How to Create Great Facebook Cover Photos [Free Templates]

Most individuals know that Facebook cowl photographs are the big picture on the prime of a enterprise web page. What you could not know is that this picture can have a massive affect on a enterprise’s backside line.

Your cowl picture is without doubt one of the first issues potential clients will see, so it’s an necessary piece of your Facebook marketing strategy. You’ve bought to name in your interior designer to ensure it’s poppin’.

On this article, we’ll cowl every part you want to learn about Facebook cowl photographs, together with the proper Facebook cowl picture dimension. By the tip, you’ll have the ability to use our free templates to create a shocking Facebook cowl picture that can assist your small business develop.

Facebook cover photo size: 820 pixels wide by 462 pixels tall

The ideal Facebook banner size is 820 pixels wide by 462 pixels tall.

On desktop, your cover photo is displayed at 820 pixels wide by 312 pixels tall. On most smartphones, it comes up at 640 pixels wide by 360 pixels tall.

Since you can’t control how people will view your page, it’s best to use Facebook cover photo dimensions that can work for desktop and mobile. The size that seems to work best is 820 pixels wide by 462 pixels tall.

To make sure any important information in your cover image doesn’t get cut off on desktop or mobile, keep text and graphics within a center “safe” zone — don’t push anything too far into the margins.

For this article, we’re going to go over the basics of Facebook cover photos, but if you’re feeling pro, you can use a video instead of a photo for your Facebook banner. Facebook cover videos should be at least 820 px by 312 pixels and 20 to 90 seconds long.

Do you find yourself with a photo or video you really want to use, but the dimensions don’t quite work? Don’t worry. You can still upload your photo and then adjust it. Facebook has a repositioning feature you can use to resize your photos and videos.

How to make a Facebook cover photo on Canva

If you’re wondering how to make a Facebook cover photo without any design experience or know-how, don’t worry. We got you.

Canva is a Facebook cover photo maker that requires no design or artistic experience. Here’s the step-by-step on how to do it.

Step 1: Head over to Canva

Head to Canva and create an account for those who don’t have already got one. Canva is free to use, however it’s going to ask if you’d like to check out a Professional account for a 30-day trial.

Step 2: Discover a template you want

Navigate to the search bar on the prime of the web page that claims, “What is going to you design right this moment?” and kind in “Facebook Cover Picture.”

Only a observe: You may experiment right here with completely different key phrases for extra outcomes. “Facebook cowl picture enterprise” has +82,000 templates, for instance.

Canva what will you design today?

Select a template that appears good to you. For those who’re uncertain what is going to work for your small business, scroll down to check out our listing of Facebook finest practices beneath for some steerage.

Optionally available: Share your template

Now you can share this template with any teams or groups you might have arrange or hold all of it to your self. That is useful for those who want approval or suggestions in your cowl picture.

share your design

Step 3: Edit your template

Now, you may edit your template as you see match! Merely click on on the textual content to write over it.

tree million mission

You may change your typeface, font dimension, or shade utilizing the software on the prime of the display screen.

type here!

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Change your background picture by clicking on the picture and navigating to the highest proper nook to click on Change picture.

edit image

You may select a picture from Canva’s library of free pictures or add your individual imagery. When you’ve got nice Instagram photos, you may hyperlink your social media accounts on the left-hand toolbar to pull property from there.

You too can use free components, like filters, to edit your picture.

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Step 4: Obtain your completed picture

When you’re joyful along with your banner, hit the Share button within the prime proper nook. Click on Obtain and select your file kind (we suggest .png). Then, your obtain will robotically begin!

Free Facebook cowl picture templates

Don’t need to type via Canva templates? Our professionally designed templates make it simpler to create your individual Facebook cowl picture. Right here’s how to customise our templates to your model. You will want Adobe Photoshop to get began.

1. After you’ve downloaded the templates, you’ll notice that the fonts and image files are separate. Double-click on the font file of your selected theme to upload the font to your computer. Click Install font.

facebook cover photo template

2. Double-click the image file to open it in Photoshop.

3. Select the Facebook cover photo template that you’d like to work with first.

4. To edit text: Double-click the text you would like to edit. You can change fonts and colors in the menu on the left-hand side.

facebook cover photo template

5. To edit a color block or background: Double-click the color block you would like to edit. Change the size or use the menu on the left-hand side to change the color.

facebook cover photo template

6. To edit a photo or image: Double-click the photo you would like to edit and click insert new image. Resize image as necessary.

facebook cover photo template

7. To save the template: Select the template you would like to use and go to Save>Export As>Artboard to Files. Make sure to save as a .jpg or .png.

facebook cover photo template

8. Upload your Facebook cover photo following the steps below.

How to upload Facebook cover photos

Once you’re finished making your Facebook cover photo, uploading it is easy.

  1. Navigate to your Facebook business page and mouse over the cover photo space at the top.
  2. Click Add a Cover in the top left corner.
  3. Click Upload Photo/Video and select the photo you’d like to upload.
  4. A preview of your photo will appear in the cover space. Click the photo and drag it up or down to the vertical orientation of your liking.
  5. Click Publish.

If you don’t like how your Facebook cover photo is positioned after you’ve published it, you can click Update Cover and then Reposition, which will return you to step 4.

As you upload more cover photos, you’ll build up a library. If you ever want to replace your current cover photo with an older one, click Select Photo instead of Upload Cover Photo in step 3, and you’ll be able to choose from previously uploaded images.

Facebook cover photo best practices

There is a right way and a wrong way to create your Facebook cover photo. Here are some best practices you can follow to ensure you’re setting yourself up for success.

Use a simple image with a clear focal point

Your cover photo shouldn’t be too busy or confusing. You don’t want it to detract from your page, so choose a simple image without a lot of noise.

A clear focal point just means a natural spot for the eye to draw to. In the example below, the focal point is the woman with the cucumber.

Brigitte Schwartz

Source: Canva

Observe Facebook’s cowl picture tips

Following Facebook’s cover photo guidelines is at all times a good suggestion. Verify their listing periodically, as Facebook can change its tips sometimes.

Make sure to align your cowl picture with Facebook’s business guidelines, too. You may’t infringe on copyright, for instance.

Proper-align objects

Proper-aligning the weather or objects of your cowl picture attracts the viewer’s eye throughout your display screen in a left-to-right course. This directs your viewer in the direction of your web page’s call-to-action (CTA).


Supply: Vimeo on Facebook

Left- or center-align textual content

Folks usually learn from left to proper. When you’ve got any textual content in your Facebook cowl picture, we suggest holding it to the highest left or heart. Very like right-aligning your picture’s object, this attracts the attention from left to proper, ending in your CTA.

Within the adidas instance beneath, the textual content is center-aligned with a right-aligned focus of brilliant inexperienced. This naturally leads your eye down to the Store on Web site CTA.


Supply: adidas on Facebook

Hootsuite, then again, has left-aligned textual content that attracts your eye to the focus of the lady utilizing binoculars. Then, you’re naturally inclined to look beneath on the Signal Up CTA.

social trends 2023

Supply: Hootsuite on Facebook

Pair your Facebook cowl picture along with your profile image

A Facebook cowl picture that matches your profile image at all times seems skilled and put-together. Use this as a chance to get inventive along with your model!

target Facebook

Supply: Target on Facebook

Optimize your cowl picture for cell

If you’re selecting a picture to your Facebook cowl picture, take into consideration the way it’s going to look on the screens of smartphone customers. Mobile users account for approximately half of web traffic worldwide. You’ll need to take into consideration how your picture interprets between gadgets.

Ask your self:

  • Is the textual content readable?
  • How will the finer particulars look on a smaller display screen?
  • What’s being reduce off when your cowl picture is resized to cell format?

Give your cowl picture a hyperlink

Together with a hyperlink inside the cowl picture’s caption is a good way to drive site visitors. For those who’re feeling intelligent, you could possibly give your extra curious viewers an easter egg right here. Use your hyperlink to ship them to a web page with an unique product or a prize. As at all times for social hyperlinks, use a link shortener to make your URL extra manageable.

target create holiday magic

Supply: Target on Facebook

Use your cowl picture for marketing campaign promotion

Because it sits above the fold, your cowl picture permits you to inform your viewers what you need them to know proper off the bat.

Are you internet hosting a giveaway? Or maybe you might have a hearth sale arising quickly? Possibly you need to inform them a couple of new product line that’s about to launch. No matter it might be, you may add a chunk of promotional materials to your cowl picture to get the phrase out.

Facebook has roughly 2.91 billion monthly active users, in spite of everything. That’s a number of potential eyes in your promo supplies.

Keep away from a pixelated picture!

For those who add an enormous file to your cowl picture, Facebook will attempt to scale back your file dimension. This will trigger your cowl picture to develop into pixelated and look low-quality.

To keep away from this, be sure you add as small of a file dimension as attainable. Facebook recommends 100kb or less.


Strive testing your Facebook cowl photographs to see what resonates along with your viewers. Testing is without doubt one of the finest methods to actually perceive what visuals work finest on social media.

A/B testing your cowl photographs helps you determine which picture catches your viewer’s eye and will get them to observe you. Listen to any improve in followers or engagement with the picture. After which put sources into making extra content material like that. It’s a cycle of success.

Maybe your viewers will reply to a brilliant, minimalistic design just like the one beneath:

welcome bright minimalistic design

Supply: Canva

Or possibly they recognize a geometrical collage with impartial shade tones:

Warner & Spencer

Supply: Canva

Experimenting along with your cowl picture may very well be a method to get more likes on Facebook. Or it may even assist increase your Facebook engagement. You by no means know till you attempt.

For those who’re simply beginning out along with your Facebook advertising journey, uncover how to create a successful Facebook business page here.

Save time managing your social media presence with Hootsuite. From a single dashboard you may publish and schedule posts, discover related conversions, interact the viewers, measure outcomes, and extra. Strive it free right this moment.

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With information from Fergus Baird

Do it higher with Hootsuite, the all-in-one social media software. Keep up to the mark, develop, and beat the competitors.

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