Everything You Need to Know to Get More Revenue From TikTok

With over 1 billion users and counting, TikTok presents an important alternative for companies to promote their companies, develop their viewers, and enhance their ROI by focused advert campaigns. 

The problem? Standing out on such a aggressive platform and guaranteeing the correct viewers sees your advertisements on the proper time. If you’d like to get essentially the most out of your TikTok promoting price range, you want to make use of efficient methods, so right here’s how to grasp TikTok advertisements and execute profitable campaigns.

Who Ought to Use TikTok Advertisements?

Anybody can promote on TikTok. Nonetheless, TikTok advert campaigns work higher if you happen to’re focusing on sure demographics.

Right here’s what I imply. TikTok usually attracts teenagers and younger adults. In accordance to DataReportal’s research:

  • 43.3 % of customers are aged between 18 and 24.
  • 32.2 % are between 25 and 34 years of age.

Simply over 11 % are 45 or over, so it’s not the perfect platform if you happen to’re focusing on this age demographic.

We will delve a bit of deeper into the demographics.

  • Though women and men use TikTok, it’s extra well-liked with girls: females account for over 60 percent of TikTok’s consumer base. 
  • TikTok is hottest in the US the place there are over 136.4 million customers. 

Say you’re focusing on younger U.S. girls. Do TikTok advertisements work higher for sure companies as an alternative of others even inside this demographic? Presumably. Health and sports-related content material are among the many hottest content material with over 57 billion views, whereas magnificence and skincare content material has over 33 billion views.

To be clear, TikTok is out there in 154 international locations, so it does have world enchantment amongst teenagers and younger adults.

7 Steps to TikTok Promoting Success

Whereas there isn’t a “proper” approach to run a TikTok promoting marketing campaign, there are methods you’ll be able to optimize your TikTok advertisements and enhance your possibilities of success. To grasp TikTok promoting, observe these seven easy ideas.

1. Get to Know TikTok Advertisements Supervisor

TikTok Advertisements Supervisor is a hub from which you’ll create, run, and handle your advertisements. With TikTok Advertisements Supervisor, you’ll be able to:

  • create partaking advertisements utilizing completely different visible codecs and templates;
  • goal particular viewers teams per marketing campaign; and
  • observe advert efficiency by personalized reviews.

How a lot does TikTok promoting value? Nicely, TikTok makes use of a bidding mannequin, so you’ll be able to set your personal each day and marketing campaign limits relying in your advertising price range. As a information, be ready to spend at the very least $50 per day for campaigns, and $20 per day for particular advert teams.

Earlier than you create TikTok advertisements, you want a TikTok Ads Manager account. TikTok provides a breakdown for getting going, however right here’s a fast begin information. 

First, head to the TikTok for Business web page and “Get Began.” From the following display screen, click on “Signal Up” then enter your particulars earlier than hitting “Signal Up” once more:

TikTok Ads Sign Up Screen to Create Account

Subsequent, enter some fundamental enterprise particulars to create your account:

 TikTok Ads Manager Input Business Details to Create Account

When you’ve registered, you’ll want to present a number of extra enterprise particulars, together with fee data, and await account approval earlier than creating your first advert.

Creating TikTok Advertisements

  • From your TikTok Advertisements Supervisor account, click on the “Marketing campaign” button on the high of the web page. 
  • Select your campaign objective e.g., app installs, visitors, lead era, or viewers attain.
  • Set a marketing campaign title and a budget. In the event you select “No Restrict,” your spend is decided by the price range you set on the “advert group” stage. Or, you’ll be able to select “Every day Finances” or “Lifetime Finances,” which implies you’re restricted by the each day or lifetime price range you set on the marketing campaign stage.  
  • Create your marketing campaign. 

As soon as there’s a marketing campaign arrange, you’ll be able to arrange an advert group after which create particular person advertisements. The directions are tremendous simple to observe, and you’ll be up and operating in minutes.

Right here’s one thing essential to be aware. When you create a marketing campaign, you’ll be able to’t change the price range. Be sure you’re glad together with your most spend limits earlier than creating your TikTok Advertisements marketing campaign.

2. Use Inventive Parts to Stand Out

Though you’ll be able to run advertisements for up to 60 seconds, TikTok suggests you retain most advertisements underneath 15 seconds. Given the quick timeframe, you’ll need to use some enjoyable creative elements to stand out, so listed below are some options. 

  • Attempt “Branded Results.” Branded Results are parts like stickers and filters you should use to enrich your advertisements.
  • Select your advert format properly. In-Feed advertisements, for instance, appear and feel similar to native content material which helps them really feel extra genuine, whereas TopView advertisements seem on the high of a consumer’s “For You” part and would possibly assist drive model consciousness.
  • Add music or sound to add additional layers to your advertisements. Simply ensure the music or sound results match your model’s voice.

Laneige, a well-liked Korean skincare model needed to increase engagement and encourage folks to obtain a coupon for skincare merchandise. They used Branded Results to present what folks might appear to be earlier than moisturizing: 

TikTok Ads for Laneige Branded Effects Before Moisturizing

Then after moisturizing:

TikTok Ads Thirst for Life Hashtage and Branded Effects Campaign Laneige

The end result? 419,000 engagements, 12,000 new followers, and 1000’s of coupon downloads.

Not sure of what parts to use? View well-liked posts in your area of interest, take into account why they resonate together with your audience, and apply these rules to your campaigns.

3. Take a look at Spark Advertisements

Ever seen somebody utilizing (and loving) your product on TikTok? Do you would like you would run this user-generated content (UGC) as a part of your personal advert marketing campaign? 

Nicely, thanks to Spark Ads, you’ll be able to take current, natural posts from different TikTok accounts and switch them into authentic advert content material. Why would you need to do that? Let me offer you three causes.  

Utilizing current content material means much less give you the results you want, for one factor.

What’s extra, for the reason that content material comes from actual TikTok accounts, any exercise you generate (corresponding to likes, follows, or shares) is linked to your submit. In the event you’re trying to enhance your engagement, Spark Advertisements may also help.

Lastly, UGC provides authenticity to your organization and helps to enhance your model’s repute. Since clients are over two times more likely to want UGC to branded content material, Spark Advertisements are positively price your time.    

Right here’s an instance. Digital financial institution Up targets Australians aged between 18 and 34. They needed a creator partnership to construct model consciousness and develop their viewers attain. 

For his or her mission, Up selected an Australian finance influencer, @TashInvests. They produced Spark Advertisements which generated over 1.5 million impressions and 76 app downloads, which exceeded Up’s authentic expectations:

TikTok Ads Up Bank Spark Ads Collaboration

Listed below are some ideas for getting essentially the most from this type of TikTok promoting.

  • Go for content material with glad, optimistic undertones to current your merchandise in the perfect gentle.
  • Use quick textual content overlays to emphasize key factors e.g. product options. 
  • Run A/B tests to establish which advertisements are performing greatest and revise your much less profitable advert content material. 
  • Lastly, all the time make sure you get somebody’s permission earlier than utilizing their content material in Spark Advertisements.

4. Take a look at Completely different Concentrating on Choices

Essentially the most profitable advertisements goal a particular viewers. TikTok is aware of this, so the platform permits you to tailor who sees your ads by excluding sure audiences and immediately focusing on others. 

You can target audiences by dimensions corresponding to their age, behaviors, system, pursuits, and bodily location. For instance, perhaps you need to goal under-25s utilizing iPhones, folks primarily based in Canada, males occupied with soccer, and so forth. 

Right here’s how to do it.

From TikTok Advertisements Supervisor, go to “Advert Group,” then “Concentrating on.”

Then, select which viewers phase to goal. For instance, you would possibly select U.S. customers aged between 25 and 44:

TikTok Ads Audience Targeting by Location Age and Gender

TikTok will then optimize who sees your advertisements so there’s a better probability of operating a profitable marketing campaign. Cool, proper?

5. Use Knowledge to Leverage Hashtags Successfully

Hashtags enable folks to arrange content material into classes so others can discover what they’re most occupied with. For instance, somebody searching for Starbucks content material would possibly seek for #starbucks.

Whereas you should use as many hashtags as you need, you gained’t attain your very best viewers except you recognize which hashtags to goal, so right here’s the way you would possibly select the correct ones.

First, take a look at which hashtags your most profitable rivals use. Chances are high, it’s price together with at the very least one or two of those hashtags to enhance your visibility.

Subsequent, use trending hashtags. Mountain Dew, for instance, focused #nationalpetday to promote its “Code Crimson” beverage in a enjoyable, partaking approach:

TikTok Ads How to Use Popular Hashtags Mountain Dew Ad

To search out these hashtags, scroll to the “Uncover” tab and take a look at the day’s high tags. Select any that resonates with you:

TikTok Ads Discovery Feature for Finding Popular Hashtags

You can even discover associated key phrases by looking for a phrase and leaving the hashtag out. Faucet “Hashtags” underneath the search bar, and also you’ll see related hashtags to embrace in your campaigns.

6. Create Excessive-High quality Graphics

TikTok is a extremely visible platform, so your advertisements want graphics and movies to stand out. In the event you don’t have costly recording tools, don’t fear; you don’t want it. Right here’s how TikTok creator @lucajpeterson shortly creates high-quality visible content material. 

First, movie and add your video content material as traditional. Earlier than clicking “Publish,” hit “More Choices” and drag the “Add HD” bar proper so it turns inexperienced:

How to Create High Quality TikTok Ads Video Content Upload HD

Sharp movies deliver your content material to life. On this Zoomerang TikTok video, for instance, we get an actual sense of the materials, textures, and colours for the reason that model makes use of high-quality graphics:

To get essentially the most out of your TikTok promoting, add the clearest, sharpest graphics and movies you’ll be able to.

Let me go away you a closing tip right here. In accordance to TikTok’s own research, greater than 63 % of movies with the very best click-through charge (CTR) spotlight the primary focus product throughout the opening three seconds. No matter your advertising objective, get to the purpose shortly.

7. Hold Your CTAs Easy

When it comes to TikTok advertisements, you would possibly solely have somebody’s consideration for a number of seconds. Which means you want a transparent, concise, and actionable call to action (CTA).

CTAs ask viewers to do one thing, whether or not it’s visiting your web site, utilizing a promo code, or downloading an app. Good CTAs may also help enhance gross sales by responding immediately to customers’ wants and driving particular actions.

For instance, Sour Patch Kids needed to promote its “customized combine” which lets clients construct personal sweet bag. The show card “Make Your Combine” is colourful, partaking, and enjoyable, and specifies the specified motion: 

TikTok Ads Custom Mix Campaign for Sour Patch Kids

You can entry pre-made CTA buttons by TikTok Advertisements Supervisor; nonetheless, creating your personal visible inlay helps make your marketing campaign stand out.

  • Focus in your targets and use as few phrases as attainable to talk the message. 
  • Select the right color palette: your button ought to complement the advert.  
  • Attempt to create a way of urgency that entices viewers to click on the button. 
  • Use completely different variations of the identical advert and run A/B checks to see which CTA performs greatest.

Incessantly Requested Questions About TikTok Promoting

How a lot does TikTok promoting value?

Your TikTok promoting value relies on a number of issues. On the marketing campaign stage, there’s a each day and lifelong price range of $50. On the advert group stage, you want a minimal price range of $20 per day, and your lifetime price range works out as your each day price range multiplied by the variety of marketing campaign days scheduled.  

How do you create advertisements in TikTok?

First, create a TikTok Advertisements account and select your marketing campaign goal. Title your marketing campaign, set your advertising price range, decide the advert placement, and select your audience. Set your marketing campaign schedule and create your advertisements.

What sort of companies ought to use TikTok promoting?

In the event you’re a enterprise on TikTok, you would strive TikTok advertisements. Nonetheless, TikTok advertisements would possibly work greatest for retailers promoting to youthful audiences. 

What makes a very good TikTok advert?

Good TikTok advertisements are visually interesting with clear CTAs and well-chosen hashtags to enhance visibility. They use high-quality photos and efficiently seize a viewer’s consideration inside only a few seconds.  

Conclusion: TikTok Promoting

If you’d like to maximize visibility, enhance your ROI, and enhance your social media attain, then strive TikTok advertisements. TikTok promoting is appropriate for all companies on the platform, it’s simple to get began, and because you don’t want an enormous campaign budget, it’s accessible for startups and small corporations. 

To create a profitable TikTok advert, use photos and artistic parts like movies the place attainable, hold your CTAs temporary and impactful, and goal essentially the most related hashtags. Need assist getting began? Check out my consulting services.     

Have you ever tried TikTok promoting but? What do you discover most difficult about TikTok advertisements?

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