How to Write Your Best Social Media Bio [+28 Free Templates]


Your social media bio is considered one of your first alternatives to make an impression in your viewers. A very good bio could make the distinction between whether or not or not a consumer chooses to comply with you.

And though followers shouldn’t be the solely metric you care about, extra followers can lead to extra attain and collaboration alternatives. Your followers could even flip right into a group of like-minded folks.

That can assist you and your model put your greatest foot ahead, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Fb, TikTok, LinkedIn, and Pinterest.

Why a good social media bio matters

When a user discovers your account, your social media bio is usually the first place they look. That’s why it’s so important to have a fully completed and engaging profile.

Even if you only run dark social media posts (advertisements) and don’t publish any natural content material, it is best to nonetheless fill out your social media bios. A very good bio is sort of a storefront — it will possibly assist encourage belief in potential prospects unfamiliar together with your model.

Lastly, social media bios are Website positioning-optimized (for many social media platforms). Meaning the key phrases you add to your bio might help your account get found by way of in-app searches and common net engines like google.

Whether or not you’re a creator or an organization, right here is the important thing information it is best to intention to embody in your whole social media bios (tailored based mostly on character house):

  • Who you’re
  • What you do/present/promote
  • The place your corporation operates
  • Your class (for enterprise) or pursuits (for private manufacturers)
  • How somebody can get in contact with you
  • Your web site
  • Call to action

Instagram bios

Character restrict: 150 characters

Whether or not you’re an organization or a private model, your Instagram bio ought to compel profile guests to take motion— which could imply clicking in your link in bio, shopping your products, visiting your bodily location, or just following your account.

For private manufacturers, I like seeing how inventive influencers and content material creators get with their Instagram bios. Firms and organizations normally want to match a couple of extra issues into their Instagram bios, resembling branded hashtags, retailer hours or areas, and different model accounts. Nonetheless, that doesn’t imply you may’t get inventive!

Whether or not you’re wanting to polish up the bio on your private account or a enterprise account, these templates and examples might help get you impressed.

Private manufacturers

Template 1: What are you recognized for?

[Who you are/what you’re known for]

[Something unique about you]

[Affiliated accounts/businesses]

Instance: @classycleanchic

Template 2: The emoji record

[Your interests/content themes]

💼 [Affiliated account/job title + company]

📍 [Location]

💌 [Contact info]

Instance: @steffy

Steffy style and interiors [instagram bio example]

Template 3: Symbols + bio hyperlink CTA

✈ [Reason to follow]

⬖ [Your interests/content themes]

✉︎ [Contact info]

↓ [CTA] ↓

https://weblog.hootsuite.com/social-media-bio/

Instance: @tosomeplacenew

Mayuri travel and lifestyle blogger [instagram bio example]

Firms and organizations

Template 1: Model mission

[Brand mission statement]

Instance: @bookingcom

booking.com making it easier for everyone to experience the world through travel [instagram bio example]

Instance: @lululemon

lululemon bio mindfulness sweat community and more [instagram bio example]

Template 2: UGC hashtags

[Brand mission]

[Branded/UGC hashtags]

[Contact info]

Instance: @passionpassport

passion passport impactful human and diverse stories about travel [instagram bio example]

Template 3: All of your model accounts

[Brand statement + UGC hashtag]

[Emoji + affiliated accounts]

[Emoji + affiliated accounts]

[Emoji + affiliated accounts]

[CTA]

https://weblog.hootsuite.com/social-media-bio/

Instance: @revolve

revolve summer tag in posts [instagram bio example]

Nonetheless searching for inspiration? Listed here are 10 more Instagram bio ideas and tricks to stand out.

Twitter bios

Character restrict: 160 characters

Given Twitter is extra of a conversational platform, your Twitter bio is a good spot to inject a little bit of your model’s tone of voice or showcase your persona.

Consider it like a chilly opening to a TV present: you need your bio to seize consideration so folks stick round for the remainder of the present.

Some most important options it is best to embody in your Twitter bio are:

  • Your title
  • Location/the place you do enterprise
  • Model mission/tagline
  • Different related accounts
  • Branded hashtags
  • Web site (if completely different out of your most important bio hyperlink)

With that in thoughts, listed below are some templates and examples to get you began.

Private manufacturers

Template 1: The pipe/emoji separators

[Current job title/company] | [Previous companies/notable roles] | [Notable achievements such as bylines/speaking gigs] | [CTA or associated hashtags]

Instance: @ChiThukral

@ChiThukral marketing professional and top 30 under 30 [twitter bio example]

Instance: @pattimmons_

Pat he him pronouns social at web flow advisor and author [instagram bio example]

Template 2: The paragraph breaks

[What you do/what you’re known for]

[What you’re working on]

[CTA + website link]

Instance: @TomFrankly

Thomas Frank productivity YouTuber [twitter bio example]

Template 3: Full sentences

[What you’re known for]. [What you do]. [Other interesting roles/businesses]. [Witty ending/CTA].

Instance: @thecultureofme

maybe: jeff global head of social at square [twitter bio example]

Instance: @SaverioBianchi

Saverio Bianchi e-commerce advisor and CEO [twitter bio example]

Firms and organizations

Template 1: Tagline + model hashtag

[Brand tagline]. [Branded hashtag(s)].

Instance: @Anthropologie

Anthropologie sharing inspiration sending job finding love [twitter bio example]

Instance: @Avalanche

Colorado Avalanche NHL team on the ice in your hearts and hoisting the Stanley Cup [twitter bio example]

Template 2: Buyer assist

[Brand mission/tagline]

Want assist? Go to [support account/website].

Instance: @intercom

Intercom we help businesses build strong customer relationships with Engagement OS [twitter bio example]

Template 3: The accounts record

[Brand mission/tagline].

[Emoji: Affiliated account]

[Emoji: Affiliated account]

Instance: @NHL

NHL your home for hockey [twitter bio example]

On the lookout for extra concepts? Listed here are 30 more Twitter bio examples.

TikTok bios

Character restrict: 80 characters

Prepared to get ruthless? That’s what you’ll have to do together with your TikTok bio, which permits half the characters of most different platforms. That’s why there are such a lot of Linktree copycats popping up, as they permit TikTok creators to prolong their bios (and monetize their audiences).

Given the extremely inventive nature of the platform, TikTok bios can go many various methods. Whereas TikTok bios aren’t as formulaic as Instagram ones, there are nonetheless some widespread issues to embody

  • The primary matters/themes of your content material
  • Name to motion
  • Location
  • Contact information (since there aren’t any contact buttons like on Instagram)
  • Web site (out there for enterprise accounts when you attain 1,000 followers)

Private manufacturers

Template 1: Brief and candy

[Who you are]

[Content themes]

[Contact info]

Instance: @lothwe

Laura Wong growth product manager remote work and career advice [social media bio example]

Template 2: The CTA

[One liner that sums up your TikTok]

👇 [CTA] 👇

Instance: @victoriagarrick

Victoria Garrick a little bit of everything with no filter or BS [social media bio example for tiktok]

Template 3: Persona highlight

[What you’re known for/went viral for]

[Why users should follow you]

Instance: @jera.bean

Jera Bean Your TikTok BFF [tiktok bio example]

Firms and organizations

Template 1: The CTA

[What you do/provide/sell]

[CTA] ⬇️

Instance: @the.leap

the leap creators help creators go full time [tiktok bio example]

Template 2: We’re cool, youngsters

[Witty description related to your brand/product]

Instance: @ryanair

Ryanair catch flights not feelings [social media bio example for tiktok]

Want extra inspiration? Take a look at our GIANT list of TikTok bio ideas.

Fb bios

Character restrict: 255 characters (About), 50,000 characters (Further Data)

For Facebook Pages, the bio is discovered within the About part on your private home tab (additionally in its personal separate tab). Fb provides you a couple of fields to fill out, together with web site & contact information, hyperlinks to different social media accounts, and an extra description field.

As Fb is commonly the primary place a buyer goes for details about your corporation, finishing the entire particulars is vital.

Whereas a lot of the fields can be simple to fill out, listed below are some concepts to get began with the About and Further Data sections.

Template 1: Brief and candy

About: [Short one-liner, such as your brand tagline]

Instance: @nike

Nike Just Do It [social media bio example for facebook]

Template 2: Historical past, group coverage and extra hyperlinks

About: [Company mission/tagline]

Additional information: [Company mission + history]. [Facebook community guidelines]. [Page disclaimers].

Web site: https://weblog.hootsuite.com/social-media-bio/

Different social media accounts: [Username(s)]

E-mail: [Contact info]

Instance: @NGM

National Geographic Magazine about section on Facebok [facebook bio example]

Template 3: Why comply with us?

About: [Brand tagline]

Additional information: [Why users should follow your Page]. [What content to expect]. [How followers will benefit from your content].

[Facebook community policy + disclaimers].

Social media group tips: [link to full terms]

Instance: @travelandleisure

Travel and Leisure influential travel magazine about section [facebook bio example]

LinkedIn bios

On most different social media platforms, the bio sections are the identical for private manufacturers and firm profiles. On LinkedIn, although, this differs.

For private accounts, your bio is the Abstract part of your profile. For firms and organizations, the bio is the About part on the corporate web page. We’ll share suggestions for each under.

Private manufacturers

Character restrict: 2,600 characters

Your abstract part is without doubt one of the first sections that individuals will learn, and one could make the distinction between skipping your profile or studying by way of the remainder of it.

Whether or not you’re wanting to appeal to recruiters, followers, or enterprise companions, listed below are my greatest suggestions:

  • Write it within the first particular person (use “I”)
  • Make it partaking with a conversational tone! That is one place wherein you could be a little extra casual
  • Tease your most spectacular highlights, resembling in-demand expertise, earlier firms labored for, and quantifiable accomplishments

Template 1: The abilities guidelines

Hello there, I’m [current job title] and [one-liner with what’s most likely to interest my profile viewers, aka recruiters].

In my [#] of years working in [industry/role], I’ve turn into an skilled in [area 1, area 2, area 3].

My proudest accomplishments are [example 1], [example 2], and [example 3].

Abilities & {qualifications}:

✓ [skill 1]

✓ [skill 1]

✓ [skill 1]

[contact info]

Instance: Laura Wong

Laura Wong social media bio e-commerce

Template 2: The gross sales pitch

Hello, I’m [name].

I’m a [job title]. I do [what do you for work/your business].

Don’t take my phrase for it – [social proof], [business accomplishments].

Be taught extra at [website].

👉 [services I offer + how to contact me]

[links to other social media accounts]

Instance: Vanessa Lau

Vanessa Lau online entrepreneur about section [social media bio example]

Firms and organizations

Character restrict: 2,000 characters

Though you might have 2,000 characters to fill your organization’s “description” part, I’d strongly recommend not utilizing the total house. LinkedIn company pages provide numerous completely different fields to fill in, so it’s not crucial to match every part about your corporation throughout the bio.

Comparable to private accounts, I feel one of the best ways to use your bio is to spotlight your corporation’ strongest promoting factors. Simply needless to say guests to your organization web page are extra probably to be concerned with working with you than shopping for from you.

You continue to want to cowl the fundamentals (like the place your organization relies and what you do/promote/present), but in addition embody employer model elements like perks, firm values, and the way compensation is set.

One factor to be aware: hyperlinks gained’t work in your description, so go away the URLs out. You possibly can add your web site URL in a devoted subject.

Template 1: Firm overview + tradition

[What your company does]. [An overview of your products]. [The pain points that you solve for your customers].

[Company history/background].

[Company culture + what it’s like to work there].

[Company core values and how they are applied].

[CTA + website link]

Instance: Hotjar

Hotjar product experience insights [linkedin bio example]

Template 2: Get me to the roles

[Company mission]. [What it’s like to work at your company]. [Company values].

See all our profession alternatives right here: https://weblog.hootsuite.com/social-media-bio/

Instance: Google

Googlers build products to solve problems [linkedin bio example]

Pinterest bios

Character restrict: 160 characters

Your Pinterest bio introduces your self and your corporation to your viewers. Pinterest is very visible, so your bio ought to be brief and to the purpose, letting your precise content material communicate for itself.

Whereas hashtags are helpful in different social media bios, Pinterest doesn’t work that manner. As a substitute of specializing in hashtags, Pinterest makes use of key phrases in your bio, publish descriptions, and board descriptions to assist related customers uncover you.

With this in thoughts, be certain that your bio incorporates related descriptions of your self or your model, and select your phrases strategically (with out sounding like an Website positioning robotic).

Private manufacturers

Template 1: The fundamentals

[What you’re known for + your content themes]. Take a look at [main social channel/external website link].

Instance: @tiffy4u

Tiffy Diamond YouTuber Millennial Lifestyle, Dating, Travel [social media bio example for pinterest]

Template 2: For inventive & service-based entrepreneurs

[What you do] + [Where you’re based] | [What services you provide]

Instance: @evarendlphotography

Eva Rendl Photography weddings couple and lifestyle portraits [social media bio example for pinterest]

Firms and organizations

Template 1: What you pin

[Description of what your business does/sells/provides]. Pinning [content type(s)].

Instance: @flytographer

Flytographer easily book local photographers in 30+ cities [pinterest bio example]

Template 2: UGC callout

We’re sharing [type of content] and [type of content] which you could solely uncover by way of [company name]. Share yours utilizing [branded hashtag].

Instance: @airbnb

Airbnb sharing home ideas and wanderlust inspiration [pinterest bio example]

With these social media bio templates you’re one step nearer to being a social media professional. Begin scheduling and publishing posts with Hootsuite to take your expertise to the subsequent stage.

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