9 Ways to Use the TikTok Ad Library to Make Better Ads


Sorry, studying nerds: that is no odd library. TikTok’s Ad Library, a part of the TikTok Creative Center, is a wonderful useful resource for advertising on TikTok. Utilizing the Ad Library, you may get inspiration from profitable advertisements, study extra about widespread songs, hashtags and key phrases, and evaluate your content material to the better of the greatest.

Let’s go. Learn quietly, this can be a library in any case.

What is TikTok Creative Center (a.k.a. TikTok’s ad library)?

The TikTok Creative Center is a useful resource for companies and creators who promote or are wanting to promote on TikTok. The Ad Library and Prime Ads Dashboard are the fundamental components of the Artistic Heart.

On this platform, anybody with a TikTok Business Account can entry analytics on top-performing advertisements, songs, hashtags and merchandise, plus key phrase insights, inventive methods, advertising and marketing instruments, and an audio library.

How to use the TikTok advert library to make your advertisements higher

1. Get inventive inspiration from prime advertisements

Having the ability to see the most profitable advertisements on Tiktok in actual time is one among the most helpful components of the TikTok Artistic Heart.

You may search top-performing advertisements and filter by nation, trade, and goal (examples of targets are video views, product gross sales, or app installs) and in addition by likes, video size, and date posted.


Supply: TikTok Artistic Heart

For instance, this can be a seek for the highest-reaching “Cooking & Recipes” advertisements in Canada in the final 7 days.

Cooking & Recipes ads TikTok search
Supply: TikTok Artistic Heart

And right here’s a search of the advertisements with the most conversions in Japan in the “Pets” class, posted in the final 30 days.

most conversions in pets ads TikTok
Supply: TikTok Artistic Heart

As a result of there are such a lot of methods to filter what sorts of advertisements you’re seeing, there are limitless prospects for inspiration. Take a scroll by the prime advertisements and be aware which of them seize you. There is perhaps a sure trending tune, digital camera angle, transition method or goofy filter that you really want to use in your individual advertisements.

2. Spy in your opponents

Thanks to these nifty filters, the TikTok Ad Library makes it straightforward to see the most profitable advertisements in your particular trade. Which means that you could see what the execs are doing (and hopefully, use the similar methods to enhance the efficiency of your individual advertisements).

For instance, say you might be the proprietor of a magnificence model (say it!) and your primary purpose is to get American TikTokkers to purchase your newly launched product. Merely use the acceptable filters in the TikTok Ad Library…

product sales filter for beauty ad on TikTok
Supply:TikTok Artistic Heart

And you’ll see precisely the type of advertisements that discover success in your particular trade. These are your opponents (respectfully) and their techniques are working—see what you’ll be able to study from them to create your individual profitable advertisements.

Sizzling tip: Get inspo out of your opponents, however don’t copy them straight. Put your individual model’s twist on it or danger getting #cancelled (or, you already know, having your individual private moral dilemma).

3. Evaluate your stats to different advertisements

Time to ignore that self-help podcast you’ve been listening to: generally, it’s good to evaluate your self to others. First, verify by yourself advertisements by way of TikTok analytics, then see how they measure up to the top-performing advertisements in your trade and area.

From the fundamental Ad Library web page, you’ll be able to hover over any TikTok and click on See analytics for extra particulars.

see analytics button on TikTok video
Supply: TikTok Artistic Heart

When evaluating your self to different manufacturers, make certain to not get slowed down by sure metrics (for instance, like rely). An advert that was made by an enormous model or a brilliant widespread creator will virtually at all times have extra likes than an advert created by a small model or micro-influencer.

Engagement is extra essential than sheer variety of likes and feedback: what proportion of the folks seeing your video are literally interacting with it, or shopping for what you’re promoting?

(*9*)

Supply: TikTok Artistic Heart

The above advert for Subway has over 15 thousand likes, but additionally has a very good click-through price (in the prime 30% of the trade common), which is the proportion of viewers who clicked on the advert.

4. Save the most inspiring advertisements to a Assortment

TikToks are notoriously tough to find when you’ve scrolled previous them. So, as you’re perusing the TikTok Ad Library and getting life-altering inspo in your social media marketing, be sure to save the greatest advertisements to your Collections.

save TikTok ads to collection
Supply: TikTok Artistic Heart

To save lots of an advert from the TikTok Ad Library to your Collections, faucet on the star icon in the prime proper nook of the video. From there, it can save you the video to a present assortment or create a brand new Assortment.

create new collection summer 2023 content ideas
Supply: TikTok Artistic Heart

To seek out your saved TikTok Ads, go to the profile icon in the prime proper nook of the Artistic Heart and click on My Collections.

5. Discover sounds for TikTok business use

We hate to be the weblog that breaks this to you, however right here’s an annoying reality: there are solely sure sounds that TikTok permits manufacturers to use in advertisements (or as the platform formally defines it, “advertising and marketing, promoting, sponsorships, endorsements or publicity”).

Don’t waste time designing an advert round a tune that isn’t authorised for business use: as a substitute, use the Artistic Heart for a whole library of all songs that can be utilized in advertisements.

audio library TikTok commercial use

To entry this library, go to the menu at the prime of the Artistic Heart, choose Audio Library after which Music.

6. Uncover trending songs

From the fundamental TikTok Artistic Heart web page, go to Trending after which Songs to see which tunes are the hottest on TikTok.

Word: It is a record of all trending songs on the platform, not simply the ones which can be authorised for business use. (Maintain tight, we’ll clarify why that is essential).

discover popular songs on TikTok
Supply: TikTok Artistic Heart

You may view each the hottest and breakout (“rising at a big price”) songs, and filter them by nation and by time interval. Click on See analytics to get extra details about every trending tune.

Hey Hey radio edit interest over time
Supply: TikTok Artistic Heart

On that very same web page, you may also study extra about the viewers vary and associated pursuits for that tune…

audience insights age range and related interests
Supply: TikTok Artistic Heart

…and see which areas the tune is hottest in.

regional popularity by country
Supply: TikTok Artistic Heart

Now, most of TikTok’s trending songs received’t be authorised for business use—and which means that you could’t use them in advertisements. So does this make the Trending Songs part completely ineffective?

similar ready-to-use music
Supply: TikTok Artistic Heart

No. As a result of the TikTok gods kindly provide “comparable ready-to-use music” (AKA songs which can be authorised for business use) so you may get the similar vibe. You might not be ready to use the precise trending tune, however you should use songs prefer it in your TikTok advert.

7. Study prime key phrases

Identical to trending songs, you should use the Ad Library to discover the prime key phrases on Tiktok. To see key phrase insights, go to the Artistic Heart’s prime menu, choose Inspiration after which Key phrase Insights.

explore keyword insights on TikTok
Supply: TikTok Artistic Heart

You may filter key phrases by area, trade, goal, key phrase kind and timeframe, and get extra details about every key phrase by hitting the Particulars button.

insights with keyword examples
Supply: TikTok Artistic Heart

These particulars embody key phrase insights like examples, how they’re used, click-through charges and associated movies.

Word what the prime key phrases are and incorporate them into your advertisements every time you’ll be able to.

8. Use the greatest hashtags

The TikTok Artistic Heart gathers all of the top-performing hashtags in a single place (discover them by going to Tendencies in the prime menu after which deciding on Hashtags. Identical to songs and key phrases, you’ll be able to filter by area, trade and time posted.

TikTok Creative Center popular hashtags

Supply: TikTok Artistic Heart

To study extra about every hashtag, click on See analytics. For instance, listed here are some metrics on #nostalgia.

hashtag insights with interest over time
Supply: TikTok Artistic Heart

In the analytics part, you’ll be able to see how a lot that key phrase has been utilized in a sure area or timeframe.

audience insights age range and related interests
Supply: TikTok Artistic Heart

You may as well see the age vary that the hashtag is widespread with (unrelated, but it surely’s humorous that “nostalgia” is hottest with the youngest demographic, who arguably have the least to be nostalgic about) and associated pursuits.

regional popularity for hashtag by country
Supply: TikTok Artistic Heart

Hashtag insights additionally present you regional recognition.

recommended for you related hashtags
Supply: TikTok Artistic Heart

And at last, hashtag insights suggest associated hashtags and creators who’ve posted utilizing that hashtag.

Utilizing this data, you’ll find the greatest hashtags in your trade and model—and get some inspiration from creators who’re getting it proper.

9. Discover prime merchandise

In early 2023, TikTok launched a brand new characteristic to the Artistic Heart. The Top Products web page exhibits trending merchandise that may be filtered by nation, class and timeframe.

explore top products on TikTok
Supply: TikTok Artistic Heart

From the above, we are able to see that merchandise like fragrance, trousers and headphones are all trending on the app. Scroll a bit to the proper and see metrics on likes, shares, feedback and impressions.

trending products perfume trousers casual dresses

Now, getting stats on the prime merchandise in your area doesn’t imply you want to create the merchandise (and social media traits transfer so quick, it’s probably that by the time you made the product, it wouldn’t be stylish anymore, anyway) however you should use this data to resolve what sort of advert to make.

@meicrosoft

Passionate, sensual and extra intense than ever ~ Scandal Le Parfum. Wearing pink with the iconic legs. Certainly one of my V-Day favourites! @JeanPaulGaultier @The Bay #bescandal #jpgpartner

♬ Drift Night – Alfianie

This is perhaps an amazing week to make an advert in your model’s headphones, even when they’re an older product. Or possibly you need to present styling suggestions for trousers. Or promote that photoshoot you probably did with a fragrance model.

click details button for creative insights
Supply: TikTok Artistic Heart

If you happen to click on on the Particulars button on the proper facet of your display, you’ll be able to see extra data and artistic insights about the particular product, together with the click on by price, conversions, impressions and likes, plus the whole amount of cash that has been spent on advertisements for that particular product.

trousers creative insights including performance analytics
Supply: TikTok Artistic Heart

If you happen to’re unsure what a particular metric means, hover over the query mark for extra data.

creative insights performance analytics
Supply: TikTok Artistic Heart

In the Viewers Insights tab, you may also study extra about the viewers for a particular product, together with their age vary and associated pursuits.

perfume creative insights age range
Supply: TikTok Artistic Heart

TikTok advert library FAQs

Is there an advert library for TikTok?

There’s! The TikTok ad library, in any other case often known as the TikTok Artistic Heart or Prime Ads, permits you to see the most profitable advertisements on the platform. You may as well seek for advertisements by area, and get inspiration for advertisements of your individual.

How do I entry the TikTok advert library?

So as to entry the Artistic Heart, you want to first have a TikTok Business account. When you do, go to ads.tiktok.com on a desktop laptop or pill to launch the Artistic Heart and entry the TikTok advert library.

How do I discover prime TikTok advertisements?

You will discover prime TikTok advertisements in TikTok’s Artistic Heart, situated at ads.tiktok.com. From the dwelling web page, hover over Inspiration, then choose Prime Ads Dashboard to see top-performing advertisements.

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