29 Twitter Stats That Matter to Marketers in 2023
Many social platforms of The Historic Instances (2006-2010) have advanced a lot as to be nearly unrecognizable at present, but Twitter’s microblogging expertise has remained principally the identical. Why? As a result of it really works.
That’s not to say that Twitter hasn’t modified over time — it has, particularly as a enterprise advertising and marketing device. However the best way manufacturers use Twitter has largerly stayed the identical: To rapidly join customers to what’s taking place, whether or not it’s a world disaster or a neighborhood, niche-specific occasion.
And, to join individuals to your corporation.
These are the newest Twitter stats and tendencies you want to know to get essentially the most out of your Twitter advertising and marketing campaigns in 2023.
Download the complete Digital 2022 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience.
General Twitter stats
1. Twitter is on track to break even in 2023, Musk says
2022 was a yr of huge change for Twitter, together with an possession change. Whereas official earnings reports are solely obtainable for half of 2022 to date, there are experiences of income dropping by as much as 35% in 2022 vs. 2021.
Even when that seems to be true, it wouldn’t be an remoted incident. Twitter has skilled income setbacks over time, although their general outcomes have been on a constructive upward trajectory. Twitter earned simply over $5 billion USD in 2021. The corporate hasn’t recorded an annual revenue since 2019.
Twitter launched new features in 2022 to diversify their earnings past promoting, together with Twitter Blue subscriptions, a number of media codecs, co-Tweets, an edit button, and extra.
Will Elon Musk’s prediction end up to be true for 2023? Time will inform.
Final 3 months have been extraordinarily robust, as had to save Twitter from chapter, whereas fulfilling important Tesla & SpaceX duties. Wouldn’t want that ache on anybody.
Twitter nonetheless has challenges, however is now trending to breakeven if we hold at it. Public help is way appreciated!
— Elon Musk (@elonmusk) February 5, 2023
2. The most popular Twitter account is @BarackObama
Former U.S. President Obama has held the highest spot for just a few years, with over 133 million followers. Longtime well-liked customers Justin Bieber, Rihanna, and Katy Perry nonetheless rank in the highest 5 however new for 2023 is present Twitter proprietor Elon Musk in the #2 spot with 127 million followers.
3. Twitter is the 6th most popular social platform in the USA, by lively customers
In a latest survey of cell customers, 52% of Americans engaged with the Twitter app in the course of the research interval, putting it in sixth.
4. Twitter is the world’s 7th favorite social media platform
Twitter has held regular in the seventh spot since 2021.
The share of individuals ages 16-64 who say every of the highest 10 platforms is their favourite has remained comparatively fixed, although rivals Instagram and WhatsApp have dropped barely since 2022 Q1 — 0.3% and 0.4%, respectively. In distinction, Twitter’s reputation has risen by 0.2% all through 2022.
5. As CEO of Twitter, Elon Musk has a 34% approval rating
It’s no secret Musk’s management is a divisive matter for Twitter customers, with some applauding his selections and others disagreeing.
However, a February 2023 survey has discovered Musk’s public approval score as CEO has increased to 34%, up from 30% earlier than his buy of Twitter was full. Although there was additionally an almost-equal 5% leap in those that disapprove.
For comparability, solely 18% of Americans presently approve of how Congress is doing its job.
Twitter consumer statistics
6. Twitter utilization is rising 30% faster than Instagram amongst Gen Z
Sound the alarms: Gen Z doesn’t hate Twitter.
42% of People ages 12-34 now use Twitter, in contrast to solely 29% in 2020 — a 36.6% enhance over two years. Comparatively, Instagram adoption solely elevated by 5.7% throughout the identical interval.
Supply: Edison Analysis
The oldest Gen Zers are about 25 in 2023, so this Twitter stat could also be skewed on the larger age vary by these pesky Millennials in the combination. Nonetheless, it gives meals for thought.
The lesson right here is to guarantee information is guiding your social media marketing strategy. We’re uncovered to so many “Gen Z solely cares about TikTok” thinkpieces, it’s straightforward to take it as reality. Whereas your specific Gen Z viewers might not be on Twitter, ensure to take a look at that speculation first, Dr. Viral.
7. Twitter customers observe a median of 405 accounts
Individuals who submit greater than 5 Tweets per thirty days observe a median of 405 accounts, whereas those that posted much less typically observe a median of 105 accounts.
8. 62.9% of Twitter users are male
This survey didn’t report choices for nonbinary individuals, so it doesn’t seize the total spectrum of gender for all Twitter customers. Nonetheless, it does illustrate the huge gender hole on Twitter.
That hole is barely getting wider in 2023. In 2022, 56.4% of Twitter users recognized as male and 43.6% recognized as feminine — a a lot nearer ratio.
9. Twitter has the largest gender gap of any social platform
Once more, these statistics solely signify these figuring out as both male or feminine, with out together with different choices. However it’s useful to see these figures in contrast to different well-liked social platforms to perceive extra about Twitter demographics.
10. Customers aged 18-34 like Twitter the most out of all generations
A mixed complete of 41% of customers 18-34 view Twitter both “very favorably” (16%) or “considerably favorably” (25%). Whereas this age vary doesn’t solely signify Gen Z, a big portion of it does.
The age group with the second highest complete is customers age 35-44, the place a complete of 38% view Twitter “very favorably” (11%) and “considerably favorably” (27%).
Each age brackets embrace hefty helpings of Millennials, so make sure you’re optimizing your Twitter technique for this extremely
getting old participating inhabitants.
11. 23% of American Twitter users checklist their job in their profile
Job title or trade is the most well-liked factor U.S. adults say about themselves in their Twitter profile bio, with roughly 1 in 4 customers together with this info.
Different well-liked profile mentions embrace hobbies (12%), household relationships (8%), and political opinions (6%).
Supply: Pew Analysis
Twitter utilization statistics
12. Twitter is the most well-liked social platform for news and current events
Twitter’s enchantment has all the time been its short-form, real-time nature and that’s nonetheless true at present with 61.2% of individuals saying Twitter is the place they go to keep up to date with information and occasions.
Manufacturers can capitalize on this by live-tweeting from conferences and creating occasion hashtags in order to retweet from, and begin conversations with, attendees.
13. 23% of users say most of their Tweets are political
Virtually half (45%) of Americans say they’ve Tweeted a few political or social subject in the final 12 months, however for 23% of the consumer base, political Tweets are a way of life. A study analyzing the content material of over 1 million Tweets discovered roughly one-third, or 33%, have been political in nature.
14. Folks spend a median of 4.4 hours per thirty days on Twitter
A latest study experiences customers spend a median of 1.1 hours per week on Twitter, equating to 4.4 hours per thirty days. Whereas that will appear small in contrast to TikTok’s reported 9.8 hours per week, the typical demographics and viewers of Twitter are vastly completely different from that of TikTok.
Unsure in case your preferrred viewers is on Twitter? Discover out with the newest Twitter demographics stats for 2023.
15. 66% of links Tweeted from main accounts level to print, TV, or wire information sources
Two-thirds of the hyperlinks shared by distinguished Twitter customers pointed to print, TV, and wire information media, whereas solely 5% of hyperlinks shared on different platforms — comparable to Reality Social, Parler, and extra — did.
Maybe that is due to Twitter itself additionally being a mainstream community, although the huge hole counsel an underlying ideological distinction.
Supply: Pew Analysis
16. The common natural Twitter engagement charge is 0.05%
Makes you lengthy for the halcyon days of 2013’s double-digit engagement charges, eh?
Not to concern: It’s straightforward to beat 0.05% with the precise Twitter content material technique, networking efforts, and time. (And, hey, you may all the time run adverts for a lil’ enhance if wanted.)
Unsure what your common engagement charge is? Discover out with our free engagement rate calculator, or try Hootsuite and let it crunch your numbers and let you know how to enhance — robotically.
17. Utilizing video in Tweets boosts engagement up to 33%
Natural video Tweets carry out up to 33% higher than text-based Tweets. Does each Tweet want to be a video? No. However don’t be afraid to experiment with completely different media codecs to see what will get the most effective outcomes for you.
For that extra-extra particular enhance, working Twitter video adverts can enhance complete video views by up to 95% and enhance complete video watch time by 84%.
Twitter for enterprise stats
18. 89% of people use Twitter to discover new merchandise
Twitter might not be prime of thoughts once you consider ecommerce advertising and marketing, however customers are open to discovering new services.
Take advantage of this by:
- Signing up for the Twitter Shopping beta program, if eligible. (At the moment for U.S.-based companies promoting bodily merchandise solely, with plans to broaden.)
- Together with Twitter in influencer marketing partnerships by searching for out Twitter creators and making certain Twitter-optimized content material is certainly one of your deliverables.
- Attempting Twitter promoting. Unsure the place to begin? See our information to Twitter ads for beginners.
19. 50% of people age 16-24 use social networks for model analysis
Whereas not unique to Twitter, it is a basic shift in how individuals use the web to make shopping for selections. For many years, web optimization reigned supreme as we relied on search engines like google and yahoo like Google to remedy the thriller of every part from “Ought to I get this mole checked out?” (ew and sure) to “What’s the most effective social media scheduling device?” (Hootsuite).
For the primary time in historical past, it’s raining males…tions?
Dubbed “social web optimization,” the apply of turning to social networks as an alternative of search engines like google and yahoo isn’t restricted to Gen Z. Millennials observe shut behind with nearly half utilizing social the identical approach, and over a 3rd of the 45-54 crowd does, too.
Wanna money in? The 1st step: Be on social. Duh. Step two: All the time use ALT text. It improves accessibility and serves your “social web optimization rankings” properly, too. You may add ALT text in Hootsuite when scheduling posts.
Oh, step three? Learn Social Trends 2023 for extra key methods.
20. 76% of users say they’ve purchased one thing primarily based on Twitter conversations
Twitter’s remark thread construction lends itself properly to engagement, the place one Tweet can spur a whole dialog. Whether or not you’re answering somebody’s query publicly in a Tweet thread or by way of a personal DM, the fast, conversational nature of Twitter appears like a personalised expertise in each.
21. Solely 43% of marketers are selling their enterprise on Twitter
No, Twitter’s advert attain isn’t the most important, neither is the platform the precise match for every type of companies. But when your persons are on Twitter, so do you have to.
Much less entrepreneurs means much less competitors in every part from natural attain to model constructing actions. Be taught the ins and outs of the Twitter algorithm and the way to create a successful Twitter marketing strategy to push your corporation to new heights.
22. 28% of marketers are planning to use Twitter extra
Many manufacturers are nonetheless working to set up themselves on social “new children” like TikTok, however don’t neglect about tried and true Twitter.
When surveyed about plans for the subsequent 12 months, nearly a 3rd (28%) of entrepreneurs stated they’re planning to use Twitter extra.
Twitter promoting stats
23. Monetizable day by day lively customers (mDAU) grew 16.6% in 2022 to nearly 238 million customers
mWhat? Twitter defines a monetizable consumer (mDAU) as an account that has bodily logged in each day and isn’t a bot. These customers are monetizable as a result of they see Twitter adverts after they log in.
This determine is anticipated to hold rising as Twitter continues to develop new promoting and ecommerce features in 2023.
24. Twitter adverts have the potential to attain 544.5 million individuals
That’s a 12% leap in 2022 Q3 from 2022 Q2, or a rise of 58 million individuals, and a complete enhance of 24.7% year-over-year.
25. Twitter adverts reach 10.7% of all web customers
Damaged down additional, this equals 6.8% of the entire world inhabitants, and eight.7% of everybody 13 and older. Inhabitants counts estimate there are about 5 billion individuals over age 15, so which means adverts on Twitter may attain about 445 million of them.
Single digit proportion advert attain might not look spectacular, however 8.7% is an enormous 50% enhance — representing about 145 million extra individuals — since 2020, the place Twitter adverts reached only 5.8% of these 13 and older.
26. Twitter adverts reach 32% of People age 13 and older
That’s 91.7 million People, although in no way the biggest attain proportion in contrast to different international locations. Twitter adverts attain a whopping 60.4% of Japanese individuals 13+ and 38.% of individuals 13+ in the UK.
27. Twitter adverts attain nearly 3x more men than ladies
Earlier, I discussed that just about 63% of Twitter’s viewers determine as male and 37% determine as feminine in 2023. Twitter advert attain is much more skewed towards male customers.
Twitter adverts attain up to 74.3% of male users, however solely 25.7% of feminine customers.
Why the even bigger divide? We’re undecided, although you may target Twitter ads primarily based on gender (presently solely male or feminine choices) for larger precision.
Twitter publishing stats
28. There have been a report 20,000 Tweets per second in the course of the World Cup
Elon Musk introduced the milestone on November 23, 2022.
World Cup visitors hit nearly 20,000 tweets per second at present! Nice work by Twitter crew managing report utilization.
— Elon Musk (@elonmusk) November 23, 2022
If that have been true for each second of a 24 hour interval, there can be over 1.7 billion Tweets per day.
29. You may submit up to 2,400 Tweets per day
I imply… does anybody want extra? In all seriousness, Twitter has just a few limits to assist scale back potential bot spam.
Need the utmost attain attainable on Twitter? Use Hootsuite’s Best Time to Publish function to robotically schedule your 2,399 Tweets per day on the most optimum instances in your viewers to see them.
Rock your Twitter advertising and marketing through the use of Hootsuite to plan, schedule, and publish Tweets, have interaction with customers, and observe matters and hashtags. Mixed with highly effective Twitter analytics, Hootsuite is your excellent associate for fulfillment on the platform and all different networks.
Do it higher with Hootsuite, the all-in-one social media device. Keep up to the mark, develop, and beat the competitors.