Google Launches New, Shoppable Music Video, Featuring Ludacris, to Promote Black-Owned Friday


Google’s taking a brand new method to its newest Black-owned Friday promotion, with the search large teaming up with Ludacris to launch a new song, with a music video that featured a spread of shoppable merchandise, all sourced from Black-owned companies.

The video options greater than 100 merchandise, from over 60+ Black-owned companies, whereas it additionally highlights enterprise homeowners, creators, athletes and extra.

There’s additionally an interactive version of the video clip, with viewers ready to information Ludacris on his journey via the varied choices.

It’s primarily influencer advertising and marketing on the grandest scale, with Ludacris serving to to increase the profile of the promotion, and shine a highlight on these companion manufacturers.

Which, actually, is what most platforms are actually making an attempt to facilitate. Not essentially with Grammy Award-winning artists, however via the availability of latest instruments and processes which allow manufacturers to showcase their merchandise inside the video clips of common creators, which might grow to be the following huge development in digital commerce.

That’s a part of the live-stream commerce push, offering a way to facilitate reference to common creators, whereas additionally merging that with direct shopping for choices, which has confirmed to be a successful method for driving gross sales in Asian markets.

It hasn’t caught on with western buyers in the identical means but, however when big-name stars speak, many shoppers hear, and the capability to really tune in, in real-time, generally is a huge driver in prompting shopper motion.

Which can be what Google’s hoping to drive with this push. And it’ll definitely get consideration.

Now you simply want to faucet into your networks to hyperlink up with your personal celebrity-led marketing campaign alongside comparable strains.



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