How to Boost Your Discoverability in 2022


For those who’re being a hero along with your TikTok content material and insisting on natural attain… cease it. There’s no disgrace in any respect in boosting a publish with the TikTok promotion characteristic. Even one of the best of us want a serving to hand generally, like that point I obtained caught inside a pair of jorts on the Hole.

Not to be all “peer stress” on you, however each social media platform as we speak options some type of paid boosting choice. You’ll be able to increase posts on Facebook, Instagram, and LinkedIn with only a few faucets, and attain audiences far past your personal natural community.

On this publish, we’re digging into all the things you want to know to put TikTok’s Promote characteristic to give you the results you want. Think about this a social adverts ‘booster shot,’ if you’ll. (I’ll present myself out.)

What is TikTok promotion?

The TikTok Promote feature lets you turn your existing TikTok videos into ads with just a few taps.

The Promote feature is available for all TikTok accounts, right in the TikTok app. Tailor the promotion to your budget, timeline, and target audience… and then kick back as TikTok distributes your video far and wide.

Promote can help you gain views, traffic to your website, or build a bigger following. Basically, if you’ve got a few bucks to spend, Promote is a shortcut to supercharge your reach on TikTok.

When your campaign is done, you can access all sorts of juicy analytics about your promoted TikTok video’s performance. Metrics like:

  • Views
  • Likes
  • Shares
  • Comments
  • Website click-through rate
  • Audience age and gender

Before you start mashing the Promote button, though, note that there are a few restrictions to what kind of videos you can promote.

  • The Promote feature on TikTok only works for public videos
  • You can’t use Promote on videos with copyrighted sound. (You’ll have to build your soundtrack from TikTok’s commercial music library of 500K+ sound clips. Or, original songs and sounds are obviously OK, too.)
  • Videos may be rejected for Promote if they violate TikTok’s guidelines (more on that below!)

Using a little of that boost magic on your TikTok content absolutely isn’t cheating—it’s just common sense.

There are plenty of other ways to advertise on TikTok or degree up your organic TikTok marketing, however TikTok Promote is one of the best of each worlds. Promote takes the creative, engaging TikTok content you’ve already created, and makes use of the ability of TikTok’s mighty algorithm to assist it goal a contemporary new viewers on the For You Page.

How to promote on TikTok

TikTok’s Promote characteristic is fairly intuitive, however I’ll stroll you thru it step-by-step in any case. (I’m an actual sweetie regardless of what these folks on the Hole are saying about me.)

Earlier than you start: when you have an Android cellphone, you’ll have the ability to pay in your TikTok promotion with a bank card, however for those who’re on iOS, you’ll want to load your TikTok cash first.

1. Make a video and publish it to TikTok. New to the app? Learn up on how to create a TikTok video right here, after which come again for step 2.

2. View the video, and faucet the “…” icon with three dots on the right-hand aspect. It will open up your video settings. Faucet the Promote icon (it appears to be like like a bit flame).

3. Select your objective for selling the video: both extra video views, extra web site visits, or extra followers.

select goal video views website visits or more followers

4. Select your viewers. TikTok can select for you, or you possibly can customise your personal, based mostly on gender, age vary, and pursuits.

custom audience gender age and interests

5. Set your finances by selecting how a lot you’d like to spend every day, and the way lengthy you’d just like the promotion to run. As you tweak both of these numbers, you’ll see your “estimated video views” change. Faucet subsequent if you’re completely satisfied along with your finances.

set budget and duration

6. On the Overview web page, you’ll get one final probability to evaluation your decisions earlier than you implement your marketing campaign. Then, your video shall be submitted for approval.

overview review choices and recharge balance

One other manner to entry TikTok Promote is to discover it in the Creator Instruments Menu.

  1. Go to your profile and faucet the three horizontal strains in the highest proper nook. It will carry up a menu on the underside of your display screen — faucet Creator Instruments.
  2. Faucet Promote.
  3. Right here, choose one in every of your movies underneath the “promotable movies” heading and comply with steps 3-6 above.

promotable TikTok videos

How a lot does TikTok Promote price?

You set your personal finances for TikTok Promote, and select how a lot to spend over a set variety of days. The minimal spend for a TikTok promotion is $3 USD per day, and the utmost spend is $1,000 per day.

TikTok offers you a variety of estimated video views as you set your finances and timeline. As a broad benchmark, TikTok says you possibly can attain up to 1,000 views for as little as $10.

That being mentioned: preserve in thoughts that the precise viewers you’re concentrating on can impression your attain.

You’ll have the ability to attain much more folks in case your concentrating on is broader (e.g. all ladies aged 13-54) however for those who’re narrowing in on a super-specific viewers (e.g. males aged 55+ who’re in magnificence and private care) you could discover your estimated views are a bit smaller. (In that case, although, you’re in all probability getting high quality, even for those who’re not getting amount.)

Is TikTok Promote price it?

The sweetness and the curse of social media: you by no means actually know what’s going to click on.

The actual fact is, nothing is assured. You’ll be able to memorize all the things in regards to the TikTok algorithm. You’ll be able to post at the best time every day. And you are able to do the rest attainable to optimize your natural attain… and nonetheless come up quick.

So for those who simply can’t appear to crack that For You Page and need a bit assist, then sure, TikTok Promote is price it.

Relying in your particular targets and focused audiences, TikTok Promote will help you:

  • Attain extra customers
  • Attain particular, focused demographics of customers
  • Acquire new followers
  • Acquire likes, shares, feedback
  • Drive visitors to your website

Threadbeast, as an illustration, promoted a video saying a giveaway and lowered their price per acquisition by 13%.

Threadbeast giveaway mystery box

Augmented actuality app Wanna Kicks, in the meantime, boosted the attain of a demo video and acquired 75,000 app installs over the course of the marketing campaign.

Wanna Kicks sneaker app Air Jordans promo

By spending a bit cash immediately in the app to increase your content material, you possibly can assure you’ll get some extra views from actual customers. (Paying for feedback, likes and followers from sketchy third-party websites, then again, could be very a lot not a great idea.)

The Promote characteristic clearly can’t promise that individuals will like what they see — however no less than you’ll know they’ve seen it.

Causes TikTok might not approve your promotion

Simply since you’ve gone by way of the not-so-rigorous six-step course of to promote your video, doesn’t imply that TikTok goes to approve it.

There’s a evaluation course of each promoted video wants to undergo earlier than it begins exhibiting up in folks’s feeds. In case your marketing campaign isn’t authorized, it might be due to one of many following causes:

  • Your advert makes an exaggerated or deceptive declare.
  • The advert has spelling or grammar errors.
  • Your advert has distracting capitalization or makes use of symbols in place of letters.
  • Poor high quality video, picture or audio.
  • The merchandise or costs in your video aren’t in keeping with what you’re really promoting.
  • The web site your video is selling isn’t purposeful or doesn’t comply with native laws
  • Your advert has an unauthorized third-party brand
  • Surprising, sexual, ugly, or graphic content material

TikTok ad campaign approval process and violations

Supply: TikTok

More details about TikTok’s advertising standards can be found here.

How to cancel a promotion on TikTok

Modified your thoughts about selling your video? No downside. You’ll be able to simply cancel your TikTok marketing campaign.

It’s similar to organising TikTok Promote, however in reverse.

Simply go to your promoted video, faucet the three dots on the underside right-hand aspect, and faucet “Shut promotion.”

You’ll solely be charged for the variety of days your marketing campaign really ran.

We’ve had loads of enjoyable right here as we speak, studying about how to use Promote and reminiscing about why I’m banned from the Hole. However for those who bear in mind one factor about TikTok Promote, it’s this: Promote is only a instrument to give your content material extra attain; it may’t drive folks to like or interact along with your video.

Connecting along with your viewers begins with nice content material. Learn more about making TikTok videos with authentic impact here.

Develop your TikTok presence alongside your different social channels utilizing Hootsuite. Schedule and publish posts for one of the best instances, interact your viewers, and measure efficiency — all from one easy-to-use dashboard. Strive it free as we speak.

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Schedule posts, be taught from analytics, and reply to feedback all in one place.





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