How to Create an Influencer Media Kit in 5 Steps [TEMPLATE]

How do you inform if gold is actual? Chew it. How do you inform if an influencer is legit? Take a look at their media equipment. These are guidelines for all times.

Having an informative, partaking, and spectacular media equipment is likely one of the finest methods to land skilled offers as an influencer. And understanding how to spot an amazing media equipment is likely one of the finest methods to type meaningful partnerships as a business.

So for people on either side of influencer advertising, right here’s all the things you want to learn about creating an efficient media equipment.

What is an influencer media kit?

An influencer media kit is a document that influencers and content creators share with brands when discussing potential partnerships.

A good media kit should:

  • Showcase your strengths
  • Prove that you have an engaged online following (e.g. by including follower stats)
  • Highlight the kind of value you can bring to a potential client

Simply put, the purpose of a media kit is to convince others (businesses, collaborators, and other influencers you could potentially partner with) that you have the followers, the strategy, and the confidence it takes to boost their presence online—and in turn, make them money.

Ideally, a media kit should be short and sweet (like a resume). It’s a visually appealing and concise snapshot of your online presence and achievements.

Media kits are usually exchanged in a PDF or slideshow format—but again, if it’s a slideshow it should be short! Think of it more like a highlight reel than a feature film.

Let’s get rolling.

5 reasons you need an influencer media kit

1. Come across as more professional

We’ll give you advice later in this post on how to make your media kit awesome—but the fact is, having one at all will make you appear more professional as an influencer.

Just like having an email with your own domain name or ordering an appetizer for the table, media kits make you look like a boss: they show you’re prepared, experienced and eager to collaborate.

2. Land better brand deals

Professional media kits lead to professional brand deals — and you’re more likely to score a good partnership with a good media kit.

Think about it: if your kit shows the value you can bring, you have more bargaining power when it comes to negotiating fees. Being able to give concrete examples of the good you’ve done for other businesses is an asset to landing a great new deal.

3. Communicate more efficiently

Sometimes, working in social media can be a numbers game (and no, we’re not talking about how many followers you have).

If you’re reaching out to lots of businesses about potential brand deals, or having lots of brands reach out to you, you’ll want a media kit at the ready. Your kit is a one-step hack for showing potential partners everything they need to know about you, and having one means you won’t have to go back and forth emailing and DMing to communicate the same information over and over again. Just send them a comprehensive media kit and you’ll only have to deal with follow-up questions.

4. Set yourself apart

Your media kit sets you apart from other influencers as much as your content does. Being creative and concise in your kit shows brands your skills in action, and you can use your media kit as an opportunity to stand out from the crowd.

Think Elle Woods perfumed pink paper, but digital. What, like it’s hard?

5. Gain confidence

Anyone can experience self-doubt at any point in your career, but chances are if you’re a micro- or nano-influencer (10,000 to 49,999 followers or 1,000 to 9,999 followers, respectively) you’re suffering from a bit of imposter syndrome.

Don’t worry too much. Simply putting together this kit, which is basically a beautiful celebration of everything that makes you fabulous, can help you get in the right mental state for getting out there and getting that bread.

What should be included in an influencer media kit?

A short bio

This is arguably the most important part of your kit—it should come first, as it will shape the viewer’s first impression of you as an influencer.

Include your name, where you’re based, and what you do—your interests, values and experience are important to communicate here.

A list of your social media accounts

A list of your accounts across social media platforms (complete with links!) is an essential component of a media kit. Hopefully, folks looking over your kit will want to see you in action, so providing them with a clear route to your content is key.

Your performance stats

As much as we believe that quality beats quantity when it comes to social media, the stats still matter. Hard numbers will help your potential clients decide whether your reach and engagement align with the brand’s targets.

Make sure you include:

  1. Your number of followers. This is important, but not quite as informative as…
  2. Your engagement rates. This shows how many people actually interact with your content (and proves that you haven’t bought all your followers). For an in-depth information on engagement charges and different stats that matter, try our guides to analytics on Instagram, Facebook, Twitter and TikTok.
  3. Basic viewers demographics. What’s the gender breakdown, and the place does your viewers dwell? How outdated are they? This may assist companies decide if there’s overlap between your followers and their audience, and can inform whether or not or not you’re the appropriate match for his or her model.

You too can embrace:

  1. The common variety of likes/feedback you get on posts
  2. How a lot content material you put up in an common week
  3. How a lot your account and following has grown in a sure period of time

Profitable model deal case research

That is the half the place you shamelessly brag.

Embrace as many numbers as doable whenever you’re exhibiting case research, together with how lengthy campaigns lasted, how the stats for the model you partnered with modified, and any concrete knowledge you can provide for the precise variety of individuals you despatched their approach.

Affiliate packages are additionally nice for this. If, for instance, you gave your followers a novel code that they might use for a reduction at a sure vendor, your equipment ought to embrace how many individuals used your code (and the way a lot cash you introduced in for the model).

Clearly, you’ll need to be as constructive as doable when referring to different manufacturers that you just’ve partnered with. Now could be the time to be upbeat and provoking.

Your charges

Your charges ought to come on the finish—that approach, you’ve already proven your potential shopper what you’re value it.

Whether or not or not you must embrace your fee card in your model equipment is controversial in the influencer and content material creator neighborhood. Listed below are some issues to think about.

A constructive facet of being upfront about pricing is that it exhibits manufacturers that you just anticipate to be paid to your work (free merchandise are cool, however money is best). As a result of it’s a comparatively new and artistic business, it’s simple to get wrapped up in a contract that doesn’t serve you economically, and being clear about charges helps to forestall that.

That mentioned, promising charges earlier than discussing the character of the work you’re doing is dangerous. Phrasing your costs as a “recommended” or “estimated” fee helps provide you with some extra bargaining energy.

Alternatively, you cannot embrace charges in your media equipment and as an alternative ship them individually when requested—that approach you’ll be able to adapt your costs for various firms.


Odds are, a lot of the work you’ll be doing as an influencer is visible—it’s what grabs individuals’s consideration and evokes them to cease scrolling. Be certain to embrace just a few high-quality images in your media equipment to exemplify your pictures abilities and your total aesthetic.

Pictures are a pleasant visible break to a reader, they usually additionally give manufacturers slightly style of what you do.

Contact info

This one ought to go with out saying — when creating your media equipment, embrace contact particulars to make certain manufacturers know precisely how to get in contact with you!

How to create a stand-out influencer media equipment

Do your analysis

When you’re studying this, you’re already on this step. Go you! Check out the media equipment examples included in this weblog put up and do some digging into different influencers in your neighborhood. Discover what stands out to you and decide why—then you’ll be able to recreate it with your personal private flavour.

Acquire your knowledge

Take notes of all of your stats and case research numbers, irrespective of how large or small or profitable or not profitable. Bear in mind to pay particular consideration to stats that present engagement relatively than simply numbers.

Hootsuite Analytics will likely be your hero right here—the platform offers you the data from each app (Instagram, TikTok, YouTube,Fb, Twitter, LinkedIn, and Pinterest!) in one place.

Study extra about Hootsuite Analytics:

Minimize any knowledge that doesn’t serve you

Honesty is the most effective coverage, however in the event you really feel sure stats aren’t consultant of how nice you might be, you don’t have to embrace them.

Concentrate on the positives and the way a lot you’ve grown, and miss something that received’t make it easier to get a deal. Be sure to nonetheless have these stats written someplace, although, as manufacturers may ask, and also you undoubtedly don’t need to lie (it’s morally dangerous, yeah, however getting known as out for that’s additionally tremendous humiliating).

Plan your look

Put your artwork hat on and plan what sort of vibe you’re in search of —heat or cool, maximalist or minimalist? You possibly can draw inspiration from artwork you want (album covers, clothes manufacturers, and so forth.) however make certain the fashion you decide on aligns along with your content material. Have a coloration palette in thoughts.

Use a template

When you’re an artwork whiz, the format a part of a media equipment ought to be a breeze. However a template is an glorious begin for these much less editing-savvy, and lots of on-line templates rock: they’re completely customizable and don’t look cookie-cutter in any respect. So use the help, and take the template—if not to use, simply to encourage.

Our staff has created this free, absolutely customizable media equipment template to make getting began simpler:

Influencer media kit examples

Now that we’ve covered all the basic elements of a media kit, here are a few examples of well-designed, effective media kits.

It’s important to remember that there’s no one way to make a media kit – each kit will look a little different from the next. What’s important is that they are easy to read, friendly to the eyeballs and informative.

Supply: Love Atiya

This influencer’s equipment begins together with her handles, some stats and demographic knowledge. She additionally has logos from totally different manufacturers she’s partnered with in the previous.

Influencer media kit example

Supply: @glamymommy

This Instagram influencer’s equipment contains the variety of month-to-month distinctive guests she has on her social media, which is an effective way to present manufacturers the expansion potential of your viewers. Her bio contains some details about her schooling and household, and it’s tremendous clear who she is: manufacturers that market to new mothers or in the health or magnificence business can be match for her.

Influencer media kit example

Supply: @kayler_raez

This influencer and mannequin’s media equipment contains his measurements (good in the event you’re looking for out contra, as manufacturers can ship you clothes that correctly match). His bio focuses on his modeling work and his “Earlier Work” part is a speedy fireplace of manufacturers he’s collaborated with.

Influencer media equipment template


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