How To Run a Great Twitter Contest [Ideas + Examples]


Twitter contests and giveaways are a enjoyable and simple method to drive engagement. They’re fast to arrange, easy to run, and will help you collect helpful details about your viewers.

Better of all, operating a Twitter contest doesn’t must be difficult or time-consuming. The truth is, the easier, the higher!

Preserve studying for a simple information to operating contests on Twitter, together with 9 nice contest concepts to jumpstart your subsequent promotion.

Why run a Twitter contest?

You can use Twitter contests or giveaways to achieve a variety of different goals. Before you get started, think about what you want to accomplish with your contest.

For example, your goals could include the following:

Growing your follower base

Twitter giveaways can help boost your follower count. If your goal is to grow your audience, include a “tag a friend” or “retweet” component in your contest. Before launching, decide how many new followers you’re hoping to gain. (Remember, your goals should always be SMARTspecific, measurable, attainable, relevant, and time-bound)

Constructing model consciousness

Twitter contests are a nice method to construct model consciousness. As of mid-2022, Twitter has 206 million daily active users worldwide. Meaning your contest has the chance to achieve a large variety of customers. If you wish to construct buzz, embody a clear and easy model message.

Selling a new product

Use a Twitter contest or giveaway to construct hype across the launch of a new product. Any such contest depends closely on imagery, so hold this in thoughts, as it could incur a value. Be sure to have nice images of your product or giveaway bundle so your social posts pop.

How to arrange a Twitter contest

Establishing a Twitter contest or giveaway is straightforward. It simply requires a little bit of planning in your half.

1. Set an goal on your Twitter contest

Begin by defining a clear aim on your Twitter contest. Embody measurable targets comparable to elevated follower rely or impressions. This may show you how to gauge your success after the competition closes. Strong numbers will help you resolve whether or not to run contests once more sooner or later.

2. Plan your contest

Kind out the logistics on your contest, together with:

  • What sort of contest or giveaway is it?
  • When will your contest or giveaway begin?
  • How lengthy will it run?
  • What’s the deadline? Be particular right here to keep away from disappointment, ex. September thirtieth, 2022, at 11:59 PM ET

3. Choose a prize

Subsequent, choose a prize on your contest or giveaway. This can be a digital prize or a bodily merchandise that should be shipped or picked up by the winner.

Digital prize concepts:

  • Credit score on your on-line store
  • Digital tickets to an unique occasion or particular efficiency
  • Digital experiences comparable to Zoom meet-and-greets

Bodily prize concepts:

  • Greatest-selling merchandise in an unique colorway
  • Particular prize pack or bundle
  • In-person experiences comparable to a social gathering for the winner and a group of buddies

In case your prize contains an merchandise or giveaway bundle, make certain to point out off your prize with an eye catching submit. This may encourage customers to share your posts and assist your contest achieve traction on-line.

4. Develop your contest tips

What would you like customers to do in an effort to win? Possibly they’ll have to observe your account, retweet your submit, or submit particular content material. Make your contest necessities and deadlines clear, so there’s no confusion.

Don’t neglect to overview Twitter’s guidelines for promotions earlier than launching your contest. We suggest setting clear Twitter contest guidelines to discourage spam. These embody barring customers from making a number of entries in a single day or getting into utilizing a number of accounts.

5. Promote your contest

Now it’s time to launch your contest! However the work isn’t over but.

Schedule common posts to advertise your contest. Regulate entries, too. Interact with customers who’ve entered by liking their posts or responding to their questions.

Select a distinctive hashtag so that you’re not sifting via unrelated tweets to search out contest entries. Strive one thing like #YourBrandNameGiveaway or #ItemNameGiveaway22.

In case your model is lively on one other platform, strive cross-promoting your contest. Strive posting a direct hyperlink in your Instagram Tales to convey a few of these followers over to Twitter.

6. Observe your contest entries with a social media administration software

A sturdy software will help you monitor contest entries and monitor engagement in real-time.

Hootsuite Streams is a useful gizmo to trace the exercise in your social channels. You possibly can regulate submit engagement, conversations, mentions, key phrases, and hashtags – multi function place!

7. Decide a winner and ship the prize

Choosing a winner can appear daunting, however don’t fear. You don’t want to shut your eyes and level to a random tweet!

Many on-line instruments can automate this course of. They’ll additionally make sure that your winner has glad all the competition necessities. (Preserve scrolling for extra on these instruments)

8. Evaluation your contest

After your contest closes, overview your unique objectives. Was your contest a success? Did you improve your follower rely or enhance your model impressions?

An analytics platform like Hootsuite will help you overview the numbers. You possibly can even create customized experiences to point out the impression in your model and backside line. This knowledge will help you design your subsequent profitable Twitter contest or giveaway.

9 straightforward Twitter contest concepts

Undecided find out how to construction your Twitter contest? We’ve outlined 9 various kinds of Twitter contests to assist encourage your subsequent giveaway.

Select one of many choices under or combine and match to create your personal distinctive promotion.

Retweet to enter

Asking customers to retweet your submit to enter is the simplest method to run a Twitter giveaway. It requires little or no effort on the person’s half, in order that they’re extra prone to hit the retweet button. In case your aim is to construct model consciousness, this contest choice is for you.

Like, observe, and retweet to enter

This variation on the “retweet to enter” giveaway requires a bit extra work for customers. However it delivers a higher payoff from a model standpoint. Likes and retweets assist construct model consciousness whereas asking customers to observe to enter is a surefire method to improve your follower rely.

Reply to win

Improve model consciousness and enhance engagement with a reply-to-win Twitter contest. Asking customers to answer will help enhance your submit within the algorithm rankings, so get artistic! For instance, ask customers to drop an emoji within the feedback or have them reply a easy immediate, like “Inform us why you need to win….”

Tag a good friend to enter

If you wish to improve your follower rely, embody “observe and tag a good friend” in your contest necessities. Tags let you attain a broader viewers with out requiring an excessive amount of effort from customers to enter.

Associate with a model or influencer

Attain a new viewers by becoming a member of forces with one other model or a social media influencer. Decide a contest sort that addresses your mutual objectives, and ask customers to observe each accounts to be eligible to win.

Use a hashtag to enter

Don’t neglect to create a distinctive hashtag on your Twitter contest. Nobody needs to spend hours sifting via unrelated tweets to search out contest entries. Hashtag contests are a nice method to improve model consciousness.

Share a photograph to enter

A photograph contest makes it straightforward to assemble user-generated content (UGC). UGC is unique, brand-specific content material created by prospects. UGC may be images or photographs, movies, evaluations, testimonials, and extra.

Interact on one other platform to enter

If you wish to construct your following on one other platform, strive operating a Twitter contest that drives site visitors elsewhere. For instance, you may ship followers to your model’s Instagram account or customized app:

9. Bonus: Mix parts to create a distinctive promotion

Right here’s a nice contest instance that mixes a number of Twitter contest varieties to create a distinctive promotion with a social twist.

The Late Show with Stephen Colbert has partnered with HeadCount and Ben & Jerry’s to get individuals registered to vote. Their marketing campaign incorporates the next parts:

  • A singular hashtag
  • Model partnership with Ben & Jerry’s
  • Influencer/celeb partnership with Stephen Colbert
  • Participating elsewhere to enter by directing site visitors to HeadCount.org

How to choose a Twitter winner

Choosing a Twitter giveaway winner can appear intimidating. What in case your contest receives 1000’s of entries? How do you select a random winner who has adopted your contest’s guidelines?

Fortunately, many on-line Twitter contest instruments can automate this course of. These websites will help you choose winners from retweets, likes, or your current Twitter following.

Regardless of which on-line software you select, overview their choice insurance policies rigorously. Some instruments can solely choose a winner from the newest 100 retweets, which can not embody all contest individuals. Search for a software that may choose from all of your contest entries, not simply the newest ones.

Don’t neglect about Twitter’s tips for promotions

We all know you’re excited to launch your Twitter contest! However to keep away from operating into any points, overview Twitter’s Guidelines for Promotions first.

Twitter’s tips are primarily designed to discourage spam. Contest guidelines ought to discourage customers from creating a number of accounts to enter. Don’t neglect that Twitter’s guidelines relating to security, privateness, and authenticity apply always.

Be sure that to cowl your bases on the subject of native and federal legal guidelines. As an illustration, giveaways that embody alcohol should be age-restricted to guard minors. When you’ve chosen your giveaway format and prize, perform some research to be sure that your contest isn’t violating any legal guidelines.

Save time by utilizing Hootsuite to handle your Twitter presence alongside your different social channels. You possibly can run contests, share movies, schedule posts, and monitor your efforts — all from one handy dashboard! Strive it without cost immediately.

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Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.





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