8 Tips for a Flawless Instagram Takeover

Whether or not you’re attempting to cross-promote content material, develop your follower base, get the message out about a product or thought, interact a particular group, or simply have a little enjoyable along with your feed, an Instagram takeover isn’t a unhealthy thought.

However operating a profitable takeover requires a little bit of planning and a complete lot of coordination. On this information, we’ll cowl the whole lot manufacturers and creators have to know to ensure your subsequent collaboration is a hit.

What is an Instagram takeover?

An Instagram takeover is when someone temporarily takes over another account to create and share content—usually on behalf of a brand. The takeover host might be a celebrity, an influencer, or even a team member.

It’s kind of like when your friend uses your phone to post a silly selfie while you’re in the bathroom. Instagram takeovers just require much more planning and intentionality. (Oh, and your permission!)

The MS Association had actress Selma Blair take over its Instagram to promote its 52nd anniversary.

Why should you do an Instagram takeover?

An Instagram takeover is one of the best organic marketing tools for your account. So long as you method it strategically, it’s nearly not possible to see a draw back to the apply.

Whether or not you’re a social media marketer or an influencer, it’s the final word win-win situation. In an Instagram takeover, each events can profit from each other in anticipated (and shocking) methods.

Learn on to study why an Instagram takeover is the fitting determination for you.

Instagram takeover advantages for companies:

Listed here are a few methods an Instagram takeover may help your small business.

Discover new audiences

Consider an Instagram takeover as a bridge that connects related (however not similar) teams of individuals. When you invite somebody to visitor submit in your account, a lot of their followers will probably comply with alongside to see what occurs. It’s a nice option to gain high-quality followers.

Construct hype

If in case you have an vital milestone approaching, a takeover makes excellent sense. An Instagram takeover is a nice hype machine. Contemplate it a probability to drum up consideration earlier than launching a new services or products. It’s like a social media model of Kanye West’s Yeezy collabs with Adidas and the Hole or Travis Scott’s McDonald’s meal.

Earn credibility

An Instagram takeover is a tacit endorsement of your account. That is particularly precious when you cater to a particular area of interest. For instance, a meal equipment firm may work effectively with a family-oriented influencer. A takeover is a means each events can vouch for one another.

Amount and high quality

Nobody needs to flood the feed, however maintaining with constant, well timed, related posts can also be vital. Even the best advertising managers can often really feel caught in a rut. Takeovers may be a nice option to clean up your advertising technique and suppose outdoors the field (or, er, grid).

Instagram takeover advantages for influencers:

We all know takeovers may be a good way for companies to breathe new life into their Instagram feeds, however what’s in it for creators? Right here’s how profitable Instagram takeovers may be useful for influencers.

Increase your attain

When you’ve been invited to host an Instagram takeover, it’s a probability to share your voice with a model new viewers and showcase what you need to provide. Takeovers are a uncommon alternative to attach with a group of people that have a confirmed curiosity in your area of interest.

Construct your fame

Once you companion with a model, you inform their viewers (and your personal) that you simply’re a trusted voice in that house. Plus, you possibly can add each profitable model partnership to your pitch deck and use these wins to generate much more offers.

Generate content material for your account

You possibly can (and will!) promote the takeover in your Instagram, too. When you’re taking up a model’s account, you’ll probably have unique Tales and posts you possibly can share along with your followers.

Have enjoyable

Regardless of their high-profile nature, Instagram takeovers are comparatively low-stakes. The posts may be as polished or rough-around-the-edges as you need, and the viewers will roll with the punches. In actual fact, a change in tone or look may even garner extra consideration as your viewers poke round to determine what’s occurring. So long as you’re severe about technique, there’s a lot of room to have some enjoyable.

Broadway Plus shares an interesting video and poster to promote that Hadestown star Kimberly Marable shall be taking up their Instagram Story to share a day within the life on tour.

The right way to do an Instagram takeover in 7 steps

1. Set your objectives

Begin by asking your self the big-picture questions. What are you hoping to perform with this Instagram takeover? Having a clear goal will enable you plan out each step of your technique, from who will host to the measurable metrics for success.

Listed here are a few objectives you can think about when planning an Instagram takeover:

  • Rising your viewers
  • Rising model consciousness
  • Selling a new product
  • Launching a marketing campaign
  • Boosting engagement throughout a particular occasion
  • Freshening up your account
  • Driving site visitors to your web site

2. Choose a takeover companion

An Instagram takeover is inherently collaborative, so that you’ll need to select somebody who’s the precise proper match for you. Let’s break down the dos and don’ts of reserving an Instagram takeover companion.

For manufacturers

DO companion with somebody who’s aligned along with your model.

You’ll need to decide a creator who understands the services or products you’ve gotten on provide. You must also ensure that they match the demographic of your target market.

For instance, a slang-heavy Gen Z influencer gained’t make waves with a target market of child boomers. An excellent-polished millennial creator isn’t more likely to join with TikTok teenagers, both. Make certain a potential companion’s tone works for your viewers.

DO companion with somebody whose content material you take pleasure in.

When you take pleasure in somebody’s content material, your followers most likely will too. Take a have a look at your potential companion’s IG grid, tales and tagged web page to get a really feel for their character and posting type. That is a pretty private collaboration, so getting a really feel for who you’re working with is vital.

DON’T e-book somebody simply because they’ve a lot of followers.

Your potential takeover companion might need a giant follower rely, however don’t go on numbers alone. Their engagement price can also be vital. Do their followers appear concerned about what they’re posting?

You possibly can calculate engagement your self, however your companion must also be capable of provide these stats of their media equipment.

DON’T e-book somebody who solely does sponsored posts.

Ideally, you need to companion with somebody whose web page has a wholesome ratio of natural content material to sponsored adverts. If somebody solely participates in branded content material, likelihood is they’re not going to do a lot for your small business.

For influencers

DO decide a companion that you simply authentically take pleasure in.

Your followers belief that they’re getting essentially the most genuine model of you, and that is much more vital when advertising a product. When you’re not absolutely bought on one thing however conform to take part, you can damage your private model in the long term. Being strategic about who you companion with can guarantee your selections are finest for you.

DO analysis the model to be sure to align with them.

When you’ve determined you’d wish to work with a model, spend a while researching them. Even a fast Google will let you know if there are any controversies with their model or product. The very last thing you need is to be blind-sided by destructive questions or feedback throughout a takeover.

DON’T work with somebody for the unsuitable causes.

We all know it’s tempting, however be sure to’re not working with somebody simply because they’ve provided you fee or a free product. Social media customers can sniff out inauthenticity a mile away. In case your takeover feels off, it is going to damage your on-line fame, too.

DON’T overextend your attain.

Instagram takeovers may be nice for constructing your model. However that doesn’t imply you need to do them continually. The purpose is to drum up hype with thrilling occasions, however when you overextend your self, you’ll damage your general affect in the long term.

3. Select your takeover format

There are numerous completely different sorts of Instagram posts, and every may serve a completely different goal in your Instagram takeover. For instance, you is likely to be okay along with your collaborator posting all around the feed or desire they stick with Tales.

These Instagram codecs are excellent for takeovers:

Instagram Tales

Whereas it will depend on the type of the takeover, you’ll probably need to plan your content material round Instagram Story posts. In any case, customers know and love IG Tales as a place for each slick and rough-around-the-edges content material. They’re nice for attempting out enjoyable experiments.

Tales may also be custom-made with hyperlinks and calls to motion. Plus, it can save you Tales in your highlights, in order that they don’t have to disappear endlessly when the takeover ends.

Group Canada invited completely different athletes to take over their Instagram Story to share a day of their lives.

Instagram Feed

The principle Instagram feed, also referred to as the grid, is a extra everlasting house for your takeover content material.

Usually, the grid isn’t finest for tons of fast posts in fast succession (a.okay.a. “flooding the feed”), however it could possibly nonetheless work effectively for takeovers. Visitor content material will stand out in your feed, which implies it could possibly proceed attracting consideration lengthy after your takeover. It’s additionally a excellent place to incorporate Reels.

The Canada Council for the Arts invitations up-and-coming artists to share works in progress, musical efficiency and visible artwork as a part of their ongoing takeover sequence.

Instagram Collabs

Certainly one of Instagram’s latest options is ideal for Instagram takeovers.

The Instagram Collab tool permits you to concurrently submit the identical picture or Reel on two accounts. The submit seems on each social gathering’s grids and is credited to each accounts.

Podcaster and meme-maker Premiles partnered with the tech firm Air for a sequence of self-aware collaborative posts.

Collabs are a nice option to enhance your attain and engagement since your submit will routinely be shared with two audiences directly. With the fitting call-to-action, Collabs may be a highly effective advertising instrument. Who is aware of, they might even substitute takeovers totally sometime.

Instagram Dwell

IG Dwell is one other nice choice for a takeover. Livestreams simply require some pre-planning and a nice deal of belief.

With a livestream, there’s extra room for error, however that spontaneity may be enjoyable. Simply ensure that your content material, objectives and partnership are aligned earlier than going reside.

Scott Wolf and the solid of ‘Nancy Drew’ did a transient Instagram Dwell takeover that was captured on YouTube.

4. Put together the logistics

When you’ve picked a companion and created a plan, it’s time to map out the main points of the takeover.

How lengthy will your companion be posting in your account? What number of posts would you want from them, and how much content material are you wanting for? You additionally is likely to be anticipated to pay an influencer rate, significantly when you anticipate the individual taking up your account to submit about it on their very own feed. Put your entire expectations in writing, ideally in some type of contract.

You’ll additionally need to decide precisely how you intend to run the takeover. There are two primary methods of doing so:

  • A partial account takeover means the creator submits their content material to you for last approval and posting
  • A full account takeover means you hand over the keys to your account

Typically, we’d advocate selecting a partial takeover. It permits you to double-check that your companion’s content material matches your expectations. Plus, you possibly can schedule the takeover posts alongside your common content material utilizing your social media scheduling instrument of alternative. (We like Hootsuite for this, after all, however we’re biased)

A full account takeover is riskier, however generally it’s the one choice — if you would like your takeover companion to go reside, for instance. It means you’ll have much less management over what your companion posts, although, and sharing your password makes you extra susceptible. Simply be sure to create a new, momentary password and swap it again as quickly because the takeover is full.

5. Market your occasion

You’ve efficiently deliberate your takeover. Now, it’s essential to ensure that the world doesn’t miss it.

Deal with it like an IRL occasion and hype it up upfront. Share a submit in your primary feed and remind your viewers in Tales within the time main as much as the takeover. You may even think about throwing a few {dollars} behind the submit to market it additional.

The American Affiliation of Faculties of Osteopathic Drugs shared this eye-popping poster to advertise a Satisfaction Month takeover.

Don’t neglect to advertise the takeover outdoors of Instagram, too. When you’ve acquired an viewers on Twitter, Fb, or TikTok, additionally they may need to find out about it.

6. Do the takeover

You is likely to be letting another person take over your account, however that doesn’t imply you’re off the hook totally. Whereas your takeover is unfolding, regulate the feedback and make word of the reside suggestions.

You’ll additionally need to be round in case something goes unsuitable. There’s nothing worse than needing a last-minute password reset and never having the assets to take action.

7. Measure your outcomes

As soon as the takeover’s over, the actual enjoyable begins. It’s time to dig into the efficiency metrics to seek out out simply how effectively you probably did. Measuring your outcomes is the one means you’ll study what labored and the place you possibly can enhance subsequent time.

A very powerful metrics for evaluating your takeover will rely in your objectives. You’ll probably need to take a peek at Story views, engagement stats, and follower development.

You should utilize Instagram’s native instruments to evaluate your analytics on a pretty excessive stage. If you need detailed comparative metrics, although, you’ll want a extra sturdy instrument.

Amongst different issues, the Hootsuite Analytics dashboard may help you:

  • Evaluate your takeover’s efficiency to previous posts utilizing historic knowledge
  • Rank Instagram feedback by sentiment (constructive or destructive)
  • Generate downloadable customized reviews
  • Present you the perfect posting time primarily based on previous engagement, attain, and click-through knowledge

Need some assist measuring your outcomes? Listed here are the best Instagram analytics tools. We’ve acquired extra data on utilizing IG Live analytics too!

Incessantly requested questions on Instagram takeovers

Do I have to pay my takeover companion?

It’s effectively inside normal practices to pay an influencer for their participation. However some companions could also be prepared to take part for free or in alternate for your product. It’s actually a case-by-case foundation.

Simply ensure that each events talk their expectations in writing earlier than the takeover. You can too try our guide to influencer marketing for extra particulars.

What ought to I ask my Instagram takeover companion to do?

Once more, this may rely in your objectives and technique. You may want them to spotlight a product or hype up a particular ingredient of your model.

However you additionally may simply need them to be themselves. Typically, the joys of the unknown is extra rewarding than having somebody be “salesy” in your account.

The net sequence Important Function invitations company to share a day of their lives as a part of their Instagram Tales takeovers.

Is it secure to share my password with one other consumer?

Clearly, there are all the time going to be dangers when sharing your account with another person. The most secure, easiest guess shall be to have your takeover companion submit their content material to you after which posting it your self.

However when you’ve opted for IG Dwell, that’s not essentially an choice. In that case, change your password earlier than sharing it along with your companion. Then, change it once more as soon as the takeover is full.

When is the perfect time for an Instagram takeover?

When you use Hootsuite, you should use your previous efficiency metrics to seek out the perfect time for your explicit viewers. There’s additionally a long-running Instagram pattern for “Takeover Tuesdays.”

NASA rocket scientist Kevin J DeBruin highlights completely different girls in STEM for his weekly Takeover Tuesday posts.

Handle your Instagram presence alongside your different social channels and save time utilizing Hootsuite. Schedule and publish posts, interact your viewers, and measure efficiency — all from a single dashboard. Attempt it free in the present day.

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