How to Use Instagram Reel Insights to Make Better Reels


Excessive-level Instagram Reel insights are straightforward to seize — anybody can inform what number of views and likes a Reel has simply by it of their feed or the Reels tab. However for those who’re a enterprise utilizing this content material format, you’ll need to dive deeper into engagement and attain stats to get a full image of how Reels are serving to you develop your Instagram presence.

Hold studying to discover out which Instagram Reels metrics actually matter and the way to successfully measure your success. We’ve additionally put collectively an inventory of 4 suggestions for utilizing Reels insights to make higher content material.

What is Reels analytics?

Reels analytics is the process of tracking, collecting and analyzing data to understand the performance of your Reels.

In-depth analytics can help you make better informed creative decisions and build more engaging content strategies. On a higher level, this can help you get to know your audience better and allocate your time and money to tactics that work for them.

Reels analytics are part of Instagram analytics and needs to be included in your Instagram experiences in addition to your bigger social media experiences.

(When you need assistance constructing your social media report, check out our free template.)

Reels analytics metrics

When determining whether or not a Reel was profitable or not, you need to have a look at the next metrics:

Instagram Reels attain metrics

  • Accounts Reached. This metric tells you what number of distinctive Instagram customers noticed your Reel no less than as soon as.
  • Performs. That is the variety of instances your Reel has been performed. It may very well be increased than the variety of accounts reached, since some customers could watch your Reel greater than as soon as — which I might assume is the case for this Reel of three cows smooching a pet:

Instagram Reels engagement metrics

  • Likes. This metric tells you what number of customers appreciated your Reel.
  • Feedback. The variety of feedback on a person Reel.
  • Saves. The variety of instances your Reel was bookmarked.
  • Shares. The variety of instances Instagram customers shared your Reel to their story or despatched it to one other consumer.

How to view Reels Insights in Hootsuite

With Hootsuite, you possibly can monitor the success of your Reels alongside all of your different social media content material (from Instagram, TikTok, Fb, LinkedIn, Twitter, YouTube and Pinterest) and simply generate complete experiences, saving your self the headache of clicking by way of numerous tabs to gather your stats.

To see how your Reels content material is performing, head to Analytics within the Hootsuite dashboard. There, you’ll discover detailed efficiency statistics, together with:

  • Attain
  • Performs
  • Likes
  • Feedback
  • Shares
  • Saves
  • Engagement charge

Engagement experiences for all of your related Instagram accounts now think about Reels information.

Try it free for 30 days. You can cancel anytime. 

How to view Reels Insights within the Instagram app

To test your Instagram Reels insights, go to your profile web page within the cellular app, then faucet the Insights button beneath your bio.

Observe that Insights are solely obtainable for skilled accounts. However don’t fear! You may swap to a Creator or Business account in your settings — it solely takes a minute, and even model new accounts with small followings can do it.

Then, head to Accounts Reached within the Overview part. Reels analytics are included within the Attain breakdown. In accordance to Instagram, that is meant to present Instagram customers with a greater understanding of how Reels contribute to an account’s efficiency.

Two phone screens with Instagram Insights graphs illustrating an account's reach

Supply: Instagram

To view insights particular to Reels solely, scroll down to Reels within the Insights overview display and faucet the proper arrow subsequent to your variety of Reels. Right here, you possibly can see your entire Reels efficiency metrics in a single place.

To test in on the efficiency of a selected Reel, open the Reel out of your profile, then faucet the three dot icon within the backside proper of the display, then faucet Insights.

phone screen with individual instagram reel performance stats

Supply: Instagram

How to use Instagram Reels analytics to make higher Reels

Now that you recognize the place to discover your Reels analytics and why you need to monitor Reels efficiency, it’s time to put all these findings to work.

Listed here are 4 suggestions for utilizing Reels analytics to make higher content material:

1. Take a look at completely different Reel kinds

To make good Reels, you want to… watch lots of Reels. With out a really feel for what’s trending, you should have bother discovering a mode that works on your model.

However what if what you like doesn’t essentially resonate together with your viewers?

The important thing to discovering the most effective visible kinds, filters, results and traits on your model is testing. And now that you’ve got entry to Reels Insights, you possibly can drive extra insights out of your assessments.

Earlier than, you would solely base your efficiency assumptions on feedback and likes. However a excessive variety of feedback isn’t all the time a very good factor — a few of them is likely to be detrimental. Take the feedback from a giant grocery chain’s kitchen hack Reel for instance:

Instagram Reel comment section

With the 2 new engagement metrics, you should have a greater understanding of what number of customers really beloved your content material (sufficient to reserve it for later or share with mates). Whenever you publish a Reel that will get lots of likes, feedback, saves and shares, you’ll know that one thing is working!

2. Take a look at completely different Reel lengths

Instagram presently lets all customers create Reels up to 90 seconds lengthy.

However you don’t all the time want to burn up that entire time. Typically, shorter content material could be extra partaking. Comparable to testing completely different traits and results, you may want to take a look at completely different Reel lengths to see what your viewers responds to greatest.

Learn our guide to finding the right Reels length.

3. Take a look at completely different audio choices

Instagram affords many alternative choices for including audio to Reels. You may:

  • Use the unique audio out of your video clip
  • Add voiceover to your video
  • Use a text-to-speech generator
  • Use a saved audio monitor — a track or a viral snippet, like within the instance beneath from McDonald’s:

With entry to Reels Insights, you possibly can check out completely different choices and see if a few of them have a tendency to work higher than others.

Accessibility tip: No matter your alternative, be certain that to add captions to your Reels so that everybody can get pleasure from them!

4. Put up on the proper time

It is a huge one. Enhanced Reels analytics may also help you pin down the most effective day of the week and time of day to publish your Reels for max attain and engagement.

The thought is straightforward — take a look at completely different posting instances and watch your outcomes intently to discover out what time works greatest for you and your viewers. That approach, you’ll by no means “waste” an awesome Reel by posting it when your viewers will not be on-line!

… or make your life simpler with Hootsuite’s greatest time to publish suggestions. When scheduling a Reel by way of Hootsuite, you can see customized suggestions (based mostly in your previous efficiency) proper within the Composer:

Recommended times to schedule a Reel in Hootsuite Composer

Try it free for 30 days. You can cancel anytime. 

(Take a look at our post about the best times to publish on Instagram to set all of your Instagram content material up for achievement.)

Why is monitoring Reels analytics essential?

As with all social media analytics, monitoring the efficiency of your Reels may also help you study out of your wins, establish alternatives and enhance your efficiency over time.

Reels analytics may also help you perceive:

  • What your viewers likes and dislikes
  • When you need to publish your Reels for greatest attain and engagement
  • Which calls to motion resonate together with your viewers
  • Which AR filters, results and music tracks are doing it for you

Intently monitoring Reels Insights may even assist you acknowledge patterns and see if spikes in Reel efficiency can have an effect on your total Instagram engagement.

(In case you missed it, some entrepreneurs consider that Instagram rewards accounts that actively publish Reels with increased total visibility. Our team ran an experiment to find out if that’s true.)

Simply schedule and handle Reels alongside all of your different content material from Hootsuite’s tremendous easy dashboard. Schedule Reels to go dwell whilst you’re OOO, publish at the very best time (even for those who’re quick asleep), and monitor your attain, likes, shares, and extra.

Start your free 30-day trial

Save time and stress much less with straightforward Reels scheduling and efficiency monitoring from Hootsuite. Belief us, it’s reely straightforward.





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