LinkedIn Provides New Insights into How to Amplify Your Brand Messaging via Employee Advocacy [Infographic]
LinkedIn is a key platform for skilled networking and connecting with potential job candidates – however how you utilize the platform is vital find the correct individuals for the correct roles inside your group.
So how are you going to maximize your employer branding and candidate discovery efforts?
One choice is to make the most of your staff, by encouraging them to interact with firm posts and content material within the app. There are proper and unsuitable methods to do that (be aware: minimize and pasted messages shared by your staff aren’t the best way to go), however LinkedIn has been working to make this simpler via a variety of latest company page features in the app, together with the merging its Elevate worker advocacy platform into its common instruments.
These additions have helped scientific provider Thermo Fisher Scientific enhance its recruitment and employer branding efforts within the app.
As defined by LinkedIn:
“LinkedIn’s worker advocacy platform offered Thermo Fisher Scientific with a gradual stream of curated content material from LinkedIn Pulse and Newsle. Workers may remark and share these posts for simple social exercise, whereas additionally creating centered, related conversations round their work. Different business expertise linked with Thermo Fisher’s staff would see and work together with this content material, giving Thermo Fisher a pure manner to appeal to that expertise in accordance to the subject material most pertinent to them.”
Certainly, in accordance to LinkedIn, this strategy, utilizing Thermo’s staff to amplify key messaging, has resulted in a 62% improve in attain for its numerous created and curated posts.
The under infographic offers an summary of how Thermo Fisher has maximized its messaging, which might be value contemplating in your strategy.