How to Use Data to Grow Your Channel in 2023

Are you making an attempt to make sense of your YouTube analytics however really feel such as you’ve been tossed a sophisticated calculus textbook with no instructor? Should you’ve resorted to throwing spaghetti on the wall simply to see what sticks (or purely out of frustration), we might help.

To all entrepreneurs, content material creators, and YouTube stars, bookmark this put up. We’re going to demystify metrics, clarify which reviews do what, and present you the way to use YouTube analytics to your benefit.

We’ve even obtained can’t-miss professional insights from Paige Cooper, Hootsuite’s personal Inbound YouTube Lead and all-around digital savant. Buckle up!

How to use YouTube analytics

Before you can start using YouTube analytics for video and channel refinement, you need to figure out where to find the data in the first place. Here’s where to get all the numbers you need.

How to find YouTube analytics on desktop

Step 1. Log in to your YouTube account and click on your profile icon in the top right corner.

Step 2. Choose YouTube Studio.

YouTube Studio icon

Step 3. You’ll have primary YouTube advertising analytics in your dashboard and an choice to see extra in-depth analytics in the menu on the left of your display. Click on on the analytics icon on the menu.
YouTube channel dashboard analytics icon

Step 4. You possibly can entry an overview of your analytics right here or dive into areas like content material, viewers, and analysis.

YouTube Studio channel analytics with content audience and research

Step 5. Choose Superior Mode in the higher proper nook. This provides you an in depth breakdown of your YouTube channel metrics, metrics for particular person movies, and complex analytics.

Advanced Mode with detailed breakdown including traffic source, geography, cities, viewer age and gender

Step 6. To obtain a report, select the parameters you need to observe in Superior Mode. Then, click on the downward pointing arrow in the higher proper nook. Select Google Sheets or .csv file to generate your report.

download a report by clicking on arrow icon

From Superior Mode, you can too click on Examine To in the higher proper nook. This enables you to examine year-over-year channel development, first 24-hour video efficiency, and the way particular person movies carry out towards your total channel stats.

select advanced mode to compare year-over-year and period-over-period channel growth

How to discover YouTube analytics on cell

Your YouTube analytics can’t be accessed from the app. You first want to have YouTube Studio put in in your cellphone. Should you don’t, obtain the suitable model for iPhone or Android.

Step 1. Open YouTube Studio and signal in to your account.

Step 2. You’ll see a couple of abstract metrics on the primary dashboard. On the backside of your display, hit Analytics for extra.

YouTube Studio channel analytics

Step 3. You possibly can toggle between Analysis, Overview, Content material, and Viewers on the high of your display, relying on the knowledge you’re on the lookout for.

Important YouTube analytics metrics and reviews

We’re going to break down the important YouTube analytics metrics and reviews by the first tabs in your dashboard:

  • Overview
  • Content material
  • Viewers

Analysis is extra of a proactive tab that may affect your reviews and metrics. Income solely pertains to these in the YouTube Accomplice Program.


Your Overview tab exhibits YouTube metrics like the quantity of views total, watch time, subscribers, and estimated income, in the event you’re part of the YouTube Accomplice Program. You might even see a report that exhibits a comparability of performances.

YouTube metrics views watch time and subscribers

Within the Overview tab, you will note:

Typical efficiency: This exhibits your channel’s typical efficiency at both the channel or video stage. This provides you a snapshot of how your channel or movies are performing.

Realtime: Realtime provides you a efficiency report for the final 48 hours or 60 minutes. Should you’ve simply launched a video, you possibly can see the way it’s performing or affecting your total channel efficiency. You can even discover out when your YouTube channel views peak, supplying you with perception into your finest time to put up.

Realtime performance report live subscribers and views

Tales: Tales provides you a efficiency report out of your newest Tales.

Prime remixed: That is the quantity of your content material remixed or used in Shorts and the variety of remix views. Remixes are nice since they embrace tags that credit score your content material and drive visitors again to your channel. Remixes might help to enhance your channel visibility and video views.

Your high content material in this era: This ranked record exhibits you precisely what’s working and what’s not. Should you modify the date vary to your channel’s lifetime, you possibly can see your all-time best-performing movies.

top content in this period with average view duration on YouTube Studio

Content material

Your Content material tab will present you metrics like views, impressions, impression click-through charges, and common view period. On this tab, you possibly can view this data damaged down by content material varieties, like all content material, movies, Shorts, and posts.

This tab provides you an thought of how your content material is performing, permitting you to modify or enhance your technique.

channel analytics content tab views, impressions, impression click-through rates, and average view duration

Within the Content material tab, you will note:

Views: This metric exhibits you the variety of views your content material has acquired. That is useful to know the place your content material stands total.

Impressions: That is what number of occasions your thumbnail was proven to viewers. If that is low, it’s your decision to re-think your YouTube Search engine marketing technique and look at YouTube’s algorithm once more.

Impression click-through charge: That is how usually your thumbnail outcomes in a click on. In case your impressions are excessive however this quantity is low, it’s your decision to rethink your thumbnail content material and design.

Common view period: That is how lengthy viewers watched your content material. If that is low, however all the things else appears to be excessive, you will have a problem participating your viewers.

Key moments for viewers retention: This metric exhibits you which of them moments grabbed your audiences’ consideration. In case you have points together with your common view period, evaluation this to see what is working.

key moments for audience retention

How viewers discovered your content material: This may be useful to see the place your viewers are coming from. Then, you possibly can double down on efforts inside these journeys or re-think your technique to get viewers from different channels.

How viewers found your videos through external YouTube search, direct or unknown sources, suggested videos and browse features

Subscribers: This exhibits you the subscribers who got here from every of your content material varieties. This might help you understand whether or not your movies, Shorts, dwell streams, or posts acquire probably the most loyal viewers.

Prime movies/Shorts/posts: Your hottest movies, Shorts, and posts. This exhibits you what’s working properly, so you possibly can rinse and repeat.

Prime remixed: Your hottest remix views, complete remixes, and high remixed content material. This exhibits you what’s working on your remixes or which content material items individuals are remixing. Double down on the movies which might be working for you right here.

Put up impressions: Very similar to Impressions above, that is how usually your put up was proven to individuals. You should utilize the identical technique right here.


Your Viewers tab tells you all about your viewers. This consists of returning or new viewers, distinctive viewers, subscribers, and complete members.

You’ll see demographic data, together with subtitle language, so you possibly can customise your content material to who they’re. It additionally exhibits you when your viewers are on YouTube so you possibly can tailor your publishing schedule to meet them after they’re on the app.

Professional tip: Control what your subscribers are doing — they’ll watch and interact with extra of your content material than every other viewer sort. While you gain more YouTube subscribers the right way, your natural advertising efforts will bloom.

Audience tab viewer information including top geographies and subtitle languages

Within the Viewers tab, you’ll discover:

Movies rising your viewers: This knowledge exhibits you which of them movies are actively rising your viewers. This helps you to know what new viewers are on the lookout for. Listen to metrics like new viewers or returning viewers right here.

When your viewers are on YouTube: This report tells you when individuals are on-line and watching. Use it to base your publishing schedule on and to plan when to do a dwell stream. Is your viewers on-line while you’re not? Don’t fear; you possibly can schedule your YouTube videos with Hootsuite.

Content material your viewers watches: Discover out what your viewers is watching after they’re not in your channel. Use this report to discover inspiration on your personal channel, collaboration alternatives, or concepts on your thumbnails. Then, compile that data with these 30 YouTube promotional tactics.

Channels your viewers watches: Very similar to the above content material your viewers watches, this report exhibits you the channels your viewers is in. The identical technique as above applies right here.

Prime geographies: This exhibits you the place your viewers are watching from, which may give you perception into how to tailor your channel to them.

Age and gender: This exhibits you the age and gender your viewers identifies with. Like high geographies, the extra you understand who your viewers is, the extra you possibly can tailor your content material to them.

Prime subtitle/cc languages: This exhibits you which of them languages your viewers is watching subtitles in and, once more, provides a chance to customise your content material. See a spike in Spanish subtitles? Possibly it’s time to collaborate with a Spanish-speaking particular person on a Reside Stream.

Superior YouTube analytics metrics

Inside your analytics on YouTube, you possibly can click on Superior Mode in the highest proper nook to drill down into knowledge, examine content material efficiency, and export knowledge. Refined entrepreneurs and advertising groups will discover this mode a veritable treasure trove of knowledge.

There are tons of options in Superior Mode that you simply don’t need to sleep on. Google Assist created a very helpful map of the accessible options; test it out to make sure you’re not lacking something.

Google Support expanded report map with audience analytics

Supply: Google Support

Examine with Teams

Superior Mode can present you the way your particular person video stats examine to your total channel efficiency. Then, you should use that data to create better-performing content material and gain more views on YouTube.

One simple approach to obtain these comparability reviews is to use Teams. You possibly can Group comparable movies to examine themes, kinds, and lengths to allow you to search for bigger themes and potential collection alternatives.

We spoke to Paige Cooper, Hootsuite’s Inbound YouTube Lead and all-around digital professional, and requested her what she considered YouTube Teams.

“Evaluating teams of movies towards one another is SO HELPFUL for experimenting with new concepts and discovering out what your viewers needs,” Cooper says.

“As an illustration, we in contrast the efficiency of movies that had thumbnails with our Search engine marketing key phrases, versus thumbnails which might be simply visuals with no textual content, versus thumbnails with barely unhinged textual content to see how thumbnail copywriting affected our click-through charges and consider occasions.”

In doing so, Cooper was in a position to higher perceive and optimize Hootsuite’s YouTube Search engine marketing technique.

“Teams additionally tells us rather a lot in regards to the efficiency of movies with skilled subtitles versus the auto-generated captions in any given language, or the sort of matters we go after,” Cooper says. “You possibly can slice the information in so some ways.”

YouTube Groups to compare video performance with Spanish and English subtitles

To group movies collectively:

  1. From the Analytics dashboard, click on Superior Mode
  2. Click on Examine To
  3. Click on Teams
  4. Click on Create Group
  5. Title your group and add the movies you need to embrace

This provides you a digestible chart exhibiting no matter metrics you need to maintain your content material up towards; simply click on the drop-down menu in the highest left of your chart for choices. You possibly can even add a secondary metric to examine utilizing the drop-down menu to the precise.

Exterior Site visitors Sources

Exterior visitors sources are from web sites or apps which have a number of of your movies embedded or linked to. Paige Cooper says that is one YouTube analytics characteristic you don’t need to miss.

“[External traffic sources are] one of the simplest ways to measure the effectiveness of your channel promotion,” says Cooper.

This tab tells us the place viewers are coming from in the event that they aren’t already on YouTube. From “Google searches, social media, your weblog, and even ‘darkish social’ like individuals sharing your video on WhatsApp, Gmail, or Fb Messenger,” Cooper tells us. “Plus, you possibly can see all of the web sites which have embedded your video, which is an effective way to discover new companions or potential collaborators.”

Hootsuite Labs traffic source WhatsApp, Gmail, Facebook Messenger and LinkedIn

New viewers who returned

This Superior characteristic highlights new viewers who returned to your channel to watch one other video. Which means they watched certainly one of your movies and appreciated it sufficient to turn into a repeat buyer.

“This graph blew my thoughts after I first noticed it (I discovered it embarrassingly late in the sport), however you possibly can see which movies are rising your viewers probably the most. And never simply primarily based on so-called vainness metrics like view depend or sub depend,” Cooper states.

“You possibly can see which of your movies have been so good that folks watched one other video in your channel inside 24 hours, 7 days, or 28 days,” she continues.

“I consider it as an inventory of movies which have some sort of magic sparkle mud that turns viewers into followers.”

graph of 28 day video performance with top YouTube content

Key phrase analysis

The key phrase analysis perform exhibits you the quantity of search phrases on YouTube. This characteristic is invaluable when it comes to understanding what your viewers truly needs to see.

“Thank God YouTube rolled this characteristic out in 2022 as a result of, so far as I can inform, it’s the one supply of reality anybody has for search habits on the platform,” Cooper states.

“Figuring out whether or not a high-volume, medium-volume, or low-volume of individuals are on the lookout for a subject is necessary as you resolve what movies to make. Even in the event you aren’t an Search engine marketing-first channel, it provides you with concepts—particularly while you see what your viewers are trying to find.”

keyword research tool to explore what viewers are searching for on YouTube

YouTube analytics instruments

Past YouTube Studio, you should use these YouTube analytics instruments to see how your channel performs inside your broader advertising efforts.


Add YouTube analytics insights to your Hootsuite dashboard with the Channelview Insights App.

This integration permits you to analyze your YouTube video and channel efficiency alongside your different social media channels. You can even schedule computerized, common reviews.

Channelview Insights App report Hootsuite integration

Supply: Hootsuite

Google Analytics

One factor Google and YouTube have in widespread (in addition to a father or mother firm) is that they’re all about search and visitors.

You possibly can arrange YouTube monitoring in Google Analytics for a extra detailed take a look at how individuals attain your channel. Be taught extra in our put up on how to use Google Analytics for social tracking. Plus, in the event you use Hootsuite Impact, you possibly can connect Google Analytics to Impact and preserve a good nearer eye in your reviews.


VidIQ is a third-party software that scrapes knowledge to get metrics you possibly can’t get natively. This app will allow you to see views per hour and pull knowledge out of your opponents, so you possibly can entry YouTube analytics for different channels. VidIQ has loads of options that may higher your channel, like suggestions to enhance your YouTube Search engine marketing in areas similar to your title and outline.

VidIQ data metrics overview like ratio and comments

Supply: VidIQ


Tubebuddy is one other third-party software designed to allow you to increase your YouTube channel by serving to you rank higher on YouTube’s algorithm. It has a ton of helpful options you would like YouTube did. For instance, Tubebuddy truly enables you to A/B check thumbnails!

Tubebuddy to compare click-through rate including

Supply: Tubebuddy

Often requested questions on YouTube analytics

What does distinctive viewers imply on YouTube?

Distinctive viewer knowledge estimates the full quantity of people that watched your movies over a given interval.

Observe: Channel views are a tally of all of your views, however this can be a tally of precise viewers. So, if one particular person watches the identical video 3 times, it would solely depend as soon as for distinctive viewers however 3 times for channel views.

How do you observe YouTube movies in Google Analytics?

You possibly can observe YouTube movies in Google Analytics in certainly one of two methods. You should utilize Google’s Enhanced Measurement, which mechanically tracks video engagement. Or you possibly can configure your YouTube monitoring through Google Tag Supervisor.

How lengthy does it take for YouTube analytics to replace?

YouTube updates your analytics knowledge as quickly as new data is collected. Nonetheless, it might take 24 hours for that knowledge to be processed and attributed to your account. The exception to this rule is the real-time reviews, which may replace each 60 minutes.

Are you able to see YouTube analytics for various channels?

You can not see YouTube analytics for various channels by YouTube. You have to third-party software program to observe a number of accounts of your individual or to provide you with a peek into your opponents’ analytics.

For instance, VidIQ’s competitor report enables you to observe your efficiency towards every other public YouTube channel you choose. You possibly can examine by metrics like views, subscribers, common day by day views, common day by day subscribers, and video publishing quantity.

Grow your YouTube viewers sooner with Hootsuite. It’s easy to handle and schedule YouTube movies in addition to shortly publish your movies to Fb, Instagram, and Twitter—all from one dashboard. Attempt it free at the moment.

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Grow your YouTube channel sooner with Hootsuite. Simply reasonable feedback, schedule video, and publish to Fb, Instagram, and Twitter.

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