to be extra power environment friendly might be a good suggestion earlier than promoting.
As a bonus, supply a free house valuation evaluation to your viewers to herald leads.
12. House upkeep ideas
Educate first-time consumers on must-do house upkeep duties and supply recommendation for sellers on methods to get their properties prepared to promote.
You possibly can share every thing from when to exchange a roof to easy issues, like how to clear a dishwasher.
13. Polls
Excellent for Instagram Stories content material, polls are a simple means to interact your viewers and discover out extra about them. Tales polls permit for straightforward voting (and outcomes evaluation), however you too can create a ballot in any picture or textual content put up by asking folks to remark with “A” or “B” or a selected emoji.
14. Testimonials
Excessive-quality images might appeal to new leads, however testimonials are what sells them. Don’t be afraid to share the identical testimonial twice. Not everybody will see it the primary time, and biking by them each few months received’t muddle up your profile.
Create a design template, ideally with a couple of variations. Then you may create and schedule testimonial graphics in bulk. Simple peasy.
15. Information for first-time consumers
Real property could be overwhelming for first-time consumers. Be their information—actually.
This agent affords a downloadable “purchaser’s bundle” on their web site. In fact, it requires an e-mail opt-in to get it. This can be a good way to get new leads and develop your actual property e-mail record.
16. “Simply bought” images
Exhibiting off your bought listings is essential to exhibit you can really promote properties, however it’s much more highly effective if you add in human connection.
Did your purchasers want a fast sale and also you made it occur? Promote their starter to efficiently land their dream house? Or, depend on your skilled recommendation to purchase their first funding property?
You don’t want a 1,000 phrase opus right here, however telling a little bit of the story behind the sale helps humanize your model. Potential purchasers see you as each a succesful actual property agent and an actual one who can perceive their wants.
17. Open homes
Whereas most of your gross sales probably occur from 1:1 showings, open homes are nonetheless a giant a part of actual property advertising and marketing.
As an alternative of creating folks sift by all of your listings, do a weekly recap of all of your upcoming open homes with areas and dates. That means, folks can attend multiple and it’s a recent means of sharing your present listings once more.
18. Shopper appreciation occasions
Occasions could also be lots of work to manage however they’re nice for preserving previous purchasers engaged, incomes referrals, and for advertising and marketing materials. Share images or movies out of your newest BBQ, pumpkin patch day, or different group occasion.
Get higher turnouts at your upcoming occasions with these 6 social media event promotion tips.
19. Group involvement
Present you care about your group by collaborating in notable occasions, like heritage days or festivals, or increase cash for charity.
You don’t need to come throughout as bragging, so don’t volunteer or fundraise only for the picture op. Do share your real ardour for serving to organizations essential to you.
20. Agent or crew member function
Should you work as a part of a crew, function an agent or employees member. Your viewers will really feel extra linked to a crew they know a bit about, particularly if they will establish with them.
Work alone? Share a bit about your self (or your canine) as an alternative.
21. Associate highlight
There are many folks you depend on: Photographers, mortgage brokers, staging and cleansing corporations, and many others. Give your business companions a shout out on social media they usually might reciprocate.
Higher but, it exhibits potential purchasers you have got the correct connections to assist get the job accomplished.
22. Native enterprise highlight
Present consumers the place they might be sipping the most effective cocktails or strolling to for weekend brunch. Spotlight the most effective native companies your purchasers will love to uncover of their new neighborhood.
Ensure to tag the enterprise to allow them to share your put up, exposing you to extra native peeps.
@dbeshsells LOCAL SPOTLIGHT🍱🍣Namikaze is positioned off of Champlain & Perrin, they’ve scrumptious sushi, cooked dishes, and a full service bar! Seize a pal or beloved one and luxuriate in!☺️#dbeshsells #local #localbusiness #supportlocal #eatlocal #sushi #sushitime #foodie #bestsushispot #realtor #yourrealtor
23. Memes and humorous content material
If it suits your model, convey humor into your social feed with relatable memes. Everybody likes fun, particularly when it comes with helpful data.
24. Contests
Everybody loves the possibility to win free stuff. You don’t want an costly prize to collect loads of leads, however ensure it’s one thing that appeals to lots of people. (Headphones are a fantastic instance.)
This contest asks folks to name in to enter. Whereas speaking to potential leads is a superb conversion technique, you may run a contest extra simply by gathering lead data (telephone quantity, e-mail deal with, and many others) on a touchdown web page or by a Facebook ad as an alternative. Extra folks will enter when you make the method straightforward.
Take a look at extra social media contest ideas.
25. Fascinating or notable listings
Folks love attention-grabbing properties. Share one thing newsworthy out of your space, whether or not it’s a record-breaking sale (particularly when you bought it) or a novel itemizing that’s certain to flip heads and boost your engagement.
26. Behind the scenes
All of us love a glimpse into lives that aren’t ours, and your purchasers aren’t any exception. Some potential purchasers might imagine properties largely promote themselves. Present them the work that goes into creating contracts, negotiating affords, strategizing itemizing particulars, and organizing images.
Exhibiting how laborious you’re employed to your purchasers is one of the best ways to persuade skeptical leads.
1. Outline your audience
Nope, your viewers isn’t “everybody who desires to purchase or promote.” Are you after luxurious house consumers? Concentrate on promoting city condos? No matter your “factor” is, actually hone in on who you’re serving and the way to appeal to them.
Unsure what your folks need to see? Discover out with our information for analyzing your target market.
2. Decide the correct social media platform(s)
You don’t want to be on TikTok… until your audience is.
You don’t want to put up on Instagram Tales each day… until your audience watches them each day.
You get the concept. Sure, it’s best to select social platforms that you just personally discover pleasing to use, however an important issue will all the time be the place your viewers hangs out. Meet your folks the place they’re.
3. Perceive social media traits
You don’t have to reinvent the wheel with each new social put up. Positive, you may bounce on traits to probably go viral, however you additionally want to know the ins and outs of every platform you’re on.
Meaning understanding every thing from demographic information to the kinds of posts that carry out finest. Fortunately, we’ve received you there too with our free Social Trends 2022 report. It’s every thing you want to know to succeed on social proper now and for years to come.
4. Schedule your content material upfront
You’re busy! You don’t want to be glued to your telephone all day to maintain your social media marketing going.
You need to use Hootsuite to draft, preview, schedule and publish all of your social media posts.
And never only for one platform, both. Hootsuite works with Fb, Instagram (sure, together with Reels), TikTok, Twitter, LinkedIn, YouTube and Pinterest.
You may even use Hootsuite’s Bulk Composer to schedule tons of of posts throughout a number of social profiles. This can be a recreation changer when you run social media for a realty and help a number of brokers in selling their listings.
However Hootsuite is not only a social media writer. You need to use it to entry good analytics that offers you an thought of what performs finest and assist you observe your account development over time. Plus, managing DMs is simple with Hootsuite Inbox, the place you may view and reply to messages throughout all of your platforms in a single place.
Get an entire overview of what Hootsuite can automate for you on this fast video:
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