LinkedIn Publishes New ‘Framework’ for Events to Help Businesses Map Out their Events Strategy


Are you planning on working an occasion – both digital or IRL?

LinkedIn could possibly be a useful supplementary channel for each the promotion, and even internet hosting of your occasions, with LinkedIn’s live events option gaining important traction in the course of the pandemic.

Certainly, LinkedIn says that the creation of dwell occasions has increased 150% year-over-year, and with digital meet-ups of this kind now being a extra viable, accessible choice, there could also be extra avenues that you simply’d by no means even thought of for your occasion internet hosting and advertising and marketing.

Which is the main target of this new guide from LinkedIn, which appears to be like at how to run an efficient occasion, and features a heap of useful tips about how to select the fitting format for your perform, how to advertise to the fitting viewers and extra.

You possibly can obtain LinkedIn’s 44-page Occasion Framework information here, however on this publish, we’ll check out a few of the highlights.

Because the title of the information suggests, the primary focus of the information is LinkedIn’s new ‘Occasion Framework’ which is an overarching planning technique for your occasion.

Every component of the framework is explored additional within the information, which is mainly half devoted to digital occasions, and half to real-life meet-ups.

LinkedIn additionally gives some tips about how to determine on which is greatest:

LinkedIn Event Framework guide

The information features a vary of useful planning factors and notes, together with an outline of how to construction your occasion:

LinkedIn Event Framework guide

There are additionally particular tips about how to maximize your occasion advertising and marketing method:

LinkedIn Event Framework guide

And insights into what LinkedIn customers need to see from them:

LinkedIn Event Framework guide

If you’re interested by working an occasion, it’s undoubtedly value a learn, as there’s a heap of useful notes which may assist refine your technique – even should you’re pretty assured that what you’re doing.

And lots of companies are certainly contemplating their occasion choices. Once more, with the accessibility of digital occasions, that are in a position to piggyback on the attain of LinkedIn, many extra companies are considering the potential, whereas two-thirds of occasion organizers surveyed by LinkedIn additionally indicated that they plan to continue running virtual events in the long term.

It’s a brand new daybreak for occasions, with many extra choices at your disposal. And perhaps, the extra brand-building and connective worth of such may present a giant enhance for your enterprise.

You possibly can obtain LinkedIn’s ‘Occasion Framework’ information here.



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