9 Facebook Analytics Tools for 2023 [Paid & Free]

Facebook analytics are like a magic reality serum: an instantaneous shortcut to perception on the world’s most popular social media platform.

Even whereas some issues about Facebook stay a thriller — for occasion, why does your seventh-grade boyfriend depart a ‘Completely happy Arbor Day’ message in your wall yearly? — social media managers everywhere in the world can depend on the soothing readability of Facebook analytics.

Numbers don’t lie, in any case. Your Facebook metrics reveal fascinating details about your viewers’s preferences and behaviors. By analyzing information about your content performance, you’re getting priceless quantitative suggestions to assist construct a profitable Facebook marketing strategy.

The one trick to taking advantage of your Facebook analytics is discovering a software that can assist you observe efficiency and establish patterns. Fortunately, when you’re wanting for insights into, nicely, insights, you’ve come to the best place.

Learn on for a breakdown of the greatest Facebook analytics instruments accessible in 2023.

What are Facebook analytics instruments?

Facebook analytics instruments are packages that gather and report performance metrics from your Facebook account.

These metrics can embrace issues like views, likes, engagement, click-throughs, and feedback. Mainly, even when you’re spending all of your Facebook time on inventive initiatives (e.g. commenting on Minions memes), Facebook analytics instruments might be onerous at work within the background maintaining observe of all of the cold, hard numbers for you.

Facebook analytics will even reveal details about who is seeing your posts or following your account, with information on audience demographics. What time are your fans most active? Are they youngsters from Latvia or middle-American dads? Facebook analytics is on a continuing reconnaissance mission to assemble all this essential intel.

Reviewing and analyzing your Facebook performance can assist you perceive what’s working nicely and what wants enchancment. In spite of everything, what can’t be measured, can’t be managed.

You may use Facebook analytic instruments to research the efficiency of a person put up, or take a macro-view of the overall exercise in your Web page. All this data permits us to identify traits and patterns that may be tremendous useful for constructing an informed social media strategy.

Whereas Facebook itself doesn’t have a local analytics software anymore (Facebook Analytics was discontinued in 2021), there isn’t any scarcity of other analytics instruments for Facebook on the market to select from. Some value a flat charge or month-to-month subscription; others are free Facebook analytics instruments.

In fact, we’re a little bit biased in the direction of Hootsuite’s Analytics tool, however they’ve all obtained their very own particular charms.

So what’s the most effective Facebook analytics software for you? Let’s break it down to search out out.

10 Facebook analytics tools for 2023

We get it: there are so many Facebook analytics tools available it can feel a little overwhelming. Here’s a quick low-down of what you can find, starting with our personal fave, of course.

Hootsuite Analytics dashboard

Okay, okay, we all know it’s a little bit cliche to suggest our very personal analytics software, however with so many tremendous useful options, it’s sort of not possible to not embrace it right here.

Between the customizable reviews (yep, you may automate ‘em!), benchmark instruments, and sturdy viewers evaluation options, we gotta say: it’s fairly subsequent degree. Share insights together with your staff and impress your boss with pleasant, clear report docs.

And since the Hootsuite dashboard is linked to your entire social accounts — Instagram, LinkedIn, Youtube, the entire gang — you may really see all of your social analytics collectively in a single place to catch overarching social traits impacting your model and accounts. Not too shabby, proper?

Key options:

Normal analytics: Observe Facebook metrics like attain, engagement charge, impressions, likes, shares, performs, clicks, saves, feedback, video views, new followers, complete followers, profile visits, reactions, unfavourable suggestions charge, web site clicks, common time watched, variety of messages, day by day engaged customers and extra.

Reporting: Arrange customized boards that offer you an outline of your most essential metrics at a look over a choose time frame: and lookup way more granular data, all the way down to the efficiency of each particular person put up you revealed. Report templates are a fast solution to get began.

add a new report with Facebook overview and audience

Suggestions: Get customized suggestions for your greatest instances to put up for every of your accounts based mostly on targets like engagement, model consciousness, and extra.

Overview business benchmarks: Simply view business benchmarks and see the way you evaluate to opponents.

best times and days to publish

Fan heatmap: This distinctive visualization software lets you see at a look when your Facebook followers had been on-line throughout a specific date vary. Add the Followers on-line metric to a report back to view simply what number of followers or followers had been on-line by day of the week and time of day.

Value: Try it for free for 30 days. Pricing begins at $99 per 30 days.

Rival IQ

Rival IQ Instagram social posts analytics

They are saying you shouldn’t evaluate your self to others, however what when you ignored that recommendation? As you possibly can in all probability guess from the identify, Rival IQ is closely targeted on seeing simply what your competitors is as much as. Together with reporting on the same old Facebook analytics metrics (engagement, demographics), you should utilize the Rival IQ dashboard to research how your nemesis manufacturers are doing, too.

Key options:

  • At-a-glance efficiency: Likes, feedback, posts, reactions and demographic data in a single place
  • Aggressive benchmarking: Complete reporting on rival accounts so you may see the way you stack up
  • Facebook advert analytics software: Observe your campaigns and placement, and look at demographic data
  • Head-to-Head reviews: Examine your web page to your opponents to see efficiency patterns and key traits

Value: You’ll be able to strive it free for 14 days, however then plans begin from $239 per 30 days.

Meta Business Suite

Meta Business Suite

Facebook shut down its in-platform Facebook Analytics software in 2021, changing it with the Meta Enterprise Suite. The Enterprise Suite is a software for managing advertisements, commerce and content material publishing for each Facebook and Instagram. It additionally includes a primary analytics software for reviewing insights about your posts and Web page.

Key options:

  • Insights: Overview your put up performances
  • Traits: Observe key traits to see patterns for success
  • Viewers data: Try demographics for your audience

Value: Free


Keyhole Facebook profile

Keyhole is an analytics software that additionally can be utilized for social listening. Observe the efficiency of your Facebook web page, in addition to opponents’, and use Keyhole’s suggestions to optimize engagement. Hashtag monitoring and key phrase monitoring permits customers to maintain up with all the recent goss and leverage traits.

Key options:

  • Sentiment evaluation: See who’s speaking about your model, and extra importantly, how the really feel about it
  • Suggestions: Whether or not you’re wanting for extra followers, engagement or conversion, Keyhole gives data-backed suggestions for issues like time to put up and what number of phrases to make use of.
  • Competitor evaluation: How do you stack up towards your rivals? Keyhole’s competitor evaluation characteristic permits you to see your performances aspect by aspect.

Value: 14-day free trial. A primary profile analytics account begins from $39 a month, whereas social listening account begins from $79 a month.

Social Status

Social Status Summary profile analytics

The social media analytics software has a colourful and sturdy Facebook characteristic, monitoring every thing from put up impressions to engagement to progress and hyperlink clicks. There’s additionally the choice to research advertisements, opponents and influencer campaigns.

Key options:

  • Multi-channel reviews: Examine your Facebook efficiency to your different accounts
  • Paid and natural breakdowns: Analytics for each your advertisements and content material
  • Competitor benchmarking: Overview how your efficiency is in comparison with your opponents

Value: A restricted free plan is obtainable with no reporting instruments; the Starter plan begins at $29 a month.


Quintly analysis fans and followers total

Quintly’s superior social media analytics (select from greater than 500 metrics!) dig in deeper than Meta and provide some critical customization and suppleness. Select between layered insights or intensive ones, and analyze your efficiency towards opponents and types that encourage you.

Key options:

  • Customized reviews: Construct and automate reviews that ship the information you care about most.
  • Customized dashboards: Select from 500+ metrics to point out your key information factors at-a-glance.
  • API integration: Get full information flexibility with Quintly’s API integration.

Pricing: From $410 a month

Vaizle social media analysis brand engagement and top hashtags

Vaizle takes social media information from Facebook and all of your different key platforms and interprets the outcomes into actionable day by day suggestions. Get your insights delivered in easy-to-digest visible codecs like graphs and charts.

Key options:

  • Aggressive evaluation: See what hashtags and post-types are working greatest for your mortal enemies
  • Customized reviews: See a stay preview of your report as you create a customized one in just a few clicks; add notes and feedback to offer your staff context
  • Suggestions: Vaizle calls itself your “private social media analyst,” offering not simply information however options for motion.

Value: Free 14-day trial; full plan from $29 per 30 days

Social Insider

Social Insider posts engagement and fan growth

Key options:

  • Metric monitoring: Monitor your marketing campaign outcomes and observe your social KPIs
  • Strategic insights: Content material concepts and traits, custom-made to you and your business
  • Aggressive evaluation: See how your opponents’ social content material is performing and the way you stack up towards business requirements

Value: Free 14-day trial; plans begin from $83 month-to-month



Sotrender’s social media analytics reporting goals to offer customers with each efficiency stats and actionable insights. Skilled reviews come collectively in a snap, and it’s straightforward to watch opponents’ natural and paid posts.

Key options:

  • Automated reporting: AI-enhanced reviews provide distinctive insights
  • Comparability reviews: See your opponents’ outcomes side-by-side with your personal.
  • Model fairness: Sotrender’s proprietary “business indexes and scores” assist measure model fairness and efficiency

Value: Free 14-day trial; accounts begin from $69 per 30 days

FAQs about Facebook analytics instruments

How do I get Facebook analytics?

To gather and overview your Facebook analytics, you’ll want to make use of a third-party Facebook analytics software like Hootsuite, or Meta Enterprise Suite. Third-party merchandise hold observe of your entire Facebook metrics: your views, likes, engagement charge, shares, viewers demographics, Facebook advert efficiency and so forth.

Are there instruments to research Facebook pages?

Sure, there are many completely different Facebook analytics instruments accessible for analyzing the efficiency of your Facebook Web page, akin to Hootsuite Analytics.

Join any of them to your Facebook account, and these social media analytics tools will begin gathering information about your put up efficiency and viewers habits, so you may establish patterns for Facebook success. Scroll up for a breakdown of a few of the greatest Facebook analytics instruments accessible in 2023.

What changed Facebook Analytics?

Meta Enterprise Suite is the software that changed Facebook Analytics, however there are such a lot of different nice third-party packages on the market that can provide you perception into your Facebook efficiency.

In different phrases, when you’re wanting for alternatives to Facebook Analytics, Meta Enterprise Suite isn’t your solely choice. Hootsuite Analytics, for occasion, tracks your Facebook information intimately alongside your outcomes from different social accounts. This simplifies your social media analytics work. It saves time and makes it straightforward to match mixture outcomes throughout networks or against your industry average.

Handle your Facebook presence alongside your different social media channels utilizing Hootsuite. From a single dashboard, you may schedule posts, share video, interact your viewers, and measure the impression of your efforts. Attempt it free immediately.

Get Started

All of your social media analytics in a single place. Use Hootsuite to see what’s working and the place to enhance efficiency.

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