How To Leverage Your Resources During and After a Virtual Event
If you determine to host a digital occasion, you make a massive funding with reference to each time and cash. Which is why you should get probably the most out of your sources.
Maintain studying for extra perception into how one can leverage your sources earlier than and throughout a digital occasion.
Broaden Event Attain
Each occasion planner is aware of that the variety of RSVPs you obtain doesn’t really mirror what number of will present up the day of the occasion. One method to enhance viewership is to make it as simple as potential for extra individuals to observe your occasion.
Which is why with BlueJeans by Verizon, you may livestream to Fb Dwell, YouTube Dwell and different streaming platforms concurrently. Internet hosting livestreams in your most engaged social media platforms helps broaden your attain in the course of the occasion and offers you the chance to seize the eye of a bigger viewers when it’s accessible to have interaction together with your model. Creating partaking social media content material not solely helps enhance the ROI in your occasion, but it surely additionally helps enhance your model’s social media presence.
Leverage Event Content material
“You place a lot time and vitality within the planning, and then it’s the day-of and you crush it with nice dialog and dialogue engagement — you don’t need it to be ephemeral,” shared Zachary Bosin, vp of product and progress advertising and marketing at BlueJeans by Verizon. He went on to elucidate that you simply don’t need that one expertise to solely be accessible to those that attended the reside session.
As a result of digital occasions could be recorded, you may generate snackable items of content material and have them reside in perpetuity, whether or not that be by way of creating social media content material, an e-book or an e-mail cadence that nurtures occasion leads. Different choices for leveraging occasion content material embrace embedding the livestream or prerecorded occasion in your web site or sharing video content material or key takeaways in weblog posts.
Social media specifically has the potential to broaden your attain post-event. With video-centric platforms similar to TikTok and Instagram, you may pull video clips out of the occasion and share them together with your viewers and can use the content material to draw new viewers and followers. Skilled insights post-event can generate LinkedIn posts out of your firm web page or can improve a LinkedIn article on a subject related to the occasion. You may flip speaker quotes into graphics to share on Fb and Twitter. The inventive prospects are countless and may also help you proceed to profit from a digital occasion even as soon as it’s over.
“There’s so many various methods that you would be able to repurpose that nice content material,” Bosin mentioned. “And in case you’ve accomplished your job and you’ve gotten the best content material and the best audio system, that’s the place the magic actually occurs.”
Nurture Leads Publish-Event
Sharing content material throughout a number of digital mediums is a nice method to nurture leads post-event. “This enables you to have the ability to pluck a bunch of actually invaluable suggestions, methods and insights from the digital occasion that can gas the content material engine for the approaching weeks and months,” Bosin famous.
He additionally really helpful following up with the attendees and thanking them for his or her time to start out the method of nurturing them and getting them into the pipeline applications you’ve gotten working. Once more — you should use the content material you generated within the occasion right here. “Be sure that’s a part of your closed-loop course of, the place you really are in a position to take these nuggets and proceed to leverage them till your subsequent nice digital occasion,” Bosin mentioned, “After which the cycle begins once more.”
For instance, you may comply with up with an e-mail post-event that thanks them for his or her attendance, shares a few key takeaways from the occasion and consists of a hyperlink to the recording of the occasion to allow them to rewatch it or share it. You may then lead into the identical CTA you launched on the digital occasion.
If you comply with up in further emails, having the ability to pull insightful occasion content material may also help you create new emails that present worth — which helps construct your experience and softens your ask.
A Lesson in Leveraging Virtual Event Resources
After COVID-19 restrictions prevented Virgin Hyperloop from holding an in-person occasion to showcase the primary manned take a look at of its hyperloop transportation system, Virgin Hyperloop needed to pivot its method. Its resolution? To use BlueJeans Occasions to livestream the historic take a look at. That approach, the viewers may safely watch the take a look at at a COVID-19-safe drive-in theater presentation.
This digital method allowed Virgin Hyperloop’s group members, buyers and the media to view the primary passenger take a look at of the corporate’s hyperloop system safely. Buyers, workers and their households may additionally take part on the enjoyable by watching the occasion from residence.
The video stream was proven at a a lot larger body fee than could be achieved with screen-sharing choices, which resulted in a superior image high quality. The true-time connections averaged roughly 325 connections and caught the eye of the media, which enhanced the flexibility to generate leads post-event.
With the BlueJeans Occasions’ video-upload characteristic, Virgin Hyperloop was in a position to broaden its occasion attain and leverage the content material it created in a single fell swoop.