How to Set Up a TikTok Shop to Sell Your Products
Earlier than August 2021, TikTok purchasing occurred organically. Creators referred merchandise on their feed, and viewers went and cleaned out eCommerce websites and native shops.
Now, TikTok’s made it official with Shopify with the announcement of TikTok Procuring. The long-awaited social commerce expertise brings in-app purchasing and streamlined product discovery to the platform. You may store on TikTok with out leaving the app.
What is a TikTok shop?
A TikTok Shop is a shopping feature accessible directly on the TikTok platform. It lets merchants, brands, and creators display and sell products directly on TikTok. Sellers and creators can sell products through in-feed videos, LIVEs, and the product showcase tab.
Who can use TikTok Shopping?
You can use TikTok shopping if you fall into one of these four categories:
If you are a Seller, you must be located in the UK, Chinese mainland, Hong Kong, or Indonesia. You must also be able to prove it with a phone number from that region, a certificate of incorporation for your business, and identification.
If you are a Creator, your account must be in good standing. Plus, you have to:
- Have 1,000+ followers
- Have 50+ video views in the last 28 days
- Be 18 years old
- Have posted a video on TikTok in the past 28 days
If you tick all of those boxes, you can apply through the TikTok Shop Creator Application.
In case you are a Associate, you have to have a registered enterprise within the following international locations:
In case you are an Affiliate, you should be registered as a TikTok Shop vendor from:
- United Kingdom
- Chinese language mainland and the Hong Kong SAR Vendor (cross-border solely)
- Philippines or
How to arrange a TikTok store
In the event you’re considering of establishing your personal TikTok Outlets, you’re in all probability a Vendor. Sellers can head to the TikTok Seller Center to enroll.
Add your entire obligatory paperwork, add your merchandise, then hyperlink your checking account! Congratulations, you’re formally a TikTok service provider.
From right here, you possibly can proceed to add new merchandise to your TikTok Shop within the Vendor Middle. You’ll give you the chance to handle your store, stock, orders, promotions, creator partnerships, and customer support, all within the Vendor Middle.
What is TikTok live shopping?
TikTok live shopping is when merchants or creators broadcast a live stream with the intent of showcasing and selling products. Viewers can tune in, throw items into their TikTok shopping cart, and buy products without leaving the app.
Tips for increasing sales with your TikTok shop
TikTok shopping is a bit like Instagram shopping or purchasing on different social platforms. First issues first, in case you’re not sure, discover out how to sell your wares on TikTok like a pro. Then, create a plan to finest promote your merchandise with the next suggestions in thoughts.
1. Optimize your product catalog for TikTok
Your TikTok storefront is the purchasing tab in your account. You’ll need to optimize it to appeal to prospects. No person likes a messy retailer; the identical goes to your product catalog.
Deal with high quality and elegance once you add your product photos. You’ll need them to look interesting to customers — you eat together with your eyes first, proper? Make your product photographs simply recognizable as your model by staying per the remainder of your TikTok aesthetic.
Supply: Kylie Cosmetics on TikTok
Your product titles ought to be beneath 34 characters which is the truncation restrict. And, you’ll need to embrace primary details about the product. Your description could be longer; right here, you possibly can have all the small print you omitted of the title. Word: hyperlinks in product descriptions on TikTok will not be clickable.
2. Inform your viewers about your TikTok store
As quickly as you get entry to your TikTok Shop, inform everybody. Create a few TikToks displaying your viewers the place your purchasing tab is and the way to purchase your merchandise.
3. Promote your merchandise
As soon as your store is ready up, and folk find out about your merchandise, begin selling them! Point out them in your posts, characteristic them in your stay streams, and add new product shout-outs to your bio.
In order for you to be certain persons are taking discover of your merchandise, then don’t be afraid to get inventive together with your promotions. There’s no want for tedious plugs or boring product descriptions — point out what’s out there and supply some humor as nicely! You may take a web page out of Glossier’s ebook and movie a painfully humorous infomercial:
Somebody give our LA Editors an Emmy. This infomercial is pure gold! @Dallas Perry @Alexandra #Glossier
4. Associate with influencers
TikTok is extra than simply one other social media platform — it’s been dubbed a cultural phenomenon.
In the event you’re not nicely versed in its distinctive developments, subcultures, and inside jokes, you is perhaps higher off handing inventive route over to somebody who lives and breathes the platform. Particularly once you’re selling a product and stakes are excessive (a.okay.a. you possibly can both make a lot of cash or have your content material get misplaced within the TikTok algorithm).
Once you discover the proper influencer to your model, it may be a game-changer. Associate with TikTok creators who actually really feel what you’re promoting. Giving them inventive freedom to specific themselves in their very own manner is what number of manufacturers have interaction new audiences and promote out merchandise.
We’re fairly positive this wouldn’t have been Nationwide Geographic’s inventive route. However, Ben Kielesinski’s personal spin on the video under simply goes to present that inventive freedom for influencers works.
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