How to Get Followers on TikTok for Free: 11 Top Tips


Need to know the key to getting loads of followers on TikTok?

We don’t blame you!

With 689 million global active users as of January 2021, everybody and their grandmothers are on TikTok. Having a number of followers can imply a direct line to your online business’s target market –a connection that almost all advertising strategists solely dream of—so ensuring your viewers can discover you is vital.

So, how do you make your self “findable”? And higher but, “followable”?

Spoiler alert: it’s not so easy. If it had been, we’d all have gone viral by now. And don’t be fooled by apps that allow you to purchase bots and faux followers. This can solely feed your ego and do nothing for your model consciousness.

The next ideas will present you the way to get extra followers on TikTok the sincere manner.

How to get more TikTok followers for free

Define your target audience

You can’t be all things to all people. Know your audience and you’ll know how to get their attention. Be specific. Go niche. What do they like? What do they dislike?

Having a clear idea of who your target audience is (and isn’t) will help land your content on their For You Page. The FYP or For You Page is the page you land on when you open TikTok. It’s where you want to be!

Find out what your audience is into.

Don’t know what they’re into? Just ask them!

Use your other social media platforms to ask your followers what kinds of content they’d want to see on TikTok. Instagram polls and questions can make this very engaging and lets them know you have a TikTok they should follow (wink wink).

Instagram questions and polls

Try the competitors.

It’s additionally not a foul thought to try comparable creators and types in your business. Recreation acknowledges sport, afterall. Because you share an identical viewers, it’s like free analysis!

Analysis Gen Z

Take note TikTok is the place loads of Gen Zers hang around. Within the U.S, the vast majority of TikTok users are below 30-years-old.

In case your target market can nonetheless make the Forbes 30 underneath 30 record then your possibilities of reaching them on TikTok are manner higher. However don’t fear, increasingly more individuals (together with the over 30s) are becoming a member of the TikTok occasion, so don’t keep away when you’ve got a barely older viewers both.

Take part in challenges

Challenges are one of many largest developments on TikTok and may skyrocket your follower depend.

For those who don’t know what a problem is, it’s while you ask or dare customers to do or strive a factor. However they actually will be something:

@khaby.lame The Reverse Problem 🤣 #learnfromkhaby #learnontiktok @tiktok complete look @boss ♬ original sound – Warren🖤

Challenges technically can occur on any community, however are hottest on TikTok.

Listed here are some ideas to take note when taking part in a TikTok problem to get extra followers:

Select the proper problem

Some challenges unfold like wildfire whereas others fizzle out. An enormous a part of their success is how simply they are often recreated and the way relatable they’re. The #youdontknow TikTok problem does this rather well (and might be why the hashtag has 237.1M views!)

Keep in mind: It’s your private spin that you just put on a problem that makes it stand out.

Strive a branded hashtag problem.

Any firm can create a branded hashtag problem which lets TikTok customers create the content material and do your promoting for you. This works rather well should you attain out to already fashionable creators and provide to pay them to create a video for your problem. You’ll achieve entry to their loyal and engaged followers and increase your viewers. Try the views on Walmart’s again to college hashtag problem about first day outfits!

Walmart first day out branded hashtag on TikTok

Get on the For You Web page

The For You Web page is to TikTok creators what the Discover Web page is to Instagrammers. Assume: the cool children desk within the college cafeteria. It’s the place you need to be to get seen!

How does the TikTok For You Web page work?

TikTok says it recommends videos for your For You Page primarily based on the way you work together with different movies on TikTok. You’ll be able to learn more about the algorithm here, however mainly it’s curated content material for you and solely you. That additionally means no two For You Pages are alike. Neat, huh?

When your organization’s content material is featured on a number of For You pages, you may simply entice extra followers, get extra likes, and in addition go viral.

Don’t understand how to go about getting on TikTok For You Pages?

Don’t fear, we’ve obtained some strategies to provide help to get on as many FYPs constantly.

For You Page on TikTok

Create participating content material

Not like Instagram or YouTube,TikTok accounts with little to no followers can still hope to go viral with the proper content material. In idea, the creamiest content material ought to rise to the highest. Make certain your content material is top quality, fashionable or related, and what your viewers would completely be into!

Create a number of content material

Keep in mind your ABCs: At all times Be Content material-ing! The extra content material you will have on the market, the extra probabilities you will have to land on For You Pages!

Don’t delete your TikTok movies both. Generally a video that has been posted for a number of weeks can all of a sudden hit the FYP web page on a mass scale and go viral all on its personal. Whether or not it’s timing, a drive majeure, or simply dumb luck, having a number of content material within the algorithm will increase your possibilities of getting on extra For You Pages which might translate to free followers on TikTok.

Make high quality footage

One other wonderful means to get on the coveted For You Pages is by creating high-quality movies.

Use a hoop mild. Make certain framing is nice. Get that audio crisp and clear. Edit your movies in an interesting manner.

Viewers are extra possible to work together and interact along with your content material if it’s high-quality. It’s additionally extra possible to be featured on the For You web page.

Use hashtags

Hashtags assist your TikTok content material get seen by extra than simply individuals who already observe you. They’re simply created, searchable, and have even grown to grow to be an efficient advertising software for organizations and types in addition to common TikTok creators. Not to point out hashtags provide help to with the TikTok For You Page algorithm. Utilizing the proper hashtag will assist individuals who don’t already observe you discover your content material.

Right here’s how to discover the proper hashtag to get your content material seen and entice extra followers.

See what hashtags are trending

There’s no magic hashtag that can land you on everybody’s FYP. Even utilizing the hashtags: #Foryou #FYP #ForYouPage don’t assure you a spot.

Realizing what hashtags to use can nonetheless really feel like a little bit of a stab in the dead of night. Fortunately, there are methods to see what hashtags are trending—through the in-app hashtag suggestion software. You’ll find this while you’re creating captions for your movies. Hit the # and strategies will pop up. These are those to use (if they’re related to your video, after all)!

trending hashtags on TikTok

Create a branded hashtag

A branded hashtag is a good way to get TikTok customers to interact along with your model by sharing your distinctive hashtag. It ought to be a phrase or phrase that conjures up individuals to get a model concerned within the conversations that they’re having on TikTok and reap the benefits of present developments. It will also be a branded hashtag problem that encourages TikTok creators to create content material for your model and grow to be unofficial model ambassadors.

Fill your captions with related hashtags too!

It’s additionally vital to embody related hashtags to your put up’s caption that fits your content material and model. That manner your viewers can discover you and the algorithm is aware of what to do with you. Plus should you rank excessive on a hashtag individuals might search the hashtag and discover your movies. Bypassing the algorithm all collectively!

ABBA and ArtTok trending hashtags

Join along with your viewers’s fave subcultures

Hashtags are additionally the rationale loads of area of interest communities and subcultures emerge on TikTok. TikTok is even calling them the new demographics which suggests discovering your viewers is all about aligning your self with the proper subculture. Is your viewers actually into #cottagecore or are they true #baddies? Know your hashtag = know your viewers!

Cottage core hashtag

baddies hashtag

Put up when your viewers is on-line

Certain, what you put up issues. However while you put up it’s simply as vital.

The best time to post content on social media? When your viewers is on-line!

How can you work this out? By switching to a TikTok Pro Account.

This free improve grants you entry to TikTok Analytics together with your profile’s metrics and knowledge insights which can provide help to discover the perfect time to put up.

If you would like much more detailed information, Hootsuite’s TikTok scheduler will even suggest the perfect occasions to put up your content material for most engagement (distinctive to your account).

Use Analytics to find out when your audience is online.

Two things to consider when figuring out the best times to post: where your audience is watching from and the posting times of your best viewed content.

The Followers tab in your Analytics will track your follower growth, top territories, and followers’ activities. Keep in mind it only stores data for the last 28 days.

In the “Follower Activity” section of the Follower tab is a detailed look at what times and days your audience is most active. This is recorded in UTC (Coordinated Universal Time). So get ready to convert those active hours to reflect the time zones of wherever your audience is watching from.

follower activity analytics

The final a part of the image is the content material efficiency. Underneath the Content material part in TikTok Analytics you’ll see your posts’ efficiency during the last 7 days. your prime posts and the occasions they had been posted will assist paint a clearer image of the connection between while you put up your content material and the way effectively it does.

content analytics post performance

Getting loads of eyes on recent content material proper while you put up it will probably assist your movies get early traction and create momentum that would lead you getting extra followers on TikTok.

Cross promote on different platforms

Most individuals use a number of apps on the identical time. The truth is, in accordance to an article on social media use in 2021, 18-to-29-year-olds within the US: 71% are on Instagram, 65% on Snapchat and TikTok accounts are roughly half. Placing your content material on a number of platforms—Fb, Instagram and Twitter—helps your general visibility and can drive visitors to your TikTok profile.

Facebook tops the world's most used social platforms in 2021

Repurpose your movies for Instagram Reels

Instagram Reels are the brand new children on the block and are sort of like Instagram’s personal model of TikTok. Reels will be up to 60 seconds in size whereas TikTok videos can now be 3 minutes long—so be ready to shorten your vids if vital.

Additionally, try to keep away from leaving the TikTok watermark on your Reel, as Instagram’s algorithm will not promote it.

Reels even have an Discover web page so you will have entry to a complete new viewers. For those who’d like to set your Reels up for success with this highly effective discovery software, try our guide to getting your content on the Instagram Explore page.

Use TikTok Adverts

One other manner to facet step the algorithm and get in entrance of your viewers is to set up TikTok ads. This selection does rely on when you’ve got a finances for it.

With TikTok Adverts Supervisor, you achieve entry to a world TikTok viewers with completely different advert administration instruments—concentrating on, advert creation, perception studies—to provide help to benefit from your adverts.

Why TikTok adverts? They’re nonetheless sort of new so there’s a number of room to get inventive and be seen by the proper individuals—with out loads of competitors.

Right here’s some stuff that’s cool about TikTok adverts:

  • You’ll be able to goal particular demographics and places.
  • The ‘Customized Audiences’ characteristic allows you to discover individuals who already know or have engaged with your online business.

Disney Plus Happier Than Ever TikTok ad

There are completely different advert choices you may select from (however take note, they’re all costly—$25,000-$50,000 per day—so should you don’t have an advert finances, skip to the following level):

  • In-Feed adverts
  • TopView (making your advert the very first thing they see once they open the app)
  • Model Takeover (like TopView, first seen when the app is opened nevertheless it’s a full-screen advert)
  • Model Hashtag Challenges (customized hashtag challenges positioned on Discovery web page)
  • Branded Effect (your personal customized augmented actuality digital filter)

different ad options on TikTok

Companion with different TikTok creators

Collaborating with a well-liked TikTok creator can amplify your message and ignite your marketing campaign. You should use the Creator Marketplace to discover quite a lot of creators, influencers, and TikTok personalities who is likely to be a great match for your model and share an identical viewers.

TikTok for business creator marketplace

Flip your greatest movies into adverts with TikTok’s new ‘Promote’ software

Promote is newly available to assist companies attain extra individuals and develop their group with their TikTok movies. Promote lets you turn any organic TikTok video into an ad so you can begin reaching new audiences, construct a following, and drive visitors to your online business web site. Its prices will also be excessive so that you’ll have to resolve whether it is price it for you.

Perks: You get insights so you realize what resonated along with your viewers.

Take note you may solely promote movies that use unique sound or sounds that can be utilized for industrial functions.

TikTok video example natural redhead

Promote tool on TikTok goal

(*11*)coins spent over 2 days on TikTok

estimated video views

10. Use trending songs and sounds

Why achieve this many individuals (myself included) know the phrases to “Into The Thick of It” by the Backyardigans? As a result of TikTok, that’s why.

For those who take a look at the highest charting songs proper now, a lot of them are ones which might be tremendous fashionable on TikTok. That is no coincidence. TikTok is a giant asset for the music business and is wheeling and coping with report labels to push sure songs within the app. Hitch your wagon to considered one of these songs and your video has a better shot at getting performed on FYPs. (And by that we imply, use a trending music in your video. It doesn’t have to be a dance!)

@vikabren.art

שמתי גומייה… #fyp #drawing #פוריו #ציור

♬ Into The Thick Of It! – The Backyardigans

Right here’s how to discover trending music and sounds:

  1. Go into TikTok’s video editor
  2. Press the plus icon on the backside of the display screen
  3. Faucet “sounds”
  4. Scroll via what’s trending!

Right here’s how to discover out what your followers are listening to:

To search out the highest sounds your viewers has listened to prior to now 7 days go to your Analytics tab (you want a TikTok Professional account for this!) and underneath the Followers tab, scroll down to see all of the completely different music and audio your viewers is grooving to.

11. Experiment with TikTok Duets and Stitching

One other cool characteristic of TikTok is Duets. They’re side-by-side movies, one of many unique creator and the opposite of a TikTok person. They can be utilized to remark, praise, reply or add to the unique video and are a enjoyable manner to work together on the app. There’s additionally a green screen duet option that makes the unique video the background.

Duets encourage individuals to share and work together along with your model’s content material, growing it’s likelihood of being seen by extra and completely different customers. It creates nice model engagement and alternative for extra followers who might not have seen your content material in any other case.

This creator dueted her response to a well-liked video and scored over 2 million likes.

@chickennfat

#duet with @theslimmerkitchen this video had me rolling for 10 minutes #viral #fyp #curlyhairgang

♬ original sound – Danielle Elizabeth

Stitch permits customers the power to clip and combine scenes from one other person’s video into their very own. Like Duet, Sew is a manner to reinterpret and add to one other person’s content material, constructing on their tales, tutorials, recipes, math classes, and extra. It’s one other engagement software that may drive individuals to hit that plus signal.

@ukelella

yarby dansel dable doops 🤩🤩🤩 #stitchthis #simlish

♬ original sound – ella

Closing ideas on getting TikTok followers

There’s no one-size-fits-all answer for getting extra followers on TikTok. However there’s definitely a number of methods to get your views up and your content material on the proper For You Pages. Realizing your viewers, making the most of developments, hashtags and challenges, utilizing different social media networks and adverts to promote your stuff, and timing your posts appropriately are all nice methods to increase your possibilities of gaining followers with out downloading any sketchy apps or paying cash for bots.

Develop your TikTok presence alongside your different social channels utilizing Hootsuite. From a single dashboard, you may schedule and publish posts for the perfect occasions, interact your viewers, and measure efficiency. Strive it free right now.

Try it free!

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Schedule posts, study from analytics, and reply to feedback multi functional place.





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