How To Make and Share Facebook Reels That Attract an Audience

It’s no secret that individuals love brief movies — TikTok’s explosive rise to fame and the recognition of Instagram Reels show that brief clips are compelling and efficient. However what about Facebook Reels?

Facebook’s model of short-form video confirmed up a little bit after the opposite apps, however don’t sleep on these Reels. Facebook Reels are a great tool in each content material creator’s advertising and marketing technique. Particularly as a result of you may repurpose content material you’ve already created.

On this weblog put up, we’ll educate you every thing it’s essential to find out about Facebook Reels, together with the best way to make and share your brief video content material.

What are Reels on Facebook?

Facebook Reels are short-form videos (under 30 seconds) enhanced with tools like music, audio clips, and effects. They’re often used by content creators, marketers, and influencers.

Facebook is a little late to the game when it comes to vertical video content. They first rolled out Reels in the US in September 2021 and globally in 2022. (Instagram Reels’ debut, for example, happened in 2020, and TikTok was first released in 2016)

But even though they came slightly after the other apps, Facebook Reels are now available in over 150 countries for content material creators worldwide to get pleasure from.

Movies printed to Facebook Reels are proven in a vertically scrolling feed and could be present in your Feed, Teams, and Menu.

Facebook Reels vs. Instagram Reels

Facebook and Instagram Reels are literally linked throughout the apps, which is sensible since they’re each owned by Meta. When you watch an Instagram Reel on Facebook and attempt to touch upon it, you’ll be bounced from one app to the opposite.

The principle distinction between the 2: Facebook Reels will seem on individuals’s Feeds whether or not or not they observe you. This expands your attain past mates and household and permits you to join with new individuals.

The place are Facebook Reels proven?

Facebook needs you to observe Reels, in order that they’ve made it straightforward for the movies to look just about everywhere in the platform. Right here’s the best way to discover Reels on Facebook.

Reels in your Feed

Reels seem on the prime of your web page, to the fitting of your Tales. You’ll additionally discover Reels partway down as you scroll by means of your Feed.

Reels in Facebook Teams

In Facebook Teams, Reels will present up on the highest proper vertical menu.

Facebook group official supernatural community Reels

Reels out of your menu

You’ll find your menu by navigating to the hamburger menu on your property web page. For Android customers, it’s on the prime proper nook. iPhone customers can discover the menu on the backside of your app.

Facebook Reels hamburger menu

Inside the menu, you’ll discover Reels on the prime left.

Facbook Reels top left side of screen

How to make a Reel on Facebook in 5 steps

Does the considered creating brief movies ship a shiver down your backbone? Loosen up: Making your first Facebook Reel doesn’t should stress you out! We’ve damaged down precisely the best way to do it in 5 straightforward steps.

We’ll go over every thing from publishing, splicing and modifying to the best way to add pre-recorded movies to Facebook Reels.

Step 1. Faucet Create from the Reels part of your Facebook Feed

Create reel on Facebook feed

This may deliver you to a gallery of your telephone’s digital camera roll. Right here, you may add pre-recorded movies or images to Facebook Reels. Or, you may create your personal reel on the fly.

create a reel camera roll

Step 2. File, splice, or add your content material

When you select to file your personal video, you should use results just like the inexperienced display screen. You can even add one in all your personal images for use because the inexperienced display screen background.

You can even add music, pace it up or down, add results like filters, or use that helpful timer for hands-free creation. One factor to notice: in the event you select to make use of a filter, your inexperienced display screen will disappear.

add music speed and effects

When you’ve recorded your video or uploaded your personal picture, it’s time so as to add results.

Step 3. Add results like audio clips, textual content, stickers, or music

You’ll be able to add audio clips, texts, stickers, or music to your reel by utilizing the menu on the right-hand aspect of your display screen. You can even trim your video to the fitting size right here.

The Textual content characteristic allows you to write instantly in your video — however use textual content sparingly. It’s greatest apply to keep away from extra textual content in your images and movies.

When you hit audio on the prime, you’ll have the choice to both add music or a voiceover.

Don’t overlook to hit Save if you wish to obtain your video to your telephone.

save to download video to phone

When you’ve spliced and edited your video to perfection, hit Subsequent.

Step 4. Add an outline, hashtags, and select your viewers.

Your remaining step to making a Facebook Reel is so as to add an outline and hashtags and determine who will get to see your artwork.

Your description will present up within the reel caption. You should definitely embody related hashtags so you may develop your attain.

reel description deaf cat

Supply: Somedeafguy on Facebook

comedy hashtag

Supply: #comedy on Facebook

Right here, you may set the viewers you’d like to your reel. Facebook’s default is about to “Public” for any creators who’re over the age of 18. If you would like your content material to be seen by the utmost variety of individuals, we propose leaving this setting on Public.

Step 5. Share your reel

Hit Share reel on the backside of your display screen and you’re achieved!

Now, your reel could be seen by all your mates on Facebook. And, hopefully, be found by new viewers.

How does the Facebook Reels algorithm work?

Facebook publicly introduced the algorithm’s focus is on serving to customers “uncover new content material and join with the tales they care probably the most about.” And Facebook has also mentioned that they’re “centered on making Reels one of the best ways for creators to get found.”

That signifies that Facebook Reels are designed to assist customers uncover new issues. That might be YOU as a model or a creator, or one thing you wish to present the world! Take a look at out Reel content material that serves a function like educating, uncovering new data, or telling your story.

Above all, make content material that people will discover fascinating or entertaining. Person engagement is Facebook’s bread and butter, so it is sensible that the algorithm could be geared towards rewarding engagement.

When you serve the algorithm, the algorithm will serve you.

Facebook Reels greatest practices

Everyone knows the significance of following greatest practices and creating content material of us love to observe. However, in case your Reels blow up, you possibly can end up within the coveted Reels Play bonus program.

Facebook created Reels Play to reward content material creators whose movies achieve over 1,000 views inside 30 days. This system intends to compensate creators for these reel views on Instagram and Facebook.

Reels Play is invite-only, and the chosen few shall be alerted instantly of their skilled dashboard within the Instagram app.

So, stick to those greatest practices to maintain your reel recreation actual sturdy.

Preserve an eye on what’s working

Monitoring the outcomes of your content material permits you to focus your efforts and consideration on the items that resonate. You need to use Facebook’s analytics dashboard inside the app or improve to extra detailed third-party analytics like Hootsuite.

In case your account is model new, you received’t have sufficient knowledge to see what’s working and what’s not. However, in the event you’ve discovered success on Instagram or TikTok, use that knowledge to let you know what went nicely. Then you may strive experimenting with what labored for these apps.

Repurpose your TikTok movies

Repurposing content material is one surefire technique to save time. Choose your best-performing TikTok content material and repost it to your Facebook Reels.

Instagram has been clear that they’ll make content with watermarks less discoverable; the identical doubtless applies to Facebook.

Fortunately, you may simply remove that pesky watermark TikTok loves so as to add.

Hyperlink your Instagram Reels

When you’re utilizing one, you would possibly as nicely use each. You’ll be able to simply share your Instagram Reels to Facebook by toggling the choice once you put up. Or, you may set it to mechanically share once you publish content material.

There was some debate about whether or not or not you ought to share content material between the 2 apps. Hootsuite author Stacey McLachlan did some investigating into whether or not you must share Instagram content to Facebook Reels. TL;DR: It will probably’t harm.

Publish high quality content material

Nothing will get somebody to skip your video sooner than a blurry or shaky view. So be sure to’re posting solely high quality content material to your Facebook Reels.

Your content material displays your model. When you put up high-quality content material, individuals will assume your model can be polished and skilled. You’re additionally extra more likely to earn significant interactions out of your viewers.

Plus, customers usually tend to share high-quality movies, which may help to extend model consciousness and attain.

Vertical movies solely

Like TikTok and Instagram Reels, Facebook Reels are arrange for vertical video. So don’t flip your telephone to the aspect once you’re recording!

Keep in mind, Facebook rewards content material that follows all of its greatest practices.

Use music

Music in your Reels may help so as to add vitality and pleasure, making your movies extra participating and entertaining.

Music can even set the entire tone to your video and make it simpler for viewers to recollect your content material in a sea of different reels. You’ll be able to even maintain observe of trending sounds to hitch in on a dialog.

Use good lighting

Good lighting is important when taking pictures social media movies as a result of it makes the video look extra polished and skilled. Once you shoot in low gentle, the picture is usually grainy and troublesome to see. This may be distracting for viewers and makes it extra doubtless that they’ll scroll previous your content material.

Good lighting additionally helps to set the temper of a video. For instance, softer lighting can create a extra intimate really feel, whereas brighter lighting may give the video a extra energetic vibe.

Be experimental

Let’s be reel: You’re most likely not going to go viral along with your very first video. Fortunately, there’s no one-size-fits-all method to Facebook Reels, so contemplate it an alternative to discover a model that feels genuine to your model.

Experimenting can even enable you to to interact your viewers. Attempting new issues will maintain your content material contemporary and provides your viewers a cause to maintain coming again for extra.

Attempting new issues would possibly even result in a breakthrough in your content material creation course of. You would possibly come across an sudden theme or model that actually resonates along with your viewers.

Embody a caption

A caption helps to set the scene and tone for a video. It’s your alternative to assist form the way in which individuals understand your content material. You need to use captions so as to add a contact of persona, crack a joke, or ship a heartfelt message.

Captions can present important context that will in any other case be misplaced, like the situation of an occasion or who’s within the video. A caption can even assist to spotlight the important thing takeaways from a video, making viewers extra more likely to bear in mind an important factors.

Be intentional

The content material you publish tells your viewers what your model is all about. That’s why it’s essential to be intentional when planning and creating movies.

Rigorously contemplate the message you wish to talk, the tone you wish to use, and the viewers you wish to attain.

Sustain with tendencies

Tendencies transfer quick on social media, and posting one thing even every week late might make your model seem out of contact.

It’s key to maintain an eye on current trends. See what forms of Reels are common in your trade and attempt to create comparable content material.

It ought to go with out saying, however this additionally signifies that it’s essential to watch different Reels earlier than creating one your self. Understanding the panorama first will enable you to discover a area of interest that is sensible to your model.

Collaborate with like-minded individuals

Discover an influencer or somebody revered inside your trade to collaborate with. They’ll have a unique following than you and may help promote your services or products to a wider viewers.

Use transitions

Most individuals are visible learners, which is why Facebook reels with transitions are so efficient. A reel with transitions can simply talk a before-and-after transformation, making it straightforward for viewers to know the worth of your services or products.

The key is to trim the video and use the align instrument. This may assist to make sure that the transition is clean and seamless.

Cease attempting to go viral

The important thing to success with Facebook Reels just isn’t specializing in going viral. The truth is, making an attempt to go viral is usually a recipe for catastrophe. It will probably make your content material appear to be it’s attempting too arduous.

A well-crafted reel that speaks to your audience is extra more likely to end in significant connections than one which tries to emulate a viral video standing. In the long run, it’s extra essential to deal with making high quality content material that resonates along with your viewers than on attempting to get as many views as attainable.

Often requested questions on Facebook Reels

How lengthy can Facebook Reels be?

Facebook Reels have to be longer than 3 seconds and as much as 30 seconds lengthy. That doesn’t appear to be a ton of time, however belief us, you may accomplish quite a bit in 30 seconds.

How do you share Instagram Reels to Facebook?

Sharing Instagram Reels to Facebook is extremely straightforward. It’s nearly just like the apps need you to cross-promote between them.

In your Instagram app, begin recording a Reel. As soon as it’s recorded, faucet subsequent to Share to Facebook. You’ll be able to select which Facebook account you wish to share it to right here.

Then, choose whether or not or not you wish to share all future reels to Facebook. Hit that Share button, and you’re good to go!

How are you able to search Reels on Facebook?

There isn’t a particular search bar for Reels, however there’s an straightforward hack to seek for Reels on Facebook.

Merely go to Facebook’s search bar, sort within the key phrase you wish to search, and add the phrase reels. This may deliver up a Uncover Reels vertical scroll throughout the highest of your web page!

Facebook search bar

search for dog reels on Facebook

What are overlay adverts?

Overlay ads are a means for Creators to monetize their Facebook Reels.

They’re quite a bit like what the identify suggests: adverts overlaid on prime of your video. They’re fairly non-invasive, too. The adverts have a clear grey background and are pretty inconspicuous.

overlay ads baking recipes

Supply: Facebook

As individuals have interaction along with your reel, you earn money.

To join overlay adverts, you simply have to be a part of the present in-stream adverts program for Facebook video. If you’re, you’re mechanically eligible for adverts in reels. You’ll be able to choose out at any time in your Creator Studio.

How are you able to flip off Reels on Facebook?

Sadly, you may’t take away or disable Reels from displaying up in your Facebook feed.

However, you should use Facebook in your desktop, which has not but included Reels. Or, you may delete the app off your telephone and obtain an older model of Facebook that doesn’t have the brand new characteristic.

Save time and get probably the most out of your Facebook advertising and marketing technique with Hootsuite. Publish and schedule posts, discover related conversions, have interaction the viewers, measure outcomes, and extra — all from one easy, streamlined dashboard. Strive it free right now.

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