How to Boost a Facebook Post (and Get Outcomes): 2023 Guide
It’s 2013. You sit down and sort a new put up on your shopper’s Facebook Web page. As you’re rewatching NSYNC on the VMAs, you’re taking a sip of your nonfat caramel macchiato and verify your Facebook analytics. Half your followers have seen it and it has 100,000 impressions already. Life is nice.
Sorry, good friend, in 2023 social media managers could be fortunate to get a mean 0.07% engagement rate on Facebook posts. Womp womp.
However all is just not misplaced, intrepid marketer. You may get again the glory — and natural attain — of the great outdated days by boosting your Facebook posts. Right here’s how.
Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success.
What is a “boost post” on Facebook?
A Facebook “boost post” quickly turns an existing, organic piece of content into a paid ad. Facebook boost posts are a simple and effective way to broaden your reach beyond your existing Facebook Page audience.
Boosting posts on Facebook can help you:
- Attract new followers (Page likes)
- Improve engagement
- Promote your brand
- Understand what content works best for your goals and audience
- Begin exploring social media advertising
How to increase a put up on Facebook
How to increase a put up within the Facebook dashboard
Boosting a put up is fast to do from Facebook however there are a few conditions:
After getting these two issues sorted out, comply with the steps beneath to increase your first put up.
1. Go to your Facebook Web page.
You possibly can increase a Facebook put up from a internet browser or the cell app.
2. Discover a Facebook put up to increase.
Scroll by way of latest posts to discover the one you need to increase, then click on Boost Post on the backside.
Button grayed out? You can’t boost some Facebook posts, however 99% of this time, you’ll have the opportunity to.
3. Select a objective.
Facebook will routinely fill in objective recommendations, viewers concentrating on standards, a hyperlink, length, finances, and extra. You would press Boost Post Now and run your advert.
However for the most effective outcomes, undergo every part of the web page to guarantee accuracy. Begin by clicking Change within the Aim part to see all out there choices and select the most effective match.
For instance, for those who’re together with a hyperlink in your boosted put up, your objective needs to be to “Get extra web site guests.”
4. Edit the motion button and URL.
Subsequent, select what you need the motion button to say. Facebook defaults to Store Now, though I’m going to change it to Signal Up. Make sure the hyperlink URL is correct, too.
5. Goal your viewers.
Choose who you need to goal with this boosted put up, or select one in every of your current customized advert audiences (you probably have any). You too can save your standards as a new customized viewers for subsequent time.
You possibly can goal:
- Gender (Solely males, ladies, or each for now. Hopefully Facebook will symbolize all gender identities sooner or later.)
- Age vary
- Location (Select from the nation degree all the best way down to particular person cities.)
Concentrating on is non-obligatory. If you happen to don’t specify any of those choices, Facebook will try to goal your increase put up to who they assume is most . Need a crash course? Study Facebook ad targeting 101.
6. Set a finances.
The default length is 7 days which is ok for many Facebook increase posts. Set your whole finances for the put up and also you’ll see an estimate of how many individuals you’ll attain and what number of clicks your hyperlink will get.
Click on Boost Post Now and that’s it.
How to increase a Facebook put up utilizing Hootsuite
You possibly can comply with the steps above — or, save a ton of time with automatic Facebook post boosting in Hootsuite.
With Hootsuite, you possibly can:
- Manually increase a Facebook put up, or…
- Arrange automated boosting for posts assembly a particular standards.
Heads up: To spice up Facebook posts with Hootsuite, you first want to add your Facebook Ads Manager account to Hootsuite.
How to manually increase a Facebook put up in Hootsuite
Technique 1: Go to Promote in your Hootsuite dashboard, then Facebook Boost. Scroll by way of your Facebook posts and click on Boost on the one you need. Observe the prompts to goal and tweak your increase put up.
Technique 2: You’ll see the Boost button on Facebook posts elsewhere in Hootsuite, together with:
- In a Facebook stream
Clicking Boost in any of these areas will carry up the identical concentrating on and arrange menu as the primary methodology. When you’ve got any present Facebook increase posts working that you just created from Hootsuite, they’ll have a $ image in Planner.
How to routinely increase Facebook posts in Hootsuite
Computerized Facebook put up boosting can actually develop your Web page. Right here’s how to set it up.
1. Go to Promote, then Facebook Boost. Click on on Arrange an automatic increase.
2. When you’ve got a number of Facebook Pages linked to Hootsuite, select the proper one. Give your automated increase marketing campaign a identify.
3. Select an Engagement Set off.
You possibly can let Hootsuite determine which Facebook posts to increase primarily based in your common engagement price, or set your individual standards.
You possibly can set off a Facebook increase put up primarily based on variety of:
- Video views
You too can mix standards. For instance, solely set off automated boosting when a put up has at the least 100 likes and 50 feedback.
Or go full throttle and increase each single Facebook put up for the final 7 days. Woo! (I don’t advocate this until you’re doing a huge launch or particular promotion.)
4. Edit your increase put up settings.
As with the opposite strategies, you’ll want to set your viewers goal, finances, and so forth. The identical settings will apply to all of your boosted posts inside this automated marketing campaign, so that you solely want to do that as soon as.
Hootsuite can increase your posts on each Facebook and Instagram, or solely Facebook.
Click on Boost and also you’re set.
Facebook increase put up price
You possibly can increase a Facebook put up for as little as $1 USD per day. However for those who spend extra, you’ll attain extra individuals together with your advert.
You possibly can kind in a certain amount or transfer the slider to set your most whole finances. That is what Facebook will spend over the length of your boosted put up. Altering your finances adjustments your potential attain, which Facebook will estimate for you.
For instance, in case your finances is $50 and length is 7 days, Facebook will spend a mean of $7.15 per day. The precise each day spend will differ a bit, however you won’t pay more than the overall finances specified for the marketing campaign.
Facebook advertisements vs. boosted put up
A Facebook increase put up is a quite simple type of Facebook promoting. They’re fast and straightforward to arrange and a great way to begin or experiment with social media advertisements.
Right here’s a rundown of the important thing variations between Facebook increase posts and conventional Facebook advert campaigns:
If you happen to’re questioning how to match Facebook increase posts or conventional advertisements into your total social media technique, verify our (very) complete guide to Facebook marketing — freshly up to date for 2023.
FAQs about boosting a put up on Facebook
How do I increase an current put up on Facebook?
Out of your Facebook Web page, click on Boost beneath any current put up to flip it into a Facebook boosted put up. Or, increase Facebook posts out of your Hootsuite dashboard. You possibly can select your individual or arrange automatic Facebook post boosting in Hootsuite, alongside all of your different social media content material and advertisements.
How can I increase my put up on Facebook without spending a dime?
You’ll all the time have to pay the precise advert price of your increase put up, however you possibly can set your individual finances for as little as $1 USD. You possibly can increase a Facebook put up from the Facebook web site so that you don’t want any further software program.
Go to your Facebook Web page, scroll down till you see the put up you need to increase, then click on the Boost button within the decrease proper nook. Fill out the advert concentrating on, hyperlink, and finances choices and also you’re good to go.
You possibly can increase a Facebook put up for sooner or later for $1 USD. Nevertheless, I’d advocate spending a little bit extra for higher outcomes. Doing $5 USD per day for 7 days is a low-cost manner to check out put up boosting and collect knowledge on who you’re reaching.
Questioning how to get the most effective deal on Facebook advertisements? Verify our full information to optimizing your Facebook ad costs, full with business benchmarks.
Does boosting a put up on Facebook work?
Yep! Facebook advertisements, together with increase posts, attain over 72% of monthly active users. Which is a lot of individuals: Facebook is approaching 3 billion customers, almost 40% of the planet’s 7.7 billion residents.
The precise attain of your Facebook increase put up is determined by your concentrating on technique and finances. Because the world’s most popular social community, Facebook increase posts are extremely efficient for increasing your viewers.
Why can’t I increase my Facebook put up?
You possibly can increase any current put up in your Facebook Web page so long as it has the blue Boost Post button within the decrease proper nook. Generally this button is grayed out, that means you possibly can’t increase that specific Facebook put up.
For instance, solely verified manufacturers can increase stay video posts, or the fee methodology in your Meta Adverts Supervisor account might have revising. Study which varieties of Facebook posts can’t be boosted and troubleshooting ideas for those who run into this difficulty.
Can I increase a put up on Instagram and Facebook on the similar time?
Yep! To spice up a put up on Facebook and Instagram on the similar time, you want to create it from the Meta Ads Manager dashboard as a substitute of out of your Facebook Web page.
Or for a tremendous easy possibility: Boost Facebook, Instagram, and LinkedIn posts proper out of your Hootsuite dashboard with simply a few clicks.
Whether or not you’re simply getting began with social media or have a dozen accounts to handle, Hootsuite is right here to show you how to save time and develop quicker. Plan, schedule, publish, promote, and analyze multi function place. Attempt it free right this moment.
Develop your Facebook presence quicker with Hootsuite. Schedule all of your social posts and monitor their efficiency in a single dashboard.