LinkedIn Launches New Content Marketing Development Course


Trying to up your content material expertise for digital advertising and marketing?

This may increasingly assist – LinkedIn has launched a brand new LinkedIn Marketing Labs certification course on “Content and Creative Design”, which is now accessible at no cost to all LinkedIn customers.

As you possibly can see right here, the course is made up of three items, with a particular deal with LinkedIn’s instruments, with the intention to assist customers be taught extra about content material and advertising and marketing fundamentals, and develop their expertise.

As defined by LinkedIn:

“This new certification is vital as a result of it comes at a time once we see an industry-wide curiosity within the matter of content material technique and inventive design. Actually, as HubSpot’s State of Marketing 2022 Report discovered, content material is constant its sharp rise in significance even in comparison with final 12 months, with 66% of entrepreneurs anticipating to allocate extra of their budgets towards it in 2022 and 47% of B2B consumers viewing three to 5 items of content material earlier than participating with a gross sales rep.”

Certainly, the capability to jot down participating, attractive content material is vital to maximizing your alternatives in digital advertising and marketing, and on LinkedIn particularly – and if you’re searching for methods to spice up your expertise, it could possibly be value looking at this new LinkedIn course.

The complete certification takes a few hours to finish, relying in your stage of information. And whenever you finally do full the total course and examination, you’ll get a digital certificates which you can add to your LinkedIn profile, or print out in case you select.

LinkedIn content certificate

It’s clearly LinkedIn-centric, and it doesn’t cowl each facet of content material planning and improvement. But it surely’s a strong overview of the important thing fundamentals, which may provide help to get your method heading in the right direction – particularly in case you’re simply beginning out and searching for some grounding.

And it’s free, so the worth is correct. You probably have a while accessible, it could be value a glance.

LinkedIn’s Marketing Labs programs can be found to all LinkedIn customers, in 5 completely different languages: English, German, Spanish, French, and Portuguese. You possibly can be taught extra concerning the programs here.



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