Brand Pitch Guide for Creators: Deck and Email Templates


When you’re an influencer, there are numerous other ways you should use your affect. Convincing those that Crocs are cool again, for occasion. One of many extra interesting methods to wield your energy, IMO? Making some dang cash by model partnerships by leveraging a very nice model pitch deck.

Let’s again up, although. When you’re new to the influencer recreation, you could be questioning: “How precisely do you get these model partnerships?” or “Can I please have one?

Certain you may! All it’s a must to do… is ask.

As a result of an engaged audience and a great grid are solely going to get you to date. The true key to touchdown the collab of your goals is to excellent the artwork of the model pitch.

Whereas influencers with bigger profiles are sometimes approached by corporations seeking to accomplice up, partnerships occur the opposite approach ‘spherical, too, with influencers reaching out to manufacturers to pitch their companies.

The excellent news is, you don’t have to have a six-digit following to be able to land a juicy collab. Micro influencers (accounts with between 10,000 and 50,000 followers) and nano influencers (between 5,000 and 10,000 followers) sometimes have extremely high engagement, which is usually what manufacturers are wanting for.

And fortunate for you, we’ve acquired a brief playbook that may aid you discover ways to pitch manufacturers as an influencer and a template that will help you safe a candy, candy influencer marketing partnership of your personal.

We’ll educate you learn how to pitch a model collaboration so you can also make some chilly arduous money (or, at very least, earn your self a pair of free Crocs).

What is a brand pitch deck or email?

A brand pitch is a presentation or email intended to convince a brand to work with you.

More specifically: it means that you (an influencer) are reaching out to a company to ask if they would be interested in partnering on a social media campaign in exchange for either money or product.

Whether you’re making your ask in a well-written email or in a beautifully designed pitch presentation (more on both of those later!), you should clearly explain what you can offer and why you’re the right influencer for the job.

Think of brands as potential investors. They want to see a return on their investment in you, so present them with a business plan (aka your pitch) that shows how you can help them achieve their goals. It’s not exactly a job interview, but it’s not not one either, you know?

Too often, pitches fall flat because they haven’t been thoughtfully crafted and tailored for the specific brand. If you’ve sent lots of pitches and haven’t seen results, it’s time to change your approach.

Your pitch should include:

  • A brief intro to who you are
  • Analytics and stats from your account
  • Details on any other experience you’ve had with brand partnerships in the past

Importantly, it should be short and sweet. Keep it simple and direct — save the flowery language for slam poetry night.

Yet one more key factor: attempt to discover the corporate’s most applicable individual to handle your pitch to. Reaching the advertising and marketing specialist or the top of partnerships goes to be extra useful than throwing it into the obscure “to whom it might concern” pile.

Methods to pitch manufacturers as a micro influencer (or any sort of creator)

It doesn’t actually matter what you’re doing on social: the way in which you attain out to manufacturers (as a micro influencer or a macro one) for partnership alternatives will observe just about the identical construction. Whether or not you’re a vegan-junk-food influencer or a “funny dog groomer,” right here’s how your model ambassador pitch ought to break down.

1. Begin with a robust topic line

A latest Adobe survey discovered that 75% of all emails by no means get learn. (A separate research is required to search out out what proportion of these unread emails are forwards out of your aunt.)

The purpose: Getting somebody’s consideration and convincing them to truly open and learn your e mail is an accomplishment in and of itself. Your topic line is your first impression and your probability to pique the reader’s curiosity. Don’t rush it!

Your topic line ought to:

  • Be clear and concise
  • State the profit to the model
  • Be personalised (no copying and pasting!)
  • Create a way of urgency

Mainly, each single phrase of this pitch must be thoughtfully composed — from topic line to sign-off. Take your time and get it proper.

2. Exhibit your social profile

Introduce your self (hold it temporary!) and direct their consideration to your profile to allow them to see what you do firsthand.

You’re reaching out to this model since you assume your social presence will do them some good — so be sure you’re sharing a hyperlink to your account proper off the bat.

the tiktokdealxo's account homepage

It’s the quickest strategy to introduce your self and showcase your private model. In any case, when you’re positioning your self as a social influencer, your account ought to align with every thing else that you simply’re saying in your pitch.

3. Share stats that show you’re the actual deal

There are many horror tales on the market of manufacturers which were burned by influencers with fake followers. When you can’t present that you simply’re credible, no one will need to work with you. So current your personal proof of legitimacy earlier than they will blink twice.

To indicate you’re an actual influencer with actual, energetic followers, it’s a good suggestion to incorporate these stats in your media equipment:

  • Engagement rate: The most effective influencers aren’t all the time those with the most important followings; they’re those with essentially the most engagement. Present that you’ve got a loyal, sustained following that enjoys your content material by sharing knowledge round your likes, feedback, and shares.
  • Month-to-month views: Sharing common month-to-month views exhibits that you’ve got constant curiosity out of your followers. Are you able to additionally present year-over-year progress? All the higher.
  • Follower growth: When you can present sturdy, constant follower progress inside the final yr, you’ll be capable of supply a data-based prediction of the potential future attain of your content material. Manufacturers look for regular progress—you’ll elevate eyebrows if there’s an enormous follower spike for no motive or in case your engagement/follower ratio is off.
  • Conversion charges: Manufacturers like to see metrics like conversion charges: it exhibits that you would be able to encourage motion. When you use the URL feature on your Instagram Stories or operate an Instagram Shop, you’ll want to embrace conversion charges.

Pull brand pitch deck metrics from the Hootsuite Analytics dashboard

4. Contact on ‘the three Rs’ of affect

Simply sending a observe that claims, “soooo a partnership? how ‘bout it?” isn’t going to chop the mustard within the hyper-competitive influencer financial system. You might want to promote your self as the right collaborator by relating the three Rs: relevance, attain, and resonance.

Following this construction is a good way to just be sure you embrace all of the necessary biz particulars {that a} model is wanting for.

  • Relevance: You’re sharing content material that’s related to the model you’re pitching, and your viewers demographics match their goal market. Certain, you’re going to construct model consciousness utilizing your hundreds of followers — however are these followers going to have an interest within the particular model you’re pitching? That is additionally an opportunity to spotlight what you like or admire a few model or product and define how your values align with theirs.
  • Attain: When you already haven’t made it crystal clear if you shared your analytics, define simply how many individuals you estimate you might attain. Base this quantity in actuality — over-promising and under-delivering isn’t the way in which to make buddies on this enterprise.
  • Resonance: Clarify the way you count on your content material will resonate with the model’s desired viewers. What degree of engagement do you count on to get out of your partnership mission? Once more, base this prediction in actuality and keep away from wild hypothesis or agency guarantees. Guaranteeing 5,000 feedback and solely seeing 5 trickle in is a recipe for a nervous breakdown.

Use Hootsuite Analytics to build out your brand pitch deck

5. Share examples of any previous partnerships

Show that you would be able to ship on the products — and that you’ve got with previous companions.

It’s identical to making use of for a job: you fill your resume with related gigs to point out you already know what you’re doing. (E.g., when you’re making use of for that massive cryptozoology gig, you’d higher point out your internship at Bigfoot Camp!)

Plus, sharing earlier model partnerships exhibits you’re skilled and proves that different manufacturers have trusted you prior to now.

When you’ve by no means labored with a model earlier than, is there every other related expertise you would possibly be capable of share? Possibly you helped a buddy promote their music pageant with a put up or endorsed a glow-in-the-dark toothbrush in a put up that went gangbusters. Brag about it!

Format your partnership mentions like this:

  • Identify the model or product (or simply the trade when you don’t have permission)
  • Give a one-liner on the way you labored with them
  • Share success metrics, income accrued, or different outcomes

6. Define specifics on the way you need to work collectively

You don’t need to pitch a full-on marketing campaign at this level, however a model pitch ought to embrace at the least a sentence or two outlining the way you’d wish to work collectively.

Present them that there’s a motive you’re reaching out and that you simply’ve finished your homework.

For instance, if you already know this cat meals model does an annual St. Patrick’s Day marketing campaign, and you may attain considered one of their goal demographics (cats that look good in inexperienced), then say that. It’s best to body your thought in a approach that clearly states the profit to the model.

example of a brand pitch deck: cat email st patrick's day campaign

It is a good place to drop in a real praise about why you need to work collectively. (In addition to that candy, candy money, after all.)

7. Log off with subsequent steps

Right here it comes! The grand finale of your e mail, the place you wrap up and share your pitch’s call-to-action: what are you hoping to get your reader to do subsequent?

Whether or not you’re cold-emailing otherwise you’ve been launched by another person, you must goal to arrange a name or in-person meet-up. Be particular (however temporary) about what you’d like to perform in that assembly.

Some influencers like to include compensation and rates proper within the pitch e mail, but it surely’s OK to avoid wasting the pricing dialogue for when you already know extra in regards to the model’s objectives and wants.

That’s it! Email over! You’ve finished all you may to point out that you simply’re a business-minded, results-driven influencer and elevated your odds of getting a response.

Resist the temptation to connect an animated gif or choose a “enjoyable font.” Simply give it a radical proofread (possibly even ask a buddy to present it a once-over for good measure), cross your fingers, and hit that ship button.

Brand pitch e mail template

Discovering the fitting phrases will be irritating — even for skilled content material creators. That’s why we made this template to get you began. It’s like Mad Libs however, you already know, enterprise.

SUBJECT: Partnership Pitch: [influencer name] & [brand name] on [social network name]

Pricey [insert name of PR or social media manager contact],

My identify is [insert name], and I’m [describe yourself in 5 words or less]. [Describe what you do in 2 sentences or less].

Prior to now [insert number of years], I’ve grown my following on [insert social network with link to your profile] to [insert number of followers]. My common engagement fee is [insert %].

I’m reaching out as a result of I’m planning content material for [insert time period]. Particularly, [describe content in more detail].

Would [insert brand] be concerned about partnering with me to create this content material? My viewers is very concerned about [describe specific products or something about the brand that your followers connect to] and would like to learn the way [brand] can enhance their [insert benefit, e.g., wardrobe, shopping habits, bike safety, workout routine, etc.].

As effectively, your values of [specify] align with my very own. I’ve admired [brand] and [insert genuine compliment].

I’ve labored with [insert industry] manufacturers prior to now on comparable sorts of content material. Listed here are some examples with accompanying outcomes:

[Brand 1]

  • [Insert links to campaign content]
  • [Insert positive results]

[Brand 2, if available]

  • [Insert links to campaign content]
  • [Insert positive results]

When you’re open to working collectively, I’d like to arrange a time to speak additional over the cellphone [or in person, if you’re located in the same location].

Till then, thanks for your time, and have an awesome day!

[influencer name]

Brand pitch deck template

Typically, phrases simply don’t lower it. A model partnership pitch deck — a multi-page, superbly designed PDF that covers all the identical factors that we mentioned above — is a visible strategy to bundle your case.

When do you have to use a model pitch deck? When you’re reaching somebody who won’t be the ultimate resolution maker, a deck could be a instrument for your contact to make use of in their pitch for your pitch. (Pitches on pitches on pitches!)

Your pitch deck’s branding can even make you look extra skilled or business-like, so when you’re reaching out to a giant fancy group or luxurious model, a pitch deck could be the way in which to go.

Some key issues to bear in mind if you’re designing your model pitch deck:

  • Preserve it quick. A model pitch deck ought to be now not than 10-15 pages. The reader ought to be capable of get the gist of your pitch with out getting slowed down in time-consuming particulars. (Docusend reviews that readers spend a median of simply 2 minutes and 45 seconds studying a pitch deck!)
  • Preserve it snappy. Textual content ought to be quick and to the purpose — select bullet factors over paragraphs, infographics and chunky numbers over detailed graphs or charts.
  • Preserve it on-brand. Align the graphic design along with your visible identification. In case your Instagram account is all a few dreamy pastel life-style, your deck ought to be designed with the identical palette and vibe.

We’ve created a template for you to make use of for your model pitch deck (yeah, we’re sweethearts, cope with it!) — simply click on the hyperlink under to snag your personal copy:

If you’d rather start from scratch, here’s a suggested outline to guide you:

Page 1: Title
A captivating image and title like [Your Name] x [Brand Name]

Page 2: About You

Bullet-point intro to you and your accounts, with your most impressive stats included. A screenshot of your social profile here might be a nice touch!

Page 3-4: Analytics

Share your most impressive numbers: follower count and growth rate, engagement rate, monthly visits, conversion rate, etc.

Page 5: About Your Audience

Bullet-point intro to your audience: share relevant demographic details.

Page 6: Why This Partnership?

A bullet-point explanation of how and why you think this would be a valuable collaboration.

Page 7-8: Past Collaborations

A quick summary of 2-3 similar partnerships you’ve done in the past, ideally with some photos or screenshots. Be as specific as you can about the KPIs and metrics!

Page 9: Rates and/or Next Steps

Any details about how to move forward with next steps, including rates if you wish to share at this stage.

It’s scary to place your self on the market, however we consider in you! And if you wish to degree up your social recreation whilst you wait to listen to again out of your future model companions, we’ve acquired loads of assets and weblog posts to assist. Take a look at our information to editing Instagram photos like a pro, clean up your content plan, or discover how a scheduling tool can help you post at the best time and optimize your attain.

Influencer advertising and marketing is simpler with Hootsuite. Schedule posts, interact along with your followers, and measure the success of your efforts. Attempt it free in the present day. 

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