How to Create Engaging Instagram Carousel Posts [FREE TEMPLATES]

Instagram carousel posts are one of the crucial partaking codecs manufacturers can use on the platform. Hootsuite’s personal social media crew finds that, on common, their carousel posts get 1.4x extra attain and three.1x extra engagement than common posts on Instagram.

The temptation to swipe left, it appears, is difficult to resist—particularly when there’s a persuasive cowl slide. Give your followers the possibility to cease doomscrolling and begin swoonscrolling with thumb-stopping carousel posts.

What is an Instagram carousel post?

An Instagram carousel is a feed post with up to 10 photos or videos that can be viewed by swiping left.

Just like any other Instagram post, you can include a caption, alt-image text, a geotag, and account and product tags on every picture in your carousel. Folks can like, remark, and share your carousel submit.

When a carousel is printed, a small sq. icon seems within the higher proper nook of the submit. As somebody flips to the second picture, the icon is changed with a counter that signifies the variety of frames. Small dots additionally seem on the backside of a submit to mark progress by means of the carousel.

The advantages of Instagram carousel posts

Together with extra photographs or movies in a single submit will increase your probabilities of producing a excessive engagement fee — however that’s not the one motive it is best to make carousels a part of your Instagram advertising technique.

Posting partaking carousels will help you get on the Instagram algorithm’s good aspect. Due to the interactive nature of carousels, customers spend extra time taking a look at them, on common, than they do at conventional Instagram feed posts. This lets the algorithm know that your audience finds your content material attention-grabbing and beneficial, and might lead to extra folks seeing your posts of their feeds.

Carousels are additionally nice for simply sharing:

  • totally different angles and close-ups of a product
  • how-tos and step-by-step guides
  • earlier than and after transformations

For extra particular use circumstances and examples, scroll down to the underside of this submit!

Instagram carousel sizes and specs

Very similar to a daily submit, Instagram carousel may be printed in sq., panorama, and portrait codecs.

However remember that all posts should be uniform. No matter form you select for the primary slide will apply to the remainder of the frames, too.

Instagram carousel sizes:

  • Panorama: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Sq.: 1080 x 1080 pixels
  • Facet ratio: panorama (1.91:1), sq. (1:1), vertical (4:5)
  • Really useful picture measurement: Width of 1080 pixels, peak between 566 and 1350 pixels (relying on whether or not the picture is panorama or portrait)

Instagram video carousel specs:

  • Size: 3 to 60 seconds
  • Really useful codecs embrace .MP4 and .MOV
  • Facet ratios: panorama (1.91:1), sq. (1:1), vertical (4:5)
  • Most video measurement: 4GB

Don’t be afraid to submit a mixture of movies and pictures.

Find up-to-date social media image size requirements here.

How to create an Instagram carousel submit

When it comes to creating an Instagram carousel submit, it’s finest to begin with an idea. Decide why the carousel is the most effective match in your Instagram content material, as a substitute of an ordinary submit, collage post, video, or Instagram story.

With this query answered, you’ll probably have a great sense of the kind of content material you intend to use. Sketch out a storyboard to get an concept of what number of frames you’ll want. Resolve in case your carousel will bounce from one picture to the subsequent, or have a steady, panoramic impact.


View this submit on Instagram


The Food Issue of @enroutemag looks a little different in 2020. Our annual cross-country trip to discover Canada’s Best New Restaurants couldn’t happen this year, but that didn’t stop us from celebrating the country’s inspiring and innovative culinary industry. We also journey to Morocco’s saffron country and set out on a food odyssey in County Clare, Ireland. Plus, actor @menamassoud dishes on his new book, Evolving Vegan, and food designer @amandahuynh shows us how she packs for far-flung design trips. Check out the link in our bio to dig in. // Le spécial Gourmand de @enroutemag est un peu différent en 2020. Notre recherche pancanadienne des Meilleurs nouveaux restos canadiens n’a pas eu lieu, mais cela ne nous a pas empêchés de célébrer l’industrie culinaire du pays, plus inspirante et plus innovante que jamais. Nous nous transportons également en terre de safran, au Maroc, et partons en périple gastronomique dans le comté de Clare, en Irlande. En plus, l’acteur @menamassoud nous parle de son nouveau livre Evolving Vegan, et la designer culinaire @amandahuynh nous montre ce qu’elle apporte dans ses voyages pour le boulot. Consultez le lien dans notre bio pour vous mettre l’eau à la bouche. 📸 : @francoisollivier

A submit shared by Air Canada enRoute (@enroutemag) on

Right here’s how to make a carousel submit on Instagram:

1. Add all related images to your picture library.

2. Open the Instagram app and click on the + icon from the navigation bar.

3. Faucet the layered sq. icon proper under the submit preview.

4. Choose up to 10 images and/or movies out of your picture library. The order through which you choose the media recordsdata is the order through which they are going to be organized in your carousel.

5. Faucet Subsequent within the prime proper nook of the display screen.

6. Apply filters to your whole photographs/movies or edit every of them individually by tapping the icon with two overlaying circles. Whenever you’re finished together with your edits, faucet Subsequent.

Editing individual images or videos before posting an Instagram carousel

7. Add your caption, geo-tag, account tags and hashtags.

8. Faucet Share.

Tip: Double-check to be certain that all of your frames are within the appropriate order earlier than you publish. You may’t reorder the slides after you share. (You may, nonetheless, delete individual slides after your carousel is posted.)

How to schedule Instagram carousel posts

You may schedule Instagram posts (together with carousels) utilizing the net model of the Instagram app, Creator Studio, or Fb Enterprise Suite. (Discover detailed directions for scheduling Instagram carousels utilizing Meta’s native instruments here.)

In case your model has a presence on extra social media platforms, it’s a good suggestion to use a social media administration software like Hootsuite to schedule your whole content material upfront from one dashboard.

With Hootsuite, you’ll be able to create and simply publish carousel posts (with up to 10 photographs or movies) immediately to Instagram. Right here’s how.

1. Go to Planner and faucet New submit to launch Compose.

instagram carousels in Hootsuite Planner

2. Choose the Instagram account you need to publish to.

Creating an Instagram carousel in Hootsuite Composer

3. Embrace your caption within the Textual content field.

4. Go to Media and faucet Choose recordsdata to add. Choose all the photographs you need to embrace in your carousel. All chosen photographs ought to seem underneath Media.

Publishing Instagram carousels directly to Instagram from Hootsuite

5. Use the yellow Publish now button to publish your carousel to Instagram instantly or click on Schedule for later to decide a date and time to publish your submit. Then, faucet Schedule. The submit will present up in your Planner on the time you could have scheduled it for.

That’s it! Your submit will go dwell on the date and time you chose.

Free Instagram carousel templates

Need to take your carousels past “ten photos from the identical trip”? Begin by customizing certainly one of our 5 free, professionally designed Instagram carousel templates in Canva.

16 ways to use Instagram carousel posts for marketing

Here’s how brands are using Instagram carousels to promote products or services on the platform.

1. Tell a story

The children’s publishing arm of Random House knows a thing or two about spinning a story. Here’s how they do it with an Instagram carousel post.

2. Reveal something

What’s inside the travel suitcase of jewellery designer Louise Damas’ brand manager? You’ll have to swipe through to find out.

3. Recommend similar products or services

If you like the first band featured in Coachella’s Instagram carousel, chances are high you’ll want to see the musicians featured.

4. Show off the details

Explore the textures and fabrics of Kotn with this Instagram carousel. The Canadian brand uses the format to show off and editorialize its apparel.

5. Illustrate scale

Data journalist and illustrator Mona Chalabi uses the Instagram carousel to brilliant effect. In this example, the swipe effect conveys both scale and disproportion than any single image could.

6. Showcase your process

Illustrator Kamwei Fong shows you the final product in print and frame, as well as her process—bringing viewers closer to her art one slide and a time.

7. Share important information

Nothing but the facts, in simple and understandable slides in this and several other Instagram carousels shared by Welfact. To maximize shareability, treat each post as a self-contained unit. That increases the odds (by up to 10!) that someone will share your post in an Instagram story.

8. Share a recipe (or any how-to)

Who needs a recipe book when you can follow Cleanfoodcrush’s Instagram carousel as instructions for her loaded bean soup.


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{New} Loaded Bean Soup Because you’re gonna need something EASY + DELICIOUS to feed all your people throughout the colder months! Let’s make it hearty, nourishing, inexpensive, & SIMPLE! 6-8 servings Ingredients: 6 slices nitrate free bacon, chopped 1 large onion, chopped 3 medium carrots, peeled and chopped 4 ribs of celery, chopped 4 cloves garlic, crushed 3 (15oz) cans cannellini beans, rinsed and drained 1 (15oz) jar diced tomatoes or fire roasted diced tomatoes 4 cups vegetable broth, or chicken bone broth 2 tsps paprika sweet or smoked a small bunch of fresh rosemary and thyme spears (2 – rosemary, 6 – thyme) 2 bay leaves sea salt and pepper to taste, about q/4 teaspoon each serve with plain Greek yogurt garnish with freshly chopped parsley Instructions: Start by chopping your veggies, peel and wash the carrots. Chop onion, carrots, and celery into small dice. Make a small herb bunch by tying the herb spears into one single bunch so they’re easy to remove. Heat a large stock pot over medium heat. Once hot, add your chopped bacon in a single layer. Cook for 3 minutes flipping halfway through until both sides are golden and crisp. Once the bacon is done, remove from the pan and set aside on a paper lined plate. Reserve bacon drippings in the pot. Add in garlic and sauté until fragrant. Stir in chopped onion, carrots and celery, cook until veggies are beginning to caramelize. Next add in the beans, chicken broth, tomatoes, paprika, and your bay leaves & herb bunch. Season with sea salt and pepper. Cover and allow simmer on low for about 20 minutes or until soup is thickened a bit. Once your soup is done, discard the bay leaves & herb bunch, then ladle your soup into bowls. Add crispy bacon and a dollop of yogurt on top. Garnish with freshly chopped parsley and serve warm. Enjoy! ❤Rachel

A submit shared by Cleanfoodcrush by Rachel Maser (@cleanfoodcrush) on

9. Crack a joke

Chipotle’s timeline of burrito consuming makes use of the Instagram carousel to comical and relatable impact.

10. Share a tutorial

Adobe saves #TeddyBearDay with this Instagram carousel tutorial.

11. Share secret hacks

Wendy’s secret menu carousels dare you not to click on by means of and uncover “secret” meals hacks.

12. Make a strong assertion

Timed with Ben Simmons’ NBA Rookie of the Yr award win, this submit from Nike exhibits how to use the Instagram carousel to make and punctuate an announcement. As one commenter notes: “I find it irresistible makes use of the slide to change notion.”

13. Generate engagement

Take a fast take a look at the McDonald’s India feed and it’s clear that the Instagram carousel has been a profitable format for the account. This most, amongst others, is an effective reminder {that a} “swipe left” name to motion by no means hurts. It helps, in reality. Socialinsider’s study finds the CTA will increase engagement.

14. Share testimonials

You may break interviews into “sound bites” with Instagram carousels. This is usually a great way to share testimonials, workers as ambassadors, artisans, companions, or different interviews you’d like to share.

15. Preserve your feed aesthetically constant

Patagonia creates {a magazine} gatefold impact with Instagram carousels. The instance demonstrates how carousels may also be used to keep a feed aesthetic. If you would like your feed to solely comprise photographs, but additionally need to share textual content, right here’s a great workaround.

16. Spotlight necessary information

This Hootsuite Instagram carousel parses findings from the 2020 Q4 Digital Statshot Report into simply digestible stats and takeaways.

Handle your Instagram presence alongside your different social channels and save time utilizing Hootsuite. From a single dashboard you’ll be able to schedule and publish carousels, edit photographs, and measure efficiency. Attempt it free in the present day.

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