47 LinkedIn Statistics Marketers Should Know in 2023

If you wish to market to enterprise professionals, there’s no higher place than LinkedIn. The platform customers to attach with like-minded enterprise people, apply and recruit for jobs, and comply with the newest information from organizations and influential individuals from throughout the globe.

Understanding how LinkedIn members and types use the channel offers you invaluable insights into the way to LinkedIn into your social media strategy. Listed here are essentially the most up-to-date LinkedIn statistics to concentrate on in 2023 that can assist you craft thrilling campaigns.

General LinkedIn statistics

Ready to dive into the world of LinkedIn marketing? Listed here are the highest common LinkedIn statistics it’s essential know.

1. LinkedIn turns 20 years old in 2023

LinkedIn formally launched on Could fifth, 2003, simply 9 months earlier than Fb launched at Harvard. The platform was initially based by Reid Hoffman, who constructed the preliminary model in his front room.

Microsoft acquired LinkedIn in 2016, and right this moment, it leads a diversified enterprise with revenues from membership subscriptions, promoting gross sales, and recruitment options below the management of Ryan Roslansky.

2. LinkedIn has 36 offices and 21,000 employees

These places of work are positioned in greater than 30 cities worldwide, together with 10 in the US. Of the corporate’s 21,000 workers, greater than 19,000 are full-time.

3. LinkedIn is offered in 26 languages

This enables many international customers to entry the community in their native language.

Supply: LinkedIn

4. The variety of Black and Latino leaders grew by 35% and 20.3% final 12 months

LinkedIn has made a concerted effort to enhance its range and inclusion, with the variety of Black and Latino leaders, managers, and senior ICs rising by 35% and 20.3%, respectively, in 2021.

5. Girls symbolize practically 42% of LinkedIn’s leadership

LinkedIn has additionally been actively addressing gender inequality, with ladies representing practically 42% of the corporate’s management. It is a big enchancment from earlier years, and LinkedIn has proven its dedication to creating an inclusive setting for all of its customers.

6. Income elevated 21% year-over-year (in fixed forex) in Q1 of 2023

Income development has been a significant precedence for LinkedIn and its person base. In Q1 of 2023, the corporate reported income development of 21% year-over-year (in fixed forex), considerably greater than the 17% year-over-year enhance from the earlier quarter.

LinkedIn person stats

Seeking to faucet into LinkedIn’s huge skilled viewers? Try these LinkedIn person stats to information your technique.

7. LinkedIn has 875 million members

To place that quantity in context, Instagram presently has over 1.4 billion users, and Fb has almost 3 billion. So LinkedIn is probably not the most important of the social networks, however with a particular enterprise focus, it’s an viewers price taking note of.

bar graph showing most used social platforms worldwide

Supply: Hootsuite 2022 Digital Trend Report

8. 57.2% of LinkedIn users establish as males, with 42.8% figuring out as ladies

Males considerably outnumber ladies on LinkedIn total, however you’ll want to do a little analysis to know the make-up of your specific LinkedIn audience. Word that LinkedIn doesn’t report any genders aside from male or feminine.

9. Over 77% of LinkedIn customers are from outside the US

Whereas the US is LinkedIn’s greatest market with over 194 million customers, the community has gained traction all over the world. Coming in second place is India with 96 million customers, adopted by Brazil with 60 million customers, Mainland China with 57 million customers, and Indonesia with 21 million customers.

map of world showing breakdown of linkedin users by country

Supply: LinkedIn

10. LinkedIn has members in 200 countries and regions worldwide

LinkedIn’s customers reside in greater than 200 hundred nations and areas all over the world. This contains over 227 million in Europe, 49 in the Center East and Africa, 244 million in the Asia Pacific, and 136 million in Latin America.

11. Virtually 60% of LinkedIn’s customers are between 25 and 34 years old

It’s not a shock that greater than half of LinkedIn customers are in the age group that’s beginning and rising their careers. It’s an expert community, in any case.

Following this cohort, although so too intently, is the 18-24 age vary.

linkedin advertising audience profile shown as bar graph

Supply: Hootsuite 2022 Digital Trend Report

12. With 23.38 million followers, Google is the most followed organization on LinkedIn

Beating out Amazon, TED Conferences, and LinkedIn themselves, tech large Google ranks as essentially the most adopted firm account on the platform.

list of top 20 most followed organizations on linkedin, including google, amazon, and ted conferences in top spots

Supply: Hootsuite 2022 Digital Trend Report

13. Adopted by over 35 million customers, Bill Gates is the most followed person on LinkedIn

The Microsoft founder is out on his personal as essentially the most adopted private account on the platform, with nearly double the quantity of followers as Richard Branson behind him in second place. Humorous that Microsoft owns LinkedIn, however we’re simply speculating right here!

list of top 20 most followed individuals on linkedin, with bill gates, richard branson, and jeff weiner in top 3 spots

Supply: Hootsuite 2022 Digital Trend Report

14. #India is the most followed hashtag on LinkedIn, with 67.6 million followers

The opposite hottest hashtags embody #Innovation (38.8 million), #Administration (36 million), and #HumanResources (33.2 million).

The dominance of the #India hashtag suggests to entrepreneurs that the nation is to not be neglected as a part of your international marketing campaign technique.

top 20 most followed hashtags on linkedin with #india, #innovation, and #management in top 3 spots

Supply: Hootsuite 2022 Digital Trend Report

15. LinkedIn’s worldwide person base grew at 2X the pace of its US person base in Q1 of 2023

LinkedIn has been making nice strides internationally, with its worldwide person base rising at 2X the tempo of its US person base in Q1 of 2023. This development exhibits no indicators of slowing down, and LinkedIn is doing a terrific job of increasing its attain in completely different markets.

16. 295,000 schools are listed on LinkedIn

Equally, LinkedIn customers may also discover academic alternatives by looking by means of the platform’s listing of greater than 295,000 colleges. Customers may also use LinkedIn to search out mentors, construct skilled relationships, and community with potential employers.

LinkedIn utilization stats

The most recent LinkedIn utilization stats are in, and so they would possibly even change the way you see this platform.

17. 52 million people use LinkedIn to seek for jobs every week

If your organization is hiring, your LinkedIn business page could be a key supply of potential new workers.

When hiring managers can’t display potential new hires in particular person, instruments like LinkedIn are much more essential. And 81% of talent professionals say digital recruiting will proceed lengthy after the pandemic.

18. 8 individuals are employed by means of LinkedIn every minute

If that final LinkedIn stat didn’t persuade you it’s price having a stable presence on this community, this one ought to. Any firm planning to rent new workers in 2022 wants a elegant LinkedIn Web page to assist appeal to top-tier expertise and leverage the channel to recruit candidates.

19. There are 101 job applications submitted every second on LinkedIn

To place this already outstanding determine in perspective, that’s 6,060 functions despatched each minute, 363,600 despatched each hour, and an unimaginable 8.72 million job functions despatched day by day.

20. 16.2% of US LinkedIn users log in day by day

Of their 875 million members, LinkedIn’s day by day lively customers (DAU) account for 16.2% of them, reaching round 141 million customers that log in to the platform day by day.

21. 48.5% of users in the US use LinkedIn not less than as soon as a month

At roughly 424 million month-to-month lively customers (MAU), this represents a chance for entrepreneurs to entry an intensive pool of decision-makers throughout the nation.

22. LinkedIn noticed 15.4 billion sessions in Q2 FY22

LinkedIn has transitioned from being “simply” a recruitment platform to an expert community the place individuals educate themselves and study different corporations and alternatives in their business.

23. There are greater than 36,000 newsletters on LinkedIn

These embody newsletters from Melinda Gates, Richard Branson, Ariana Huffington, and numerous publishers like The Economist. Of these 36k newsletters, 29 million distinctive individuals are subscribers.

24. 40% of LinkedIn visitors organically interact with a web page each week

Organic engagement is hard to come by nowadays. However, on LinkedIn, 40% of holiday makers interact with a web page organically every week. That’s a formidable statistic demonstrating the platform’s endurance and relevance in the market.

25. Pages that submit weekly have (*47*) than these posting month-to-month

Figuring out how often to post on social media might be difficult. In keeping with LinkedIn stats, pages that submit weekly have 5.6x extra followers than these posting month-to-month. So for those who’re trying to develop your small business’s social media following, intention for weekly posts on the very least.

LinkedIn promoting statistics

Have your pockets prepared as a result of, by the point you end studying these LinkedIn promoting statistics, you’ll be prepared to begin operating campaigns.

26. An advert on LinkedIn can attain 14.6% of the world’s population

That’s, 14.6% of individuals over the age of eighteen. Whereas this isn’t the best attain amongst social networks, LinkedIn has the benefit of a self-selected person base that cares about their work.

linkedin eligible advertising reach shown in bar graph

Supply: Hootsuite 2022 Digital Trend Report

27. LinkedIn Advertising Options surpassed $5 billion in July 2022

LinkedIn Advertising Options, the department of the platform devoted to serving to companies develop with adverts, surpassed a whopping $5 billion in income for the primary time in July of 2022. Its been projected that by 2024, LinkedIn will seize practically 50% of all show advert spending and 25% of all digital advert spending.

28. LinkedIn’s ad reach grew by 22 million people in Q41 2021

That’s a 2.8% enhance from Q3.

linkedin advertising reach increased from 2020 to 2022

Supply: Hootsuite 2022 Digital Trend Report

29. 50% of brands are seen as “greater high quality” after promoting on LinkedIn

In keeping with LinkedIn, manufacturers that publicize on LinkedIn are seen as “greater high quality” by 50% of respondents, whereas 92% of manufacturers are seen as “extra skilled”, 74% are “extra clever,” and 59% are “extra respectable. This has resulted in a 10-15% elevate in short-term gross sales efficiency.

30. Manufacturers have seen a 33% increase in purchase intent ensuing from advert publicity on LinkedIn

Marketers can profit from LinkedIn’s skill to attach with members early in the advertising and marketing funnel by means of customers partaking with model posts and sharing them on their feeds.

31. Marketers see as much as 2x higher conversion rates on LinkedIn

LinkedIn’s vary of instruments for viewers focusing on means web site visits originating from the platform usually tend to enhance conversions on B2B websites.

32. LinkedIn Advertising additionally brings 2x higher engagement rates

An in-depth evaluation of LinkedIn promoting statistics revealed that adverts made by means of LinkedIn Advertising Options produce twice the engagement price in comparison with natural.

33. Adverts utilizing LinkedIn’s conversion monitoring instrument see 13.5% lower value per acquisition

LinkedIn stats present that if you use their conversion monitoring instrument, the associated fee per acquisition (CPA) is 13.5% decrease than when not utilizing it. This instrument helps companies monitor conversions from LinkedIn Adverts and provides them extra perception into which campaigns are working greatest for them.

34. Members on LinkedIn have 2x the buying power of the common on-line viewers

LinkedIn customers have higher-than-average shopping for energy in comparison with different on-line audiences. This makes it a terrific platform for companies trying to goal clients who usually tend to make purchases.

LinkedIn enterprise statistics

Subsequent up in our LinkedIn statistics round-up, let’s discover the LinkedIn enterprise statistics driving the skilled world this 12 months.

35. 4 out of 5 individuals on LinkedIn “drive business decisions”

The platform’s chief promoting level for entrepreneurs is its skill to focus on an viewers by their job, not simply their demographics.

This enables B2B entrepreneurs, in explicit, to succeed in the individuals who make the shopping for selections.

36. Greater than 58 million companies are listed on LinkedIn

LinkedIn has change into a useful useful resource for job seekers, recruiters, and employers alike. As of Q1 2023, greater than 58 million corporations are listed on LinkedIn, giving customers a wealth of choices for locating job alternatives.

37. 2.7 million companies submit on LinkedIn day by day

The sheer dimension of LinkedIn’s person base makes it a useful useful resource for job seekers and companies alike. Not solely can customers make connections with potential employers, however they’ll additionally be taught concerning the newest business developments and keep knowledgeable on modifications in the job market.

38. There are 39,000 skills listed on LinkedIn

With over 39,000 expertise listed on LinkedIn, it is a superb useful resource for employers to search out the proper candidate. During the last 12 months, 365M expertise members added to their profiles and made it simpler for recruiters and hiring managers to pinpoint their most desired talent units.

39. 44% of hiring managers used LinkedIn expertise information to fill roles

Expertise information is without doubt one of the most essential options for recruiters to search out the proper candidate. In keeping with LinkedIn, 44% of hiring managers used expertise information from LinkedIn profiles to fill roles.

If your organization is trying to fill a place, it’s best to take into account testing the talents part of LinkedIn profiles.

40. LinkedIn noticed 150 million e-newsletter subscriptions in Q1 of 2023

LinkedIn newsletters are an effective way to remain up-to-date on the newest business developments and community with potential contacts. LinkedIn noticed 150 million e-newsletter subscriptions in Q1 of 2023, exhibiting that extra individuals are making the most of this characteristic to remain in the find out about their favourite manufacturers.

41. 96% of B2B marketers use LinkedIn for natural social advertising and marketing

These LinkedIn stats make LinkedIn the highest community for B2B content material entrepreneurs, adopted by Fb and Twitter (80% and 71%, respectively). This isn’t stunning, on condition that LinkedIn gives a context in which individuals count on and hunt down business-related content material.

42. 40% of B2B entrepreneurs surveyed indicated LinkedIn because the most effective channel for driving high-quality leads

LinkedIn customers can use skilled demographic information to focus on the proper individuals based mostly on their job title, firm, business, and seniority.

43. 77% of content material entrepreneurs say LinkedIn produces the best organic results

In addition to boasting essentially the most used platform for natural entrepreneurs, LinkedIn ranks as the very best community for producing natural outcomes.

A way behind LinkedIn, Fb comes in at second with 37%, adopted by Instagram with 27% and YouTube with 21%.

44. 80% of B2B marketers use LinkedIn adverts

It’s not a shock that the highest natural social community for B2B entrepreneurs can be the highest paid social community. Facebook comes in next at 69%, adopted by Twitter at 30%.

For those who’re new to utilizing paid options on LinkedIn, we’ve received an entire guide to LinkedIn ads to get you began.

45. Manufacturers get 7x more reactions and 24x more comments on LinkedIn Stay streams than common movies

We already noticed that LinkedIn video posts get extra engagement than common posts. However Stay video takes issues up one other notch, with impressively excessive engagement ranges, particularly for feedback.

That top remark price exhibits individuals are engaged throughout the live video stream and ready to work together with the contributors.

46. Corporations with a whole, lively LinkedIn Web page see 5x more page views

Additionally they get 7x extra impressions per follower and 11x extra clicks per follower. Like different LinkedIn firm web page statistics above, this exhibits the worth of maintaining your LinkedIn web page up-to-date and lively.

For those who need assistance making certain your model is making essentially the most out of its LinkedIn presence, check out our information to optimizing your LinkedIn company page.

47. LinkedIn posts with pictures see 2x higher comment rates

Organizations trying to get essentially the most engagement from their posts ought to embody a picture with every submit. Customized picture collages (3-4 pictures in one submit) carry out particularly nicely, giving customers extra visible context and may also help broaden your attain.

Simply handle your LinkedIn Web page alongside your different social channels utilizing Hootsuite. From a single platform you possibly can schedule and share content material—together with video—interact your community, and increase top-performing content material.

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