Armin Hofmann. Discount. Ethics. Didactics.

By his intensive design and academic work, Armin Hofmann (1920–2020) is taken into account probably the most influential graphic designers in Switzerland. He made a major contribution to the worldwide status of Swiss graphic design and influenced generations of graphic designers and lecturers all over the world.

In celebration of Armin’s a hundredth (and final) birthday in June 2020, his son Matthias Hofmann, additionally a graphic designer, printed the ebook Armin Hofmann. Reduction. Ethics. Didactics.

The German / English ebook showcases a complete overview of Armin Hofmann’s artistic work, his skilled convictions, and the didactic rules he developed. Because of the unique entry to personal authentic sources (his whole artistic output, authentic manuscripts, unpublished texts, sketches, and images), the ebook affords an unparalleled immersion into the work of the celebrated designer.

Visitor essays give an perception into Hofmann’s instructing and affect, and in addition included is a restricted version catalogue of sketches and methods.

Whereas his emblem work isn’t what he was most identified for — a lot of Hofmann’s poster designs have been exhibited at MoMA — the marks he created confirmed a playful timelessness that undoubtedly influenced the enduring simplicity of extra modern designs. For instance, this, from 1964, for Swiss textiles agency Pfauen Mode.

And this, for Schweizerische Landesausstellung (Expo 64), held in Lausanne.

Hofmann usually restricted himself to only one color, one signal, to scale back so far as doable whereas retaining distinction. Different Armin Hofmann logos are on Logobook and Thinking Form.

Paul Rand stated of his modern, “As a human being he’s easy and unassuming. As a instructor, he has few equals. As a practitioner, he ranks among the many finest […] He’s a uncommon fowl, a daredevil driver, a mountain climber, a instructor par excellence, and a guru. But it’s troublesome, actually, to pin him down.”

Armin Hofmann. Discount. Ethics. Didactics.

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