How Social Bookmarking Works [Plus 7 Tools To Help You Do It]

There was a time, many, a few years in the past, when folks obtained their data from flipping by means of printed papers, generally generally known as books, and so they’d mark their spot with one thing referred to as a “bookmark”…

No, however significantly — within the age of the web, it’s powerful to maintain monitor of all of your social media posts, home windows, tabs and apps, and harder nonetheless to recollect the place you left that article you had been saving for later. And readers of your website possible have the identical drawback. That’s the place social bookmarking is available in.

What is social bookmarking?

Social bookmarking is a way for users to search, manage, organize, and share web pages. Social bookmarking sites and apps make it easy to share content you find valuable and discover new trends.

Unlike your browser bookmarks, social bookmarks aren’t limited to one place. Social bookmarking sites are web-based tools, which means the content you save can be accessed from any device.

How does social bookmarking work?

Your browser has a built-in bookmarking feature, but that’s limited to your specific browser. As you might’ve guessed, social bookmarking’s difference lies in the word “social.” Sure, you can keep your bookmarks to yourself, but it’s just as easy to curate bookmarks for the public — or specific groups.

In fact, social bookmarking websites almost function like enclosed, highly curated search engines. Even better, they have (generally constructive) comment sections and voting functions, meaning users work together to ensure content is relevant, specific and of the best quality.

You’re possible already utilizing social bookmarking websites like Pinterest as highly effective serps.

Advantages of social bookmarking

Social bookmarking is a good way for web customers, normally, to save lots of and share essential data. Understanding use these websites is a talent that each social media supervisor ought to have of their arsenal.

Listed here are simply a number of the advantages of social bookmarking:

Establish trending matters

Whereas conventional serps and pattern studies are useful in the long run, they aren’t all the time the quickest at figuring out traits as they’re taking place.

With social bookmarking, you may establish trending matters as they unfold based mostly on the behaviors and selections of the folks you comply with. Construct sufficient of a following, and also you would possibly even be capable of affect the traits, too.

digg trending topics

Trending matters on Digg.

Rank your content material

Social bookmarking websites sniff out spam a mile away, however in case you use them extra organically, you may nonetheless take part in greatest backlinking practices that may assist rank your content material increased in serps total.

On the whole, backlinks (the variety of hyperlinks pointing to a selected internet tackle) are the primary issue that influences your rank on serps. Google interprets every hyperlink to your article as a vote of confidence, so the extra hyperlinks you earn, the upper you rank.

Should you share hyperlinks to your content material when applicable, you need to use social bookmarking websites to earn extra natural backlinks to your content material. However watch out! Should you act like a spammer, you’ll be handled like one. So long as you’re chill about it, link-building is a good instrument to spherical out your SEO strategy.

Construct group cohesion

As a result of you may bookmark hyperlinks after which share them with others, you need to use social bookmarking to develop strong packages to your group.

Whether or not it’s a collection of social media tips, a batch of examples for copywriting tasks, an inventory of inspirational advert campaigns or, actually, some other assortment of content material, you may curate it and share it internally together with your model. A instrument like Hootsuite Amplify is ideal for this objective because it permits you to distribute invaluable content material to your primary advocates — your workers.

Community with like-minded people

It’s not nearly constructing your model by way of website positioning. Social bookmarking additionally offers invaluable entry to different customers from around the globe who’ve the same curiosity in your explicit area of interest.

That’s as a result of there’s networking constructed proper into the platform — with out being obnoxious, you may remark, talk about or perhaps even debate with different customers inside your explicit area of interest. The obvious instance could be utilizing a biking subreddit to advertise your bike store — simply by exhibiting up, providing invaluable insights and having the title of your store in your profile. Use the instrument accurately, and also you’ll be capable of increase your group with ease.

The highest 7 social bookmarking websites

There are actually lots of of social bookmarking websites to select from, and a few of them are ones you could be utilizing already.

Right here’s an inventory of some of our favourite in style social bookmarking websites.

1. Digg

Free to make use of

Digg launched in its present type in 2012, and is a long-running information aggregator that many imagine was the inspiration for Reddit. The location is usually used to share articles about science, expertise and present occasions.

digg popular webpage

Along with curating prime trending tales, Digg additionally permits customers to publish their very own articles on the platform.

2. Combine

Free to make use of

Owned by eBay and previously generally known as StumbleUpon, Mix is a strong social bookmarking instrument (out there on desktop or in app type) that enables customers to save lots of content material based mostly on their pursuits, thus curating highly-tailored content material experiences.

mix expand your mind

It’s not simply private, both — associates or collaborators can comply with your Combine profile and see the articles you’ve curated. This can be a nice technique to construct affect and showcase related hyperlinks out of your group.

3. Hootsuite Streams

Obtainable with a Hootsuite plan

We’d be failing you if we didn’t let you recognize about our personal easy-to-use aggregation instrument. Hootsuite Streams permits you to comply with as much as 10 sources directly. It’s a easy platform to maintain monitor of a number of data sources, curate content material and share it together with your group.

Try Hootsuite for free. You can cancel anytime.


Free to make use of, paid improve out there

Having existed since 2007, is among the veterans within the social bookmarking house. The corporate permits customers to create “journals” the place they bookmark articles throughout numerous matters, that are then aggregated throughout blogs.

scoop it

There’s additionally non-public sharing for bookmarks or the flexibility to share them on social media. Free accounts are allowed as much as two matters, whereas there’s a strong enterprise platform for professionals who improve.

5. Pinterest

Free to make use of

If Pinterest isn’t already a part of your social media marketing plan, it absolutely needs to be. And a serious cause for that’s its energy as a social bookmarking website.

pinterest bedroom makeover inspiration new home new space

The app encourages social bookmarking by permitting customers to pin objects to boards. The truth is, that’s actually its important function.

Plus, in case you’re a retailer, you may go a step additional and sell directly through pins, thus making it even simpler to promote on-line.

6. Slashdot

Free to make use of

One of many longest-running websites on the checklist, Slashdot was first launched in 1997 and billed as a spot to search out “information for nerds.” It has since developed, although the location remains to be primarily centered on science, tech and politics.


Articles are organized with tags and shared throughout the location. They’ve been a serious participant within the social bookmarking house for many years.

7. Reddit

Free to make use of

In fact, there could be no article about social bookmarking with out mentioning the massive canine within the aggregation house. Reddit is, nicely, slightly little bit of all the things — and it’s additionally one of many prime most visited web sites on earth.


However in case you’re utilizing Reddit to your social advertising and marketing plan, be very cautious. The self-moderated website appears down on an excessive amount of self-promo, and you may be hit with a shadowban in case you’re not cautious.

Ensure you truly use Reddit like a Redditor: Touch upon posts and matters that you’ve got information on, and solely level to your product when it’s related.

Save time managing your social media presence with Hootsuite. Publish and schedule posts, discover related conversions, interact your viewers, measure outcomes, and extra — all from a single dashboard. Strive it free at the moment.

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