Everything You Need to Know
Salesforce just lately introduced the retirement of its social media management tool Social Studio. Clients will lose entry on Nov. 18, 2024, or on the finish of their contract, whichever comes sooner.
Fortunately, you gained’t have to look far to discover the perfect Social Studio different. Hootsuite does the whole lot Social Studio does and extra for a fraction of the associated fee. Plus, Hootsuite has a free Salesforce integration and lots of buyer relationship administration (CRM) instruments to make your migration painless.
Maintain studying to discover out the whole lot you want to know in regards to the Salesforce Social Studio retirement — and what to do subsequent.
Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.
What is Salesforce Social Studio?
Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms.
Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest.
Source: Salesforce
Social Studio can also be constructed for social media listening. It permits you to monitor mentions, key phrases and hashtags, and observe conversations throughout social media platforms.
Hootsuite’s social listening instruments provide the identical model monitoring capabilities and extra to assist inform technique throughout your corporation.
When is Social Studio shutting down?
Salesforce will formally shut down Social Studio on Nov. 18, 2024, however some customers will lose entry earlier than then. In case your contract ends earlier than Nov. 18, 2024, you’ll lose entry as quickly as your settlement is up.
Salesforce has already stopped promoting licenses to the product. They’ve additionally stopped updating and enhancing Social Studio. Which means you want to begin the hunt for an alternate social media administration device now. The earlier you may change Social Studio, the earlier you can begin crushing your social strategy.
Notice: As a part of the sundown, Salesforce plans to delete all Social Studio customer data. We advocate downloading your data from Social Studio quickly to make migrating simpler.
Supply: Salesforce
Hootsuite vs. Social Studio: characteristic comparability and pricing
Trying to shortly and simply change Social Studio with an all-around higher social media administration dashboard? Hootsuite gives all the preferred Salesforce Social Studio options and extra.
Right here’s a fast breakdown of Salesforce Social Studio vs. Hootsuite.
Value
One wonderful thing about Salesforce Social Studio being discontinued? You’ll in all probability save your group some cash. Social Studio plans begin at $1,000 monthly and go all the best way up to $40,000 monthly for bigger organizations.
With some plans, you’ll even have to pay additional to publish in your social media networks. Plus, Social Studio’s fundamental plan solely permits you to join two social media accounts. Which means if you would like to put up and analyze your social media efficiency, the essential plan gained’t cowl your wants.
Hootsuite plans start out at just $99 per month. Even our entry-level plan permits you to join up to 10 social media accounts. On prime of that, all Hootsuite accounts allow you to publish on social media with no additional charge.
Publishing
Not all Social Studio plans come normal with posting capabilities. For its entry-level plan ($1,000 monthly), Salesforce fees an additional $500 monthly for publishing. This plan doesn’t even embody entry to third-party integrations, equivalent to inventory photograph apps or digital asset administration methods. Hootsuite contains these options in each plan.
When it comes to publishing options, Hootsuite beats Social Studio by a mile. Use it to schedule posts to all the identical social media platforms as Social Studio and extra. Publish to widespread social media channels like Instagram, Fb, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Enterprise, WhatsApp, Tumblr, and extra.
Like Social Studio, Hootsuite permits you to view paid and natural social posts in a calendar view. You may see how your posts will look throughout social media channels earlier than you hit “publish.”
In case you want a device for publishing and analyzing social media, Hootsuite gives many extra capabilities than Social Studio. Right here’s a fast sampling of what we provide:
- Design eye-catching posts in seconds with Canva templates
- Write extra participating captions with Grammarly Professional totally free
- Get integrations to put up to Google My Enterprise, Tumblr, and extra
- See the precise finest time to put up primarily based in your viewers
- Seize extra attain with an AI hashtag generator
Analytics
Hootsuite’s social media analytics are deeper and extra customizable than Social Studio’s. Whereas Social Studio has spectacular instruments for social listening, they fall brief when it comes to measuring the efficiency of social media posts.
Social Studio makes it troublesome to retrieve and analyze put up efficiency. The platform additionally doesn’t enable you to customise social media efficiency experiences.
Hootsuite analytics enable you to watch tons of of metrics, see the way you’re performing in opposition to opponents, and observe your group’s efficiency within the Hootsuite dashboard. Whenever you’re prepared to report in your outcomes, you may edit nearly each facet of your experiences — choose and select your metrics, add logos, and customise visuals.
Listed here are just a few extra of the highest options you’ll discover in Hootsuite Analytics.
- Export, customise, and white-label experiences in seconds
- See precisely when to publish primarily based in your distinctive viewers and purpose
- Get a glimpse into the way you’re performing in opposition to your opponents
- See post-by-post efficiency and observe tons of of metrics in a single place
Inbox and neighborhood engagement
Flip conversations into gross sales with a extra customer-centric inbox. Hootsuite permits you to handle and reply to messages and feedback throughout your social media networks. Use it to reply to personal messages and feedback on Fb, Instagram, Twitter and extra.
Whereas Social Studio does enable you to reply to messages on Fb and Instagram, its capabilities are restricted. For instance, it does not allow you to reply to Instagram messages which can be greater than six days outdated. In Hootsuite, your Fb, Twitter, and Instagram conversations keep in your inbox for six weeks.
Listed here are just a few of the inbox options we now have that assist us beat Social Studio.
- Join Salesforce, WhatsApp, Microsoft Dynamics 365, and extra to your inbox
- Combine chatbots to maintain messaging for you
- Delight prospects and enhance with simple buyer satisfaction rating (CSAT) surveys
- Reply to personal messages and public feedback throughout social media in a single place
- Reply to mentions on Instagram, LinkedIn, and YouTube proper out of your dashboard
- Use saved replies and automatic responses to save time responding to messages
Social listening
Hootsuite gives extra bang to your buck than Social Studio when it comes to social listening. Salesforce fees primarily based on mentions monthly, so the extra mentions you need to monitor — and the extra widespread your model — the extra you’ll pay. Hootsuite doesn’t restrict monitoring or cost additional to monitor extra mentions.
Each Hootsuite plan comes with Streams that allow you to observe hashtags, mentions, conversations, and competitor actions.
Need to go deeper? Get the Hootsuite Insights add-on. With Insights, you may observe model sentiment, emotion, mentions, demographics, and extra. Simply monitor traits and dig deep on client analysis with superior search choices.
Worker advocacy
Social Studio doesn’t provide an employee advocacy tool, whereas Hootsuite gives the {industry}’s finest. Take your engagement and attain to new heights with Hootsuite Amplify.
Create on-brand posts to your workers to share and ship your message additional. This helps you develop your model’s attain whereas lowering threat and making it simple to your group to blast firm information, wins, and extra.
Compliance
In case you’re in an {industry} with stringent social media compliance guidelines (otherwise you merely need to be additional diligent), Hootsuite may also help. Like Social Studio, Hootsuite gives customized entry permissions and approvals to be certain that the best eyes see content material earlier than it goes reside. Customers may create libraries of pre-approved content material to guarantee compliance.
Hootsuite has achieved compliance with the Cyber Necessities program and is Federal Danger and Authorization Administration Program (FedRAMP) accepted. You can read more about how Hootsuite helps brands stay compliant here.
Why Hootsuite is the perfect Social Studio different
Salesforce Social Studio sundown: FAQs
Is Salesforce Social Studio being discontinued?
Sure. Salesforce introduced in 2022 that it might be retiring its Advertising and marketing Cloud Social Studio merchandise. Social Studio customers will lose entry to their accounts on Nov. 18, 2024. In case your contract ends earlier than then, you’ll lose entry on the ultimate date of your settlement.
What’s changing Salesforce Social Studio?
To our information, Salesforce doesn’t plan to change Social Studio with one other social media administration device. As a substitute, the corporate recommends utilizing “third-party different merchandise,” equivalent to Hootsuite.
Hootsuite is the general finest Social Studio substitute. No Salesforce Social Studio opponents provide the identical options throughout neighborhood engagement, publishing, social listening, and analytics as Hootsuite.
What does Salesforce Social Studio do?
Social Studio is Salesforce’s reply to a social media marketing and social listening device. It permits you to create a social media calendar and schedule posts throughout probably the most broadly used social media platforms. It additionally gives social monitoring instruments to assist customers observe mentions, hashtags, key phrases, and conversations about their model and {industry}.
How a lot does Salesforce Social Studio price?
Notice: Salesforce is not promoting licenses to Social Studio, and it isn’t at present accessible to purchase.
Salesforce Social Studio pricing begins at $1,000 monthly and goes all the best way up to over $40,000 monthly. For probably the most fundamental Social Studio plan, there’s additionally an added charge of $500 monthly for publishing. There are 4 Social Studio plans with month-to-month charges beginning at $1,000, $4,000, $12,000, and $40,000.
Salesforce units their costs primarily based on “month-to-month mentions,” or what number of mentions you need to observe and analyze monthly. Additionally they worth primarily based on what number of social media accounts you need to add. You’ll pay a premium with Social Studio if you would like to join greater than two social media accounts.
There’s no higher Salesforce Social Studio different than Hootsuite. Publish, observe, have interaction, and promote extra with Hootsuite’s industry-leading social media administration instruments. Attempt it totally free in the present day.
Handle all of your social media in a single place, measure ROI, and save time with Hootsuite.
