5 Key Twitter Marketing Tips to Maximize Your Holiday Sales Push

Trying to up your Twitter recreation as we head into the vacation buying season?

Whereas it could not have as many complete customers as another platforms, Twitter continues to be extremely influential, with many business leaders and journalists using Twitter as a key research and outreach tool.

That signifies that your key messages can get amplified past Twitter to a lot bigger audiences, and if you will get it proper, this could be a vastly beneficial advertising play to increase model and product consciousness.

So what are the important thing Twitter finest practices to observe? Listed here are 5 ideas.

1. Analysis related hashtags

Hashtags are not as important as they used to be, however they do nonetheless play a key function in serving to to set up tweet discussions, which might spotlight how persons are participating in topic-specific components. As such, it’s value noting the important thing hashtags that persons are utilizing in your area of interest.

To evaluate this, first, you want to get an inventory collectively of hashtags utilized in your goal sector. You can begin with basic tags that you simply’re conscious of, or these being utilized by identified influencers, different manufacturers, and so forth.

For this experiment, let’s say we’re promoting basketball sneakers – utilizing a software like Hashtagify, you will discover information on hashtag reputation, based mostly on utilization, in addition to associated tags.

Analysis every tag and its associated suggestions, construct an expanded record of all these examples, then type that itemizing by reputation rating (based mostly on general utilization), and also you’ll find yourself with a reasonably complete assortment of the highest hashtags utilized by folks tweeting in your area of interest.

2. Analysis your goal accounts

As famous, on Twitter, it’s much less about reaching the lots immediately and extra about getting your content material in entrance of key influencers who can then assist to amplify your message to a broader viewers.

After all, if you happen to can attain the utmost variety of folks straight up, that’s nice too, however once more, Twitter’s complete viewers of 238 million monetizable daily active users is way smaller than Instagram or Fb, which each see over a billion lively customers.

With this in thoughts, what could be a simpler amplification tactic is to analysis the folks, profiles and publications that you really want to attain, who can then assist to increase your messaging.

How do you do that?

First, you want to analysis probably the most influential voices in your area of interest.

A technique you are able to do that is by way of Twitter search – you should use Twitter’s superior search operands, for instance, to search for the important thing profiles in your business and area.

Twitter search example

As you possibly can see on this instance, I’ve used a few of the prime hashtags from the earlier step in my search, serving to to hone in on the important thing accounts which are tweeting about my focus subject.

You too can use a software like BuzzSumo to analysis prime influencers on any subject.

BuzzSumo example

This analysis provides you with a stable itemizing of the varied Twitter profiles that you simply’d ideally love to get your model messaging in entrance of.

You’ll be able to then dig additional into the place these profiles are wanting, by analyzing who they observe for the most recent business information.

Utilizing Followerwonk, for instance, you possibly can enter in three Twitter handles at a time, and get information on which accounts they observe in frequent.


Hone in on these accounts, and also you’ll get a greater thought of which Twitter profiles are considered as information sources in your area of interest. Determine any key publications from these lists, and that may present a transparent indicator of which publishers you need to join with, and ideally, safe protection from, to get in entrance of key influencers in your sector.

So once more, the thought right here is much less about reaching potential clients immediately by way of tweet, and extra about maximizing publicity via key accounts that may then get you in entrance of prime influencers in your area of interest.

3. Tweet construction

Now that you recognize who you’re making an attempt to attain, you subsequent want to perceive what works finest when it comes to grabbing consideration, and getting seen within the busy tweet stream.

Twitter advises that manufacturers ought to stick to its ‘three C’s’ approach for optimum tweeting:

  • Concise
  • Clear
  • Conversational

You’ve solely acquired 280 characters, so that you want to be concise, nevertheless it’s vital to even be clear, and to look to immediate dialogue amongst your viewers.

Twitter additionally revealed these guidance notes earlier this yr:

Twitter Connect Playbook

By way of content material codecs, tweets with video see the most engagement, adopted by tweets with GIFs, pictures than plain textual content.

And once more, hashtag utilization could be variable. When you’re sharing a hyperlink that you really want folks to click on, then hashtags can distract from that, by giving folks extra issues to click on within the tweet. In cases like this, it could be higher to not use any hashtags in any respect, however based mostly on the first step, you even have a stable record of the highest hashtags, based mostly on utilization, to refer to to your experiments.

Twitter additionally advises {that a} strong call to action could be efficient:

Be clear and simple together with your desired motion and explicitly say “observe us”, “click on to learn extra”, or “reply together with your favourite [insert here]”.

There are variables to this too – it may be overly pushing or promotional to be so direct. Nevertheless it’s one other component to experiment with in your tweets.

4. Finest instances to tweet

So as to attain the utmost variety of folks, it’s additionally value contemplating when your target market is most lively within the app.

There are generic finest recommendation notes on this – Sprout Social’s analysis of finest instances to tweet from earlier this yr means that Mondays, Tuesdays, Wednesdays, Fridays and Saturdays, between 9 am and 12pm, are the most effective tweeting instances.

Sprout Best Times to Post Report 2022

However if you would like to get extra particular, you possibly can analyze particular person Twitter handles to see when their viewers is most lively, together with your personal, utilizing Followerwonk.

Followerwonk example

That provides you with a clearer thought of when extra of your viewers is lively, or when extra of the viewers that you really want to attain is on-line, based mostly in your analysis handles.

Schedule, experiment, and see what outcomes you get based mostly on this perception.

5. Skilled Profiles

It’s not a ‘must-have’ simply but, however Twitter’s Professional Profile possibility is unquestionably value additionally contemplating to maximize your tweet alternatives.

Twitter Professional Profiles

Twitter made its Skilled Profile possibility accessible to all manufacturers and creators back in March, which allows you to add varied enterprise information panels to your Twitter web page, together with enterprise class, location, contact information and extra.

That may add an additional stage of credibility to your Twitter presence, together with the extra information panels and instruments, which may also help to increase model and product consciousness.

Realistically, extra persons are going to see your tweets than your profile, so once more, it’s not essential, as such. However it could be value exploring, and as Twitter provides much more components to its Skilled account suite, it might be an more and more beneficial consideration for manufacturers.

You’ll be able to study extra about Skilled Profiles here.

These notes will enable you to enhance your Twitter strategy heading into the brand new yr, and capitalize on key discussions and traits, which might give your Twitter outreach a giant increase.

However the important thing observe is in the way you take a look at Twitter – it’s not going to provide the direct attain advantages that different apps can, however it could actually assist to increase your model consciousness and neighborhood efforts, when used proper.

Hopefully, the following pointers get you fascinated by how to increase your Twitter presence.

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