How to Get More Views on TikTok: 14 Essential Strategies

The time has come: you’ve began a TikTok account — congratulations!

You’ve embraced the short-form video app that’s been sweeping the globe (2 billion downloads and counting!) and have been creating videos, honing your TikTok editing skills and perfecting your Doja Cat dance strikes.

However making artistic movies about donut cereal or mom pranks is only one step in constructing a profitable TikTok presence. Since you’ve obtained to get folks to truly watch your movies, too.

We’ve obtained you coated. Learn on for 14 important methods for getting extra views on TikTok. We’re gonna make you a star!

What is a “view” on TikTok?

Different social media platforms measure “views” in different ways, but on TikTok, it’s super simple: the very second your video starts to play, it’s counted as a view.

If the video autoplays or loops, or a viewer comes back to watch it multiple times, those all count as new views. (When you watch your own video, however, those views are not counted.)

Getting someone to watch all the way to the end? That’s a different story. But with that fairly low barrier to entry for what counts as a “view,” racking up the metrics on TikTok isn’t too tough.

How much does TikTok pay per view?

TikTok launched its Creator Fund in August 2020 to offer payouts to the platform’s most popular and successful users. Or, as TikTok itself describes it:

“By the TikTok Creator Fund, our creators might be in a position to notice further earnings that assist reward the care and dedication they put into creatively connecting with an viewers that’s impressed by their concepts.”

There’s no standardized payment quantity or cost plan (the quantity obtainable within the Creator Fund adjustments day by day, apparently), however anticipate to make between $0.02 and $0.04 per 1,000 views.

Supply: TikTok

However not simply anybody can money in on TikTok’s generosity. To be eligible for TikTok Creator Fund funds, you want to meet the entire following standards:

  • Be a minimum of 18 years outdated.
  • Have a minimal of 10,000 followers.
  • Have had a minimal of 100,000 video views previously 30 days.
  • Be based mostly within the US, UK, France, Germany, Spain or Italy. (Sorry, Canada!)
  • Your account wants to meet the TikTok Group Tips and Phrases of Service.

If that’s you, you may apply for the Creator Fund through the app. Go to Settings and Privateness, then Creator Instruments, then TikTok Creator Fund. For those who’re eligible, you’ll be prompted to enter your contact information and agree to the Creator Fund Settlement.

Must you purchase TikTok views?

No! You shouldn’t purchase TikTok views! Cease it! Put that bank card down!

As we discovered from our latest experiment of buying TikTok followers, it’s not potential to store for social media success.

Perhaps your view metrics will go up, however your engagement price will plummet, you received’t acquire any followers, and the viewers you’ve employed to watch will all ultimately be eliminated by TikTok anyhow.

Save your cash, and make investments your time as an alternative… into following these scorching suggestions for constructing genuine, lasting engagement.

14 methods to get extra TikTok views

1. Add hashtags to your movies

Hashtags are a strong instrument in your TikTok arsenal. It’s how the all-mighty TikTok algorithm identifies what you’re posting about and who is perhaps occupied with watching it. Hashtags are additionally important for serving to customers uncover your content material through search.

Going area of interest with particular hashtags related to your viewers and matter is one angle to take.

There’s additionally some proof to counsel trending matters are extra probably to end up on the For You page, so it may be worthwhile to look ahead to what’s presently trending and hop into the dialog with associated content material (that’s nonetheless genuine to your model, after all).

To seek out out which hashtags are trending, faucet on the Uncover tab, after which faucet Tendencies on the high of the display screen.

trending TikTok hashtags

Just a little information to assist inspire you: (*14*) of TikTok customers stated they like manufacturers higher once they create or take part in a TikTok development.

2. Maintain brief and candy

Although TikTok movies can now be up to three minutes lengthy, movies below 30 seconds are extra probably to wind up on the FYP. It’s additionally extra probably somebody would rewatch one thing that’s fast-and-furious a second or third time.

Noodles the Dog retains it tight with this 12-second video that made its approach onto the FYP. Brief, candy and Squid Sport-themed: substances for fulfillment.


✨spoiler alert✨ – POV: this man ate the additional boiled egg to fire up a combat #squidgame #squidgamenetflix #foryou

♬ Pink Soldiers – 23

3. Trending sound results

Hashtags aren’t the one component of TikTok that has its personal development cycle. TikTok Sounds additionally have a tendency to undergo waves of recognition. Maintain your eyes (nicely, ears — the eyes of the auditory system, if you’ll!) peeled for recurring sound clips that you simply would possibly have the ability to riff on, too.

You may also uncover trending sounds by tapping the Create (+) button within the app, after which tapping Add Sound. Right here, you’ll see the present hottest audio clips.

recommended sounds and playlists

4. Discover your particular viewers

There’s a particular sub-genre of TikTok for everybody on the market, from the oh-so literary BookTok to a vibrant rug-tufting community. Determine who you need to be hanging out with, and observe in style accounts in these communities to see what kind of hashtags, codecs and references they is perhaps utilizing to encourage your personal associated content material.


Not dangerous for a primary attempt 🤷🏽‍♂️ #rugtufting #art #tufting #rugtok #rugmaking #thesimpsons #commissionart #tuftinggun

♬ Everywhereigo – Babyxsosa

Commenting and liking may also enable you to construct relationships together with your particular viewers. Hopefully, your insightful responses will encourage a fellow ebook(tok)worm to come take a look at what sort of content material you’re creating on your personal web page.

5. Strive a how-to video

Instructional content material does very well on TikTok, so get into know-it-all mode and share your knowledge with the world.

How-to movies are notably in style, however even answering a ceaselessly requested query or shedding mild on a shocking component of your trade, job or product could be a pleasant break from the endless danceathon.

These upcycling movies from Classic Restock, as an illustration, garner a severe quantity of views. Will they have the ability to mix three pairs of pants into one? We’re glued to the display screen, ready to discover out!


Customized Adidas Monitor Pants🔥 #diy #upcycledfashion #adidas #custom

♬ original sound – VSR

6. Dabble in some duets

TikTok’s Duets characteristic is a good way to capitalize on an already in style video to construct your personal views.

With Duets, you may share a split-screen with one other consumer’s video to sing alongside, create a humorous dialogue, or give your scorching take… and piggyback on some confirmed content material to gather your personal candy, candy views. (Verify our how-to guide for TikTok’s most popular video editing features right here!)


🚨New characteristic alert!🚨extra #Duet layouts are actually obtainable. Strive them out now!

♬ original sound – TikTok

7. Workforce up with an influencer or particular visitor

Whether or not you’ve hired an influencer or movie star visitor star or teamed up with one other model for a cross-over alternative, bringing in some outdoors voices into your TikTok movies is a simple approach to entry a brand new viewers.

Your particular visitor will assist shine a highlight on the content material you’ve made and entice the eyeballs of their followers to your video — like photographer MaryV did for Calvin Klein.


#advicetomyyoungerself by MaryV. #PROUDINMYCALVINS #lgbtq #pride #showyourpride

♬ original sound – CALVIN KLEIN

8. Promote your TikTok content material on your different social channels

Chances are high, TikTok is a part of your bigger social media strategy, and also you most likely are energetic on just a few different platforms on the market. Lure these audiences over to your TikToks by sharing video teasers elsewhere.

Just a little snippet on Instagram Tales right here, a hyperlink on Twitter there, and also you’ve obtained your self a full-fledged omnichannel social marketing campaign on the go!

9. Maintain them watching

Whereas it’s true that customers solely want to watch a fraction of a second of your video for you to earn a “view,” it’s truly tremendous necessary to preserve them watching all the way in which to the top.

That’s as a result of the TikTok algorithm prioritizes movies with excessive completion charges. It desires to serve up high quality content material as For You Web page suggestions.

So… how do you maintain your viewers’s consideration ‘til the bitter finish? Play with their curiosity, and supply worth. Hook them within the first few seconds with a promise of what’s coming in the event that they keep it up (tutorial movies and recipes are nice for this!), or use captions that construct suspense (like Bella Poarch’s “Anticipate it” beneath) for a giant reveal.


Anticipate it…. 🦙🍑 ✨

♬ original sound – BABY LONDON💕

10. Don’t overlook the caption

There could solely be 150 characters to play with in your TikTok caption, however they’ll serve you nicely. Your caption is an opportunity to inform viewers why they need to watch your video (hopefully proper to the top — see above!) or get the dialog going within the feedback.

Finally, you need folks watching and fascinating together with your video, so the algorithm learns that, yeah, that is the great things. Your caption is a free, simple approach to make another pitch to your viewers for why they need to converse up or sit again and luxuriate in.

11. Arrange a TikTok Creator or TikTok Enterprise account

TikTok’s professional accounts received’t offer you a lift on to the FYP, however each the Creator and Enterprise accounts offer you entry to metrics and insights that may enable you to higher analyze and perceive your viewers.

It’s easy to change over to a Enterprise or Creator TikTok profile. Simply go to Handle Account and choose Swap to Enterprise Account. Select the very best class, and also you’re prepared to dig into the info!

TikTok Creator or Business account

These insights can reveal who your current viewers is, once they’re on-line, and how much content material they like to watch — all useful for constructing out your content material calendar and planning the very best time to put up.

Talking of which…

12. Publish your video on the proper time

For those who’re posting when nobody is utilizing the app, you’re undoubtedly not going to get the views you’re craving. So test your account analytics to uncover when your followers are energetic so as to drop your newest video at juuuuust the proper time for max publicity.

Utilizing Hootsuite, you may schedule your TikToks for any time sooner or later. (TikTok’s native scheduler solely permits customers to schedule TikToks up to 10 days upfront.) Our TikTok scheduler will even suggest the very best instances to put up your content material for max engagement — distinctive to your account!

Learn the way to schedule a TikTok from desktop or out of your cellphone utilizing Hootsuite:

Learn more about finding the best time to post on TikTok.

13. Add a number of movies a day

Issues transfer quick over within the TikTokaverse. Don’t fear about oversaturating your followers: simply get artistic and churn out that high quality content material. In actual fact, TikTok recommends posting 1-4 instances per day.

The extra movies you could have, the extra probably you’re going to wind up on somebody’s For You web page, and the extra probably it’s they’re going to come in search of extra.

14. Create high-quality movies

Nicely, should you’re not going to say it, we are going to: duh.

Be certain your movies look good (first rate lighting and sound high quality, some peppy edits) and folks might be extra probably to need to watch them.

This couple, as an illustration, has invested in some high-quality cameras for his or her mirror selfies… and it pays off. Is that this a Hollywood FILM?



♬ original sound – toohot4scotty

TikTok additionally tends to prioritize high-quality movies on the FYP, so that you’re going to need to give ‘em the great things. Shoot in vertical format, incorporate sound, and use results (for bonus factors, attempt utilizing one among TikTok’s trending results).

As soon as these views begin pouring in, after all, your TikTok journey has actually solely begun. The true cash metric? Followers: loyal followers who might be there via thick and thru skinny.

Head on over to our guide to getting TikTok followers to begin constructing your dream group of admirers. Simply think about the views you’ll rack up then!

Develop your TikTok presence alongside your different social channels utilizing Hootsuite. From a single dashboard, you may schedule and publish posts for the very best instances, have interaction your viewers, and measure efficiency. Strive it free at the moment.

Try it free!

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