How to Schedule Reels: A Step-by-Step Guide

Instagram Reels have taken over because the fastest-growing feature on the IG app. In reality, the common Instagram person spends 30 minutes per day watching Reels.

And whereas Reels are a good way to share a fast video replace along with your followers, it may be tough to file and edit a brand new video daily.

If you happen to’re in search of a approach to schedule your Reels–so you possibly can proceed to publish recent content material with out feeling such as you’re chained to your telephone–we’ve obtained excellent news.

Whereas Instagram’s API limits the methods you possibly can schedule Reels, we’ve created a few inventive workarounds that may enable you get the job performed.

On this weblog, we’ll stroll you thru the perfect methods to schedule Instagram Reels utilizing Hootsuite, plus some suggestions and tips for getting essentially the most out of your Reels content material technique.

Is there an app to schedule Instagram Reels?

Currently, there is no app to schedule Instagram Reels automatically. Direct publishing for Reels is not possible due to an API limitation within the Instagram app.

However, there are a few workarounds you can use in order to get your Reels content ready in advance and remind you when it comes time to publish. Even better, you can do all of this in the same place you schedule all your social media content—Hootsuite.

Keep reading to learn how to schedule Reels through your Hootsuite dashboard.

Can you schedule Reels on Creator Studio?

Unfortunately, no. While Instagram’s API does allow you to schedule Instagram feed videos and photos, you can’t schedule Story or Reels content on the Meta Creator Studio app or website.

How to schedule Reels

If you have a Hootsuite Business profile, you can schedule Reels within the Hootsuite app and Dashboard, using the same process you’d use to schedule an Instagram Story.

To schedule an Instagram Reel in Hootsuite:

1. Open up the Hootsuite Composer and choose Instagram Story.

2. Click on Choose a social account, and select your Instagram profile.

choose social profile to schedule reels

3. Subsequent, add your video and add any desired copy.

4. Below Notes for the writer, add “Put up to Reels”.

adding note for publisher to schedule reel in hootsuite

5. Select the date and time you’d like to publish your Reel, and also you’ll obtain a push notification in your telephone when it’s time to publish!

Visible learner? See this scheduling Reels course of in motion within the video under.


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♬ Phineas and Ferb QUIRKY WORKY SONG – Jason Gomez ✝️ 🇺🇸

Please observe, this course of will solely enable you to create your content material and schedule a time for it to publish, it would not publish robotically. A push notification shall be despatched to your telephone on the scheduled time, reminding you to publish manually.

Advantages of scheduling Instagram Reels

Now that you know the way to schedule Reels in Hootsuite, listed below are a number of the explanation why it is best to.

Save time by planning forward

Planning and scheduling your Reels forward of time might help you save time in the long term. By having a content calendar and schedule, you possibly can batch movie and edit your movies, so that you’re not scrambling to put one thing collectively final minute.

This additionally permits you to be extra strategic with the content material you publish and ensure it aligns along with your total advertising objectives. Properly-thought-out content material can improve engagement charges in your Reels and different Instagram content material, which might lead to extra followers and clients down the road.

Domesticate a constant feel and look

Cohesive content material performs higher on social media, so it’s necessary to take into account the total feel and look of your Reels whenever you’re planning them out. This implies excited about the colours, filters, and branding you employ in your movies.

Whereas it’s necessary to be constant with the aesthetic of your Reels, you additionally don’t need your content material to look too uniform. Mixing up the varieties of movies you publish will maintain your Reels attention-grabbing and fascinating. Planning your Reels prematurely may also enable you strike this steadiness.

Use these free Instagram Story templates to encourage your course of.

Add Instagram Reels out of your desktop or laptop computer

Whereas Instagram Reels have to be shot in your telephone, scheduling them prematurely helps you to add them out of your desktop or laptop computer. This is usually a huge time-saver, particularly when you have a number of movies to schedule.

As properly, importing Reels out of your desktop provides you extra management over the standard of your movies. You possibly can select to add a video in increased definition, which can make your Reels look much more polished {and professional}.

Encourage engagement

Recent Hootsuite research discovered that within the days after a Reel is posted, there’s a important spike in engagement. That is possible as a result of persons are extra inclined to watch Reels once they see them of their feed—and in the event that they’re entertained, they’re extra possible to interact. As properly, Reels are sometimes promoted within the Discover tab, which might additionally lead to extra views and engagement.

And whereas our experiment didn’t present any enormous adjustments in our comply with or unfollow fee, we did see the common variety of likes and feedback improve per publish.

graph showing engagement increase in month of february after posting reels

Supply: Hootsuite’s Instagram Insights

So, what does this imply for you?

If you need to improve your possibilities of being seen and getting engagement in your Reels, schedule them for when you realize your viewers is most lively on Instagram. That approach, you could be certain your Reels are being seen by people who find themselves excited about partaking along with your content material. Discover the best times to post on Instagram here.

graph showing optimal times to post on instagram based on audience activity

Supply: Hootsuite’s Social Workforce

Faucet into video

88% of individuals say they’ve purchased a product after watching a brand’s video. Not to point out, persons are twice as possible to share video content material with their networks than every other kind of content material. This makes video content material important for driving consciousness and gross sales for your corporation on Instagram.

Reels are the right approach to showcase your model’s character and merchandise in a inventive, partaking approach. Not solely do Reels offer you an opportunity to exhibit your merchandise in motion, however in addition they enable you to get inventive along with your advertising. You possibly can create behind-the-scenes content material, how-to movies, and even simply humorous clips that exhibit your model’s character.

Scheduling your Reels prematurely might help you streamline your video marketing strategy and ensure your content material Reels are getting in entrance of your audience on the proper time.

Enhance workforce collaboration

Scheduling Reels will also be useful if you happen to’re working with a workforce and want to coordinate who’s posting what and when. This might help you keep away from having too many Reels going reside without delay and overwhelming your followers.

Scheduling additionally takes the strain off of getting to publish in real-time, which could be useful if you happen to’re attempting to steadiness posting Reels with different duties.

Simply handle your Instagram web page alongside your different social channels utilizing Hootsuite. Schedule and share content material (together with video!), interact your community, and enhance top-performing content material — all from a single dashboard.

Get Started

Simply create, analyze, and schedule Instagram posts and Tales with Hootsuite. Save time and get outcomes.

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