9 Tips and Tricks to Increase Your YouTube Engagement Rate

In case you’ve already spent an hour and 14 minutes watching YouTube movies immediately, it’s okay to admit it. You aren’t alone: 74 minutes is how lengthy the common Web person spends watching YouTube each day.

Views are nice, however your YouTube engagement fee is the metric that issues. Getting 1,000 views and 100 feedback is significantly better on your channel than getting 10,000 views and 1 remark.

Engagement builds relationships. Engagement supplies analytics information. Engagement sells.

Learn the way your YouTube engagement fee measures up in 2022, plus 9 methods to increase it.

(*9*). YouTube could take away your movies, or your whole channel, when you use third-party automation instruments to artificially bloat your variety of views or feedback, or attempt to trick folks into watching your movies. Even when they don’t, the YouTube algorithm received’t reward you.

Common engagement fee on YouTube

What’s YouTube engagement fee? It relies upon.

92% of people watch on-line movies each week, although sure sorts get extra views than others.


Which means the common engagement charges fluctuate relying on subject and area of interest. For instance, gaming movies have an average 5.47% like-to-view engagement ratio, whereas music movies get extra views, however solely a mean 2.28% of viewers will hit the like button.

Total, Statista stories a mean 1.63% engagement rate for all channels with fewer than 15,000 subscribers.

Apparently, manufacturers search for a lower average engagement rate (7%) and follower depend (3,000) when partnering with YouTube vs. TikTok creators.

benchmark audience and engagement metrics that creators need to appeal to brands


This could possibly be due to TikTok posts having greater total engagement than different networks—5.96% vs. 0.8%—a minimum of for now. Both means, it’s nice information for YouTube content material creators.

How to calculate engagement fee on YouTube

To seek out your total engagement fee, you first want to discover the engagement fee of a selected video. Select a current video, and use this system:

(Whole variety of engagements / complete impressions)*100 = Engagement fee %

An impression will not be the identical as a view on YouTube, so test the correct column in your Channel Analytics. Within the instance beneath, our equation can be 2 (views) / 400 (impressions) = 0.005, occasions 100, equals a 0.5% engagement fee.

impressions and how they led to watch time


That assumes our solely engagements have been 2 views. You’ll need to consider all engagement metrics you possibly can monitor:

  • Views
  • Feedback
  • Likes
  • Dislikes
  • Subscribes
  • Shares

In order for you to preserve it easy, concentrate on these 3 engagements, which have the very best influence in your channel:

Calculating engagement fee by attain (ERR) like that is the commonest technique, however not the one one. Try our information to all of the different ways to calculate engagement, together with the perfect strategies for particular use instances.

What about total channel engagement fee?

Use the system above to calculate the engagement fee of your most up-to-date video… then do this on your final 5-10 movies. Then, calculate the common of all the odds you’ve simply generated.

If all that math speak is making you wheeze right into a paper bag, get Hootsuite as an alternative.

Handle all of your YouTube scheduling, publishing, feedback, and generate detailed YouTube analytics stories sans Calculus 101. Plus, use customized report templates to know precisely what you want to inside seconds—for all of your social platforms.

Try how a lot time (and mind energy) Hootsuite can prevent in underneath 2 minutes:

Free YouTube engagement fee calculator

Not prepared to attempt Hootsuite’s analytics software but? Plug your numbers into our free engagement fee calculator and get juicy analytics information immediately.

free YouTube engagement rate calculator

How to create participating YouTube movies: 9 ideas

1. React to tendencies

Participating in a development is beneficial for two causes:

  1. Individuals are trying to find these kinds of movies, enhancing your likelihood of attracting new viewers.
  2. You don’t have to consider a brand new concept. As an alternative, concentrate on doing the development properly and showcasing your unique brand and character.

What counts as a development will differ throughout industries and content material classes, however one instance is “specialists react” movies.

These characteristic clips taken from the media, or different creators, that the creator “reacts” to, AKA provides their opinion on. For skilled filmmakers or photographers, this development typically consists of well-known film scenes, progressive digital camera methods, or the most recent digital camera gear releases.

Movies use the key phrases “filmmaker reacts” within the title to present up in search and shortly talk that it’s a part of the development.

filmmaker reacts YouTube video trend


2. Collaborate with different channels

Teamwork makes the dream work. Cheese alert, however true.

Why do you watch the YouTube creators or manufacturers you comply with? Since you like their content material, certain, and discover it helpful or entertaining (hopefully each). Nevertheless it actually comes down to belief.

Extra cheese alert: “Folks do enterprise with folks they know, like, and belief.” As a marketer, I’m legally obligated to embody that well-known quote when speaking about belief.

Thanks to cognitive bias, folks seeing you for the primary time alongside somebody they belief are extra seemingly to belief you, too. The psychological trick at work is the halo effect: Once we make sweeping judgements of somebody based mostly on a single reference level.

Partnering with others exposes you to a brand new, focused viewers, and robotically creates an affiliation in viewers’ minds that you simply’re succesful and reliable.

In case you’re a creator, companion with different related, although non-competitive, creators for mutually useful viewers development. Companies can take the identical strategy with complementary enterprise companions, or spend money on YouTube influencer marketing.

Kajabi selected correctly partnering with Amy Porterfield on this video. Porterfield shares priceless recommendation for entrepreneurs—Kajabi’s target market—and, since she makes use of the platform too, it conjures up belief in Kajabi’s product, finally main to gross sales.

3. Work together together with your viewers

One other phrase for engagement? Interplay.

YouTube movies are one-way, however don’t fall into the entice of “speaking at” your viewers. Construct relationships by connecting with viewers.

Ask them questions, both about your trade or to discover out what movies they need you to make. Something that begins a dialog. Sure, all these feedback offers you greater engagement, however much more importantly, you get priceless suggestions and video concepts.

After all, that additionally means monitoring your feedback part and responding to as many as you possibly can. This will shortly get uncontrolled throughout a number of movies, so at minimal, solely concentrate on responses in your latest video. (Or use Hootsuite to handle your YouTube channel, together with effortlessly organized remark moderation and replies. 😉

Tech vlogger Sara Dietschy is thought for being herself and her movies typically make you are feeling such as you’re having a dialog along with her quite than ✨being influenced.✨Which, paradoxically, makes her extra influential.

Tech vlogger Sara Dietschy


4. Create YouTube Shorts

YouTube Shorts are movies between 15-60 seconds lengthy. They’re meant to shortly entertain, train, or encourage viewers to take a look at your longer movies.

Yep, it’s just about a TikTok ripoff, however they’re nice for driving up your engagement. Launched in June 2021, Shorts now earn over 30 billion daily views.

YouTube shorts global users engagement and monthly active usage June 2022


Shorts are indicated by the little pink icon in search outcomes, or customers can click on Shorts within the navigation on internet or cellular for a scrollable, Instagram-inspired expertise.

draw procreate YouTube shorts 3D letters

You possibly can create a mini-summary of your newest full-length video and share it as a Brief, or characteristic much less polished, behind-the-scenes content material, such as you would on TikTok or Instagram Reels.

Nonetheless caught? We’ve received loads of concepts for getting started with YouTube Shorts.

5. Create strategic thumbnails

Spoiler alert: Folks choose books by their covers on a regular basis, together with YouTube movies. The duvet on this case is your thumbnail picture.

Your thumbnail wants to talk instantly what your video is about and why somebody ought to watch yours as an alternative of the handfuls of comparable choices surrounding you in search outcomes.

An efficient thumbnail consists of:

  • Textual content to talk the subject (however preserve it minimal)
  • Artistic imagery to draw viewers in (e.g. graphic overlays to point out the subject, the expression in your face to talk temper, and so forth)
  • Your distinctive fashion

Don’t be afraid to experiment with thumbnail designs, however—and you already know what I’m gonna say right here—preserve your total fashion recognizable. “Be completely different but additionally constant.” Yeah, certain, no prob.

Aurelius Tjin does an awesome job of this. His thumbnails successfully illustrate the subject with logos, graphic overlays, and daring fonts, however are nonetheless simply recognizable since they embody his face and typically comply with the same structure and fashion.

Aurelius Tjin strategic thumbnails


6. Use enhancing to preserve your viewers’s consideration

No, our consideration spans aren’t getting shorter, regardless of the usually quoted “goldfish now have an extended consideration span than people do” stat.

Nicely, can a goldfish learn this sentence? Cease evaluating your self to an Actinopterygii for F’s sake.

However that’s no excuse to bore folks, both. Extremely participating YouTube movies make liberal use of fast cuts and enhancing methods to reduce out fluff. You need to get to the purpose shortly, whereas nonetheless letting your pure character shine by way of.

Just a few ideas to preserve folks watching:

  • Script your movies forward of time to keep away from rambling.
  • Edit out something pointless that isn’t instantly useful to your viewers.
  • Don’t know the way to edit or don’t have time? Outsource it.

This doesn’t imply speak like a sped-up robotic. Embody a joke right here and there, if that’s a part of your model. Use unscripted footage if it’s good.

When enhancing, ask your self, “Is that this part/half/sentence/and so forth helpful and/or entertaining to my superb viewer?”

Additionally make sure you’re utilizing YouTube’s chapters feature so customers can shortly soar to the part they need.

Ali Abdaal’s enhancing fashion is fast-paced, makes use of overlays to reinforce key factors, and all the time consists of chapters for simple navigation. You don’t want to be this fast-paced, however Ali’s movies are extremely efficient at capturing and protecting consideration.

Ali Abdaal chapters feature for easy navigation


7. Use data playing cards and “watch subsequent” finish screens

Embody related pop-ups—which YouTube calls info cards—in your video to direct viewers to the merchandise, web sites, or different movies you’re speaking about.

The Everyday Dad info cards


And, embody an finish display screen with recommended movies of yours to watch subsequent. It will preserve extra folks in your channel as an alternative of scrolling to the following video of their search outcomes or queue.

Matthew Storer Photography suggested videos


8. Host a contest or giveaway

Giveaways could seem to be a fast hack that solely quickly boosts your engagement fee, however they’ll have an enduring impact.

Most YouTube contests ask folks to enter to win by leaving a remark. That is high quality, and helps engagement, however a fair higher means is to place a secret query in your video that individuals have to present a solution to.

Why? As a result of it will increase your watch time and makes folks depart longer feedback, as an alternative of single phrases or emojis, like 👍, which YouTube could interpret as spam.

One other key’s to select a prize that your target market is desirous about, and that’s related to your content material. For instance, when you speak about tech, give away the most recent laptop computer or cellphone.

Matt Talks Tech new 500K subscribers giveaway


9. Work smarter, not tougher, with the correct instruments

Utilizing the correct instruments saves time, permitting you to focus extra on the primary factor that grows your YouTube engagement fee: creating high-quality movies.

Use Hootsuite to plan and schedule YouTube movies—together with content material for all of your different social platforms—in a single place. Reasonable and reply to YouTube feedback, and view complete analytics for YouTube, and all of your different platforms, together with a number of YouTube accounts.

See Hootsuite’s YouTube engagement capabilities in motion:

Develop your YouTube engagement fee and handle all of your different social media content material, engagement, and analytics with Hootsuite. Attempt it free immediately.

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Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.

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