Ideal Length of Social Media Posts A Guide for Every Platform


You’re busy crafting high quality content material and mastering your social media technique. You don’t have time to exhaustively compile a listing of the perfect size of social media posts for each single platform.

So we did it for you. (Please, maintain your applause.)

This isn’t only a checklist of how lengthy social posts can be: it’s a listing of the perfect social media put up lengths to drive probably the most engagement.

In order for you extra likes, shares, video views, and feedback (and what variety of monster doesn’t?!), it’s pivotal to nail the size of your message.

Are you writing an excessive amount of in your social media posts? Too little? Are your videos too long or not long enough? Learn on for our curated analysis on the perfect character counts for social media posts (to not be confused with character limits) and different varieties of content material on:

  • Fb
  • Twitter
  • Instagram
  • TikTok
  • LinkedIn
  • Youtube
  • Pinterest
  • Snapchat

TLDR: Optimize the size of your content material and also you’ll be extra more likely to have interaction and convert your viewers. Let’s go.

The ideal Facebook post length

While you have enough space to craft a short novella on FB, the truth is, shorter posts usually receive more likes, comments, and shares.

People like it when a message makes its point quickly and concisely. It’s satisfying.

Organic posts length: 1 to 80 characters

We scoured the world wide web for research and the most recent study is from way back in 2016… an eternity in Social Media Years. But it’s all we have to work with, so it makes the best starting point we have:

In 2016, BuzzSumo analyzed more than 800 million Facebook posts. Based on their findings, posts with lower than 50 characters “have been extra participating than lengthy posts.” In line with one other, extra exact study by Jeff Bullas, posts with 80 characters or much less obtain 66 p.c increased engagement.

There are a pair of causes for this…

Barrier to entry: Fb cuts off longer posts with an ellipsis, forcing customers to click on “See Extra” to develop the textual content and skim your entire message.

This further step doesn’t look like a lot, however it’s going to drive down engagement. Every time you ask the viewers to take motion, a proportion of individuals will lose curiosity.

Barrier to comprehension: the longer an individual reads, the tougher his or her mind should work to course of data. Content material that calls for much less work to devour and perceive will take pleasure in increased engagement charges.

Paid posts size: 5 to 19 phrases

Every Fb advert wants three varieties of content material: a Headline, Advert Textual content, and a Hyperlink Description.

After analyzing 752,626 Facebook ads again in 2018, AdEspresso discovered that adverts did finest when the copy in every ingredient was clear and concise. In line with the information, the perfect size for a:

  • Headline, the primary textual content individuals learn, is 5 phrases.
  • Advert textual content, which seems above the advert, is nineteen phrases
  • Hyperlink description, which seems beneath the headline, is 13 phrases

Right here’s an amazing concise instance from AirBnb. No phrases wasted right here.

The underside line: Whether or not the put up is natural or paid, brevity appears to drive engagement.

Capitalize on this by conserving your advert copy concise: don’t use two phrases when one will do. And hold it clear: omit adverbs, jargon, and the passive voice out of your copy.

Be taught extra social media ad writing tips.

Video size: 30 to 60 seconds

Positive, you can add a 240 minute video to Fb… however will anybody really watch it throughout? With video, one of the first measures of success is how lengthy individuals watch, often known as your video retention rate.

For viral content material, Facebook recommends movies which can be lower than one minute or tales which can be lower than 20 seconds in size.

That being stated, should you’re hoping to qualify for in-stream adverts, you may need to linger slightly longer — movies must be over three minutes to qualify.

Fb additionally recommends movies over three minutes for episodic sequence, reside streaming or story improvement.

Cautious! Don’t go over the restrict:

Fb Textual content Character Restrict
Fb Put up 33,000
Username 50
Web page Description 255
Fb Advert Headline 40
Fb Advert Textual content 135
Fb Hyperlink Description 30

The perfect size of a Tweet

So, what number of characters in a tweet? In 2017, Twitter doubled its tweet character restrict from 140 to 280 to assist make writing on the platform simpler.

However, it bears repeating, simply because you have got twice the room doesn’t imply individuals need to see you utilize it.

Natural and promoted tweets size: 71 – 100 characters

Whether or not you’re working an advert or not, information from Buddy Media reveals that tweets containing lower than 100 characters obtain, on common, 17 p.c increased engagement than longer tweets.

That is, partly, as a result of shorter tweets are simpler to learn and comprehend.

There’s a method to get across the Twitter phrase rely restrict:

Warby Parker cleverly mixed a protracted checklist of quick tweets to get the perfect of each worlds by creating a protracted thread for the longest day of the yr: fast and cheeky content material, delivered in a big quantity.

Analysis by Track Social corroborates these findings:

Twitter hashtags size: 6 characters

“The perfect hashtags are these composed of a single phrase or a couple of letters,” writes Vanessa Physician from Hashtags.org. “Twitter consultants advocate conserving the key phrase below 6 characters.”

Once more, this size is about reader comprehension, particularly since hashtags don’t assist areas.

Cautious! Don’t go over the restrict:

Twitter Textual content Character Restrict
Tweet 280
Direct Message 10,000
Deal with 15
Profile Bio 160

The perfect TikTok video size

Individuals have downloaded TikTok more than 3 billion times, which suggests you’ve received quite a bit of quick consideration spans on the market on the planet to appease.

Positive, the short-form video app just lately expanded their max video size to 10 whole minutes. However simply since you can do one thing doesn’t essentially imply it is best to. On TikTok, brevity thrives.

Natural TikTok movies size: 7 to fifteen seconds

To hook a viewer and hold their consideration, goal for a 15-second video.

The extra individuals who watch and like your video, the extra probably you might be to look on another person’s For You Page, so it’s vital to actually knock it out of the park. (For extra on appeasing the great TikTok algorithm, click here.)

That being stated, you should still need to check out TikTok’s 7-second challenge. When our personal social workforce tried it, they received half one million likes on their video — not too shabby in any respect.

@hootsuite

do that hack your self 🙌💯

♬ original sound – material growl 😘💅

TikTok adverts size: 21 to 24 seconds

For high efficiency of adverts, TikTok recommends 21-34 seconds.

However of course, size isn’t all the things: content material and high quality formatting matter, too. We’ve received the rundown of everything you need to become a TikTok ads master right here.

Cautious! Don’t go over the restrict:

TikTok Textual content Character Restrict
Caption 300
Deal with 24
Bio 80

Ideal LinkedIn put up size

Greater than 810 million professionals use LinkedIn. And because the platform’s person base grows it’s increasingly troublesome to win natural consideration. Entrepreneurs should frequently optimize their messaging for high quality, timing, and of course, size.

Natural and paid updates size: 25 phrases

The analysis on this matter isn’t very current, however Hootsuite finds that, as with all different varieties of social updates, it’s finest to maintain LinkedIn updates quick.

The LinkedIn put up character restrict earlier than the “See Extra” button is 140. Your message shall be reduce off on the 140 character mark — like Shopify’s advert right here did. As a basic rule of thumb, we stick with 25 phrases or much less.

Articles size: 1,900 to 2,000 phrases

Paul Shapiro, founder of Search Wilderness, analyzed greater than 3000 of probably the most profitable posts on LinkedIn’s publishing platform. These posts, on common, obtained 42,505 views, 567 feedback, and 138,841 likes.

He found that articles with extra phrases carry out higher.

“Posts between 1900 and 2000 phrases carry out the perfect,” writes Shapiro. “[They] acquire the best quantity of put up views, LinkedIn likes, LinkedIn feedback, and LinkedIn shares.”

Shapiro additionally realized that the perfect LinkedIn character restrict for titles is between 40 and 49 characters. Titles on this vary obtained the best quantity of put up views total.

Movies size: 30 seconds

In 2017, LinkedIn gave its customers the flexibility to natively add movies that play routinely of their followers’ feeds. In contrast to different platforms, LinkedIn additionally shares video information (e.g., viewers’ firms and job titles), making it a invaluable useful resource for entrepreneurs.

According to LinkedIn, probably the most profitable video adverts are lower than 15 seconds lengthy. However lengths can fluctuate on the subject of LinkedIn native video.

For model consciousness and model consideration movies, LinkedIn recommends conserving the size below 30 seconds.

In the meantime, movies that meet upper-funnel advertising targets ought to stick with a 30-90 second video size.

Interested in best practices for LinkedIn video? We received you.

Cautious! Don’t go over the restrict:

LinkedIn Textual content Character Restrict
Firm Web page About 2,000
Remark 1,250
Firm Web page Standing Replace 700
Article Headline 100
Article Physique Textual content 110,000

The perfect Instagram put up size

In contrast to Fb and Twitter, Instagram was based on visible content material. The platform was made to showcase compelling photos and movies, however the correct mixture of phrases will promote engagement on any put up.

Engagement, of course, is essential to maximizing your content material’s attain, since Instagram’s algorithm locations posts with probably the most Likes and feedback close to the highest of your followers’ feeds.

Natural Instagram put up caption size: 138 to 150 characters

A profitable Instagram caption provides context, reveals off your model’s persona, entertains audiences, and compels your followers to take motion.

Instagram caption Vancouver houses side-by-side

The Instagram caption restrict is 2,200 characters. However you’ll solely want a fraction of that restrict to maneuver the needle (as our very scientific experiment about caption lengths can attest).

Most individuals scroll by their feed rapidly, so it is smart to maintain your captions clear, concise, and punchy.

Transient copy is straightforward to devour. It additionally doesn’t get reduce off with an ellipsis. Want some writing inspo? Find 264 creative Instagram captions to get you started right here.

Sponsored Instagram put up caption size: 125 characters or much less

Instagram recommends conserving the captions on sponsored posts below 125 characters.

Once more, this size helps readability and ensures that the textual content gained’t get truncated.

Trying for extra inspiration? Listed below are 53 examples of amazing Instagram ads.

Instagram video size: 15 seconds

Most individuals are going to be watching your Instagram video (natural or commercial) on their telephones, so following finest practices for cellular video size is vital should you wanna hold the viewer’s consideration.

Meaning conserving movies right here to fifteen seconds or much less. Brief! And! Candy!

Find more best practices for Instagram ads here.

Instagram hashtags: 3-5 per put up at lower than 24 characters every

Instagram posts can have as much as 30 hashtags, making it tempting to stuff every caption with as many as doable. As a marketer, struggle this urge. Utilizing extra hashtags gained’t essentially yield increased visibility.

In actual fact, Instagram just lately revealed that 3-5 hashtags will really get you the perfect outcomes, and our own little experiment confirmed just that.

Instagram Creator hashtag best practices

Supply: @creators

After all, selecting the proper hashtags to make use of is an entire different story. Our guide to Instagram hashtags will stroll you thru your choices.

Instagram Tales size: 7 to fifteen seconds

Instagram’s mother or father firm, Meta, notes that people consume Stories much faster than other content, so it’s vital to seize their consideration proper off the bat.

You’ve actually solely received 15 seconds to work with — that’s the utmost size of an Instagram Story — so hit the bottom working.

Instagram Reels size: 7 to fifteen seconds

Whereas Reels might be for much longer than Tales — as much as a minute in size for most individuals, and 90 seconds for choose beta-testers —that very same short-attention-span precept applies right here. Get to the purpose rapidly and hold it quick.

Find more intel on creating engaging Reels here.

Cautious! Don’t go over the restrict:

Instagram Textual content Instagram Character Restrict
Caption 2,200
Hashtag Restrict 30 hashtags
Reels Caption 2,200
Advert Textual content 2,200
Bio 150
Username 30

The perfect size for YouTube posts

On the finish of the day, YouTube is a search engine, which means it depends on textual content to arrange and rank the nearly 500 hours of video uploaded to its servers each minute.

Due to this fact, along with optimizing video size, entrepreneurs should entrance load their content material’s title and outline copy with related key phrases—and meaning maintaining a tally of character rely.

YouTube video size: 7 to fifteen minutes

Whether or not you’re watching movies on YouTube or anyplace else, one of crucial KPIs is retention.

How lengthy do individuals really watch? Are viewers ending your movies at a excessive price? If that’s the case, you’re doing one thing proper.

Statista experiences that the common video is 11.7 minutes long, and the Social Media Examiner endorses this as the perfect, writing that movies between 7 and 15 minutes have the perfect efficiency.

Right here’s one which’s 9 minutes, for occasion. Ooh! Ahh!

After all, there’s extra to a profitable Youtube technique than simply the correct size for your video. Right here’s all the things it is advisable find out about creating great Youtube content for your business.

YouTube title size: 70 characters

The most vital search engine optimization issue to think about for Youtube is the title of your video.

Embody related key phrases to be sure you’re reaching excessive rankings in Google and YouTube search, whereas concurrently being compelling sufficient to encourage clicks and views.

J.J. McCullough relevant keywords YouTube titles

It’s a tall order! And, P.S., it needs to be fairly tightly crafted: Influencer Advertising Hub suggests conserving it to 70 characters most in order that it doesn’t get reduce off.

YouTube description size: 157 characters

The primary 100 to 150 characters will seem till your video, so optimize that chunk of textual content with each wealthy description and much of intriguing key phrases.

Hone your description-writing skills with our Youtube caption guide.

Cautious! Don’t go over the restrict:

YouTube Textual content Characters
Video Title 100
Video Description 5,000
Username 20
Bio 1,000
Playlist Title 100

The perfect measurement and size for Pinterest posts

On Pinterest, picture measurement issues. So does the size of your description.

Pinterest photos: 1000 X 1500 pixels

In line with Pinterest best practices, photos on the platform ought to have a 2:3 facet ratio, which is how the peak and width of a picture relate.

Descriptions size: 200 characters

Studies present that descriptions containing about 200 characters obtain probably the most repins. (For extra juicy numbers, check out our guide to must-know Pinterest stats here.)

Your Pinterest caption is your likelihood so as to add context, persuade, and sell. It’s your likelihood to inform a narrative and conjure emotion, to make a promise. The outline is your likelihood to compel.

A well-written description can also be a chance to get found, so make certain to brush up in your Pinterest SEO best practices.

Cautious! Don’t go over the restrict:

Pinterest Textual content Character
Pin Title 100
Pin Description 500
Username 30
About You 160
Board Identify 50
Board Description 500

The perfect size of Snapchat movies and captions

Given how transient the bounds are on Snapchat captions and movies, it’s nearly unimaginable to go too lengthy.

To actually thrive with engagement on this platform, it’s actually extra about what you’re posting, not how lengthy that content material performs for. Our guide to effective Snapchat advertising is a useful software whether or not you’re creating advertising or editorial content material.

Ideal Snapchat Story size: 15 seconds

Snapchat Story movies might be as much as 60 seconds lengthy, but it surely’s fairly uncommon for engagement to be excessive for these (comparatively) long-form items of content material.

As an alternative, goal for (we’ve stated it earlier than, and we’ll say it once more!) short-and-sweet movies that hit exhausting off the highest, like this scorching sauce advert, which clocks in at simply 20 seconds however makes a serious impact.
hot sauce 20 second Snapchat ad

New to Snapchat? Right here’s our information to Snapchat for Business for beginners.

Ideal Snapchat video caption size: 50 characters

Captions for snaps might be as much as 80 characters, however they’re actually secondary to the visible content material, so don’t stress an excessive amount of about making probably the most of this.

Pinterest Textual content Character
Pin Title 100
Pin Description 500
Username 30
About You 160
Board Identify 50
Board Description 500

Infographic: supreme size of social media posts

An infographics of the ideal length of social media posts for Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat and Pinterest.

Now, over to you.

This text breaks down finest practices, however finally, each social account is a novel beast… and it (or can be taught to comprehend it!) finest.

Time and experimentation will reveal what resonates finest along with your particular followers and customers. Try running A/B tests that can assist you decide if the instructed character counts on this information are, in truth, supreme for you.

Use Hootsuite to share high quality content material on all of your social media channels from one dashboard. Develop your model, have interaction clients, sustain with opponents, and measure outcomes. Strive it free right now.

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