Google Launches New SMB Support Initiatives in Europe

Google’s seeking to mark Worldwide Small Enterprise Week in Europe with a variety of new initiatives designed to assist SMBs succeed through digital instruments.

And after the disruption of COVID for the previous two years, SMBs undoubtedly want all the assistance they will get at current.

As per Google:

“In line with the European Fee, 99% of all companies in the EU are small companies, they usually make use of round 100 million folks, forming the spine of our economies.”

As such, these new help initiatives might present important worth in serving to SMBs get again on observe, and transfer into the digital age in a extra knowledgeable, targeted means.

First off, Google will present numerous new, free coaching initiatives for SMBs throughout the EU:

“In Spain, we’re working with Fundae to supply Google Profession Certificates scholarships to 1,000 small and medium companies to gas alternatives for his or her enterprise, and create new alternatives for his or her workforce. In Germany, we’re launching eight new free-of-charge on-line trainings in Google Zukunftswerkstatt to assist small companies enhance their digital expertise and develop on-line.”

The brand new coaching applications will present beneficial pathways for EU companies to enhance their on-line presence, with insights direct from Google’s personal advertising and promotion consultants.

Google’s additionally providing new help applications for companies Germany, Spain or Eire which is able to embrace:

• Three months of Google Workspace freed from cost
• €150 or extra off a Chromebook
• 60 days of Shopify freed from cost
• 40% off a website from Google Domains (Germany solely)

As you may see, every of those components will be claimed from the native Google Small Enterprise Week website (obtainable through the hyperlinks in this post).

The help packages shall be obtainable to any SMB that meets the eligibility necessities until September sixteenth.

Lastly, Google’s additionally operating a ‘Heroes of Small Enterprise’ sweepstakes, by which individuals will be capable to nominate their favourite Spanish-based small enterprise for an opportunity to win them devoted help from Google.

Google additionally notes that each one companies in Europe can declare and confirm their Business Profile immediately on Google Search or the Google Maps app – which you definitely should do.

However for those who’re in search of further help, it could be value wanting into these new SMB packages from the Large G, and getting extra perception into the best way to optimize your Google presence.