How To Get More Followers on Instagram [5 Simple Steps]


Beginning contemporary on social or simply making an attempt to construct your on-line model? You’re in all probability questioning methods to get extra followers on Instagram.

And no, we don’t imply buying followers or using bots. These methods may increase your follower depend for a short while, however they gained’t do you any favors long-term.

That’s as a result of the one actually useful Instagram followers are actual individuals who care about and have interaction along with your model.

Try our in-depth information to discover ways to develop Instagram followers organically.

How to get more Instagram followers for free

No time to read the whole guide? Check out the video below for our five best tips.

Otherwise, it’s time to roll up your sleeves and get to work.

Step 1. Lay the groundwork

Have a thoughtful Instagram marketing strategy

If you want to be effective on social, you need a clear plan.

Getting extra Instagram followers is a good starter objective. However followers alone gained’t create a successful Instagram account. Your objective must be half of a bigger plan that connects to your online business technique and social marketing objectives.

Take into consideration the the reason why you need extra Instagram followers. What do you actually hope to perform? Perhaps you need to:

  • improve model consciousness
  • increase product gross sales
  • drive site visitors to your web site.

Staying centered on these business-oriented objectives will assist maintain your Instagram account constant. It would show you how to inform a compelling model story that appeals to new profile guests and helps construct (and maintain) a loyal following.

Outline your target market

Ask your self some questions on who you’re trying to reach:

  • The place do they stay?
  • What do they do for work?
  • When and the way do they use Instagram?
  • What are their ache factors and challenges?

The solutions to those questions will show you how to craft content material to attach with the individuals on Instagram who’re most definitely to offer you a comply with.

They will even show you how to persistently ship content material that can maintain your viewers engaged for the long term.

Create a constant model story and aesthetic

Perhaps you need to exhibit how your product is made. Or humanize your model by sharing an worker’s perspective. An aspirational model may showcase the approach to life or achievements of your clients.

It doesn’t matter what you’re going for, it’s essential to take care of a constant model voice, character and look.

Your posts ought to be simply recognizable at a look. Consider your Instagram grid as one cohesive unit. You possibly can all the time use Instagram Stories to share content material that doesn’t fairly match with the appear and feel of your essential feed.

Your merchandise don’t need to look the identical, both. You need to use styling to offer your grid a constant appear and feel, like @themillerswifecustomcookies does:


Supply: @themillerswifecustomcookies on Instagram

Use key phrases to seem in searches

Earlier than individuals can comply with you on Instagram, they’ve to search out you. However not all textual content on Instagram is searchable. Solely two fields on Instagram contribute to look outcomes: title and username.

Your username is your Instagram deal with. It ought to be per the deal with you utilize on different social networks since this additionally makes it simpler for individuals to search out you. Use your model title or a variation of your title that persons are doubtless to make use of when looking for your model.

Your title will be something you want, as much as 30 characters. You don’t need to keyword-stuff, however together with your most related key phrase within the title area could make you simpler to search out.

For instance, journey author Claudia Laroye (@itsclaudiatravels) consists of the keyphrase “journey author” in her Instagram title. Now, she’s extra prone to be discovered by individuals in search of journey content material or writers.

Claudia Laroye's Instagram name includes her job

Supply: @itsclaudiatravels on Instagram

Optimize your Instagram bio and profile

Two-thirds of Instagram enterprise profile visits are from non-followers. In case your bio and profile persuade them to click on the comply with button, these guests could turn out to be followers.

Your profile consists of your title and username fields (talked about above), your web site and your bio.

Your bio can be up to 150 characters, so benefit from it. Convey your model identification and present new guests why they need to comply with you. What sort of content material can they anticipate?

This bio from @abstractaerialart sums up the account’s objective and promise in a fast, easy-to-digest method:

Abstract Aerial Art instagram bio

Supply: @abstractaerialart on Instagram

In case you have an expert account (enterprise or Creator), you’ll be able to embrace additional information in your profile, like your contact info, kind of enterprise, and site.

Step 2. Create nice content material

Design a beautiful Instagram grid

Positive, this may appear apparent, however it’s vital when excited about getting followers on Instagram. Each submit on your Instagram grid should be high-quality and visually partaking.

When new customers go to your profile, the content material ought to make them need to see extra (and click on Comply with).

Give business photographer @nelsonmouellic a spherical of applause for this visible feat.

how to get more instagram followers: design a gorgeous Instagram grid like @nelsonmouellic

Write compelling, lengthy captions

Instagram is a visible social media platform, however great Instagram captions show you how to get extra attain and engagement.

Listed here are some key methods to bear in mind:

  • Put crucial phrases up entrance. If the caption is greater than 125 characters lengthy, customers should faucet “extra” to see the entire thing. Profit from these first phrases to encourage that additional faucet.
  • Ask a query. This makes it simple in your viewers to depart a remark. That elevated engagement will assist make your account seen to extra individuals.
  • Use emoji. Emoji add a little bit of selection and may make your caption extra attractive. Just make sure you use those emoji correctly!
  • Strive completely different caption lengths. Our knowledge exhibits that lengthy captions are extra doubtless to enhance engagement, however ultra-short captions will also be very efficient when the visuals converse for themselves.

Will Tang of Going Awesome Places posts nice pictures with detailed captions that inform the story behind the shot. His Insta bio calls him a “creator of ridiculously detailed itineraries and guides.” Meaning this caption method could be very on-brand.

Put up content material that’s meant to be re-shared

Your viewers needs to have interaction with content material that’s helpful and provoking. So when planning your posts, take into consideration forms of content material that different individuals may wish to share.

Individuals love sharing infographics. Feed that want by supplying your followers along with your skilled insights. If somebody embeds your Instagram posts of their weblog, you’re uncovered to an entire new viewers of potential followers.

Individuals can even re-share your posts of their Instagram Tales. These posts are clickable, so anybody who needs to know extra can click on by means of to your unique submit. It’s one other simple strategy to broaden your attain to new audiences and potential new followers.

For instance, right here’s how a Hootsuite submit about LinkedIn demographics appears to be like when shared to my Instagram Story.

Hootsuite LinkedIn demographics story re-share

Embrace Instagram Tales

If you’d like extra Instagram followers, you must use Instagram Tales. Half a billion Instagram accounts use Tales day-after-day, and 45% of the most-viewed Tales are from companies.

Individuals who use Tales are extremely engaged. Plus, you need to use the hashtag and site options in your tales to reveal them to individuals who don’t already comply with you.

Watch the video beneath for a number of extra Instagram Story professional ideas.

Profit from Tales highlights

Put lots of effort into an Instagram Story and never fairly able to say goodbye after 24 hours? Pinned Tales highlights are a good way to introduce your model to individuals who go to your profile. So pack these highlights with nice information and content material to indicate new guests why they need to comply with you.

Don’t neglect to customise the cover photos on your highlights, too. Complement firm Vega retains issues on-brand and plant-friendly with their customized inexperienced highlights.

Vega nutrition instagram bio

Supply: Vega on Instagram

Put up persistently

Your present followers need to see content material from you. That’s why they adopted you within the first place. So give them what they need!

When customers work together along with your posts, these engagements inform Instagram’s algorithm that your content material is efficacious. These interactions will then increase your attain. So giving your present followers one thing nice to work together with can assist usher in new Instagram followers.

How usually do you have to submit? In keeping with our evaluation, between 3-7 times per week.

Put up on the proper time

Instagram makes use of an algorithm, not a chronological feed. However timing continues to be essential to the algorithm.

Hootsuite’s social workforce discovered that the best time to post on Instagram is between 8 AM -12 PM PST or 4-5 PM PST on weekdays.

However your viewers might need completely different habits than ours. A instrument like Hootsuite Analytics can present you the perfect time to submit in your viewers primarily based on previous engagement, impressions or site visitors.

Hootsuite analytics dashboard showing Instagram followers online by hour

Supply: Hootsuite Analytics

Try Hootsuite for free. You can cancel anytime.

Begin testing numerous occasions and measuring outcomes. For instance, for those who’re a retail model, you may need to take a look at posting throughout lunch

Schedule your posts and tales

What if the perfect time to submit to your account is 3 AM? (Hey, it occurs.) Use a social media administration instrument like Hootsuite to schedule and publish on to Instagram.

Scheduling your Instagram posts prematurely lets you plan a cohesive grid that tells an overarching story. It additionally lets you dedicate time to creating glorious captions somewhat than making an attempt to give you one thing witty on the fly.

You too can use Hootsuite to schedule Instagram Stories.

Hootsuite Planner showing scheduled Instagram Stories

Step 3. Make your self findable

Use related hashtags to succeed in new customers

Sadly, the textual content of your Instagram posts isn’t searchable. However your hashtags are. Using hashtags thoughtfully is usually a good strategy to get followers on Instagram totally free. You possibly can even create your individual branded hashtags.

Related hashtags can assist individuals discover your content material. Instagram customers may even comply with hashtags. Meaning your hashtagged content material could seem within the feeds of people that don’t but comply with your account.

You possibly can embrace as much as 30 hashtags in an Instagram submit, however don’t go overboard. Instead, do some experimenting to study what number of hashtags work greatest in your specific account.

Keep away from hashtag gimmicks akin to #likeforlike, #tagsforlikes, or #followme. These could provide you with a brief increase in followers. However these individuals aren’t fascinated about what makes you and your content material particular. They’re not going that can assist you construct a significant, engaged viewers on Instagram.

As a substitute, focus on utilizing extremely focused hashtags particular to your photograph, product, or enterprise, like stylist Dee Campling does on this #wfh shot.

Tag your location

If the placement of your submit or Story is obvious, it’s value including a location tag. It’s one other simple method for individuals to search out your content material on Instagram.

If your online business has a bodily location, tag it and encourage clients to do the identical. Customers can then click on on that location and see all pictures and Tales posted out of your retailer, restaurant, or workplace.

For instance, right here’s what you get once you seek for the placement of Van Wonderen Stroopwafels in Amsterdam:

Amsterdam location tag page on Instagram with top posts

Supply: Instagram

Should you’re posting from a convention or occasion, including your location can assist you join with different attendees. This can expose your account to a extremely related group of recent potential Instagram followers.

Tag related customers

It’s simple to tag Instagram customers featured in your pictures. Simply use an @-mention in your caption or Instagram’s tagging performance inside the submit.

Hootsuite Instagram post tagging a partner in the caption (as an example of how to get more Instagram followers)

Customers are notified once they’re tagged, so tags encourage them to have interaction with and share the submit. Your submit will even seem on the Tagged tab of their Instagram profile.

You too can tag customers in your Instagram Tales. Then, they’ll submit shared content material to their very own Story with simply a few faucets. In the event that they achieve this, their viewers can click on by means of to your account.

Hootsuite Instagram Story that tags a user (as an example of how to get more Instagram followers)

Watch out, although. Tagging somebody simply to get their consideration isn’t a terrific concept. As a substitute, solely tag customers featured in your photograph or related to your submit’s content material.

Some probably related customers to tag may embrace:

  • Prospects
  • Suppliers
  • Different related companies
  • Colleagues or staff
  • Somebody who taught you a ability or informed you about one thing you share within the submit
  • Anybody who seems within the photograph

Encourage others to tag you

One other strategy to introduce your Instagram account to a brand new viewers is to ask different Instagram customers to tag you. Once they tag you in a submit, their viewers sees your deal with and may click on on it in the event that they need to study extra.

Your bio is a good place to ask individuals to tag you on Instagram.

For instance, Go to the USA asks Instagrammers to tag them for an opportunity to be featured on their account.

Visit the USA's instagram bio

Supply: @visittheusa on Instagram

Cross-promote your Instagram account on different networks

If you wish to get followers on Instagram totally free, you must make it simple for individuals to search out you.

Your Instagram profile ought to be simply discoverable. Should you’ve already constructed a following on one other social community, let these followers learn about your Instagram account.

Share a hyperlink to your Instagram profile and provides your present social followers a purpose to test it out. (Like an Instagram-exclusive coupon code, occasion, or contest.)

When BlogHer hosted Jameela Jamil for an Instagram Live, they made positive to market it on their Fb Web page as properly.

Should you’re simply beginning your Instagram account, be sure that to submit some content material earlier than you promote the account elsewhere. Goal for no less than 12 posts.

You possibly can additionally spotlight a few of your greatest Instagram posts on your different social channels. Think about boosting these posts with paid promoting so your different social followers can discover and comply with you on Instagram.

Embed Instagram posts in your weblog

You’ve already seen some embedded Instagram posts on this weblog. These clickable posts enable customers to go on to the related submit or Instagram profile.

Embedding your individual Instagram posts in your weblog is a simple strategy to share your content material and drive site visitors to your profile. Each new customer to your Instagram profile is a possible new follower.

For instance, say Hootsuite wished to announce our mascot’s makeover. Positive, we may share a number of footage of Owly’s new look.

However we may additionally embed an Instagram submit, like this:

Any time you’re sharing visible content material like pictures, charts, or infographics in your weblog, there’s a possibility to embed an Instagram submit with that content material as an alternative.

Share your Instagram account in different communications

Assume past your social channels when sharing your Instagram account.

You possibly can hyperlink to your Instagram account on your web site, in your e-mail signature, and in your on-line newsletters. The hyperlink doesn’t need to be massive, both. You need to use a small Instagram icon.

Email signature featuring social media links

Should you’re selling a brand new Instagram account, a fast e-mail blast is a good way to get free Instagram followers quick.

And don’t neglect about your offline supplies. You possibly can embrace your Instagram deal with on coasters, posters, packing slips, enterprise playing cards, or packaging. It’s a easy strategy to drive extra free Instagram followers to your account.

Use Instagram QR codes

Your Instagram QR code is a scannable code that enables different Instagram customers to comply with you immediately. It’s one other simple strategy to promote your account on bodily supplies like packing slips, signage, and product packaging.

Your QR code can also be a good way to get new followers in actual time at networking occasions and conferences. Individuals you join with in individual can scan your code to comply with you with out having to kind out your deal with. Strive printing it out and tucking it into your namebadge holder for straightforward entry.

Find your Instagram QR code by tapping on the three strains icon on the high proper of your Instagram profile and deciding on QR Code .

Attempt to get featured

Function accounts are Instagram accounts that curate and re-share content material primarily based on a hashtag or tagging. A few of these accounts have an enormous following. In the event that they share one among your posts (alongside along with your deal with), they’ll ship a brand new stream of Instagram followers your method.

There’s a function account for almost each area of interest and curiosity on Instagram, so begin exploring.

For instance, @damngoodstitch options embroidery posts. The account has greater than 180,000 followers.

Goal for the Discover web page

The Discover web page is what you see once you click on on the magnifying glass icon on the backside of the Instagram app. According to Instagram itself, that is the place “you will discover pictures and movies that you just may like from accounts you don’t but comply with.”

Half of Instagram accounts visit Explore every month. That’s an enormous alternative for manufacturers trying to develop their viewers.

Ending up on the Discover tab isn’t simple. Fortunately, we’ve received an entire article devoted to serving to you get there.

You too can pay to get into the Discover feed by deciding on Discover as an advert placement.

different examples of the Instagram Explore page and Ads in the Explore feed

Supply: Instagram

Comply with related accounts

You must solely tag individuals in an Instagram submit when the content material is straight related to them. However you’ll be able to comply with anybody you want. And once you comply with a consumer on Instagram, there’s a superb likelihood they may take a look at your feed and take into account following you again.

Social listening is nice for locating conversations and influential customers (a.okay.a. influencers) to comply with.

Instagram’s “Options For You” part can also be a helpful useful resource for locating related accounts to comply with. These ideas present up in your Instagram feed between posts, in between Tales, or on the fitting facet of the display screen on a pc.

Simply bear in mind to not comply with too many different accounts too quick. Your follower ratio, or the quantity of people that comply with you in comparison with what number of you comply with, is essential for credibility.

And don’t comply with individuals simply to get their consideration, solely to unfollow after they comply with you again. That is sort of a jerk transfer and can damage your Instagram status.

Interact with present communities

Like all social media networks, Instagram is in regards to the communities constructed inside it. So be sure you’re collaborating in these areas.

Get concerned by liking, commenting on, and sharing content material from different credible customers in your neighborhood. Keep away from generic feedback (like “Superior submit!”) that seem like they arrive from bots.

Partaking with different posts helps draw consideration (and potential new followers) in two methods:

  1. Individuals get notifications once you like and remark on their posts. They might take a look at your profile to return the favor.
  2. If others discover your feedback considerate or intriguing, they might take a look at your profile.

Work with influencers in your area of interest

Right here’s an essential stat for anybody excited about methods to get extra followers on Instagram: 60% of shoppers say they’d comply with a model on Instagram after seeing it promoted by an influencer they belief.

Should you’re not working with influencers now, then it’s best to positively take into account it. Fortunately, we’ve received an entire guide on Influencer marketing that can assist you out.

Collaborate with different manufacturers

Don’t be afraid to succeed in out to different manufacturers to see if there’s a method you can work collectively on Instagram. The correct of collaboration may assist everybody concerned get extra Instagram followers.

Take into consideration companies you already collaborate with in different methods. Perhaps you’re linked in an area enterprise enchancment affiliation or procuring space. How may you’re employed collectively on Instagram?

One widespread possibility is to host a contest that includes merchandise from a number of firms, like Rocky Mountain Cleaning soap Firm did with Annika Mang of @borntobeadventurous.

Strive an Instagram Stay collaboration

Stay video retains getting extra in style, and Instagram is a good place to make the most of the development. Customers are notified when an account they comply with begins broadcasting stay, so a stay video actually grabs consideration.

To get your Stay video in entrance of a brand new viewers, use the “Go stay with a good friend” choice to co-host a stay video with another person in your trade. Ask the opposite individual to host a Stay video, then invite you as a visitor. The 2 of you’ll seem in a break up display screen, introducing you to all of their followers.

For instance, Design Emergency hosts a weekly Instagram Stay to interview key figures within the design world.

Likewise, Wine Spectator‘s Straight Speak sequence options interviews with trade insiders.

Use interactivity options in Tales

Instagram Tales supply loads of interactive options to have interaction customers, like ballot, query, and chat stickers. These stickers are a easy, low-stakes method in your viewers to have interaction along with your content material.

Polling stickers elevated three-second video views in 90% of Instagram’s beta campaigns for this function.

get more Instagram followers by using interactive features like polls

Supply: Instagram

If customers come throughout your Story from a hashtag or location web page, they’ll interact immediately. It’s a good way to make them need to study extra about your model by supplying you with a comply with.

Pin your greatest feedback

One among Instagram’s little-known options is the flexibility to pin as much as three feedback for every submit.

There are a few methods you need to use this function as a part of your plan to get extra followers on Instagram.

  1. Use pinned feedback to increase your caption past 2,200 characters by persevering with the story within the feedback. This allows you to take on extra detailed and in-depth storytelling, which can be a match for some accounts.
  2. Pin your favourite feedback from different customers, particularly if they’re creating lots of engagement.

This function can assist you handle the dialog on your posts and create extra alternatives for engagement.

Step 5. Continue to learn

Create an AR filter

AR filters for Instagram Tales are photograph results Instagrammers can use to change pictures taken by means of their cell phone’s back and front cameras.

These posts with pet ears? These are finished with an AR (Augmented Actuality) filter. These “which [vegetable/pizza/emoji/etc.] are you?” posts? Yup, these use AR filters too.

Any Instagram consumer can now create an AR filter. The filters you create stay in their very own part of your Instagram profile.

Paige Piskin's Instagram profile has a different tab for filters

Supply: @paigepiskin on Instagram

In case your filter isn’t promotional or branded, it should additionally seem within the Instagram Tales results gallery, the place any Instagrammer can discover it.

How does creating an AR filter show you how to get extra Instagram followers? Your account title seems within the high left nook each time anybody makes use of your AR filter. It’s clickable and may drive extra new guests to your profile.

Instagram stories AR filters (example of how to get more followers on Instagram)

Supply: @gucci on Instagram

Run contests

Contests on Instagram are a good way that can assist you get extra followers. Simply be sure that your entry course of includes asking individuals to comply with you and remark on one among your pictures by tagging a good friend.

Tagged associates will even see your submit and should select to comply with your account as properly.

Encouraging user-generated content as a part of your contest can even show you how to attain extra individuals. Individuals will find out about your profile from posts their associates create. That is an efficient strategy to construct belief with new followers and get extra eyeballs to your web page.

Think about promoting on Instagram

Okay, this isn’t precisely a strategy to get free Instagram followers. However Instagram ads is usually a highly effective strategy to attain new followers quick by getting your content material in entrance of people that would in any other case not see it.

And in contrast to shopping for followers, utilizing Instagram advertisements is a completely official and efficient strategy to get extra Instagram followers shortly with a small funding.

Goal your viewers by location, demographics, and even key behaviors and pursuits. You too can create a lookalike viewers primarily based on the individuals who already work together with your online business.

Apart from the feed, you’ll be able to promote in Instagram Tales and the Discover feed. For all the small print on creating and posting an Instagram advert marketing campaign, take a look at our detailed Instagram ads guide.

Be taught from Instagram Insights

Instagram analytics tools gives you knowledge on impressions for every submit, together with attain, engagement, high posts, and extra. You too can discover demographic details about your followers, together with gender, age, and site.

Instagram Insights dashboard

Frequently reviewing this knowledge can assist you establish areas the place you’ll be able to alter your technique to hel p you get extra followers on Instagram.< >

Preserve an eye fixed on what time of day your followers use Instagram, so you’ll be able to submit when persons are most definitely to see and have interaction along with your content material. Knowledge nerds who need to go deeper could need to take into account a social media administration instrument like Hootsuite. These instruments can present you the perfect occasions to submit primarily based on impressions, engagement, and site visitors. They’ll additionally provide you with a bunch of different useful efficiency metrics, like your follower development charge.

Hootsuite dashboard Instagram Overview

Get extra Instagram followers utilizing Hootsuite. Schedule content material for essentially the most optimum occasions, streamline engagement, monitor your efficiency, and extra—all from a single, easy-to-use dashboard. Strive it totally free.

Get Started

Simply create, analyze, and schedule Instagram posts and Tales with Hootsuite. Save time and get outcomes.





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